2025 MAMA AWARDS returns to Hong Kong for the first time since 2018. Hong Kong has hosted MAMA AWARDS more than any other location, having held the awards for seven consecutive years from 2012-2018. The two-day awards ceremony will be held for the first time at Kai Tak Stadium, Kai Tak Sports Park in Hong Kong starting November 28.
Leading entertainment company CJ ENM announced today (13 October 2025) that it will announce the nominations for the upcoming 2025 MAMA AWARDS on Thursday (16 October 2025). This year’s world’s No.1 K-POP MAMA AWARDS centers on “HEUNG(흥),” the distinctly Korean spirit of fun and excitement that has captivated global audiences. The awards will celebrate not just the power of music, but the essence of what makes Korean culture irresistibly compelling and influential worldwide.
"HEUNG" represents a uniquely Korean concept – a vibe that comes alive naturally in moments of pure joy and excitement. The 2025 MAMA AWARDS recognizes "HEUNG" as the driving force behind K-pop's global impact and Korean culture's magnetic appeal worldwide.
The 2025 MAMA AWARDS slogan ‘UH-HEUNG’ echoes the roar of a tiger, an animal that has long symbolized Korea’s strength and spirit. In the released logo teaser, the tiger motif is reflected in the 2025 MAMA AWARDS official logo, capturing the pure joy and boundless energy of HEUNG that defines both Korean culture and K-pop’s global impact.
First launched in 1999 as Korea’s first music video ceremony by CJ ENM’s music channel Mnet, the awards rebranded itself into MAMA AWARDS from the Mnet Asian Music Awards, underscoring its commitment to go global. MAMA AWARDS is dedicated to celebrating and honoring the artistry and the power of music to connect people across boundaries. Since then, MAMA AWARDS has been at the forefront of K-pop’s global expansion by hosting the ceremony across the world, including Macao, Singapore, Hong Kong, Vietnam, Japan and the United States.
2025 MAMA AWARDS, co-hosted by CJ ENM and Media Asia Entertainment Limited, and organized by Rolemodel Entertainment Group Limited, is supported by the Mega Arts and Cultural Events Fund under the Culture, Sports and Tourism Bureau of the Hong Kong Special Administrative Region Government.
TEL AVIV, Israel (AP) — No pursuit of nuclear weapons. Confronting drug trafficking. An immediate recognition of the state of Israel. Exporting copious amounts of oil and gas.
Exiled Crown Prince Reza Pahlavi laid out his aspirations Thursday for Iran if its theocracy is toppled — and experts say they sound exactly like what U.S. President Donald Trump wants to hear.
That plan likely is aimed at trying to secure support to lead Iran if the nationwide protests succeed in ousting the Islamic Republic. Activists describe a bloody crackdown by security forces that has killed 2,637 people and broadly smothered the demonstrations.
But Trump has yet to fully embrace Pahlavi.
“He’s really struggling to win Trump’s approval, to give the impression he has that strong support, but it doesn’t seem to be working,” said Trita Parsi, executive vice president of the Quincy Institute, a Washington think tank and author of several books on Iran. Many of his goals also dovetail with the wishes of hard-line Israeli Prime Minister Benjamin Netanyahu, who has forged a close partnership with Trump.
“He’s trying to get support from the U.S. government because he’s not trying to do a revolution from below, but he’s trying to get installed from above. That’s a reflection of the lack of confidence and shows he has a real lack of a base of support,” Parsi said.
Pahlavi’s father, Shah Mohammed Reza Pahlavi, was overthrown in the 1979 Islamic Revolution that ushered in the current Islamic Republic. Pahlavi urged protesters onto the streets last week as Iranian authorities shut down the internet and launched their crackdown.
“The fall of the Islamic Republic and the establishment of a secular, democratic government in Iran will not only restore dignity to my people, it will benefit the region and the world,” Pahlavi posted in a video on X, laying out his plan. Pahlavi did not immediately respond to a request seeking further comment on his plans.
“He’s trying to tick the boxes of everything that can correlate with Trump,” said Danny Citrinowicz, who once headed research on Iran in one of the Israeli military’s intelligence branches and is now a senior researcher with the Institute for National Security Studies, an Israeli defense think tank.
Around the world, many protesters held up his photo. But how much support Pahlavi has among the public inside Iran is unclear, although he does seem to have a “small modicum,” Parsi said.
People are yelling “Pahlavi” in the streets of Iran, not because they actually want him, but because there’s no other name to yell, Citrinowicz said. Nearly 50 years of theocratic rule has left little opportunity for major opposition figures to coalesce, leaving Pahlavi as one of only a few recognizable faces. Pahlavi himself has done little to build or strengthen an opposition movement during more than four decades in exile, Parsi added.
