China's tourism flourished during the eight-day National Day and Mid-Autumn Festival holiday, driven by local authorities introducing fresh cultural and travel offerings to cater to diverse consumer preferences, including scenic attractions, regional cuisine, and live entertainment.
Data from travel platforms showed a surge in multi-city bookings, with the proportion of users reserving trips to two or more destinations rising over 20 percent year on year.
Domestic hotel bookings climbed more than 65 percent from the previous year, while reservations for stays of two nights or longer rose by over 52 percent.
High-frequency local excursions and long-distance travel across multiple provinces were among the most popular choices.
Rural tourism continued to gain traction, with more than 30 districts and counties recording hotel booking growth exceeding 100 percent compared to the same period last year.
"The family travel becomes a new trend, and families are venturing farther. Second, we are seeing increased travel frequency. By integrating intangible cultural heritage or concerts with tourism, local governments are constantly enhancing their holiday offerings," said Dai Bin, president of China Tourism Research Institute.
China sees tourist boom during eight-day holiday
China sees tourist boom during eight-day holiday
China sees tourist boom during eight-day holiday
