DUBAI, UAE--(BUSINESS WIRE)--Nov 13, 2025--
REJO, a pioneering brand in the heated tobacco industry, made a prominent debut at World Tobacco Middle East 2025 today. The brand introduced its most cutting-edge self-developed heat-not-burn (HNB) devices and an exclusive patented technology, underscoring its technological prowess.
Click to Gallery
REJO Booth at World Tobacco Middle East 2025
Revolutionary dual-heating device REJO MULTI presented at the WT Middle East 2025 Exhibition.
REJO Cube-the most playful heating device
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251113330400/en/
A Revolutionary Product Portfolio
REJO MULTI, the booth’s centerpiece and flagship product unveiled at InterTabac in Germany, 2025, represents a technological enhancement in heated tobacco solutions. It integrates two unique heating systems into one device, which allows the device to be compatible with multi-mainstream sticks, enabling consumers to seamlessly switch brands in the market, reflecting REJO’s dedication in versatility, performance, and user-centric design.
The exhibition also marked the global debut of REJO CUBE, a groundbreaking heated tobacco device with high interactivity and fashionable features. Equipped with OmniHeat TM 360° round heating technology, an interactive FunTap Display screen, and FlexiCUBE TM modular user-replaceable battery, it redefines functional and experiential potentials of next-generation devices, attracting significant attention from industry stakeholders.
Additionally, REJO presented the FARSTAR NSCs technology, an exclusive patented HNB solution independently developed. It enhances the sensory experience through inventive product structure and a unique heating approach—delivering rich aroma and satisfaction while reducing harmful constituents—elevating overall user experience.
REJO’s Product Director Vivi Chan commented, “Newly launched products here fully reflect REJO's determination and capabilities in developing HNB solutions, and our pioneering spirit in the evolving landscape of next-generation heated tobacco realm.”
Dedication to Middle East Market
REJO brought its most inventive exhibits, including REJO MULTI and REJO CUBE, products positioned with global vision, to the event, conveying its determination and confidence in Middle East region.
"World Tobacco Middle East 2025 provides the perfect platform for REJO to demonstrate our latest technological breakthroughs and innovative products," said Loic Li, the Global Sales and Marketing Director of REJO. " We believe they will bring new opportunities for us and our business partners in Middle East, fueling a reliable and accessible harm-reduction solution. "
As part of the Middle East market entry plan, REJO is forming key regional partnerships and strengthening distribution channels. A series of regional events will also be launched to deepen engagement and build stronger connections with local communities.
Furthermore, REJO is committed to building the local team with processing the regional entity to ensure compliance with local regulations. These foundation steps have already been completed in Dubai, showcasing REJO’s strong commitment and capability to developing in Middle East.
Community Building and Global Engagement
Beyond product innovation, REJO continues to strengthen community and consumer engagement through the REJO Club. Combining adult user-oriented online interaction with immersive, localized offline events, the brand anchored participation in high-impact events such as TENSION in Switzerland. REJO is also driving deeper, more meaningful connections through ongoing events, local support, and collaborative partnerships.
A New Invitation: Take a Break. Take REJO.
The exhibition’s product lineup embodies a manifestation to REJO’s vision to accompany adult users on a smoking alternative journey of discovery and choice. With open solutions, collaborative partnerships, and fearless innovation, REJO continues to redefine the HNB experience for today’s global adult users.
About REJO
REJO is a global provider of heat-not-burn (HNB) solutions, focused on delivering innovative, reliable, and open product options. Through collaboration with partners and its global community, REJO empowers users to break free from restrictive brand or flavor limitations and explore a broader range of experiences.
For more product information, please visit www.rejonow.ae.
REJO Booth at World Tobacco Middle East 2025
Revolutionary dual-heating device REJO MULTI presented at the WT Middle East 2025 Exhibition.
REJO Cube-the most playful heating device
NEW YORK (AP) — Global leaders have been scrambling to contain the rising cost of oil and gasoline since the start of the Iran war, which took a record amount of oil off the market when tankers full of crude were stranded in the Persian Gulf and military strikes damaged refineries, pipelines and export terminals.
Hoping to ease some pain for consumers, President Donald Trump and other heads of state have been pulling on various levers, launching more oil on the market in a bid to calm the chaos.
A group of 32 nations that are members of the International Energy Agency began releasing the largest volume of emergency oil reserves in its history: 400 million barrels. Trump is tapping into oil from the Strategic Petroleum Reserve while lifting sanctions on Russian and Iranian crude and temporarily waiving the Jones Act, a maritime law that requires ships carrying goods between U.S. ports to be U.S.-flagged.
