Ascendion Recognized as a Global Leader in the ISG Provider Lens® for Generative AI Services 2025

Ascendion Named Global Leader: ISG ranks Ascendion among the world's best in Generative AI strategy and delivery.

Turning Vision Into Velocity: AAVA^™, the Agentic AI platform, transforms strategy into measurable enterprise impact.

Humans + Agents, Working Better Together: Ascendion's agentic model boosts speed, quality, and trust across engineering.

Rising Star to Market Leader: Consecutive ISG honors underscore Ascendion's rapid ascent in AI-powered software engineering.

BASKING RIDGE, N.J., Oct. 23, 2025 /PRNewswire/ -- Ascendion, a leader in AI-powered software engineering, has been recognized by ISG for redefining how enterprises deliver on the promise of AI — translating strategy into tangible business outcomes. Today, the company announces its recognition as a Global Leader for the second consecutive year in the ISG Provider Lens^® Generative AI Services 2025 study. Ascendion earned top tier leadership positions in two categories: Strategy & Consulting Services and Development & Deployment Services. These results reaffirm the company's position at the forefront of operationalizing Generative AI for enterprises. Access the full ISG report here.

As organizations struggle to move beyond experimentation, Ascendion's Agentic AI platform, AAVA^™, collapses the distance between strategy and execution, turning intent into engineered outcomes. By embedding autonomous agents and automation into live delivery pipelines, the company helps close the gap between vision and impact. Real-world results include up to 60% effort savings in data analysis for Fortune 50 banks, 50% productivity gains in automated form processing, and 40% faster time-to-market in complex software programs, all delivered through a human-in-the-loop model that ensures quality and trust.

"Ascendion operationalizes GenAI through a platform-centric model that integrates agentic workflows, modular delivery, and embedded consulting. Its structured approach enables scalable transformation across engineering, strategy, and compliance-driven environments with measurable alignment to enterprise adoption patterns," said Gowtham Kumar Sampath, Assistant Director and Principal Analyst, ISG.

Unlike advisory only models that stop at the whiteboard, Ascendion's Agentic design blends automated lifecycle execution with strategic human guidance, ensuring people remain the architects of innovation. This human plus agent model is powered by AAVA^™, the company's platform that improves work along the software development lifecycle with orchestrated agents, and reinforced by METal, Ascendion's intelligent talent orchestration engine. Together, they modernize enterprise systems faster, scale operations smarter, and sustain full governance across the engineering fabric.

"Our recognition by ISG as a global leader reflects the strength of our vision, platforms, and people," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "We are leading enterprises beyond AI pilots to sustained business value. With our Engineering to the Power of AI platforms and models, we are changing how the industry delivers services and value. Our clients gain innovation velocity, economic advantage, and business impact needed to lead in the agentic era."

Ascendion continues to perform strongly across ISG assessments, demonstrating consistent momentum across its digital and AI-powered offerings. Last year, the company was recognized as a Rising Star in the 2024 ISG Provider Lens^® for Digital Engineering, and earlier this year, Ascendion earned Rising Star positions in two quadrants of the 2025 ISG Provider Lens^® for Digital Engineering Services.

Ascendion forges ahead to lead the new era of Engineering to the Power of AI. The company is delivering on its mission to unlock enterprise value by combining intelligent agents, modern engineering methods, and human ingenuity.

About Ascendion
Ascendion is a leader in AI-powered software engineering, helping businesses innovate faster, smarter, and with greater impact. We partner with Global 2000 clients across North America, APAC, and Europe to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI^™ (Engineering^AI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.

Engineering to the Power of AI^™, AAVA^™, Engineering^AI, Engineering to Elevate Life^™, Data^AI, Experience^AI, Platform Engineering^AI, Product Engineering^AI, Quality Engineering^AI, and GCC^AI are trademarks or service marks of Ascendion^®. AAVA^™ is pending registration. Unauthorized use is strictly prohibited.

About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world's top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals, operating in more than 20 countries – a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit www.isg-one.com

Media Contact:

Vinutha Naik,
Ascendion, 
vinutha.naik@ascendion.com,
+91 97313 39000

 

 

Ascendion Named Global Leader: ISG ranks Ascendion among the world's best in Generative AI strategy and delivery.

Turning Vision Into Velocity: AAVA^™, the Agentic AI platform, transforms strategy into measurable enterprise impact.

Humans + Agents, Working Better Together: Ascendion's agentic model boosts speed, quality, and trust across engineering.