“They don’t want to replace one dictatorship with another, and he’s not a unifying figure,” Citrinowicz said. “He has been trying to build himself as the role of the successor, but it’s not there.”
Trump also expressed reservations about Pahlavi, frequently calling him a “nice guy" in interviews but raising doubts about whether Iranians would accept his leadership.
“He seems very nice, but I don’t know how he’d play within his own country,” Trump told Reuters on Wednesday. “And we really aren’t up to that point yet."
The president added: “I don’t know whether or not his country would accept his leadership, and certainly if they would, that would be fine with me.” Pahlavi released his video on X soon after the interview.
Diehard Iranian monarchists in exile have long touted dreams of the Pahlavi dynasty returning to power. But Pahlavi has been hampered in gaining wider appeal by factors including bitter memories of his father’s rule and suppression of any opposition by the feared SAVAK intelligence agency. There's also the perception that he and his family, who have lived abroad for nearly 50 years, are out of touch with their homeland.
Iranian state media, which for years mocked Pahlavi as corrupt, has blamed “monarchist terrorist elements” for the recent demonstrations.
On Thursday, the Student News Network, a media agency that is believed to be close to the Revolutionary Guard's Basij force, broadcast interviews with people on the street that were dismissive of Pahlavi.
“He’s making a big mistake. Tell him to get lost,” one person said. Another yelled, “Death to the shah!”
Pahlavi's video on his post-theocracy plan was made in English, not Farsi, because he’s trying to appeal to Trump, rather than the Iranian people, Citrinowicz said.
Pahlavi’s only hope of gaining power is with Washington's support, including U.S. military intervention, he added. Trump has appeared to walk back threats of U.S. military intervention in recent days but hasn't ruled it out.
Pahlavi has long cultivated a relationship with Israel, which had a close relationship with Iran before the Islamic Revolution. Pahlavi visited Israel in 2023 and met Prime Minister Benjamin Netanyahu, a longtime hawk on Iran whose criticism of Tehran's 2015 nuclear deal fueled Trump’s decision to withdraw the U.S. from the accord.
Israeli media on Thursday made passing reference to Pahlavi's promise to renew Israeli-Iranian relations but focused more on the immediate threat of Israel getting dragged into a possible war if the U.S. attacked.
Both Iran and Israel are still recovering from the 12-day war last summer. Israeli strikes on Iran killed 1,190 people and wounded another 4,475, according to the U.S.-based Human Rights Activists News Agency, while Iran’s missile barrages killed nearly 30 people in Israel and wounded 1,000.
The current demonstrations began Dec. 28 over the collapse of the Iranian rial currency, as the country’s economy is squeezed by international sanctions levied in part over its nuclear program.
The death toll of 2,637 since last month — also from the Human Rights Activists News Agency — exceeds that of any other round of protest or unrest in Iran in decades. The agency has been accurate through multiple years of demonstrations, relying on a network of activists inside Iran that confirms all reported fatalities.
With communications greatly limited in Iran, The Associated Press has been unable to independently confirm the group’s toll. The theocratic government of Iran has not provided overall casualty figures for the demonstrations.
Associated Press writer Jon Gambrell in Dubai, United Arab Emirates, contributed.
A protester holds a poster of Iran's exiled crown prince Reza Pahlavi during a rally in support of anti-government protests in Iran, outside Iran's embassy in Santiago, Chile, Tuesday, Jan. 13, 2026. (AP Photo/Esteban Felix)
A protester holds up a poster showing Iran’s exiled crown prince Reza Pahlavi, left, and US President Danald J. Trump, right, as she demonstrates outside the House of Parliament, in London, England, Tuesday, Jan. 13, 2026. (AP Photo/Kin Cheung)
A member of the Iranian community holds a photograph of Iran's exiled crown prince Reza Pahlavi outside the U.S. embassy in Bucharest, Romania, Wednesday, Jan. 14, 2026, during a rally in support of anti-government protests in Iran. (AP Photo/Andreea Alexandru)
Demonstrators wave pre-revolution Iran flag and posters of Iran's exiled crown prince Reza Pahlavi during a rally in support of Iran's anti-government protests, in Holon, Israel Wednesday, Jan. 14, 2026. (AP Photo/Ohad Zwigenberg)
FILE - Reza Pahlavi, the son of Iran's toppled Shah Mohammad Reza Pahlavi, speaks during a news conference, June 23, 2025 in Paris. (AP Photo/Thomas Padilla, File)
