Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

HONG KONG, Oct. 22, 2025 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology company Tencent, today announced a strategic partnership with eMAG, a pioneer in the online commerce sector in Central and Eastern Europe. By leveraging Tencent Cloud's cutting-edge infrastructure and advanced AI capabilities, the partnership supports eMAG's growth and digital transformation objectives.

Widely recognized as a market leader and innovation driver in Central and Eastern Europe, eMAG operates across Romania, Bulgaria, Hungary, and gives access to millions of consumers and thousands of merchants through its robust marketplace, advanced logistics network, and continuous investments in AI and cutting-edge technology.

Tencent Cloud brings proven expertise in cloud infrastructure, big data analytics, AI, and Super App capabilities to eMAG, validated through large-scale global deployments. These technologies ensure platform stability and operational efficiency during peak traffic, enhance customer experience with AI-powered personalized recommendations, and optimize operational costs. Under this partnership, eMAG will leverage Tencent Cloud's global cloud platform to deliver seamless, highly available online services, maintain the highest standards of customer data protection, and rapidly scale infrastructure to meet seasonal demand and business growth. The integration of Tencent Cloud's advanced AI solutions will further personalize and enrich the marketplace experience for both shoppers and sellers.

Poshu Yeung, Senior Vice President of Tencent Cloud and Head of Tencent Cloud International, said, "We are thrilled to partner with eMAG to drive scalable and innovative digital experiences across Eastern Europe. By combining Tencent Cloud's global cloud infrastructure and AI capabilities with eMAG's market insights and leadership, the collaboration aims to empower millions of consumers and merchants with best-in-class services, heightened security, and new opportunities for growth. Looking ahead, we will continue to explore new innovations that shape the future of the digital economy in the region."

Daniel Cumpata, Vice President of Engineering at eMAG, said, "Our collaboration with Tencent Cloud is a pivotal step in eMAG's digital evolution. Harnessing Tencent Cloud's cloud and AI expertise, we will elevate our platform's reliability and personalization, delivering better experiences for our customers and sellers alike."

About Tencent Cloud:

Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

About eMAG:

Founded in 2001, eMAG is a pioneer of the online retail sector that has expanded in Romania, Hungary, and Bulgaria with the mission of helping customers across the region save time and money. With a continuously growing product range made available together with its Marketplace partners, eMAG is the place where anyone can search for and order anything, anytime, anywhere.

In Romania, customers benefit from a wide range of value-added services, such as the mobile app, fast delivery to easybox lockers, a 30-day return window, flexible payment options through the eMAG/MyWallet account, and the Genius subscription offering free delivery across five e-commerce apps (eMAG, Wolt, Fashion Days, Freshful, and Flip).

Through eMAG Marketplace, Romanian entrepreneurs selling on the platform have access to a set of programs and tools designed to help them scale their businesses across Central and Eastern Europe. Fulfilment by eMAG, Genius easybox, eMAG Ads, and promotional campaigns run on the platform are just some of these.

For more information about eMAG, please visit about.emag.ro.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

BERLIN, Sept. 1, 2026 /PRNewswire/ -- Haier, the world's No. 1 brand in major home appliances for 17 consecutive years*, will exhibit at IFA 2026 from Sept. 4 to 8 at Stand 101 in Hall 3.1. Under the theme "Home of Intelligent Possibilities," the company will present AI-powered home solutions, connected services and robotics that respond to people's routines and make home management more intuitive, efficient and personalized.

AI-Powered Experiences Across the Home

At the stand, Haier will show how artificial intelligence is moving beyond individual product features to support a coordinated home ecosystem. Across garment care, refrigeration, cooking, dishwashing, cleaning, entertainment and digital services, its technologies can monitor conditions, learn from user behavior and adapt to individual needs. Demonstrations will include intelligent laundry care that interprets load conditions, refrigeration technologies designed to improve food management, and AI-assisted cooking that recognizes food and monitors the cooking process. The hOn platform will connect products, services and experiences within a single digital environment.

Haier will also showcase its work in robotics and embodied intelligence including humanoid robots designed to interact with people and appliances, cleaning and companion robots and AI-powered exoskeletons designed to support human movement. At IFA, Haier will highlight its global sports partnerships under the concept of "Play with the Number Ones." Beyond sponsorship, these partnerships link the pursuit of excellence in sports with Haier's commitment to innovation, performance and creating better experiences for users worldwide.

Global Innovation Shaped by Local Needs

The showcase reflects an innovation model Haier has developed over more than three decades. Rather than taking a one-size-fits-all approach to global expansion, Haier has built its own brand while localizing R&D, manufacturing and marketing across markets. This approach combines global innovation resources with local consumer insights to create products suited to different homes, climates and lifestyles.

Haier now serves more than 1 billion households in over 200 countries and regions. It holds the No. 1 position in markets including China, the United States, Australia and Thailand and ranks among the top three home appliance brands in Europe. Haier has ranked as the world's No. 1 brand in major home appliances for 17 consecutive years, reflecting the scale and consistency of this locally driven model.

"IFA provides an important opportunity to show how global innovation can create practical value for people in different markets," said Wang Meiyan, Vice President and Chief Brand Officer of Haier Group. "By combining artificial intelligence with a deep understanding of local needs, Haier is moving beyond connected products toward an intelligent home ecosystem that is more responsive, intuitive and useful in everyday life."

Haier will officially unveil the experience at its press conference on Sept. 3 at 3 p.m. CEST on the Haier Main Stage in Hall 3.1, Stand 101. For more information, visit https://www.haier.com/global/.

*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; percentage unit share based on 2025 volume sales data.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Haier to Showcase AI-Powered Living at IFA 2026, Highlighting Global Brand Leadership and Local Innovation