Shutterfly and Little Sleepies Launch New Holiday Collection with a Heartfelt Mission

SAN JOSE, Calif.--(BUSINESS WIRE)--Oct 15, 2025--

‘Tis the season! Shutterfly, the leading e-commerce company specializing in personalized photo products and gifts, is teaming up with beloved children’s brand Little Sleepies to launch a new collection of matching pajamas, holiday cards, and ornaments. The collection supports Baby2Baby, a national nonprofit that provides over 1 million children every year with critical items including diapers, clothing, and all the basic necessities that every child deserves.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251015551482/en/

The new collection builds on Little Sleepies’ beloved holiday prints with even more ways to make the season special this year - featuring seven festive holiday card designs and six ornament designs. Whether you're cozying up for holiday photos in matching jammies, sending out cards that capture the joy of the season, or gifting keepsake ornaments to loved ones, this collaboration brings everything together in one meaningful, memory-making moment.

Giving Back

Launching Wednesday, October 15, this limited-time collection invites families to celebrate the season with purpose and create lasting memories. The collection proudly supports Baby2Baby, the national nonprofit organization that has provided over half a billion essential items to children in need across the U.S. over the past 14 years. Shutterfly is proud to donate $50,000 to Baby2Baby and, together with Little Sleepies, they aim to raise an additional $20,000 through a social challenge where customers will have the opportunity to amplify Baby2Baby fundraising efforts and share Shutterfly and Little Sleepies’ message of connection, joy, and meaningful impact. Stay tuned to the Shutterfly social channels throughout the season for further opportunities to give back.

The Collection

Perfect for starting new traditions or celebrating nostalgic favorites, the collection is all about thoughtful design, heartfelt connection, and the little things that make the holidays magical. The prints celebrate the most memorable holiday moments including:

Learn more, and purchase, at Shutterfly.com/little-sleepies.

About Shutterfly:

Shutterfly and its family of brands make up one of the leading e-commerce companies for personalized products and custom design. Shutterfly and its family of brands are organized into three divisions: Consumer, Lifetouch and Shutterfly Business Solutions. Shutterfly is majority-owned by certain investment funds managed directly or indirectly by Apollo Global Management, Inc. (NYSE: APO) and its subsidiaries and affiliates. For more information about Shutterfly, visit www.shutterflyinc.com. Follow us on social @shutterfly.

About Little Sleepies

Founded with comfort, quality, and community at its core, Little Sleepies creates buttery soft bamboo pajamas and daywear for babies, kids, and adults. Beyond its playful prints and family matching moments, the brand is deeply committed to giving back — especially to the people and organizations who care for and inspire children every day.

About Baby2Baby

Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. Led by Co-CEOs Kelly Sawyer Patricof and Norah Weinstein, the organization has distributed over half a billion items in the past 14 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them praise from TIME Magazine as one of 2023’s most influential companies and recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List. To learn more about Baby2Baby please visit www.baby2baby.org.

Capture the cozy nostalgia of bringing home the perfect tree, complete with presents, wreath, and snow-dusted pines. Shop the full collection at Shutterfly.com/little-sleepies

LONDON (AP) — Pressure was mounting Sunday on the American rapper Kanye West to be pulled from his headline role at a London music festival this summer, after criticism from U.K. Prime Minister Keir Starmer.

Pepsi already has withdrawn its lead sponsorship role of the Wireless Festival at Finsbury Park in north London between July 10-12. Other sponsors of the event, including Budweiser and PayPal, are being urged to follow suit.

Pepsi didn't provide an explicit reason for its decision to pull out of the event, even though publicity for the festival promoted the event under the branding “Pepsi presents Wireless.”

“Pepsi has decided to withdraw its sponsorship of Wireless Festival," the company said in a statement Sunday.

Kanye West was booked perform in front of around 150,000 revellers over the course of the festival’s three nights.

He changed his name to Ye in 2021, and he has drawn widespread controversy in recent years for a series of antisemitic remarks, and has voiced admiration for Adolf Hitler. Last year, he released a song called “Heil Hitler” — a few months after advertising a swastika T-shirt for sale on his website.

The 48-year-old musician apologized in January for his antisemitic remarks in a letter published as a full-page advert in the Wall Street Journal. He said his bipolar disorder led him to fall into “a four-month long, manic episode of psychotic, paranoid and impulsive behavior that destroyed my life.”

Fans of his at a sold-out concert Friday at SoFi Stadium in Los Angeles, his first major U.S. performance in nearly five years, appeared to separate his personal beliefs and public statements from his music — and were ready to forgive after his January apology letter.

However, Starmer said it was “deeply concerning” that the rapper was booked to perform at the long-established festival,

“Antisemitism in any form is abhorrent and must be confronted clearly and firmly wherever it appears," he said in remarks published by The Sun on Sunday newspaper. "Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe and secure.”

Kanye West's scheduled appearance follows signs of growing antisemitism in the U.K.

Two men and a 17-year-old boy were ordered to remain in custody on Saturday on charges of torching four ambulances run by a Jewish community-service in northwest London. And last October, two men died in an attack on a Manchester synagogue.

Phil Rosenberg, president of the board of deputies of British Jews, said it was “absolutely the wrong decision” to allow Kanye West to play.

Wireless Festival didn't immediately comment when contacted.

FILE - Kanye West, known as Ye, watches the first half of an NBA basketball game between the Washington Wizards and the Los Angeles Lakers, on March 11, 2022, in Los Angeles. (AP Photo/Ashley Landis, File)