VITURE XR Glasses Now Available in 200 Best Buy Stores Nationwide

SAN FRANCISCO, Oct. 27, 2025 /PRNewswire/ -- VITURE, the global leader in everyday XR wearables, today announced that its award-winning VITURE XR Glasses are launching in 200 Best Buy stores across the United States, marking the first time consumers can experience full-display XR eyewear in person at a major U.S. electronics retailer.

With this rollout, VITURE becomes one of the first XR brands to bring full-display extended reality glasses to retail shelves across America, giving shoppers a hands-on look at the future of immersive entertainment, productivity, and gaming.

Experience VITURE: The Clarity King of Display Glasses

VITURE's XR lineup has been praised by gamers and creators alike as the "Clarity King," delivering the sharpest, most vibrant visuals in its class with cinematic-grade SONY micro-OLED displays and unmatched brightness powered by VITURE's proprietary optical module.

Gamers describe VITURE as a never-go-back experience; once you see and play on these glasses, there's simply no substitute.

The in-store demo experience at Best Buy allows customers to explore 2D and 3D viewing, including hands-on tests in the gaming section that showcase VITURE's XR technology in action.

In addition, with VITURE offering the first-ever immersive gaming experience for both Nintendo Switch and Switch 2, players can now pick up the VITURE Pro Mobile Dock, an essential accessory for Switch gaming, directly in-store.

Find your nearest Best Buy store here:https://www.viture.com/shopping-channels

VITURE Brings XR Glasses In-Store with Best Buy Debut

Until now, XR glasses have been largely available only through online channels. VITURE's Best Buy debut marks a major milestone for the entire category, making it possible for shoppers to see, feel, and experience spatial computing firsthand — no longer limited to the online buying experience.

"We were honored to be the first display glasses brands to go live on BestBuy.com last year — and now, as we expand into offline retail, we're bringing our vision of accessible XR even closer to reality," said Emily Wang, Co-Founder and CMO of VITURE.

"Customers have been asking for an in-person way to try our glasses for years. By showcasing at Best Buy, one of the most popular electronics retailers, we're making extended reality as approachable as any other consumer technology."

Retail Growth Across North America and Beyond

The Best Buy launch builds on VITURE's rapid retail expansion across major consumer and enterprise channels. In North America, the brand has seen strong retail performance at Micro Center, B&H Photo Video, and Costco Canada, as well as online sales through Best Buy U.S. and other leading retailers.

Globally, VITURE continues to expand its footprint across Europe and beyond — becoming the first display glasses brand to go live on MediaMarktSaturn Germany, while also launching in Thailand, Hong Kong, and other key technology markets across South Asia — further driving its mission to make XR experiences accessible worldwide.

With the growing buzz around Meta's Ray-Ban Display demo at Best Buy, this launch arrives at the perfect time, giving shoppers the chance to explore the next evolution of XR technology and see why VITURE stands apart in clarity, comfort, and immersion.

Immersive Tech Built for Work and Play

The VITURE Luma XR Glasses let users work, play, and stream anywhere, transforming any space into a personal theater or workspace.

• Luma Pro ($499) – Available in stores & on BestBuy.com. Lightweight, everyday XR glasses designed for streaming, gaming, and productivity, featuring vivid SONY micro-OLED panels, ultra-sharp screen, high brightness, and adjustable frames.

VITURE is also known for its comprehensive line of accessories, offering full compatibility for gamers and XR enthusiasts:

• Pro Mobile Dock ($159) – Available in stores & on BestBuy.com. Made for Nintendo Switch & Switch 2. Perfect for co-op gaming and movie nights together.
• Pro Neckband  ($299 & $399) – Available on BestBuy.com. Power around your neck. The official partner of PXPlay & XBXPlay, offering multi-screen support, hand gestures, and total freedom.
• VITURE × 8BitDo Ultimate Mobile Gaming Controller  ($79) – Available on BestBuy.com. The world's first controller designed for XR glasses. Winning has never been this easy!
• USB-C XR Charging Adapter ($79) – Available on BestBuy.com. Unlock the world's first XR experience for USB-C iPhones — with multi-screen viewing, Immersive 3D, real-time 2D-to-3D conversion, VR videos, and endless immersion.

VITURE XR Glasses support Windows, Mac, Android, iOS, Nintendo Switch and Switch 2, Steam Deck, PlayStation, Xbox, and more, bridging entertainment and professional use across all major platforms.

About VITURE

VITURE is a global pioneer in the XR industry, redefining immersive experiences and next-gen digital consumption through cutting-edge technology, sleek design, and user-centric innovations. According to IDC, VITURE has captured more than 50% market share in the U.S. extended reality glasses category since Q4 2024, establishing itself as a benchmark company in this field.