Rising Star to Market Leader: Consecutive ISG honors underscore Ascendion's rapid ascent in AI-powered software engineering.

BASKING RIDGE, N.J., Oct. 23, 2025 /PRNewswire/ -- Ascendion, a leader in AI-powered software engineering, has been recognized by ISG for redefining how enterprises deliver on the promise of AI — translating strategy into tangible business outcomes. Today, the company announces its recognition as a Global Leader for the second consecutive year in the ISG Provider Lens^® Generative AI Services 2025 study. Ascendion earned top tier leadership positions in two categories: Strategy & Consulting Services and Development & Deployment Services. These results reaffirm the company's position at the forefront of operationalizing Generative AI for enterprises. Access the full ISG report here.

As organizations struggle to move beyond experimentation, Ascendion's Agentic AI platform, AAVA^™, collapses the distance between strategy and execution, turning intent into engineered outcomes. By embedding autonomous agents and automation into live delivery pipelines, the company helps close the gap between vision and impact. Real-world results include up to 60% effort savings in data analysis for Fortune 50 banks, 50% productivity gains in automated form processing, and 40% faster time-to-market in complex software programs, all delivered through a human-in-the-loop model that ensures quality and trust.

"Ascendion operationalizes GenAI through a platform-centric model that integrates agentic workflows, modular delivery, and embedded consulting. Its structured approach enables scalable transformation across engineering, strategy, and compliance-driven environments with measurable alignment to enterprise adoption patterns," said Gowtham Kumar Sampath, Assistant Director and Principal Analyst, ISG.

Unlike advisory only models that stop at the whiteboard, Ascendion's Agentic design blends automated lifecycle execution with strategic human guidance, ensuring people remain the architects of innovation. This human plus agent model is powered by AAVA^™, the company's platform that improves work along the software development lifecycle with orchestrated agents, and reinforced by METal, Ascendion's intelligent talent orchestration engine. Together, they modernize enterprise systems faster, scale operations smarter, and sustain full governance across the engineering fabric.

"Our recognition by ISG as a global leader reflects the strength of our vision, platforms, and people," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "We are leading enterprises beyond AI pilots to sustained business value. With our Engineering to the Power of AI platforms and models, we are changing how the industry delivers services and value. Our clients gain innovation velocity, economic advantage, and business impact needed to lead in the agentic era."

Ascendion continues to perform strongly across ISG assessments, demonstrating consistent momentum across its digital and AI-powered offerings. Last year, the company was recognized as a Rising Star in the 2024 ISG Provider Lens^® for Digital Engineering, and earlier this year, Ascendion earned Rising Star positions in two quadrants of the 2025 ISG Provider Lens^® for Digital Engineering Services.

Ascendion forges ahead to lead the new era of Engineering to the Power of AI. The company is delivering on its mission to unlock enterprise value by combining intelligent agents, modern engineering methods, and human ingenuity.

About Ascendion
Ascendion is a leader in AI-powered software engineering, helping businesses innovate faster, smarter, and with greater impact. We partner with Global 2000 clients across North America, APAC, and Europe to solve complex challenges in data, experience design, software product engineering, and workforce transformation. Powered by expert engineers, thousands of AI agents, and our Engineering to the Power of AI^™ (Engineering^AI) method, we deliver measurable outcomes that build trust, unlock value, and accelerate growth. Learn more at ascendion.com.

Engineering to the Power of AI^™, AAVA^™, Engineering^AI, Engineering to Elevate Life^™, Data^AI, Experience^AI, Platform Engineering^AI, Product Engineering^AI, Quality Engineering^AI, and GCC^AI are trademarks or service marks of Ascendion^®. AAVA^™ is pending registration. Unauthorized use is strictly prohibited.

About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading global technology research and advisory firm. A trusted business partner to more than 800 clients, including more than 75 of the world's top 100 enterprises, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth. The firm specializes in digital transformation services, including automation, cloud and data analytics; sourcing advisory; managed governance and risk services; network carrier services; strategy and operations design; change management; market intelligence and technology research and analysis. Founded in 2006, and based in Stamford, Conn., ISG employs more than 1,300 digital-ready professionals, operating in more than 20 countries – a global team known for its innovative thinking, market influence, deep industry and technology expertise, and world-class research and analytical capabilities based on the industry's most comprehensive marketplace data. For more information, visit www.isg-one.com

Media Contact:

Vinutha Naik,
Ascendion, 
vinutha.naik@ascendion.com,
+91 97313 39000

 

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Ascendion Recognized as a Global Leader in the ISG Provider Lens® for Generative AI Services 2025

Visa's 2026 Global Travel Intentions study shows how Asia Pacific travellers seek trusted destinations, plan with greater intent, and seek flexibility to navigate global uncertainties

SINGAPORE, June 16, 2026 /PRNewswire/ -- Visa, a global leader in payments, unveils key findings from the 2026 Global Travel Intentions (GTI) study, the latest edition of its flagship global study that has captured global travel patterns and preferences for over 20 years.

