Hong Kong-Rooted Adbrownies Group Strides Toward 25th Anniversary

Achieving More Than Fourfold Billed Revenue Growth in 2024

HONG KONG SAR - Media OutReach Newswire - 23 October 2025 - Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25^th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.

Samantha Wong (left) and Karin Wong (right), founders of Adbrownies Group

The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK's Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.

This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock "can-do" spirit that sets the company apart from its competitors. Guided by a philosophy of delivering "more than what you imagine," Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.

"Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services," said Samantha Wong, Founder and Head of Client Services. "Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences."

Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim's Caterers Limited.

Leveraging Advanced Technology for Immersive Campaigns

Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign's creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.

Redefining Public Engagement: Bridging Conservation and Urban Development

Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.

"I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients," said Karin Wong, Founder and Head of Creative Services. "Our strategic alignment with Hong Kong's policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society."

Pushing Creative Boundaries for the Future

By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver "more than what you imagine," the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.

Hashtag: #AdbrowniesGroup

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR - Media OutReach Newswire - 23 October 2025 - Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25^th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.

Samantha Wong (left) and Karin Wong (right), founders of Adbrownies Group

The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK's Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.

This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock "can-do" spirit that sets the company apart from its competitors. Guided by a philosophy of delivering "more than what you imagine," Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.

"Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services," said Samantha Wong, Founder and Head of Client Services. "Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences."

Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim's Caterers Limited.

Leveraging Advanced Technology for Immersive Campaigns

Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign's creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.

Redefining Public Engagement: Bridging Conservation and Urban Development

Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.

"I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients," said Karin Wong, Founder and Head of Creative Services. "Our strategic alignment with Hong Kong's policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society."

Pushing Creative Boundaries for the Future

By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver "more than what you imagine," the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.

Hashtag: #AdbrowniesGroup

The issuer is solely responsible for the content of this announcement.

About Adbrownies Group

Founded in 2001, Adbrownies Group is a leading creative consultancy renowned for its commitment to social impact and innovative solutions. We specialize in a wide range of core services, including integrated marketing strategies, creative development, video production, event and media relations management, print design, immersive experiences, multimedia solutions, and agile execution.

Our company is composed of three business units: Adbrownies Advertising, which focuses on creative development and execution; HOPTER, which specializes in strategic planning and brand consultation; and Happyface, which excels in digital and social media marketing. In 2024, we expanded our offerings with the launch of two specialist units: AiBrownies and RGB. These new units enable us to deliver cutting-edge immersive experiences and adaptable design solutions, ensuring that we meet the diverse and evolving needs of our clients.

The Founders

Samantha Wong

Samantha Wong, a dynamic entrepreneur and visionary leader, has transformed Adbrownies Group from a humble start-up into a leading full-service public engagement consultancy over the past two decades. Through her strategic thinking, creative flair, and exceptional leadership, Samantha has spearheaded the development of award-winning marketing solutions, advertising campaigns, and PR strategies that create meaningful brand value and resonate with diverse audiences.

Samantha's expertise extends beyond innovation and strategy—she is renowned for her exceptional account servicing and client relationship management. Her ability to build lasting partnerships and deliver tailored, results-driven solutions has earned her the trust and loyalty of clients across various industries.

As the head of Adbrownies Group, Samantha drives the strategic direction of the company while managing asset investments, overseeing acquisitions, and expanding into new markets. By seamlessly blending traditional marketing approaches with cutting-edge technologies such as AI, VR, and multimedia tools, she has fostered a dynamic team of specialists, consistently delivering impactful campaigns that inspire engagement and action. Samantha's visionary leadership continues to position Adbrownies Group at the forefront of the industry, ensuring sustainable growth and long-term success.

Karin Wong

Karin Wong is the powerhouse behind Adbrownies Group, bringing over 20 years of regional experience in creative advertising, film production, and public engagement. As a co-founder of the agency in 2001, Karin's visionary leadership, combined with her keen eye for unique executions and ability to seamlessly blend left-brain strategy with right-brain creativity, has transformed fresh, disruptive ideas into solid, impactful marketing campaigns that engage audiences and transcend the limitations of platforms and channels.

