- Global campaign celebrates the U.S. debut of the movie-inspired collaboration package -
NEW YORK, Oct. 20, 2025 /PRNewswire/ -- Nongshim carried out a global campaign at New York Times Square to celebrate the launch of Shin Ramyun in collaboration with Netflix's hit animated film 'KPop Demon Hunters'. As known for "The Crossroads of the World" and attracting over 450,000 visitors daily, Times Square served as the stage for global consumers to directly taste and enjoy the Shin Ramyun brand through a variety of interactive activities that seamlessly connected both online and offline experiences.
On the day of the campaign, Nongshim unveiled the 'KPop Demon Hunters'-inspired Shin Ramyun through a giant Digital Out-of-Home (DOOH) billboard in Times Square.
In addition to the digital billboard, Nongshim also operated a range of themed booths to let visitors experience the Shin Ramyun brand firsthand.
At the Food Zone, visitors sampled Shin Toomba prepared with an instant noodle cooker, offering a taste of Korea's iconic "Hangang Ramyun" culture alongside Shrimp Crackers. The Reward Zone featured instant photo booths decorated with 'KPop Demon Hunters' characters, while the Event Zone offered prizes, including Shin Ramyun, through a social media follow event that extended the excitement online.
A Nongshim representative commented, "This campaign went beyond simple digital advertising to become a festival where global consumers could directly taste and enjoy Shin Ramyun. Starting from New York Times Square, we will continue to connect directly with consumers worldwide and actively spread Shin Ramyun's global slogan, 'Spicy Happiness In Noodles.'"
Meanwhile, Nongshim has been rolling out the 'KPop Demon Hunters'-inspired packaging globally since late August, starting in Korea. In the Americas, including the United States, sales began in mid-September, with distribution gradually expanding to additional countries. Nongshim also plans to introduce the product across key European markets — including the United Kingdom, France, Germany, the Netherlands, Switzerland, Italy, and the Czech Republic — as well as in Australia and New Zealand within this year.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Nongshim Shin Ramyun Light Ups New York Times Square with 'KPop Demon Hunters'
Nongshim Shin Ramyun Light Ups New York Times Square with 'KPop Demon Hunters'
MONROE, N.J. and RANCHO CUCAMONGA, Calif., May 9, 2026 /PRNewswire/ -- MimiSilk, the clinical-grade at-home beauty device brand, launched its 2026 Mother's Day campaign, offering a limited-time promotion across its full product collection. The campaign aims to provide consumers with accessible, professional skincare solutions as a gifting choice for the holiday, offering mothers a way to experience medical-grade skin rejuvenation from the comfort of home.
About MimiSilk: Silk Your Skin, Love Your Glow
MimiSilk was founded on a clear mission: to make clinical-grade skincare part of everyday life — offering an effective standalone solution for those seeking skin rejuvenation at home, and a powerful complement to in-clinic treatments for long-term maintenance and lasting results. Its devices are designed to be safe, accessible, and built into daily life – supporting women in building consistent self-care habits that help soften visible signs of aging, restore a natural inner glow, and achieve a texture as smooth as silk. At the core of the brand is a simple belief: beauty is about confidence, control, and taking time to care for yourself.
MimiSilk Iris: Multi-Benefit Anti-Aging in One Device
The flagship product of this season's campaign is the MimiSilk Iris, a non-ablative fractional laser device for at-home use. Operating at a clinically proven 1450 nm wavelength, Iris stimulates natural collagen production to address the appearance of wrinkles, refine pore visibility, and improve overall skin radiance. The device is non-invasive and requires no recovery downtime, making it compatible with a standard nightly skincare routine.
A Limited-Time Mother's Day 2026 Offer
The Mother's Day promotion is available across MimiSilk's collection, catering to both individual consumers and gift shoppers, making it a practical gifting choice for those looking to offer a practical, results-oriented skincare solution.
MimiSilk believes skincare can be more than a beauty step — it can be a meaningful part of how women feel refreshed, confident, and cared for in daily life. A few focused moments each week can become a quiet ritual of restoration and self-care. This Mother's Day and beyond, the brand hopes mothers everywhere feel seen, appreciated, and beautifully radiant.
Further details on the campaign and products are available on the MimiSilk official website.
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MimiSilk Celebrates Mother's Day 2026: The Gift of Skin Confidence
