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2025 MAMA AWARDS returns to Hong Kong, bolstering the city’s mega economy

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2025 MAMA AWARDS returns to Hong Kong, bolstering the city’s mega economy
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2025 MAMA AWARDS returns to Hong Kong, bolstering the city’s mega economy

2025-10-14 09:28 Last Updated At:10:05

2025 MAMA AWARDS returns to Hong Kong for the first time since 2018. Hong Kong has hosted MAMA AWARDS more than any other location, having held the awards for seven consecutive years from 2012-2018. The two-day awards ceremony will be held for the first time at Kai Tak Stadium, Kai Tak Sports Park in Hong Kong starting November 28.

Leading entertainment company CJ ENM announced today (13 October 2025) that it will announce the nominations for the upcoming 2025 MAMA AWARDS on Thursday (16 October 2025). This year’s world’s No.1 K-POP MAMA AWARDS centers on “HEUNG(흥),” the distinctly Korean spirit of fun and excitement that has captivated global audiences. The awards will celebrate not just the power of music, but the essence of what makes Korean culture irresistibly compelling and influential worldwide.
"HEUNG" represents a uniquely Korean concept – a vibe that comes alive naturally in moments of pure joy and excitement. The 2025 MAMA AWARDS recognizes "HEUNG" as the driving force behind K-pop's global impact and Korean culture's magnetic appeal worldwide.
The 2025 MAMA AWARDS slogan ‘UH-HEUNG’ echoes the roar of a tiger, an animal that has long symbolized Korea’s strength and spirit. In the released logo teaser, the tiger motif is reflected in the 2025 MAMA AWARDS official logo, capturing the pure joy and boundless energy of HEUNG that defines both Korean culture and K-pop’s global impact.

First launched in 1999 as Korea’s first music video ceremony by CJ ENM’s music channel Mnet, the awards rebranded itself into MAMA AWARDS from the Mnet Asian Music Awards, underscoring its commitment to go global. MAMA AWARDS is dedicated to celebrating and honoring the artistry and the power of music to connect people across boundaries. Since then, MAMA AWARDS has been at the forefront of K-pop’s global expansion by hosting the ceremony across the world, including Macao, Singapore, Hong Kong, Vietnam, Japan and the United States.

2025 MAMA AWARDS, co-hosted by CJ ENM and Media Asia Entertainment Limited, and organized by Rolemodel Entertainment Group Limited, is supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.

ARMADA, Mich.--(BUSINESS WIRE)--Jun 2, 2026--

From hard cider and ready-to-drink (RTD) cocktails to zero-proof innovation and beyond-beer disruption, Blake’s Beverage Company is doubling down on growth, and bringing in proven leadership to help fuel it. The company today announced the appointment of Amanda Gleason as Chief Sales Officer, a newly established role designed to unify and accelerate sales strategy across Blake’s rapidly expanding national portfolio.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260602587350/en/

In her new role, Gleason will oversee a unified national sales strategy spanning the company’s three brand families: Blake's Hard Cider, Austin Eastciders and Avid Cider Co. A key priority for Gleason will be expanding the company’s distributor footprint and strengthening route-to-market execution nationwide. Blake’s Beverage Company currently works with more than 240 distributors across 44 states and continues to identify strategic opportunities to grow share and visibility in priority and white-space markets.

“Blake’s Beverage Company is entering its next era of growth with a sharpened focus on national expansion, portfolio development and channel innovation. Amanda brings exactly the kind of commercial leadership and growth mindset we need as we continue scaling Blake’s Beverage Company nationally,” said Andrew Blake, founder and CEO of Blake’s Beverage Company. “She understands how to build momentum across complex portfolios, strengthen distributor partnerships and unlock growth in evolving beverage channels. Just as importantly, she shares our belief that brands win when they stay authentic, consumer-focused and relentlessly innovative.”

In addition to leading national sales operations, Gleason will architect the company’s total portfolio strategy, helping position its premium, value, regional and innovation-driven offerings to drive deeper penetration across underdeveloped channels, particularly in convenience, where the company sees significant long-term opportunity across multiple price tiers and occasions.

By capitalizing on emerging beverage platforms, Blake’s is well-positioned for continued growth. These platforms include Blake’s Zero Proof, the company’s fast-growing non-alcoholic line crafted for modern drinking occasions, and Giddy Up, its recently launched spirit-forward punch brand designed to meet rising demand for bold, flavor-driven RTD experiences. The company is also preparing for the Summer 2026 launch of Shore Thing.

"Blake's Beverage Company has built a portfolio with real authenticity, strong consumer appeal, and significant runway for growth," said Gleason. "I was drawn to the company's entrepreneurial spirit, its willingness to think differently, and the opportunity to help scale the business nationally through strong distributor partnerships and disciplined execution in the market."

Gleason will also lead a comprehensive assessment of the company’s distribution network with an eye to strengthening distributor alignment and improving velocity in high-priority markets as Blake’s Beverage Company continues its rapid national growth trajectory.

Gleason joins Blake’s Beverage Company from Constellation Brands, where she served as Senior Vice President leading commercial performance across a 15-state footprint.

Founded on a family orchard in Armada, Blake’s Beverage Company has evolved into one of the nation’s fastest-growing independent beverage platforms, with a portfolio spanning hard cider, ready-to-drink cocktails, non-alcoholic beverages and emerging beyond-beer innovation.

About Blake’s Beverage Company
Blake’s Beverage Company is a leading craft beverage producer with a family of brands committed to quality, innovation and authentic fruit-forward flavor. With roots on a 1,000- acre orchard in Armada, Mich., Blake’s Beverage Company now includes Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. As the company continues to expand its national footprint, Blake’s Beverage Company remains grounded in its farm crafted origins – bringing bold, fruit-forward beverages to consumers across the country.

Amanda Gleason, new Chief Sales Officer at Blake's Beverage Company

Amanda Gleason, new Chief Sales Officer at Blake's Beverage Company

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