EA SPORTS and The NFL Expand Partnership to Power the Future of Interactive Football

REDWOOD CITY, Calif. & NEW YORK--(BUSINESS WIRE)--Oct 22, 2025--

Electronic Arts (NASDAQ: EA), EA SPORTS ™ and the National Football League today announced an expanded, multi-year exclusive agreement to grow American football worldwide. This is the most comprehensive partnership to date between EA SPORTS and the NFL.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251022930149/en/

Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the celebrated Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS™ College Football, as well as entirely new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

“EA SPORTS and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere,” said Cam Weber, President of EA SPORTS. “With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans.”

“Madden NFL has become one of the most widely recognized and culturally relevant gaming franchises in the world,” said Renie Anderson, executive vice president and chief revenue officer at the NFL. “As we look to this new chapter in our partnership with EA SPORTS, our focus remains on the success of NFL simulation gameplay and providing our fans with the best entertainment and experiences around the sport they love.”

The EA SPORTS Madden NFL franchise continues to define authentic football simulation experiences for fans on console, PC and mobile, with the equivalent of 23,000 NFL seasons played in the game every day. By expanding the ecosystem of football experiences, EA SPORTS and the NFL enable fans to live out their virtual fantasy from high school all the way to the Pro Football Hall of Fame.

Looking ahead, EA SPORTS and the NFL, are reimagining a more expansive world of interactive football experiences, where fans can play, watch, create, and connect. Beyond the games, new experiences like EA SPORTS Madden NFL Cast are delivering immersive ways for fans to engage with an NFL gameday broadcast. To further fuel fandom globally, EA SPORTS served as presenting sponsor of the 2025 NFL Dublin game and NFL Experience Dublin and will also expand the Madden NFL Championship Series (MCS) to a global audience with the first-ever MCS competition in Spain alongside the 2025 NFL Madrid game.

At the core of EA SPORTS’ American football portfolio, multi-year investments in machine learning, real-world data integration, volumetric capture, and advanced AI are powering the next generation of play, driving even more authentic, creative, and dynamic football experiences to come for fans worldwide.

For more information about EA SPORTS, please visit www.easports.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

Category: EA Sports

EA SPORTS and The NFL expand partnership to power the future of interactive football

KAMPALA, Uganda (AP) — Vote counting was underway Friday in Uganda’s tense presidential election, which was held a day earlier amid an internet shutdown, voting delays and complaints by an opposition leader who said some of his polling agents had been detained by the authorities.

Opposition leader Bobi Wine said Thursday he was unable to leave his house and that his polling agents in rural areas were abducted before voting started, undermining his efforts to prevent electoral offenses such as ballot stuffing.

Wine is hoping to end President Yoweri Museveni's four-decade rule in an election during which the military was deployed and heavy security was posted outside his house near Kampala, the Ugandan capital, after the vote.

The musician-turned-politician wrote on X on Thursday that a senior party official in charge of the western region had been arrested, adding there was “massive ballot stuffing everywhere.”

Rural Uganda, especially the western part of the country, is a ruling-party stronghold, and the opposition would be disadvantaged by not having polling agents present during vote counting.

To try to improve his chances of winning, Wine had urged his supporters to “protect the vote” by having witnesses document alleged offenses at polling stations, in addition to deploying official polling agents.

Wine faced similar setbacks when he first ran for president five years ago. Museveni took 58% of the vote, while Wine got 35%, according to official results. Wine said at the time that the election had been rigged in favor of Museveni, who has spoken disparagingly of his rival.

Museveni, after voting on Thursday, said the opposition had infiltrated the 2021 election and defended the use of biometric machines as a way of securing the vote in this election.

Museveni has served the third-longest tenure of any African leader and is seeking to extend his rule into a fifth decade. The aging president’s authority has become increasingly dependent on the military, which is led by his son, Muhoozi Kainerugaba.

Uganda has not witnessed a peaceful transfer of presidential power since independence from British colonial rule six decades ago.

Voters line up to cast their ballots at a polling station, during the presidential election, in the capital, Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

Election officials count ballots after the polls closed for the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

An election official holds up unmarked ballots during the vote count after polls closed for the presidential election, at a polling center in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A political representative speaks as he works to observe and verify the counting of ballots after polls closed in the presidential election at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)

A supporter of leading opposition candidate Bobi Wine cheers while watching election officials count ballots, after polls closed at a polling station in Kampala, Uganda, Thursday, Jan. 15, 2026. (AP Photo/Brian Inganga)