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Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

Business

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce
Business

Business

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

2025-10-22 10:31 Last Updated At:10:55

HONG KONG, Oct. 22, 2025 /PRNewswire/ -- Tencent Cloud, the cloud business of global technology company Tencent, today announced a strategic partnership with eMAG, a pioneer in the online commerce sector in Central and Eastern Europe. By leveraging Tencent Cloud's cutting-edge infrastructure and advanced AI capabilities, the partnership supports eMAG's growth and digital transformation objectives.

Widely recognized as a market leader and innovation driver in Central and Eastern Europe, eMAG operates across Romania, Bulgaria, Hungary, and gives access to millions of consumers and thousands of merchants through its robust marketplace, advanced logistics network, and continuous investments in AI and cutting-edge technology.

Tencent Cloud brings proven expertise in cloud infrastructure, big data analytics, AI, and Super App capabilities to eMAG, validated through large-scale global deployments. These technologies ensure platform stability and operational efficiency during peak traffic, enhance customer experience with AI-powered personalized recommendations, and optimize operational costs. Under this partnership, eMAG will leverage Tencent Cloud's global cloud platform to deliver seamless, highly available online services, maintain the highest standards of customer data protection, and rapidly scale infrastructure to meet seasonal demand and business growth. The integration of Tencent Cloud's advanced AI solutions will further personalize and enrich the marketplace experience for both shoppers and sellers.

Poshu Yeung, Senior Vice President of Tencent Cloud and Head of Tencent Cloud International, said, "We are thrilled to partner with eMAG to drive scalable and innovative digital experiences across Eastern Europe. By combining Tencent Cloud's global cloud infrastructure and AI capabilities with eMAG's market insights and leadership, the collaboration aims to empower millions of consumers and merchants with best-in-class services, heightened security, and new opportunities for growth. Looking ahead, we will continue to explore new innovations that shape the future of the digital economy in the region."

Daniel Cumpata, Vice President of Engineering at eMAG, said, "Our collaboration with Tencent Cloud is a pivotal step in eMAG's digital evolution. Harnessing Tencent Cloud's cloud and AI expertise, we will elevate our platform's reliability and personalization, delivering better experiences for our customers and sellers alike."

About Tencent Cloud:

Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

About eMAG:

Founded in 2001, eMAG is a pioneer of the online retail sector that has expanded in Romania, Hungary, and Bulgaria with the mission of helping customers across the region save time and money. With a continuously growing product range made available together with its Marketplace partners, eMAG is the place where anyone can search for and order anything, anytime, anywhere.

In Romania, customers benefit from a wide range of value-added services, such as the mobile app, fast delivery to easybox lockers, a 30-day return window, flexible payment options through the eMAG/MyWallet account, and the Genius subscription offering free delivery across five e-commerce apps (eMAG, Wolt, Fashion Days, Freshful, and Flip).

Through eMAG Marketplace, Romanian entrepreneurs selling on the platform have access to a set of programs and tools designed to help them scale their businesses across Central and Eastern Europe. Fulfilment by eMAG, Genius easybox, eMAG Ads, and promotional campaigns run on the platform are just some of these.

For more information about eMAG, please visit about.emag.ro.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

Tencent Cloud and eMAG Join Forces to Accelerate Digital Growth Across Eastern European E-Commerce

Explore the Forgotten Role of Oyster Reefs in Protecting Our Shores and Supporting Biodiversity

HONG KONG, Jan. 12, 2026 /PRNewswire/ -- As the city prepares to welcome the Year of the Horse, a traditional Lunar New Year symbol takes on new significance, the golden oyster – long associated with prosperity, abundance, and good fortune — now carries a deeper message

Beyond its festive glow, the oyster tells a story of ecological power and quiet loss. Once thriving along Hong Kong's coastlines, oyster reefs played a vital role as natural water filters, wave buffers, and biodiversity hotspots. Today, they have all but vanished — and with them, a crucial part of the city's marine heritage.

This January, The Nature Conservancy (TNC) ) invites the public to reconnect with this forgotten ecosystem through the finale edition of its interactive exhibition series: Reviving Hong Kong's Ocean Heritage: Our Forgotten Oyster Reefs. The exhibition will take place at the linkbridge at Lincoln House, Taikoo Place, from January 12 to 23, 2026 (weekdays only).

