Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

HONG KONG, Oct. 22, 2025 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology company Tencent, today announced a strategic partnership with eMAG, a pioneer in the online commerce sector in Central and Eastern Europe. By leveraging Tencent Cloud's cutting-edge infrastructure and advanced AI capabilities, the partnership supports eMAG's growth and digital transformation objectives.

Widely recognized as a market leader and innovation driver in Central and Eastern Europe, eMAG operates across Romania, Bulgaria, Hungary, and gives access to millions of consumers and thousands of merchants through its robust marketplace, advanced logistics network, and continuous investments in AI and cutting-edge technology.

Tencent Cloud brings proven expertise in cloud infrastructure, big data analytics, AI, and Super App capabilities to eMAG, validated through large-scale global deployments. These technologies ensure platform stability and operational efficiency during peak traffic, enhance customer experience with AI-powered personalized recommendations, and optimize operational costs. Under this partnership, eMAG will leverage Tencent Cloud's global cloud platform to deliver seamless, highly available online services, maintain the highest standards of customer data protection, and rapidly scale infrastructure to meet seasonal demand and business growth. The integration of Tencent Cloud's advanced AI solutions will further personalize and enrich the marketplace experience for both shoppers and sellers.

Poshu Yeung, Senior Vice President of Tencent Cloud and Head of Tencent Cloud International, said, "We are thrilled to partner with eMAG to drive scalable and innovative digital experiences across Eastern Europe. By combining Tencent Cloud's global cloud infrastructure and AI capabilities with eMAG's market insights and leadership, the collaboration aims to empower millions of consumers and merchants with best-in-class services, heightened security, and new opportunities for growth. Looking ahead, we will continue to explore new innovations that shape the future of the digital economy in the region."

Daniel Cumpata, Vice President of Engineering at eMAG, said, "Our collaboration with Tencent Cloud is a pivotal step in eMAG's digital evolution. Harnessing Tencent Cloud's cloud and AI expertise, we will elevate our platform's reliability and personalization, delivering better experiences for our customers and sellers alike."

About Tencent Cloud:

Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

About eMAG:

Founded in 2001, eMAG is a pioneer of the online retail sector that has expanded in Romania, Hungary, and Bulgaria with the mission of helping customers across the region save time and money. With a continuously growing product range made available together with its Marketplace partners, eMAG is the place where anyone can search for and order anything, anytime, anywhere.

In Romania, customers benefit from a wide range of value-added services, such as the mobile app, fast delivery to easybox lockers, a 30-day return window, flexible payment options through the eMAG/MyWallet account, and the Genius subscription offering free delivery across five e-commerce apps (eMAG, Wolt, Fashion Days, Freshful, and Flip).

Through eMAG Marketplace, Romanian entrepreneurs selling on the platform have access to a set of programs and tools designed to help them scale their businesses across Central and Eastern Europe. Fulfilment by eMAG, Genius easybox, eMAG Ads, and promotional campaigns run on the platform are just some of these.

For more information about eMAG, please visit about.emag.ro.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

Angelalign Has Already Replaced Torque Ridges with Upgraded "Pressure Points" in Europe

SAN CLEMENTE, Calif., Oct. 17, 2026 /PRNewswire/ -- Angelalign Technology Inc. (6699.HK) ("Angel") http://www.angelaligner.com, a company driven by innovation in orthodontic clear aligner technology, said today that a ruling by the Paris Local Division of the Unified Patent Court concerning its Torque Ridges feature does not affect the availability of its offering in Europe, which already incorporates the next generation of torque-control technology. 

Angel already has discontinued Torque Ridges in Europe and has replaced it with an upgraded feature called Pressure Points. Pressure Points, which launched in the European market in September, was designed to improve torque control and reflects Angel's continued commitment to innovation focused on solving orthodontists' clinical challenges. Angel customers in Spain, the UK and outside of Europe, including the Americas and Asia, are not affected by this ruling. Angel is constantly developing new solutions to continue to serve its customers well.

The court today ruled that the Torque Ridges feature infringes a patent held by Align Technology Inc. (ALGN) for repositioning a patient's teeth according to an orthodontic treatment plan. Angel respectfully disagrees with the decision and is reviewing it closely while it evaluates its options. Angel will comply with the court's ruling, including the return of any products. Because Torque Ridges is no longer offered in Europe, orthodontists using Angel products and services can continue treating their patients with access to Pressure Points and Angel's ongoing clinical and technical support.

"Our priority is to ensure that orthodontists can continue delivering excellent care to their patients," said Xavier Cherbavaz, General Manager and Vice President, Europe, Africa, and the Middle East, Angelalign Technology Inc. "Torque Ridges has already been retired in Europe and replaced with Pressure Points, an approach intended to support controlled force application and tooth contact. We remain focused on giving orthodontists innovative clinical solutions and a dependable customer experience."

"Angel takes intellectual property rights seriously and is careful not to infringe on valid patents," added Richard Hirschland, Angel's Chief Commercial Officer and SVP. "We are reviewing the court's reasoning carefully and will consider all available options. Angel will continue to innovate and improve its products to benefit its providers and their patients despite litigation by a competitor. Continuous innovation means anticipating challenges and preparing solutions to protect the customer experience. Our transition to Pressure Points reflects that commitment. We are determined to continue developing innovative solutions so that orthodontists can rely on Angel over the long term."

To learn more, visit angelaligner.com/eu and www.angelaligner.com.

About Angelalign Technology Inc.

Founded in 2003 and publicly listed since 2021, Angelalign Technology Inc. provides clear aligner solutions to clinically focused professionals and patients in over 60 countries. Having surpassed two million cumulative cases and with about a US$2 billion market capitalization, the company focuses on clinical innovation and professional support to help experts achieve extraordinary outcomes. Its established global operations and continued investment in innovation support its long-term commitment to orthodontists and their patients. Learn more at angelaligner.com.

Media Contact:

Sue Kolb
Angelalign Technology Inc.
sue.kolb@angelaligner.com

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Paris Court Ruling on Discontinued Feature Will Have Minimal Impact on Angelalign Customers