The study was conducted among over 47,000 respondents worldwide, including more than 17,000 in Asia Pacific markets. This year's edition reveals an important finding: Travellers in the region are responding to global shifts not by travelling less but with greater intentionality – focusing on familiarity, practicality, and flexibility.

Asia Pacific travellers seek familiar favourites, but passions guide them

In a global environment shaped by rising costs and uncertainty, Asia Pacific travellers are reconfiguring their travel footprints – choosing to visit destinations closer to home that offer familiarity, ease of access, and confidence in planning.

According to the GTI study:

• 63 percent of respondents surveyed travelled to destinations within Asia Pacific, dwarfing planned travel to Central Europe, Middle East, and Africa (16%), Europe (13%), and North America (6%).
• Japan was the top destination for nearly one in five respondents (19%), followed by Australia (7%). Thailand, South Korea, and Hong Kong SAR round out the top five at about 5 percent each.
• When asked about planned travel destinations in the coming 12 months, more than one in four (28%) still cite Japan as a destination, followed by 16% for Australia, and 13% for Hong Kong SAR and South Korea.

While Asia Pacific travellers turn to familiar destinations, many are still lining up travel plans to discover unique experiences and pursue their passions:

• 37 percent of Asia Pacific respondents plan their trips around unique local experiences, especially those related to food and culture – exceeding the global average of 29 percent.
• One in four respondents said they would travel for major live entertainment and sporting events such as the FIFA World Cup 2026™, Formula 1™*, and K-Pop.

AI enables practical planning, due diligence

Travellers in Asia Pacific are also becoming methodical when planning for their trips, at a time when conditions at their travel destinations are fluid. According to the GTI study, travellers in Asia Pacific actively "sense-check" various aspects before their trips, from core needs like accommodations to blind spots like insurance, visa requirements, to monitoring local current events.

AI simplifies pre-trip preparations and complements travel websites and social media as key research channels. Nearly half (49%) of respondents use AI tools to discover destinations and ideas – making it the most frequent use case. Other top uses include:

• Gather and curate travel reviews and recommendations (41%)
• Discover local tours and experiences (35%)

Payments are an essential part of pre-trip due diligence. Payment security is top of mind for respondents (33%), followed by card acceptance at 27 percent. These echo how digital payments are a staple for Asia Pacific travellers, with 73 percent bringing along cards or mobile wallets on their trips.

Travellers lock in essentials early, but leave space for flexibility

While travel planning has become more strategic and deliberate, travel experiences do not become rigid and predictable. Instead, travellers lock in essential bookings early and value spontaneity and are open to changing their plans once they arrive:

• Almost four in five (79%) booked accommodations in advance of the trip
• But only half of respondents (51%) booked experiences in advance, suggesting that travellers keep their options open until they reach their travel destinations
• 72 percent of dining decisions are made after reaching their destinations, while 65 percent of transport choices are made during this stage

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific said: "The latest Global Travel Intentions study affirms the importance of travel to Asia Pacific. Travel is not slowing – it is becoming more planned, purposeful, and intentional. As digital-first travellers seek familiar sights and plan more practically, what matters is how destinations, businesses, and issuers enable every traveller to explore the places they love in their own way, from using AI to help travellers pursue their passions, values, and aspirations to delivering secure and seamless payment experiences at every stage of their journeys."

To access the full Global Travel Intentions study or learn how to work with Visa, speak to your Visa representative or contact Visa's Asia Pacific Strategy, Insights, and Analytics team at APInsights&Analytics@visa.com.

*Formula 1 is a registered trademark owned by Formula One Licensing B.V., a subsidiary of the Formula One Group

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Visa supports global events that inspire people worldwide, from sports and music to fashion and entertainment. As the official payment technology partner of the FIFA World Cup™ since 2007 and through partnerships with the Olympic and Paralympic Games, Formula 1, and Shanghai Fashion Week, Visa enables effortless participation for fans of all ages through seamless and secure transaction experiences, shaping cultural conversations, and driving cross-border commerce.

