MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers' Ability to Create Value

MMA's next chapter outlines what it means to lead proven marketing transformation, powered by groundbreaking, award-winning, CMO-validated models, frameworks, and knowledge

SINGAPORE, Oct. 21, 2025 /PRNewswire/ -- MMA Global, Inc., the global non-profit industry body, today ushered in a new era as the Marketing + Media Alliance (MMA), crystallizing its evolution into a foremost global community of Chief Marketing Officers and senior marketing leaders. The repositioning signals the organization's foundational commitment to advancing marketers' ability to create value by uniting CMOs worldwide to shape the future of marketing, brands, and business.  MMA is the only association that encompasses all parts of the marketing ecosystem at the governance level – including brand marketers, media, adtech, martech, agencies, and consultants – all working together, in support of CMOs.

New Visual Identity

"MMA is for CMOs, directed by CMOs, but supported by the whole marketing industry," said Rohit Dadwal , MMA Global. "We are committed to adding new knowledge to address CMOs' and marketing's greatest unanswered questions and unlock its biggest opportunities. Our members aren't just talking about change — they're driving it. This new positioning makes it clear that we are an alliance for leaders who push marketing to deliver proven, enterprise-level impact.  We believe that if a marketer were to implement all that MMA's Think Tanks and Labs have discovered, their company could raise its market valuation. We're proving that marketing can and does matter!"

New Mission and Purpose

With the mission to advance marketers' ability to create value, the non-profit Marketing + Media Alliance (MMA) develops revolutionary and award-winning models, frameworks, thought-leadership, and initiatives — many spanning several years and millions of dollars — to help CMOs confidently tackle their biggest challenges. All MMA Labs experiments and explorations provide proprietary and powerful insights and models.

Dadwal said, "This rebranding is simply catching up to who MMA has already become." Founded in 2003 as the Mobile Marketing Association, the organization expanded its mission to broader marketing transformation in 2018 and formally changed its legal name to MMA Global, Inc. in 2022. Today's announcement cements that evolution. The repositioning includes a new purpose & mission, a complete brand message house, a naming hierarchy, a new logo, and brand guidelines. 

With more than 825 corporate members worldwide, representing hundreds of thousands of marketers, and $10's of billions in marketing spend, MMA's alliance is powered by action-oriented leaders who collaborate to take on the toughest challenges on the CMO agenda. For a list of MMA Global Board members, see below.

Invested Millions to Improve Marketing's Impact

Over the past several years, MMA has invested millions of dollars that have redefined marketing science and knowledge, operating across four global think tanks — Measurement & Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), and Data & Customer Experience (DATT):

• Created the first-ever research method to measure the long-term sales contribution of brand marketing — revealing a 7x incremental lift versus short-term campaign sales. (This alone was 5+ years and $3.5 million.)
• Developed a breakthrough 'growth framework' that appears to double campaign impact, outperforming every other known segmentation model measured.
• Conducted over two dozen AI-driven ad personalization experiments, yielding an average performance lift of +160% — with an upper achievement of +272% in machine learning optimization. 
• Built the first organizational team measurement model that identifies which internal changes drive sales growth — and which changes reduce sales. 
• Designed a financial formula for CMOs that directly connects marketing activity to enterprise value (now in final validation).
• Disproved long-held myths through neuroscience research that time has zero relationship to advertising effectiveness (an otherwise commonly held belief).
• And more

"Our new branding reflects a truth we've demonstrated for years: we are an organization driven by and for the industry's leaders, committed to unlocking and proving marketing's biggest opportunities" said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES Worldwide. "We're not just talking about change; we're committed to adding proprietary knowledge and delivering revolutionary models that address the biggest, unanswered questions. This positioning makes it clear that we are an alliance for those who push the entire enterprise to deliver proven, business-level impact. We know that when our partners implement the strategies and insights we provide, their companies will thrive. This rebranding is simply catching up to who we have already become."

MMA runs more than 62 conferences worldwide annually in 16+ countries. Its flagship CMO & CEO Summit, now in its 15th year, achieved an 86% Net Promoter Score and drew more than 110 CMOs.

In this new chapter, MMA is issuing a bold call to action to the industry:

A Final Call to Action

"If you have ideas or are doing work that can revolutionize how marketers create value, bring it to MMA," said Dadwal. "We'll test it, refine it, and make it real through our Think Tanks and Labs. This is your invitation to shape the next generation of marketing impact. This alliance is where breakthroughs begin.

To learn more and join the Marketing + Media Alliance, visit https://mmaglobal.com/

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks -- Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing's most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/ 

The Marketing + Media includes the world's most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Coala, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.