Located in one of the Hong Kong's most vibrant business districts, the exhibition offers professionals and the public alike a rare opportunity to pause, reflect, and discover how they can make a tangible impact on ocean conservation.

From Festive Symbol to Ecological Reality

In Chinese tradition, oysters have long symbolized wealth and longevity — their golden form representing luck and blessings for the year ahead. But the oyster's real-world role is just as powerful. Beneath the surface, oyster reefs anchor entire marine ecosystems: filtering water, stabilizing shorelines, and supporting biodiversity.

Globally, over 85% of oyster reefs have been lost, making them one of the most endangered marine habitats. In Hong Kong, they once supported local livelihoods and coastal resilience — yet their disappearance has gone largely unnoticed.

This exhibition brings their story back into focus, showing how restoring oyster reefs is a nature-based solution that supports climate adaptation, biodiversity recovery, and sustainable economic development.

"Biodiversity loss is no longer an abstract concept it's a material risk for business, communities, and long-term economic stability," said Anthony Gao, Executive Director for Hong Kong and Regional Partnerships.

"Restoring oyster reefs is more than conservation. It's a practical, nature-based solution that strengthens coastal resilience, supports ESG goals, and helps build a blue economy that benefits both people and the planet. Through this exhibition, we hope to inspire Hong Kong's business community to take the lead — by integrating nature into strategy, and turning sustainability commitments into tangible action."

Immersive Learning Experience and Highlights

The exhibition offers a multisensory journey designed to educate and inspire:

  • A Virtual Reality Journey to restoration sites in Deep Bay and Pak Nai.
  • A full-scale Traditional Oyster Farming Model, featuring authentic poles from Deep Bay.
  • A Water Filtration Video Demonstration, showcasing the oysters natural ability to clean water.
  • A Coastal Resilience Simulation showing how oyster reefs reduce wave impact and protect shorelines from storm surges.
  • Marine Specimens & AR Games inviting participants to rebuild digital reefs.
  • Screening of City of Shells: Our Forgotten Oyster Reefs, a documentary tracing 1,000-year oyster heritage.

Special Lunar New Year Surprises

To celebrate the new year with hope and prosperity, visitors will have the chance to receive a limited-edition Oyster BB's Lucky Scroll — a creative Lunar New Year fai chun that blends festive charm with a call to protect nature. A special red pouch will also be available to selected visitors through on-site engagement, while supplies last.

These efforts would not be possible without the invaluable support and collaboration of our partners. TNC extends its sincere gratitude to the Swire Group Charitable Trust for its generous support, to Swire Institute of Marine Science (SWIMS) and the Explorer Club Hong Kong (ECHK) for their continue expertise and collaboration; and to our venue sponsor, Taikoo Place, for providing a vibrant and accessible platform for public engagement in the heart of one of Hong Kong's most dynamic business communities.

Exhibition Details

Dates: January 12–23, 2026 (Mon–Fri only)
Time: 10:00 – 19:00
Venue: 1/F, Lincoln House linkbridge, Taikoo Place
Admission: Free

About The Nature Conservancy Hong Kong (TNC)

The Nature Conservancy (TNC) is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more resilient. The Nature Conservancy is working to make a lasting difference around the world in 83 countries and territories (39 by direct conservation impact and 44 through partners) through a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has been in Asia Pacific for over 30 years with projects in Australia, mainland China, Hong Kong SAR, India, Indonesia, Mongolia, New Zealand, and the Pacific Islands. In 2019, TNC was awarded the Lui Che Woo Prize for Sustainable Development. To learn more. please visit:

Website: http://www.tnc.org.hk
Facebook: TNC HK 大自然保護協會 
Instagram: @tnc_hk
LinkedIn: The Nature Conservancy in Hong Kong

About TNC's Reef Resilience Network

2025 marks the 20th anniversary of TNC's Reef Resilience Network — a global platform that has trained over 55,000 marine professionals in 92 countries and provides science-based tools to more than 1 million users annually. From Hong Kong's oyster beds to coral reefs worldwide, TNC is committed to building a more resilient future for our oceans.

For photos download, please visit: LINK

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A Symbol of Prosperity to a Hopeful Action -- Reviving Hong Kong's Ocean Heritage

A Symbol of Prosperity to a Hopeful Action -- Reviving Hong Kong's Ocean Heritage

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