With her extensive expertise as a TV Producer, Creative Director, and Public Engagement Consultant, Karin has spearheaded numerous high-profile campaigns, including the Big Waster Campaign, Brand Hong Kong International promotion, and the revolutionary OPark immersive multimedia education center.

In the past decade, Karin has led and participated in numerous 360-degree social engagement campaigns, including the creation of government mascots Big Waster and Lazy Lion, HKMA Digital Key, Climate Action Plan 2050, and the Enough Plastic Campaign. These initiatives have successfully inspired behavioral change and fostered awareness on key societal issues such as waste reduction, sustainability, and anti-drug efforts.

Karin's ability to integrate strategic planning with bold creativity has made her a visionary force in the industry. Her leadership continues to inspire audiences and push the boundaries of what public engagement and marketing can achieve.

** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **

• A Global Horological Moment in the Heart of Bangkok
• Bringing Together Founders and Executives from More Than 45 Leading International Watch Brands Alongside Collectors and Watch Communities from Across the Globe

BANGKOK, THAILAND – Media OutReach Newswire – 24 September 2026 – Siam Paragon, a Global Landmark and Global Luxury Destination recognized by both Thai and international visitors, further reinforces Bangkok's position on the international horological calendar with the exclusive "SIAM PARAGON BANGKOK WATCH WEEK 2026: OPENING CEREMONY." The event brought together founders, executives, and distinguished figures from more than 45 leading global watch brands, alongside industry experts, collectors, and watch communities from around the world, to celebrate the watch culture and mark a global horological moment in the heart of Bangkok. The Opening Ceremony took place on 23 September 2026 at Art Jewel, 5 Floor, Siam Paragon while the Siam Paragon Bangkok Watch Week 2026 runs from 22-27 September 2026 at Siam paragon.

The night welcomed distinguished executives and leading figures from the global watchmaking industry, including Mr. Georges Kern (CEO, House of Brands), Mr. Nicholas Rudaz (CEO, Franck Muller), Mr. Jean-Philippe Bonneau (CMO, Roger Dubuis), Mr. Gregory Bruttin (Managing Director, Universal Genève), Mr. Tobias Küffer (Vice President, NORQAIN), Mr. Damien Licciardi (Managing Director, Cartier), Mr. Cole Pennington (TUDOR),
Mr. Takeshi Sakamoto (Vice President, Grand Seiko), Mr. Pierre Guerrier (Watchmaking Expert, Piaget),
Mr. Stéphane Pichavant (CCO, Bremont), and Mr. Kevin To (Gerald Charles). The evening was also honored by the presence of Ms. Aurélie Streit, Vice President of FHH (Fondation Haute Horlogerie), a leading global organization dedicated to Haute Horlogerie. Senior executives of Siam Piwat, including Ms. Mayuree Chaipromprasith, Ms. Caroline Murphy, and Ms. Thanaporn Tantiyanon, warmly welcomed the distinguished guests.

In collaboration with key partners including the Tourism Authority of Thailand (TAT), UOB Thailand, Siam Kempinski Hotel Bangkok, and Chatrium Grand Bangkok, the special evening brought Thailand's cultural heritage into dialogue with the pulse of modern Bangkok through "One Moment"—an experience that moves beyond the image of a watch to invite people to experience time through light, art, movement, music, and Thai identity.

Art Jewel on the 5th Floor of Siam Paragon was transformed into an immersive setting featuring visual art by Thai artists Apichart Thitiwongworasakul, Niam Mawornkanong, and Tat Nattee, brought together with the artistry of Joe Louis Thai Puppet Theatre, an electric ranad performance, and live jazz infused with Thai-inspired melodies. Together, these elements created a seamless dialogue between the past, present, and future, reflecting how time brings cultures and generations of people together. In this way, Siam Paragon Bangkok Watch Week becomes more than a watch event—it becomes a moment where the world of watchmaking meets art, culture, and the pulse of Bangkok.

