Chiron Medical Launches "Early Check, Early Hope" Campaign, Embracing Pink for Breast Cancer Awareness

HONG KONG, Oct. 13, 2025 /PRNewswire/ -- According to government statistics^[1], breast cancer ranks as the third leading cause of cancer deaths among women in Hong Kong, with an average of one in every 14 women likely to be diagnosed with the disease in their lifetime. The medical community widely believes that early detection significantly increases the success rate of treatment, making regular screenings and disease awareness essential. In celebration of Pink Day and International Breast Cancer Awareness Month, Chiron Medical invites all sectors to participate in launching "Early Check, Early Hope," which will kick off in October with a series of breast cancer awareness activities and limited-time Regular Breast Health Check-up offer to enhance women's understanding of breast cancer and promote healthy living.

Pink Day: A Wave of Pink at Chiron

October 13 is International Pink Day, and Chiron Medical encourages all employees to wear pink clothing and pink ribbon pins to express their support for breast cancer patients and raise public awareness of the disease.

Pink Kit: Caring Becomes Daily

Chiron Medical has specially launched a Pink Kit designed to make care and support a part of daily life. Each kit contains practical breast health information, carefully designed to help you focus on health and breast cancer awareness every day, including:

• Information Leaflet: Provides statistics on breast cancer in Hong Kong, risk factors, the importance of early detection, and local screening resources to help you grasp key knowledge.
• Breast Self-Examination Card: Self-examination is the first step in cancer prevention. The card introduces three simple steps for self-examination, with a QR code linking to a demonstration video to assist you in checking for any abnormalities.
• Time-limited Regular Breast Health Check-up offer: A special limited-time offer for breast screening programs (including doctor examinations and breast ultrasound /3D mammography) at 40% off, available at the FemWell Women's Health Centre in Tsim Sha Tsui.
• Pink Ribbon Pin: The pink ribbon symbolizes love and hope.
• Brand Sponsored Health Gifts: special thanks to health brand Check Check Cin for sponsoring items including Red Bean Rice Water / Dawn Rice Water, and gifts from Advance Pharmaceutical including vitamin C tablets (20 tablets) and 80% alcohol spray (80ml), promoting health together.
• Exquisite Gift: A specially designed pink portable mirror from Chiron Medical, allowing you to care for yourself anytime, anywhere.

Women who undergo a self-paid 3D mammography in October or visit Chiron Medical on October 13 (Pink Day) will receive a Pink Kit.

"1:1 Breast Health Empowerment Charity Campaign ": A New Milestone

Following the launch of the "1:1 Breast Health Empowerment Charity Campaign "earlier this year, Chiron Medical continues its commitment to the health of low-income women this October by launching a second phase that aims to provide 300 free 3D mammography screenings and medical consultation services to underserved women. Chiron Medical invite the public to join in caring for their own health and the health of others. Women who pay for a 3D mammography at FemWell will enable Chiron Medical to sponsor a low-income woman for free breast cancer screening. The plan collaborates with non-profit organizations—Caritas Mutual Aid Centre for Single Parent Families and the Hong Kong Federation of Women's Centres —to arrange services for the beneficiaries, ensuring more women receive timely medical attention.

Pink Partners: Industry Collaboration for Breast Health

Starting in October, Chiron Medical will promote the message of EARLY CHECK, EARLY HOPE with various sectors, beginning with health talks for employees of GlaxoSmithKline (GSK) and Pfizer Hong Kong discussing breast health, daily self-examination tips, breast cancer diagnosis, and treatment to facilitate early detection of health issues and optimal treatment timing.

Chiron Medical firmly believes that through collective efforts and care, we can truly enhance women's health awareness. We will continue to work with like-minded companies and organizations to promote diverse health activities, helping the public improve health knowledge and encourage early prevention and treatment.

Early Check, Early Hope Campaign Detail: https://shorturl.at/QeoxH

Regular Breast Health Check-up offer detail: https://shorturl.at/MDypS

[1] Source: Hong Kong Cancer Registry 2024 (HK Cancer Statistics of 2022)

^Lifetime Cumulative Risk (Ages 0-74)

About Chiron Medical Group

Chiron Medical Group (referred to as "Chiron Medical") is committed to a patient-centered approach and the establishment of trustworthy medical care. Our mission is to provide a one-stop medical solution for patients through comprehensive services that encompass prevention, diagnosis, treatment, and ongoing management of various health conditions.

We have an outstanding team of specialized medical professionals and advanced technology, with 25 specialists and general practitioners covering at least 15 different fields. This allows us to offer appropriate treatments tailored to our patients' needs. Through effective communication with our clients, we provide personalized medical care, ensuring that patients have the best experience during consultations, treatment processes, and the establishment of healthy lifestyles, making us their trusted medical partner.

