Hong Kong-Rooted Adbrownies Group Strides Toward 25th Anniversary

Achieving More Than Fourfold Billed Revenue Growth in 2024

HONG KONG SAR - Media OutReach Newswire - 23 October 2025 - Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25^th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.

Samantha Wong (left) and Karin Wong (right), founders of Adbrownies Group

The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK's Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.

This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock "can-do" spirit that sets the company apart from its competitors. Guided by a philosophy of delivering "more than what you imagine," Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.

"Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services," said Samantha Wong, Founder and Head of Client Services. "Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences."

Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim's Caterers Limited.

Leveraging Advanced Technology for Immersive Campaigns

Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign's creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.

Redefining Public Engagement: Bridging Conservation and Urban Development

Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.

"I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients," said Karin Wong, Founder and Head of Creative Services. "Our strategic alignment with Hong Kong's policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society."

Pushing Creative Boundaries for the Future

By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver "more than what you imagine," the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.

Hashtag: #AdbrowniesGroup

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR - Media OutReach Newswire - 23 October 2025 - Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25^th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.

Samantha Wong (left) and Karin Wong (right), founders of Adbrownies Group

The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK's Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.

This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock "can-do" spirit that sets the company apart from its competitors. Guided by a philosophy of delivering "more than what you imagine," Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.

"Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services," said Samantha Wong, Founder and Head of Client Services. "Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences."

Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim's Caterers Limited.

Leveraging Advanced Technology for Immersive Campaigns

Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign's creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.

Redefining Public Engagement: Bridging Conservation and Urban Development

Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.

"I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients," said Karin Wong, Founder and Head of Creative Services. "Our strategic alignment with Hong Kong's policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society."

Pushing Creative Boundaries for the Future

By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver "more than what you imagine," the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.

Hashtag: #AdbrowniesGroup

The issuer is solely responsible for the content of this announcement.

About Adbrownies Group

Founded in 2001, Adbrownies Group is a leading creative consultancy renowned for its commitment to social impact and innovative solutions. We specialize in a wide range of core services, including integrated marketing strategies, creative development, video production, event and media relations management, print design, immersive experiences, multimedia solutions, and agile execution.

Our company is composed of three business units: Adbrownies Advertising, which focuses on creative development and execution; HOPTER, which specializes in strategic planning and brand consultation; and Happyface, which excels in digital and social media marketing. In 2024, we expanded our offerings with the launch of two specialist units: AiBrownies and RGB. These new units enable us to deliver cutting-edge immersive experiences and adaptable design solutions, ensuring that we meet the diverse and evolving needs of our clients.

The Founders

Samantha Wong

Samantha Wong, a dynamic entrepreneur and visionary leader, has transformed Adbrownies Group from a humble start-up into a leading full-service public engagement consultancy over the past two decades. Through her strategic thinking, creative flair, and exceptional leadership, Samantha has spearheaded the development of award-winning marketing solutions, advertising campaigns, and PR strategies that create meaningful brand value and resonate with diverse audiences.

Samantha's expertise extends beyond innovation and strategy—she is renowned for her exceptional account servicing and client relationship management. Her ability to build lasting partnerships and deliver tailored, results-driven solutions has earned her the trust and loyalty of clients across various industries.

As the head of Adbrownies Group, Samantha drives the strategic direction of the company while managing asset investments, overseeing acquisitions, and expanding into new markets. By seamlessly blending traditional marketing approaches with cutting-edge technologies such as AI, VR, and multimedia tools, she has fostered a dynamic team of specialists, consistently delivering impactful campaigns that inspire engagement and action. Samantha's visionary leadership continues to position Adbrownies Group at the forefront of the industry, ensuring sustainable growth and long-term success.

Karin Wong

Karin Wong is the powerhouse behind Adbrownies Group, bringing over 20 years of regional experience in creative advertising, film production, and public engagement. As a co-founder of the agency in 2001, Karin's visionary leadership, combined with her keen eye for unique executions and ability to seamlessly blend left-brain strategy with right-brain creativity, has transformed fresh, disruptive ideas into solid, impactful marketing campaigns that engage audiences and transcend the limitations of platforms and channels.

With her extensive expertise as a TV Producer, Creative Director, and Public Engagement Consultant, Karin has spearheaded numerous high-profile campaigns, including the Big Waster Campaign, Brand Hong Kong International promotion, and the revolutionary OPark immersive multimedia education center.

In the past decade, Karin has led and participated in numerous 360-degree social engagement campaigns, including the creation of government mascots Big Waster and Lazy Lion, HKMA Digital Key, Climate Action Plan 2050, and the Enough Plastic Campaign. These initiatives have successfully inspired behavioral change and fostered awareness on key societal issues such as waste reduction, sustainability, and anti-drug efforts.

Karin's ability to integrate strategic planning with bold creativity has made her a visionary force in the industry. Her leadership continues to inspire audiences and push the boundaries of what public engagement and marketing can achieve.

** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **

HONG KONG SAR – Media OutReach Newswire – 7 November 2026 – Prof. Nancy IP, President and The Morningside Professor of Life Science at The Hong Kong University of Science and Technology (HKUST), has been awarded the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences in recognition of her pioneering contributions to neuroscience and Alzheimer's disease research. The award ceremony was held on November 6 at UNESCO Headquarters in Paris, France.

Prof. Nancy Ip, President and Morningside Professor of Life Science at HKUST, has been awarded the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences in recognition of her pioneering contributions to neuroscience and Alzheimer's disease research. Prof. Ip accepts the award at a ceremony held on November 6 at the UNESCO Headquarters in Paris, France.

