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Jasmine Food Launches Malaysia's First Korean-Style Rice - Jasmine Oppa Rice

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Jasmine Food Launches Malaysia's First Korean-Style Rice - Jasmine Oppa Rice
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Jasmine Food Launches Malaysia's First Korean-Style Rice - Jasmine Oppa Rice

2025-11-03 17:58 Last Updated At:11-07 16:21

KUALA LUMPUR, Malaysia, Nov. 3, 2025 /PRNewswire/ -- Jasmine Food Corporation today proudly announced the launch of Jasmine Oppa Rice, marking a new milestone as Malaysia's first local brand to introduce Korean-style rice, specially crafted for authentic Korean dishes.

As K-pop and Korean culture continue to captivate Malaysians, from the music we listen to, the dramas we watch, and the food we love, Jasmine is bringing that passion to the dining table with a rice product that delivers the true taste and texture of Korea.

Jasmine Oppa Rice features a soft, fluffy, and slightly chewy texture that perfectly complements popular Korean favourites like bibimbap, kimchi fried rice, and kimbap. Locally packed, halal, and quality assured, it brings both authenticity and convenience to Malaysians who want to enjoy Korean meals at home.

"Malaysians have embraced the Korean wave in so many ways, and food is a big part of that connection," said Mr. Alan Kwong, Chief Operating Officer of Jasmine Food Corporation. "With Jasmine Oppa Rice, we're giving Malaysians a chance to enjoy the real Korean dining experience, even at the comfort of their own homes."

The launch event took place at TGV Cinemas, 1 Utama, attended by distinguished guests, business partners, media, and influencers. Guests were treated to a showcase of Korean-inspired dishes and a special screening of G-Dragon in Cinema: Übermensh to celebrate the debut of Jasmine Oppa Rice.

Jasmine Oppa Rice is now available at major supermarkets and grocery stores nationwide.

For more information, visit www.jasmine.com.my or follow @JasmineFoodMY on social media.

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About Jasmine Food Corporation

Founded in 1960, Jasmine Food Corporation is Malaysia's leading rice brand, trusted by generations for its quality, innovation, and commitment to healthy living. From fragrant rice to specialty grains, Jasmine continues to deliver products that celebrate both tradition and modern lifestyle.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Jasmine Food Launches Malaysia's First Korean-Style Rice - Jasmine Oppa Rice

Jasmine Food Launches Malaysia's First Korean-Style Rice - Jasmine Oppa Rice

KUALA LUMPUR, Malaysia, April 1, 2026 /PRNewswire/ -- As Malaysia's healthcare ecosystem continues to strengthen its reputation for quality and innovation, Pantai Hospital Kuala Lumpur (PHKL), part of the IHH Healthcare multinational network has been recognised as one of the World's Best Hospitals for 2026 by Newsweek. The recognition reflects not only clinical excellence, but also the growing trust patients place in healthcare institutions that prioritise safety, experience, and continuity of care, and adds to Malaysia's growing visibility as a destination for high-quality healthcare.

The annual global ranking evaluates hospitals across several key pillars including hospital quality metrics and accreditations, peer recommendations from healthcare professionals, patient experience, and the implementation of patient-reported outcome measures (PROMs). In Malaysia, hospital accreditations and patient experience play a particularly important role in the evaluation due to limited publicly available clinical data.

PHKL's inclusion in the global list comes at a time when Malaysia's healthcare sector continues to gain international attention, with institutions like PHKL treating a growing number of international patients.

Ms. Chong Soon Mei, who was recently appointed Chief Executive Officer of Pantai Hospital Kuala Lumpur, said: "Healthcare continues to advance through strong medical expertise and close collaboration across the ecosystem. Institutions like Pantai Hospital Kuala Lumpur are proud to contribute to raising the standard of care both locally and regionally."

Patient trust remains a cornerstone of PHKL's philosophy of care. The hospital closely monitors patient satisfaction through its Net Promoter Score (NPS) framework, with feedback reviewed across departments such as the emergency department, specialist centres, and inpatient wards. This structured approach enables the hospital to continually improve service delivery while ensuring that patient needs remain central to every aspect of care.