About FemWell

FemWell, the women's health brand under Chiron Medical, has established a "Women's Health Centre" dedicated to holistic women's health in collaboration with a professional female team. Our mission is to provide comprehensive attention to women's health through exceptional medical expertise and a multidisciplinary team of female specialists, helping women lead healthy and fulfilling lives.

Our services extend beyond disease diagnosis and treatment; we aim to help patients address the root causes of their conditions, cultivate healthy lifestyles, and restore and maintain their well-being.

The establishment of the Women's Health Centre marks the first step in FemWell's promotional initiatives. Looking ahead, FemWell will continuously offer a wealth of health information, mental and physical wellness workshops, and personalized treatment plans, encouraging women to focus on their health and address their overall well-being.

This press release is to be uploaded to the websites of Chiron Medical: Chiron.care

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Chiron Medical Launches "Early Check, Early Hope" Campaign, Embracing Pink for Breast Cancer Awareness

• Resumes services to Fukuoka, Japan from September 2026 after nearly two decades
• Expands China footprint with new direct services to Shenzhen and Changsha, commencing July 2026
• "MAG Arena" showcases Asia's Largest Airline Pavilion at MATTA Fair 2026, featuring the region's premier sports partnership activation by an airline
• Increases frequencies across ASEAN, South Asia, Australia and New Zealand and Europe to further strengthen global connectivity

SINGAPORE, April 5, 2026 /PRNewswire/ -- Malaysia Airlines is significantly expanding its East Asia footprint with the return of direct flights to Fukuoka, Japan, and the launch of new services to Shenzhen and Changsha, China. Commencing between July and September 2026, these additions bring the airline's China network to nine key gateways and reinforce its commitment to providing greater travel flexibility across the region.

As part of this expansion, the airline will introduce new services between Kuala Lumpur and Shenzhen (SZX) and Changsha (CSX) in China, alongside the resumption of services to Fukuoka (FUK) in Japan, which the airline last operated in September 2006. With the launch of these destinations, Malaysia Airlines consolidates its presence across a total of nine strategic destinations in China, including Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), Taipei (TPE), and Chengdu Tianfu (TFU). Ticket sales for the new services commence today, supporting the growing travel demand and strengthening connectivity between Malaysia and these high-growth regional hubs.

Captain Nasaruddin A. Bakar, President and Group Chief Executive Officer of Malaysia Aviation Group (MAG), said, "This expansion reflects our strategic focus on scaling our presence in key growth markets across East Asia while cementing Kuala Lumpur's position as a key strategic gateway. Both Shenzhen and Changsha align perfectly with our network strategy, driven by robust demand across both business and leisure segments. The return to Fukuoka further enhances our network depth. As the only carrier operating direct flights on this route, we are proud to offer passengers a seamless non-stop experience that eliminates the need for transit. These developments demonstrate our ongoing commitment to optimising our network and delivering a more integrated travel experience for our customers."

Beyond the East Asia expansion, Malaysia Airlines is increasing flight frequencies across key routes namely Brisbane, Australia; Manila, Philippines and Colombo, Sri Lanka to meet rising demand while supporting growing tourism and trade links. In addition, the airline will operate ad-hoc Kuala Lumpur–London flights on 18 and 22 April 2026 to accommodate passengers affected by recent Middle Eastern carrier disruptions.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2026, MAG unveiled its most ambitious presence yet with the launch of the MAG Arena, recognised by both the Asia Records and ASEAN Records as Asia's Largest Airline Trade Pavilion at a consumer travel fair.

Spanning approximately 46,000 square feet, nearly three times the scale of its participation in September last year, the expanded pavilion transforms the MATTA Fair experience into a fully immersive destination showcasing curated experiences and next-generation travel technology that brings journeys to life before travellers even board the aircraft. Visitors will be able to explore destinations, discover travel innovations and experience the warmth of Malaysian Hospitality through interactive engagements designed to inspire their next journey.

In addition, the pavilion will host Asia's largest sports partnership activation by an airline, celebrating Malaysia Airlines' collaborations with global clubs like Manchester United and national sporting icons Datuk Azizulhasni Awang and others. The dedicated sports experience zone will allow football fans and travellers to engage with legends and their favourite sports personalities — reinforcing how sport and travel connect people across borders and generations.

Through the expansion of its network and increased flight frequencies, the airline continues to strengthen Kuala Lumpur's position as a key gateway to Asia and beyond, while supporting Malaysia's tourism ambitions under Visit Malaysia 2026 and advancing its journey towards becoming one of the world's Top 10 global airlines by 2030.

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