Retail Sales Surge 5.9% in September 2025, Online Sales Up 27.3% Year-on-Year

Provisional Statistics of Retail Sales for September 2025

The Census and Statistics Department (C&SD) released the latest figures on retail sales today (October 31).

The value of total retail sales in September 2025, provisionally estimated at $31.3 billion, increased by 5.9% compared with the same month in 2024. The revised estimate of the value of total retail sales in August 2025 increased by 3.9% compared with a year earlier. For the first 9 months of 2025 taken together, it was provisionally estimated that the value of total retail sales decreased by 1.0% compared with the same period in 2024.

Of the total retail sales value in September 2025, online sales accounted for 12.5%. The value of online retail sales in that month, provisionally estimated at $3.9 billion, increased by 27.3% compared with the same month in 2024. The revised estimate of online retail sales in August 2025 increased by 8.7% compared with a year earlier. For the first 9 months of 2025 taken together, it was provisionally estimated that the value of online retail sales increased by 6.3% compared with the same period in 2024.

After netting out the effect of price changes over the same period, the provisional estimate of the volume of total retail sales in September 2025 increased by 4.8% compared with a year earlier. The revised estimate of the volume of total retail sales in August 2025 increased by 3.4% compared with a year earlier. For the first 9 months of 2025 taken together, the provisional estimate of the total retail sales decreased by 2.3% in volume compared with the same period in 2024.

Analysed by broad type of retail outlet in descending order of the provisional estimate of the value of sales and comparing September 2025 with September 2024, the value of sales of electrical goods and other consumer durable goods not elsewhere classified increased by 31.3%. This was followed by sales of commodities in supermarkets (+2.0% in value); other consumer goods not elsewhere classified (+6.9%); jewellery, watches and clocks, and valuable gifts (+9.1%); food, alcoholic drinks and tobacco (+3.9%); medicines and cosmetics (+7.6%); commodities in department stores (+2.8%); and optical shops (+1.5%).

On the other hand, the value of sales of wearing apparel decreased by 5.4% in September 2025 over a year earlier. This was followed by sales of motor vehicles and parts (-4.1% in value); books, newspapers, stationery and gifts (-5.3%); fuels (-13.4%); footwear, allied products and other clothing accessories (-10.2%); furniture and fixtures (-17.3%); and Chinese drugs and herbs (-2.4%).

Based on the seasonally adjusted series, the provisional estimate of the value of total retail sales increased by 1.4% in the third quarter of 2025 compared with the preceding quarter, while the provisional estimate of the volume of total retail sales increased by 0.5%.

Commentary

A government spokesman said that the retail sector continued to recover in September. The value of total retail sales increased by 5.9% over a year earlier, accelerating further from the increase in the preceding month. Most broad retail outlet types registered varying degrees of growth in sales.

Looking ahead, improving local consumer sentiment and sustained growth in inbound tourism should continue to render support to retail businesses.

Further information

Table 1 presents the revised figures on value index and value of retail sales for all retail outlets and by broad type of retail outlet for August 2025 as well as the provisional figures for September 2025. The provisional figures on the value of retail sales for all retail outlets and by broad type of retail outlet as well as the corresponding year-on-year changes for the first 9 months of 2025 taken together are also shown.

Table 2 presents the revised figures on value of online retail sales for August 2025 as well as the provisional figures for September 2025. The provisional figures on year-on-year changes for the first 9 months of 2025 taken together are also shown.

Table 3 presents the revised figures on volume index of retail sales for all retail outlets and by broad type of retail outlet for August 2025 as well as the provisional figures for September 2025. The provisional figures on year-on-year changes for the first 9 months of 2025 taken together are also shown.

Table 4 shows the movements of the value and volume of total retail sales in terms of the year-on-year rate of change for a month compared with the same month in the preceding year based on the original series, and in terms of the rate of change for a three-month period compared with the preceding three-month period based on the seasonally adjusted series.

The classification of retail companies follows the Hong Kong Standard Industrial Classification (HSIC) Version 2.0, which is used in various economic surveys for classifying economic units into different industry classes.

These retail sales statistics measure the sales receipts in respect of goods sold by local retail companies and are primarily intended for gauging the short-term business performance of the local retail sector. Data on retail sales are collected from local retail companies through the Monthly Survey of Retail Sales (MRS). Local retail companies with and without physical shops are covered in MRS and their sales, both through conventional shops and online channels, are included in the retail sales statistics.