In announcing the award, UNESCO recognized Prof. Ip as an internationally renowned neuroscientist whose research has significantly advanced the understanding of brain function and neurodegenerative diseases. It highlighted her team's discoveries of novel biomarkers and genetic risk factors for Alzheimer's disease, the development of an innovative blood-based diagnostic technology that enables earlier detection and monitoring of the disease, and her pioneering advances in gene therapy research that have opened new avenues for the prevention and treatment of neurodegenerative disorders.

President Prof. Nancy Ip first received the L'Oréal-UNESCO For Women in Science Award in 2004, becoming the first Chinese scientist in the life sciences and the first scientist from Hong Kong to receive the honor. Her latest recognition, the 2026 UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences, marks a second major accolade from UNESCO and makes her the first Hong Kong scientist to have received both prestigious UNESCO awards.

Receiving the award in Paris, Prof. Ip expressed her heartfelt gratitude to her research team, collaborators and colleagues, and thanked HKUST for its steadfast support throughout her scientific journey.

Prof. Nancy Ip (middle) joins the 2026 UNESCO-Equatorial Guinea International Prize laureates and Fellowship Programme for Young Women Scientists in Africa recipients for a group photo.

Prof. Ip said: "I am deeply honored to receive the UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences. This recognition belongs not only to me, but also to the many talented and dedicated team members, collaborators and colleagues who have contributed to these achievements. It reflects our shared commitment to advancing knowledge, deepening our understanding of Alzheimer's disease, and translating scientific discoveries into meaningful benefits for patients and society."

She added: "Alzheimer's disease is not just a scientific and medical challenge. It is also a deeply human one, profoundly affecting the lives of those living with the disease and their families. Their courage reminds us why our work matters and inspires us to reach higher."

Prof. Ip also emphasized the importance of global scientific collaboration and nurturing future generations of researchers. "Science is a collective endeavor," she said. "Every breakthrough is built on collaboration across disciplines, institutions and borders. As a scientist and university president, I believe we must also empower young researchers by giving them the freedom to pursue their curiosity, the confidence to take intellectual risks, and the support they need to tackle the grand challenges facing humanity."

Prof. Nancy Ip expressed her heartfelt gratitude to her research team, collaborators and colleagues, and thanked HKUST for its steadfast support throughout her scientific journey.

Breakthrough Contributions to Neuroscience and Alzheimer's Disease Research

Prof. Ip has devoted more than three decades to advancing research on neurodegenerative diseases. To date, she has published over 350 scholarly papers and holds 144 patents. Her pioneering work has significantly deepened scientific understanding of intercellular communication in the nervous system, synaptic signaling, and the molecular mechanisms underlying neurodegenerative diseases. Her research team has also achieved a series of breakthroughs in identifying protein targets associated with these disorders, opening new avenues for their diagnosis and treatment.

Recognizing that Alzheimer's disease research has historically relied heavily on data from Western populations, with Asian populations being relatively underrepresented, Prof. Ip led her team in establishing a large-scale Chinese Alzheimer's disease biobank. By integrating clinical data, neuroimaging information, and multi-omics datasets from Chinese populations, the team successfully identified multiple genetic risk factors prevalent among Chinese individuals. These findings have provided important scientific insights into disease mechanisms and laid a foundation for the development of precision diagnostic and therapeutic strategies.

In recent years, Prof. Ip and her team have made significant advances in the early detection of Alzheimer's disease and the clinical translation of related research. They co-developed a highly accurate, minimally invasive, and efficient blood-based diagnostic test that can aid early detection of Alzheimer's disease and help identify individuals with mild cognitive impairment, thereby supporting timely clinical assessment and intervention planning, as well as the identification of suitable participants for clinical trials. The technology has been adopted by multiple healthcare institutions in Hong Kong and has since been expanded into community settings, helping to inform more effective disease management and risk-reduction strategies. Meanwhile, the team is actively exploring novel gene therapy approaches for familial Alzheimer's disease through gene-editing technologies, with the goal of developing an integrated innovation pipeline spanning early diagnosis to next-generation therapeutics.

An Internationally Acclaimed Scientist

Prof. Ip is President of The Hong Kong University of Science and Technology (HKUST) and concurrently serves as Director of the State Key Laboratory of Nervous System Disorders and Director of the Hong Kong Center for Neurodegenerative Diseases. Prior to joining HKUST, she was a Senior Staff Scientist at Regeneron Pharmaceuticals in the United States. Since joining HKUST, she has held a number of key leadership positions, including Head of the Department of Biochemistry, Dean of Science, and Vice-President for Research and Development, before assuming the presidency of the University in 2022.

Renowned internationally for her scientific achievements and academic leadership, Prof. Ip is an elected member of the Chinese Academy of Sciences, the US National Academy of Sciences, the American Academy of Arts and Sciences, The World Academy of Sciences (TWAS), Academia Europaea, and the Hong Kong Academy of Sciences. Her many honors include the L'Oréal-UNESCO For Women in Science Award, the State Natural Science Award of China (twice), and recognition by Nature as one of China's "Ten Science Stars". She was also appointed Chevalier de l'Ordre National du Mérite by the French Government and awarded both the Silver Bauhinia Star and Bronze Bauhinia Star by the HKSAR Government.

The UNESCO-Equatorial Guinea International Prize for Research in the Life Sciences was established by UNESCO to recognize outstanding scientific achievements that advance human health and improve quality of life. The Prize promotes scientific excellence, international collaboration, and the development of research networks worldwide. This year's prize is shared by three laureates, who jointly receive US$300,000 and an Integración Tribal statuette created by Equatorial Guinean artist Leandro Mbomio Nsue.

Hashtag: #HKUST

The issuer is solely responsible for the content of this announcement.

About The Hong Kong University of Science and Technology

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