About Lafayette American

Lafayette American is a Cannes Lion, D&AD, and Gold EFFIE award-winning independent ad and design agency based in Detroit, MI. L|A specializes in creative strategy, design, and content for ambitious brands. The agency has worked with Ford, Netflix, Amazon, Google, Mazda, Deel, iHeartMedia, Chewy, Merrell, StockX, Spotify, Owens Corning, Borg Warner, McClures, Kodiak, Goldbug, and more. It recently launched a specialized cultural marketing arm called GLAM Ar

MMA APAC Board of Directors: 

Regional Executive Committee
China: Bessie Lee, Chief Executive Officer, Greater China, JLL
India: Amit Jain, MMA India Board Chair; Chairman, Sanofi Consumer Healthcare
Vietnam: Venus Teoh Kim Wei, Executive Vice President Marketing & MMA Co-Chairs, Suntory Pepsico Vietnam
Indonesia: Catherine Hindra Sutjahyo, Vice President Director and Deputy Chief Executive Officer, GoTo
Chair Emeritus: Ashutosh Srivastava, Founder and Chairman, Veros Ventures Pte Ltd
MMA: Rohit Dadwal, CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA APAC

Board of Directors
Rishi Bedi, Managing Director, APAC, Ogury
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal Groupe
Dhiren Amin, Chief Customer Officer, Income Insurance APAC
Sapna Chadha, MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
Sean Cheng, Managing Director (E-Commerce) and Chief Omnichannel Officer, FairPrice Group
Richa Goswami, Group Chief Marketing Officer, Fidelity International Singapore
Benjamin Joe, Vice President, Southeast Asia and Emerging Markets, Meta
Ken Mandel, Regional Managing Director & Head of GrabAds and Enterprise, GrabAds
Vishnu Mohan, Chairman, Avyan Holdings - Partner & Chief Executive Officer, DEPT
Josephine Tan VP, APAC Digital Hub, Diageo
Simon Morgan, Vice President, Client Development, APAC, The Trade Desk
Dirk E.G van Motman, Founder & Chair, UN:ventures
Julie Nestor, Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard
Margot Torres, Managing Director, McDonald's Philippines
Amrita Randhawa, Chief Executive Officer, Singapore & Southeast Asia, Publicis Groupe
Venkatram Pattabhiraman (Venkat), Senior Vice President - Analytics & Insights| Digital Marketing & Media | Commercial Leader, Procter & Gamble Asia
Sindhuja Rai, Chief Client Officer, APMEA, WPP Media
Joe Nguyen, Senior Strategic Advisor, H+
D Shivakumar, Operating Partner, Advent International

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MMA Global Launches Bold New Era as the Marketing + Media Alliance, Advancing Marketers' Ability to Create Value

LAS VEGAS, Jan. 17, 2026 /PRNewswire/ -- At CES 2026, Flowtica was not the loudest presence on the show floor. Over the course of the week, however, the Singapore-based AI company became one of the most closely watched, drawing sustained attention from media, investors, and industry observers.

That attention has now translated into availability. Following its appearance as a CES 2026 Innovation Award Honoree, Flowtica has officially opened sales of Flowtica Scribe, its AI recording pen that quietly stood out in a field dominated by phone-dependent and screen-heavy solutions.

Flowtica Scribe did not make its first public appearance at CES. The product launched on Kickstarter several months earlier, where it attracted thousands of users and established early validation. CES marked a different stage for the company. The focus shifted away from introduction and toward closer examination, with many observers asking whether the idea could hold up beyond early enthusiasm.

Throughout the exhibition, Flowtica's booth at Eureka Park became a steady meeting point for investors and journalists. Conversations rarely centered on specifications or feature lists. Instead, discussions focused on a more fundamental question: whether AI recording tools are beginning to converge on forms that genuinely fit into professional life.

Flowtica's answer was visible in its choice of form. By embedding AI into a pen, an object already accepted in boardrooms, consultations, investor meetings, and sales conversations, the company avoided many of the social and practical frictions that continue to limit phone-based recorders. The result was a device that felt less like a new category of gadget and more like a natural extension of existing behavior.

This restraint is deliberate. Flowtica Scribe is designed to remain unobtrusive, with no screen and no demand for user attention during conversations. Recording, organization, and interpretation take place quietly in the background, allowing users to remain focused on the discussion itself. Among on-site observers, this approach positioned Flowtica as one of the more pragmatic entrants in an increasingly crowded AI recording market.

Hardware, however, represents only part of Flowtica's differentiation. The company places equal emphasis on what happens after recording ends. Its AI functions as a continuously evolving insight system that can operate autonomously while remaining responsive to clear user guidance when needed. Over time, it adapts to individual working rhythms and priorities, shifting the emphasis from capturing everything to identifying what truly matters.

Rather than simply storing conversations, Flowtica helps determine which moments should be retained, revisited, and translated into next actions. Key insights are designed to integrate naturally with existing productivity tools, including calendars and task systems, allowing them to fit into established workflows rather than compete with them.

As interest in Flowtica Scribe built during CES, one question surfaced repeatedly. When would the product be available beyond the show floor?

With sales now officially open through Flowtica's website, the company moves from exhibition attention to real-world deployment. For Flowtica, this moment appears less like a conclusion and more like a transition, from being observed to being used.

As the AI recording market continues to mature, competition is shifting away from novelty and early adoption toward durability. The defining question is no longer whether a system can record conversations, but whether it can remain useful over time.

Flowtica enters this next phase with an approach that is measured and quietly confident, placing its bet not on spectacle, but on long-term relevance.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

The AI Recording Pen That Turned Heads at CES Is Finally for Sale