The retail sales statistics cover consumer spending on goods but not on services (such as those on housing, catering, medical care and health services, transport and communication, financial services, education and entertainment) which account for over 50% of the overall consumer spending. Moreover, they include spending on goods in Hong Kong by visitors but exclude spending outside Hong Kong by Hong Kong residents. Hence they should not be regarded as indicators for measuring overall consumer spending.

Users interested in the trend of overall consumer spending should refer to the data series of private consumption expenditure (PCE), which is a major component of the Gross Domestic Product published at quarterly intervals. Compiled from a wide range of data sources, PCE covers consumer spending on both goods (including goods purchased from all channels) and services by Hong Kong residents whether locally or abroad. Please refer to the C&SD publication "Gross Domestic Product by Expenditure Component" for more details.

More detailed statistics are given in the "Report on Monthly Survey of Retail Sales". Users can browse and download this publication at the website of the C&SD (www.censtatd.gov.hk/en/EIndexbySubject.html?pcode=B1080003&scode=530).

Users who have enquiries about the survey results may contact the Distribution Services Statistics Section of C&SD (Tel: 3903 7400; E-mail : mrs@censtatd.gov.hk).

Source: AI-found images

Fish restocking exercise on National Fish Releasing Day 2026 held

To mark the National Fish Releasing Day, the Agriculture, Fisheries and Conservation Department (AFCD) today (June 6) co-organised restocking activities with various local organisations and released juvenile fish in different waters of Hong Kong, with an aim to restore and enhance aquatic resources as well as to deepen public understanding about restocking.

Speaking at the launch ceremony, the Under Secretary for Environment and Ecology, Miss Diane Wong, said that The Government has been actively conducting restocking exercises to enhance marine resources as outlined in the Blueprint for the Sustainable Development of Agriculture and Fisheries. The theme of the restocking activity this year, "Restocking for an Everlasting Ocean", stresses the value of restocking, which is to allow marine resources to thrive and to sustain, and to leave a living and harmonious marine environment for our future generations. The AFCD will organise a number of workshops about restocking for the public and the education sector, to embed the concept of science-based restocking deeply in the community and schools.

Following the launch ceremony, representatives from the AFCD, the Hong Kong Buddhist Association, Ocean Park Hong Kong and the Ocean Park Conservation Foundation Hong Kong released some 62 000 juvenile fish of native species, including black seabream (Acanthopagrus schlegelii), yellowfin seabream (Acanthopagrus latus), red seabream (Pagrus major), and two newly added species this year: short barbeled velvetchin (Hapalogenys nigripinnis) and giant grouper (Epinephelus lanceolatus), in Yan Chau Tong Marine Park and South Lantau Marine Park. The diverse habitats in these two marine parks, such as artificial reefs, coral communities, natural rocky reefs and boulders, provide suitable habitats for the juvenile fish. Existing fisheries management measures also offer effective protection for their growth. The AFCD and its collaborating organisations will conduct regular underwater surveys to record the status of released fish and monitor the status of local fisheries resources as a whole.

The restocking exercise, supported by the Urban Planning and Natural Resources Bureau of Shenzhen Municipality, the Marine Development Bureau of Shenzhen Municipality, the Hong Kong Fishermen Consortium, the Hong Kong Buddhist Association, Ocean Park Hong Kong and the Ocean Park Conservation Foundation Hong Kong, brought together about 150 students, representatives from religious groups, fishermen's associations and green groups, and volunteers from Shenzhen, etc. The AFCD also released a restocking leaflet today to introduce information about the science-based restocking to the public and provide guidelines for organisations interested in conducting restocking. Later this year, the AFCD will jointly organise more workshops with the Urban Planning and Natural Resources Bureau of Shenzhen Municipality and the Marine Development Bureau of Shenzhen Municipality to further enhance understanding about science-based restocking among the public and the education sector.

The AFCD reminds the public to think carefully before participating in animal release activities to avoid affecting the ecological environment or causing unnecessary suffering to animals. Members of the public are encouraged to participate in science-based restocking or other charitable activities as alternatives to improper animal releases.

Source: AI-found images