Visa's 2026 Global Travel Intentions study shows how Asia Pacific travellers seek trusted destinations, plan with greater intent, and seek flexibility to navigate global uncertainties

SINGAPORE, June 16, 2026 /PRNewswire/ -- Visa, a global leader in payments, unveils key findings from the 2026 Global Travel Intentions (GTI) study, the latest edition of its flagship global study that has captured global travel patterns and preferences for over 20 years.

The study was conducted among over 47,000 respondents worldwide, including more than 17,000 in Asia Pacific markets. This year's edition reveals an important finding: Travellers in the region are responding to global shifts not by travelling less but with greater intentionality – focusing on familiarity, practicality, and flexibility.

Asia Pacific travellers seek familiar favourites, but passions guide them

In a global environment shaped by rising costs and uncertainty, Asia Pacific travellers are reconfiguring their travel footprints – choosing to visit destinations closer to home that offer familiarity, ease of access, and confidence in planning.

According to the GTI study:

• 63 percent of respondents surveyed travelled to destinations within Asia Pacific, dwarfing planned travel to Central Europe, Middle East, and Africa (16%), Europe (13%), and North America (6%).
• Japan was the top destination for nearly one in five respondents (19%), followed by Australia (7%). Thailand, South Korea, and Hong Kong SAR round out the top five at about 5 percent each.
• When asked about planned travel destinations in the coming 12 months, more than one in four (28%) still cite Japan as a destination, followed by 16% for Australia, and 13% for Hong Kong SAR and South Korea.

While Asia Pacific travellers turn to familiar destinations, many are still lining up travel plans to discover unique experiences and pursue their passions:

• 37 percent of Asia Pacific respondents plan their trips around unique local experiences, especially those related to food and culture – exceeding the global average of 29 percent.
• One in four respondents said they would travel for major live entertainment and sporting events such as the FIFA World Cup 2026™, Formula 1™*, and K-Pop.

AI enables practical planning, due diligence

Travellers in Asia Pacific are also becoming methodical when planning for their trips, at a time when conditions at their travel destinations are fluid. According to the GTI study, travellers in Asia Pacific actively "sense-check" various aspects before their trips, from core needs like accommodations to blind spots like insurance, visa requirements, to monitoring local current events.

AI simplifies pre-trip preparations and complements travel websites and social media as key research channels. Nearly half (49%) of respondents use AI tools to discover destinations and ideas – making it the most frequent use case. Other top uses include:

• Gather and curate travel reviews and recommendations (41%)
• Discover local tours and experiences (35%)

Payments are an essential part of pre-trip due diligence. Payment security is top of mind for respondents (33%), followed by card acceptance at 27 percent. These echo how digital payments are a staple for Asia Pacific travellers, with 73 percent bringing along cards or mobile wallets on their trips.

Travellers lock in essentials early, but leave space for flexibility

While travel planning has become more strategic and deliberate, travel experiences do not become rigid and predictable. Instead, travellers lock in essential bookings early and value spontaneity and are open to changing their plans once they arrive:

• Almost four in five (79%) booked accommodations in advance of the trip
• But only half of respondents (51%) booked experiences in advance, suggesting that travellers keep their options open until they reach their travel destinations
• 72 percent of dining decisions are made after reaching their destinations, while 65 percent of transport choices are made during this stage

Danielle Jin, Chief Marketing Officer at Visa Asia Pacific said: "The latest Global Travel Intentions study affirms the importance of travel to Asia Pacific. Travel is not slowing – it is becoming more planned, purposeful, and intentional. As digital-first travellers seek familiar sights and plan more practically, what matters is how destinations, businesses, and issuers enable every traveller to explore the places they love in their own way, from using AI to help travellers pursue their passions, values, and aspirations to delivering secure and seamless payment experiences at every stage of their journeys."

To access the full Global Travel Intentions study or learn how to work with Visa, speak to your Visa representative or contact Visa's Asia Pacific Strategy, Insights, and Analytics team at APInsights&Analytics@visa.com.

*Formula 1 is a registered trademark owned by Formula One Licensing B.V., a subsidiary of the Formula One Group

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Visa supports global events that inspire people worldwide, from sports and music to fashion and entertainment. As the official payment technology partner of the FIFA World Cup™ since 2007 and through partnerships with the Olympic and Paralympic Games, Formula 1, and Shanghai Fashion Week, Visa enables effortless participation for fans of all ages through seamless and secure transaction experiences, shaping cultural conversations, and driving cross-border commerce.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Asia Pacific Travellers Seek Familiarity, Practicality, Flexibility Amid Shifting Global Dynamics: Visa Report