China's real estate market is picking up as customer traffic rises steadily at new projects thanks to favorable policies and robust promotions from developers.
The National Bureau of Statistics recently released data on residential property price changes across 70 major cities in September.
The figures show that residential property prices in these cities declined month on month, while the year-on-year decline continued to narrow.
Property developers have recently become more proactive in offering promotions and discounts. Combined with recent real estate policies, this has further alleviated the prolonged downward pressure on the housing market.
In Beijing, customer traffic saw a noticeable increase during weekdays.
At one project located outside the fifth ring road, sales representatives reported strong foot traffic since the launch of their project at the end of September.
This trend extends beyond Beijing.
Recent implementation of favorable policies nationwide has visibly revitalized the new home market.
In Wuhan, capital of central China's Hubei Provine, multiple projects highlighted quality houses as the key market driver, with some selling out immediately upon launch.
In south China's Guangdong Province, developers have sped up new project launches since October, emphasizing premium houses in promotions while enhancing sales incentives.
"We've also increased the incentives for home purchases, which provides favorable stimulus for buyers acquiring commercial properties," said Wang Yiyong, sales manager of a Shenzhen real estate project.
Besides more aggressive promotions and marketing, some cities have recently refined their policies further, using housing trade-in initiatives to invigorate the market.
In Liaocheng City in east China's Shandong Province, Shanghai's Minhang District and Zhuji City in east China's Zhejiang Province, such initiatives have given local property markets a strong shot in the arm.
"The trade-in initiative for commercial housing is very popular with the residents. The first two phases of our project attracted 1,023 households to sign up, successfully driving sales of 483 new commercial residential units with a total transaction value of 1.12 billion yuan (about 157.27 million U.S. dollars)," said Xu Lingfei, deputy manager of a real estate company in Zhuji.
China's property market gains on policies, promotions
