Ho Chi Minh City Strengthens Tourism Promotion at ITB Asia 2025 to Expand Reach Across Asia

SINGAPORE, Oct. 16, 2025 /PRNewswire/ --The Ho Chi Minh City Department of Tourism is organizing the Vietnam – Ho Chi Minh City Tourism Promotion Program in Singapore 2025, from October 14 to 19, 2025, on the occasion of ITB Asia 2025. The promotion program features a variety of vibrant and creative activities, harmoniously combining tourism promotion, product and service marketing, and the introduction of traditional culture and arts, thereby creating a strong impression of Vietnam's tourism image.

The Vietnam – Ho Chi Minh City Tourism Promotion Program in Singapore introduces Vietnamese destinations, especially Ho Chi Minh City—a vibrant megacity after its merger—with its abundant and superior tourism resources, to international tourism partners, airlines, travel companies, and tourism authorities in Singapore and across Asia.

The program will also directly support and facilitate business-to-business connections for Vietnamese and Ho Chi Minh City tourism enterprises. This provides an opportunity for them to introduce the city's distinctive and outstanding tourism products following its administrative boundary expansion, with the aim of attracting international tourists to Ho Chi Minh City. These products include MICE tourism, high-end coastal and island resort tourism, cultural and historical tourism, and culinary tourism.

The program also contributes to enhancing the capacity for organizing and promoting international tourism, thereby strengthening Ho Chi Minh City's position on the global tourism map.

The key activities of the Vietnam – Ho Chi Minh City Tourism Promotion Program in Singapore 2025 include:

(1) Participating and organizing the Vietnam - Ho Chi Minh City tourism booth at ITB Asia 2025 - Singapore from October 15 to 17, 2025, at Hall A, booth W25 with activities introducing outstanding destinations and tourism products; and expanding cooperation networks with international partners, featuring the participation of leading tourism enterprises from the city along with Vietnam Airlines. This allows domestic businesses to expand their networks and seek new partners. The booth also hosts traditional art performances, such as Ao Dai painting, to leave a strong cultural impression of Vietnam.

(2) Organizing meetings and working sessions with Singaporean tourism agencies and partners on October 17, 2025, to cooperate on developing new tourism products, connecting tours between Ho Chi Minh City and other destinations in the region, and expanding the Singaporean tourist market to Vietnam. This is also an important opportunity to seek strategic partners and invite high-quality buyers from the Singaporean market to participate in ITE HCMC 2026, contributing to the expansion of the international customer network.

(3) Attending conferences and seminars within the framework of ITB Asia 2025 from October 15 to 17, 2025 to update on new global tourism trends and new applications of advanced models to enhance competitiveness in the international market.

(4) Coordinating with the organizers of the "Vietnam Phở Festival" 2025 in Singapore from October 18 to 19, 2025, to introduce Ho Chi Minh City's tourism to the Singaporean public.

According to the Ho Chi Minh City Department of Tourism, the "Vietnam – Ho Chi Minh City Tourism Promotion Program in Singapore 2025 reinforces Ho Chi Minh City's presence as a dynamic and attractive destination within the ASEAN region and on the global tourism map. This is also an opportunity for domestic and international tourism businesses to meet, exchange, and expand cooperation opportunities, jointly contributing to the sustainable development of the regional tourism industry, especially as Vietnam, and Ho Chi Minh City in particular, are intensifying efforts and resources to enter a new era of growth and innovation."

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ho Chi Minh City Strengthens Tourism Promotion at ITB Asia 2025 to Expand Reach Across Asia

SYDNEY, Jan. 19, 2026 /PRNewswire/ -- As the new year begins, many Australians are setting resolutions focused on health, balance and long-term wellbeing. While fitness goals and productivity upgrades often dominate the conversation, eye comfort during extended screen use is frequently overlooked.

With work, communication and entertainment increasingly centred around screens, visual fatigue has become a common challenge, particularly for those spending long hours at a desk. Improving the environment around the screen is a practical way to support healthier work habits throughout the year.

Why Lighting Matters More Than You Think

While display technology continues to evolve, the lighting surrounding the screen plays a critical role in how our eyes adapt during prolonged use. Poor ambient lighting can increase glare and harsh contrast, placing additional strain on the eyes.

Designed for screen-centric setups, BenQ ScreenBar Halo 2 focuses on visual balance rather than brightness alone. Mounted directly onto the monitor, it combines asymmetric front lighting with a soft tri-zone backlight to create a more even transition between the display and its surroundings.

This approach supports visual comfort during long workdays, whether reviewing documents, attending video calls or working late into the evening.

Designed for Everyday Workspaces

Built for modern home and hybrid work environments, ScreenBar Halo 2 fits a wide range of monitor types, including curved displays, without taking up valuable desk space. A wireless controller allows users to adjust brightness and colour temperature throughout the day, adapting lighting to changing tasks and conditions.

For those looking to make healthier, more sustainable work habits a priority this year, thoughtful lighting is a practical place to start. As New Year's resolutions go, investing in eye comfort is one upgrade that continues to deliver value long after January.

ScreenBar Halo 2 monitor light is available via the BenQ Shop and Amazon, with limited time New Year promotion running from 19th January to 1st February 2026. https://benqurl.biz/3YE2NTo 

About BenQ

Founded on the corporate vision of "Bringing Enjoyment 'N' Quality to Life", BenQ Corporation is a world-leading human technology and solutions provider aiming to elevate and enrich every aspect of consumers' lives. To realize this vision, the company focuses on the aspects that matter most to people today – lifestyle, business, healthcare and education – with the hope of providing people with the means to live better, increase efficiency, feel healthier and enhance learning. Such means include a delightful broad portfolio of people-driven products and embedded technologies spanning digital projectors, monitors, interactive large-format displays, digital cameras and camcorders, mobile computing devices, and lighting solutions. Because it matters. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A Smarter New Year's Resolution: Investing in Eye Comfort for Screen Heavy Workdays