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Sprouts Farmers Market Announces Seven New NIL Deals Across Women’s Sports

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Sprouts Farmers Market Announces Seven New NIL Deals Across Women’s Sports
News

News

Sprouts Farmers Market Announces Seven New NIL Deals Across Women’s Sports

2025-10-21 21:09 Last Updated At:21:30

PHOENIX--(BUSINESS WIRE)--Oct 21, 2025--

Sprouts Farmers Market today announced the addition of seven new individual Name, Image and Likeness (NIL) partnerships with female college athletes. The new class, featuring talent from various sports, represents the brand’s deep commitment to its trailblazing PowHERed by Sprouts platform. Sprouts is on a mission to power women both on and off the field, fueling performance through nutrition and partnering with athletes who are changing the game in women’s sports and in their communities.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251021371645/en/

“Sprouts is proud to be the first natural retailer to invest in women’s collegiate athletics – empowering female athletes, fueling their performance and celebrating their impact in the communities we serve,” said Alisa Gmelich, Chief Marketing Officer of Sprouts. “We are thrilled to support this new Sprouts NIL class to build a healthier and stronger future for all female athletes.”

Since 2022, Sprouts has partnered with over 165 female athletes at more than 30 universities, fueling their health and performance through NIL sponsorships. This new class brings together standout athletes from the pitch, court, diamond and pool. The seven new Sprouts NIL athletes will share their personal connections to Sprouts and how the brand supports their health, wellness, and community, all through their social media channels. From choosing their favorite protein-packed meals like Sprouts’ brand-new Wellness Bowls, to the best snacks to maximize on-field performance and off-the-field recovery.

The new NIL class includes:

Beyond its investment in female athletes through NIL sponsorships, Sprouts also elevates women’s sports through its sponsorships of the Sprouts Farmers Market Collegiate Quad, the Sprouts Farmers Market Broadway Block Party, the Big 12 Conference, the SEC and the professional women’s soccer team, Angel City Football Club.

To learn more about PowHERed by Sprouts, visit https://www.sprouts.com/women-in-sports/.

About Sprouts Farmers Market, Inc.

Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what's fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 35,000 team members and operates more than 450 stores in 24 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit sprouts.com/about.

Sprouts expands its PowHERed by Sprouts platform, fueling female athletes with a new NIL class featuring basketball standout and reigning Defensive Player of the Year, Lauren Betts.

Sprouts expands its PowHERed by Sprouts platform, fueling female athletes with a new NIL class featuring basketball standout and reigning Defensive Player of the Year, Lauren Betts.

MADRID (AP) — Venezuelans living in Spain are watching the events unfold back home with a mix of awe, joy and fear.

Some 600,000 Venezuelans live in Spain, home to the largest population anywhere outside the Americas. Many fled political persecution and violence but also the country’s collapsing economy.

A majority live in the capital, Madrid, working in hospitals, restaurants, cafes, nursing homes and elsewhere. While some Venezuelan migrants have established deep roots and lives in the Iberian nation, others have just arrived.

Here is what three of them had to say about the future of Venezuela since U.S. forces deposed Nicolás Maduro.

David Vallenilla woke up to text messages from a cousin on Jan. 3 informing him “that they invaded Venezuela.” The 65-year-old from Caracas lives alone in a tidy apartment in the south of Madrid with two Daschunds and a handful of birds. He was in disbelief.

“In that moment, I wanted certainty,” Vallenilla said, “certainty about what they were telling me.”

In June 2017, Vallenilla’s son, a 22-year-old nursing student in Caracas named David José, was shot point-blank by a Venezuelan soldier after taking part in a protest near a military air base in the capital. He later died from his injuries. Video footage of the incident was widely publicized, turning his son’s death into an emblematic case of the Maduro government’s repression against protesters that year.

After demanding answers for his son’s death, Vallenilla, too, started receiving threats and decided two years later to move to Spain with the help of a nongovernmental organization.

On the day of Maduro’s capture, Vallenilla said his phone was flooded with messages about his son.

“Many told me, ‘Now David will be resting in peace. David must be happy in heaven,’” he said. “But don't think it was easy: I spent the whole day crying.”