Malaysia's growing reputation as a healthcare destination is also reflected in PHKL's diverse patient community. Approximately 20% of patients treated at the hospital come from overseas, including Indonesia, the United Kingdom, the United States, Japan, Korea, Singapore, China, Cambodia, and Australia. PHKL's International Patient Centre supports these patients with personalised coordination throughout their treatment journey, helping them navigate consultations, treatment planning, and recovery while away from home.

As part of its continued commitment to meeting the needs of a growing international patient base, PHKL continues to invest in world-class medical technologies, internationally accredited clinical protocols, and continuous training of its specialists to meet the evolving expectations of global patients. The hospital also continues to strengthen its network of international partnerships and referral channels, ensuring seamless access for patients seeking care across borders with a strong emphasis on cultural sensitivity, multilingual support, and concierge-level services throughout their healthcare journey.

As global demand for trusted healthcare destinations continues to grow, PHKL invites patients and partners alike to experience a standard of care that is not only clinically sound but also thoughtfully personalised to ensure patients feel supported and at ease throughout their experience.

This commitment is reflected in how PHKL supports patients beyond treatment.The hospital's Patient Navigator service, particularly valued by cancer patients, helps individuals and their families navigate complex treatment pathways by coordinating appointments, guiding them through treatment decisions, and ensuring they receive the support they need at every stage of care.

The hospital also introduces patient-focused initiatives designed to enhance comfort and wellbeing. During the Ramadan period, for example, PHKL provided travel-sized prayer mats to Muslim patients admitted to the hospital, reflecting its commitment to culturally sensitive and compassionate care.

"At PHKL, we focus on supporting patients throughout their entire health journey," Ms. Chong said. "This includes not only treatment but also preventive care, education, and encouraging early health screenings so that individuals are empowered to take charge of their health."

For Pantai Hospital Kuala Lumpur, the recognition is meaningful, but it is also a reminder of the responsibility that comes with it. As more patients from across the region choose Malaysia for their care, PHKL remains focused on what has always mattered most: ensuring that every patient, whether from down the road or across the world, receives a standard of safe, compassionate, and expert care.

It is a commitment that has guided the hospital since it first opened its doors in 1974 and one that continues to shape the care PHKL delivers to every patient who walks through them today.

For more information on Pantai Hospital Kuala Lumpur and its award-winning services, visit www.pantai.com.my/kuala-lumpur.

Download the press release and images from this link.

About Pantai Hospital Kuala Lumpur

Established in 1974, Pantai Hospital Kuala Lumpur (PHKL), part of the IHH Healthcare multinational network, is one of Malaysia's most established centres for specialised and complex care. Located in the heart of Kuala Lumpur, the hospital is licensed for more than 500 beds and supported by over 200 consultants across a range of medical and surgical specialties.

As a quaternary care provider, PHKL manages complex medical conditions and advanced procedures through multidisciplinary care, supported by modern medical technology and integrated clinical expertise. The hospital continues to advance clinical research, innovation and medical education to meet evolving healthcare needs in Malaysia and internationally.

PHKL's commitment to quality is reflected in internationally recognised accreditations, including Joint Commission International and the Malaysian Society for Quality in Health. It has also been designated a Baby-Friendly Hospital by the Ministry of Health Malaysia and the World Health Organization since 2001. The hospital is recognised among Newsweek's World's Best Hospitals and Asia's Top Private Hospitals, and has received the World Stroke Organization Angels Awards for delivering timely, evidence-based stroke care.

With over 50 years of service, PHKL remains committed to delivering world-class care while strengthening its position as a trusted healthcare institution in Malaysia and across the region.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

PATIENT TRUST AND QUALITY CARE DRIVE MALAYSIA'S GROWING HEALTHCARE REPUTATION

PATIENT TRUST AND QUALITY CARE DRIVE MALAYSIA'S GROWING HEALTHCARE REPUTATION

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