BOSTON--(BUSINESS WIRE)--Nov 5, 2025--
Dunkin’ is brewing up something wicked good this season. To celebrate the epic conclusion of Universal Pictures’ global cinematic event, Wicked: For Good, the brand is infusing everyday Dunkin’ runs with a touch of Oz magic. Because this November, even Oz runs on Dunkin’.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251105492480/en/
Meet the Dunkin' x Wicked Menu – featuring a Wicked Green Matcha, Wicked Pink Refresher and Wicked MUNCHKINS®
Launching nationwide today, the Dunkin’ x Wicked lineup brings together two icons – the electrifying film and the flavors that Dunkin’ guests run on every day – with all-new drinks, featuring Wicked Green Matcha and Wicked Pink Refresher, Wicked MUNCHKINS®, and limited-edition merch in signature shades of pink and green.
A Cinematic Dunkin’ “End Credits Scene”
To mark the moment, Dunkin’ teamed up with three-time Academy Award ® nominee Cynthia Erivo, who stars as Elphaba in the films, and Emmy and SAG nominee Jonathan Bailey, who stars as Fiyero, for a Dunkin’-fied “End Credits Scene” – a tongue-in-cheek imagining of what might happen if the world of Wicked collided with Dunkin’. Watch the full spot here.
Set between takes on the Wicked: For Good set, Cynthia and Jonathan get carried away brainstorming a “bonus scene” they think the film needs. Their banter builds into a burst of inspiration … what if Dunkin’ were in Oz? Homemade props appear and soon they’re dramatically pitching an over-the-top crossover, complete with Dunkin’s Wicked Green Matcha, Wicked Pink Refresher, and of course, MUNCHKINS.
Just as sparks start to fly between Elphaba and Fiyero, Cynthia delivers the line, “I didn’t just fly…I ran on Dunkin’!” The duo’s enthusiasm is undeniable, and their playful chaos is pure Dunkin’ energy. When the executive looks puzzled, they double down: “Munchkins? MUNCHKINS! It’s a double entendre.”
While the bonus scene didn’t make it into the film, Dunkin’ is raising a cup to the fun of fandoms and the worlds we love colliding. It’s playful, cinematic, and wicked delicious.
A Taste of Magic: Meet the Dunkin’ x Wicked Menu
With Wicked: For Good soaring into theaters on November 21 as a worldwide cultural event, Dunkin’s collab is designed to give its guests another way to step into the story, from the first sip to the final scene.
“Wicked: For Good is such a stunning blend of heart, music, and imagination,” said Jill Nelson, chief marketing officer at Dunkin’. “Partnering with a story that means so much to fans everywhere gave us the chance to have a little fun with our own world, too. The result is a collaboration that’s playful, creative – and in true Boston fashion, wicked good.”
Shop the Dunkin’ x Wicked Merch
The magic doesn’t stop behind the counter. Exclusive Dunkin’ x Wicked merch drops today at participating Dunkin’ restaurants.
For fans chasing a collectible keepsake, the new Wicked 10-Count MUNCHKINS® Tin brings a piece of Oz home. For $9.99 and available exclusively with any 10-count MUNCHKINS® purchase, the tin showcases the silhouettes of Elphaba and Glinda, with MUNCHKINS® emblazoned across the top in the film’s instantly recognizable font.
Beyond the collectible tin, more limited-edition merch brings the world of Wicked: For Good to life with:
As Wicked: For Good brings its story to an electrifying finale, Dunkin’ is giving fans a way to celebrate their favorite moments long after the credits roll, with a drink in hand and a smile that says everyone, everywhere – even Oz – runs on Dunkin’.
To stay up to date on what Dunkin’ has in store, visit DunkinDonuts.com or subscribe to the Dunkin’ blog to receive notifications at news.dunkindonuts.com/blog.
About Dunkin’
Dunkin’, founded in 1950, is the largest coffee and donuts brand in the United States, with more than 14,000 restaurants in nearly 40 global markets. Dunkin’ is part of the Inspire Brands family of restaurants. For more information, visit DunkinDonuts.com and InspireBrands.com.
About Universal Pictures’ Wicked: For Good
Last year's global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (three-time Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Pictures
Universal Pictures is a division of Universal Studios ( www.universalstudios.com ). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
A cinematic Dunkin’ “End Credits Scene,” a tongue-in-cheek imagining of what might happen if the world of Wicked collided with Dunkin’, starring Cynthia Erivo as Elphaba and Jonathan Bailey as Fiyero