Now in its second consecutive year, "Siam Paragon Bangkok Watch Week 2026" brings together more than 45 leading global watch brands to celebrate the culture of watchmaking, reinforcing Bangkok as a destination for brands, executives, collectors, and watch communities from around the world. Participating brands include A. LANGE & SÖHNE, AMIDA, BEHRENS, BIANCHET, BLANCPAIN, BOUCHERON, BREGUET, BREITLING,BVLGARI, CARTIER, CHANEL, CHOPARD, CVSTOS, FRANCK MULLER, GERALD CHARLES, GIRARD-PERREGAUX, GRAND SEIKO, GREUBEL FORSEY, HUBLOT, IWC SCHAFFHAUSEN, JACOB & CO., JAEGER-LECOULTRE, L.LEROY, LOUIS ERARD, MB&F, NORQAIN, ORIS, PANERAI, PARMIGIANI FLEURIER, PIAGET, RESSENCE, ROGER DUBUIS, SPEAKE-MARIN GENÈVE, TAG HEUER, TIFFANY & CO., TUDOR, ULYSSE NARDIN, UNIVERSAL GENÈVE, VACHERON CONSTANTIN, and ZENITH. The event features a wide range of highlights, including:

• Global and Southeast Asian Debuts of New Timepieces

One of the defining highlights of Siam Paragon Bangkok Watch Week 2026 is its role as a platform for the global and regional debuts of significant timepieces and collections from leading international brands. More than 45 leading watch brands are bringing over 200 Novelties, valued at several hundred million baht, to Thailand for presentation at the event.

Among the highlights, Roger Dubuis is unveiling its "Knights of the Round Table" collection to the world for the first time at the event. Meanwhile, Oris, the independent Swiss watch brand from Hölstein with more than 120 years of watchmaking experience, is introducing the "Bangkok Limited Edition," a special Aquis timepiece created exclusively for Thailand and inspired by the golden hues of Bangkok at sunset and the architectural character of the metropolis. Universal Genève is also making its debut in Southeast Asia at the event for the first time. Together, these launches reflect Bangkok's role as a platform connecting the heritage of watchmaking with the future and the region's growing watch community.

At "The Exhibition," visitors can also discover the latest timepieces, limited editions, masterpieces, complication watches, rare pieces, and exceptional collections. A key highlight is a timepiece from Breguet, created to commemorate the 225th anniversary of the Tourbillon, showcasing the Maison's legacy of innovation and expertise in sophisticated mechanical watchmaking.

• The Symposium: Connecting the World of Watchmaking with People

Across the six-day event, The Symposium presents 18 sessions bringing together global executives, creatives, experts, and influential figures from the watch industry to share stories, perspectives, and insights. The program spans topics ranging from "The Breitling Journey" with Georges Kern to the heritage and innovation of the Tourbillon with Emmanuel Breguet, as well as the Watch Collector Symposium, created especially for the collector community. In addition, Fondation Haute Horlogerie (FHH) joins The Symposium with an exclusive program designed to connect knowledge, craftsmanship, heritage, and the future of Haute Horlogerie with broader audiences, further deepening appreciation and understanding of the art and culture of fine watchmaking.

• "The Experience": Discovering Haute Horlogerie Through Knowledge and Experience

Another highlight is "The Experience," a dedicated space showcasing distinctive watchmaking experiences and innovations from participating brands. The program also features the official launch of the "FHH Academy Lounge" by Fondation Haute Horlogerie, marking its first official introduction in Southeast Asia. The initiative gives collectors, brand executives, industry experts, and watch enthusiasts the opportunity to deepen their understanding of watchmaking through guidance from FHH experts and obtain FHH Certification, an internationally recognized standard.

Collectors, watch enthusiasts are invited to experience global watch culture at "Siam Paragon Bangkok Watch Week 2026," taking place from 22-27 September 27, 2026, at Siam Paragon. For more information and registration, visit www.bangkokwatchweek.com and follow @bangkokwatchweek on Instagram.

Hashtag: #BangkokWatchWeek2026 #SIAMPIWAT #SiamParagon #SiamParagonBangkokWatchWeek2026 #GlobalWatchDestination

https://www.siamparagon.co.th
https://www.facebook.com/SiamParagon

The issuer is solely responsible for the content of this announcement.

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SIAM PARAGON BANGKOK WATCH WEEK 2026: OPENING CEREMONY A Night Celebrating Watch Culture