Vallenilla is watching the events in Venezuela unfold with skepticism but also hope. He fears more violence, but says he has hope the Trump administration can effect the change that Venezuelans like his son tried to obtain through elections, popular protests and international institutions.

“Nothing will bring back my son. But the fact that some justice has begun to be served for those responsible helps me see a light at the end of the tunnel. Besides, I also hope for a free Venezuela.”

Journalist Carleth Morales first came to Madrid a quarter-century ago when Hugo Chávez was reelected as Venezuela's president in 2000 under a new constitution.

The 54-year-old wanted to study and return home, taking a break of sorts in Madrid as she sensed a political and economic environment that was growing more and more challenging.

“I left with the intention of getting more qualified, of studying, and of returning because I understood that the country was going through a process of adaptation between what we had known before and, well, Chávez and his new policies," Morales said. "But I had no idea that we were going to reach the point we did.”

In 2015, Morales founded an organization of Venezuelan journalists in Spain, which today has hundreds of members.

The morning U.S. forces captured Maduro, Morales said she woke up to a barrage of missed calls from friends and family in Venezuela.

“Of course, we hope to recover a democratic country, a free country, a country where human rights are respected,” Morales said. “But it’s difficult to think that as a Venezuelan when we’ve lived through so many things and suffered so much.”

Morales sees it as unlikely that she would return home, having spent more than two decades in Spain, but she said she hopes her daughters can one day view Venezuela as a viable option.

“I once heard a colleague say, ‘I work for Venezuela so that my children will see it as a life opportunity.’ And I adopted that phrase as my own. So perhaps in a few years it won’t be me who enjoys a democratic Venezuela, but my daughters.”

For two weeks, Verónica Noya has waited for her phone to ring with the news that her husband and brother have been freed.

Noya’s husband, Venezuelan army Capt. Antonio Sequea, was imprisoned in 2020 after having taken part in a military incursion to oust Maduro. She said he remains in solitary confinement in the El Rodeo prison in Caracas. For 20 months, Noya has been unable to communicate with him or her brother, who was also arrested for taking part in the same plot.

“That’s when my nightmare began,” Noya said.

Venezuelan authorities have said hundreds of political prisoners have been released since Maduro's capture, while rights groups have said the real number is a fraction of that. Noya has waited in agony to hear anything about her four relatives, including her husband's mother, who remain imprisoned.

Meanwhile, she has struggled with what to tell her children when they ask about their father's whereabouts. They left Venezuela scrambling and decided to come to Spain because family roots in the country meant that Noya already had a Spanish passport.

Still, she hopes to return to her country.

“I’m Venezuelan above all else,” Noya said. “And I dream of seeing a newly democratic country."

Venezuelan journalist Caleth Morales works in her apartment's kitchen in Madrid, Wednesday, Jan. 14, 2026. (AP Photo/Bernat Armangue)

Venezuelan journalist Caleth Morales works in her apartment's kitchen in Madrid, Wednesday, Jan. 14, 2026. (AP Photo/Bernat Armangue)

David Vallenilla, father of the late David José Vallenilla Luis, sits in his apartment's kitchen in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

David Vallenilla, father of the late David José Vallenilla Luis, sits in his apartment's kitchen in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

Veronica Noya holds a picture of her husband Antonio Sequea in Madrid, Thursday, Jan. 15, 2026. (AP Photo/Bernat Armangue)

Veronica Noya holds a picture of her husband Antonio Sequea in Madrid, Thursday, Jan. 15, 2026. (AP Photo/Bernat Armangue)

David Vallenilla holds a picture of deposed President Nicolas Maduro, blindfolded and handcuffed, during an interview with The Associated Press at his home in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

David Vallenilla holds a picture of deposed President Nicolas Maduro, blindfolded and handcuffed, during an interview with The Associated Press at his home in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

Pictures of the late David José Vallenilla Luis are placed in the living room of his father, David José Vallenilla, in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

Pictures of the late David José Vallenilla Luis are placed in the living room of his father, David José Vallenilla, in Madrid, Tuesday, Jan. 13, 2026. (AP Photo/Bernat Armangue)

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