About Best Buy

Best Buy (NYSE: BBY) is the world's largest specialty consumer electronics retailer. Best Buy's purpose is to enrich lives through technology, which Best Buy do by providing their customers a unique mix of advice, products and services in our stores, online, and in homes.

Media Contact
pr@viture.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

VITURE XR Glasses Now Available in 200 Best Buy Stores Nationwide

ALULA, Saudi Arabia, Jan. 16, 2026 /PRNewswire/ -- Today marks the official opening of Desert X AlUla 2026, the landmark fourth edition of the international, open-air biennial exhibition. Arts AlUla, in collaboration with Desert X, welcomes visitors to experience a stellar line-up of Saudi and international multi-generational artists whose site-responsive earthworks, sculptures, and installations will engage in a powerful dialogue with the awe-inspiring landscapes and layered heritage of AlUla.

 

 

As a premier destination rich in ancient history and breathtaking nature, AlUla, located in Northwest Saudi Arabia, solidifies its position on the global stage as a dynamic, emerging land art destination with Desert X AlUla, the region's first public art biennale, and a key highlight of the AlUla Arts Festival.

The 2026 edition of Desert X AlUla brings together 11 acclaimed artists whose diverse works reflect a wide spectrum of ideas, materials, and traditions. From monumental kinetic sculpture to sound-based explorations above and below ground, each commission is deeply rooted in relationships to AlUla's distinctive environment, further cementing Desert X AlUla's reputation as a globally significant platform for site-responsive land art.

Desert X AlUla runs until February 28, 2026, as a cornerstone of the annual AlUla Arts Festival. Curated by Wejdan Reda, Zoé Whitley, with artistic direction by Neville Wakefield, and Raneem Farsi, its fourth edition explores 'Space Without Measure.' Inspired by Kahlil Gibran, the theme fosters contemplation of imagination within AlUla's natural settings. The exhibition, set in the desert canyons of AlUla, serves as a pre-opening programme for Wadi AlFann, offering a pivotal glimpse into AlUla's plans to create a permanent land art 'Valley of the Arts.'

Hamad Alhomiedan, Director of Arts & Creative Industries at the Royal Commission for AlUla (RCU), said: "At Desert X AlUla 2026, audiences will engage with art that deeply converses with AlUla's unique landscapes and rich heritage. These compelling commissions highlight AlUla's dynamic transformation into a major global destination, where ancient and contemporary expressions converge. This exhibition is part of our broader revitalisation of AlUla as a culturally rich destination to live, work and visit and integral to positioning AlUla in the global dialogue of contemporary art and as a precursor to monumental projects like Wadi AlFann."

Participating artist/artworks are: 

• Sara Abdu, A Kingdom Where No One Dies: Contours of Resonance
• Mohammad Alfaraj, What was the Question Again?
• Mohammed AlSaleem, The Thorn, AlShuruf Unit, The Triangles, Flower Bud, and Al Ahilla (courtesy of Royal Commission for Riyadh City)
• Tarek Atoui, The Water Song
• Bahraini-Danish, Bloom 
• Maria Magdalena Campos-Pons, Imole Red 
• Agnes Denes, The Living Pyramid
• Ibrahim El-Salahi, Haraza Tree
• Basmah Felemban, Murmur of Pebbles
• Vibha Galhotra, Future Fables
• Héctor Zamora, Tar HyPar

For further information, please contact:
Sabrine.Shaw@bursonglobal.com
AlUlaArtsFestival@bursonglobal.com 

Multimedia gallery:
High-resolution photos of all 11 artists and their artworks can be found here.

About AlUla and Arts AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.

The most well-known and recognised site in AlUla is Hegra, the principal southern city of the Nabataean Kingdom and Saudi Arabia's first UNESCO World Heritage Site. AlUla is also home to ancient Dadan, the capital of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town Village, a labyrinth of more than 900 mudbrick homes was developed from at least the 12th century and has been revitalised as the vibrant hub for visitors and residents.

The creation of Arts AlUla within The Royal Commission for AlUla (RCU) is a commitment to crafting the next chapters in a millennia of artistic creation – celebrating cultural inheritance and shaping a future inspired by artists built be artists. The work of Arts AlUla seeks to preserve this legacy: fuse the old with the new; the local with the international, keeping the arts central to the spirit of AlUla as a place of extraordinary natural and human heritage.

Wadi AlFann, meaning 'Valley of the Arts,' will be a global cultural destination for land art, unveiling from 2028 onwards, where era-defining works by artists from around the world will be permanently sited in the monumental landscape of AlUla, the extraordinary desert region of north-west Saudi Arabia.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Desert X AlUla 2026: monumental land art exhibition opens in the ancient oasis of AlUla