But despite those maneuvers, crude oil surpassed $100 a barrel and gasoline is selling for $4.06 a gallon on average in the U.S. While the stopgaps are helping, they're not adding up to enough oil to replace what's stranded, experts say.
“They're all incremental,” said Mark Barteau, professor of chemical engineering and chemistry at Texas A&M University. "You’re talking about these different patches being at the level of maybe 1 to 2 million barrels a day each, and you’ve got to get to 20, so it’s hard to see those actually adding up to the numbers that are needed. And then the question is, how long can you sustain those?”
Before the war began, roughly 15 million barrels of crude oil and 5 million barrels of oil products passed daily through the Strait of Hormuz, the narrow mouth of the Persian Gulf, amounting to about 20% of global oil consumption, according to the International Energy Agency.
In addition to that loss, some oil producing nations in the Middle East have halted oil production because they can't ship fuel out of the Gulf and their storage tanks are full. That's taken about 10 million more barrels per day off the market, the IEA said.
Then there are the eight countries around the Persian Gulf that together hold about 50% of global oil reserves. Under normal circumstances, they coordinate closely to raise or lower their output to keep prices steady, said Jim Krane, energy research fellow at Rice University’s Baker Institute. Usually Saudi Arabia steps in to bring spare oil to market and calm things down, he said.
“But all of that spare capacity is also bottled up inside the Persian Gulf right now and it can’t get to market either,” Krane said. “So the main emergency response system that we have is also blocked.”
The IEA said in its recent report that “the resumption of transit through the Strait of Hormuz is the single most important action to return to stable oil and gas flows and reduce the strains on markets and prices.”
Barring that, world leaders are grasping for ways to free up more oil.
Some nations have found workarounds to move oil out of the Gulf. Saudi Arabia is using its East-West pipeline, which stretches from the Persian Gulf to the Red Sea, to transfer about 5 million barrels per day out of the Gulf, said Michael Lynch, distinguished fellow at Energy Policy Research Foundation, a non-partisan institution focused on energy and economics. But the nation was already using that pipeline to transport oil, so it doesn’t have a lot of spare room to move oil from stranded tankers.
Trump also temporarily lifted sanctions on approximately 140 million barrels of Iranian oil that was already in transit. But that didn’t add oil to the market — it just widened the pool of potential buyers, said Daniel Sternoff, senior fellow at the Columbia Center on Global Energy Policy.
Typically, most Iranian oil was bought by private refiners in China, who purchased it at a steep discount, Sternoff said. But with sanctions lifted, others could scramble to buy the oil, which in turn raises its price to the benefit of Iran, he said.
“As soon as you are moving to waive sanctions on your adversary with whom you’re fighting a military conflict, to do something in their benefit, it just shows you that you are running out of options to try to prevent a rise in the price of oil,” Sternoff said.
The decision to lift sanctions on Russian oil could have more impact, because Russia had been storing unpurchased oil in tankers, Sternoff said. “By waiving sanctions, it will allow those barrels to clear.”
Trump’s temporary waiver of the Jones Act to allow foreign ships to temporarily transport goods between U.S. ports could potentially help ease natural gas prices by enabling companies to more efficiently ship liquefied natural gas from the Gulf Coast to New England.
But experts don’t expect the waiver to significantly impact the price of oil or gasoline. “It’s helpful, but not a game changer,” Lynch said.
The U.S. is a major oil producer, and exports more oil than it imports. But like any other oil producing nation, it can't just ramp up production instantly to fill the void.
“If the U.S. were to try to make up the global shortfall, we would need to nearly double our production,” Barteau said. “We couldn’t drill wells that fast even if we wanted to.”
Increasing domestic production by even 1 million barrels per day, a feat the U.S. accomplished during the shale boom, would be hard to duplicate, Lynch said.
“If we run every drilling rig right now, what happens a week from now when the war is over and the price goes back down $20?” Lynch asked. “People don’t want to develop long-term production based on a short-term price spike.”
Halting exports and using that oil within the U.S. wouldn't bring down gasoline prices either, experts say.
For one, oil is traded on a global market, so events happening halfway around the globe impact prices for everyone.
In addition, the U.S. doesn't produce enough of the type of oil its refineries process. It produced about 13.7 million barrels per day of oil at the end of 2025, according to the Energy Information Administration. And refineries processed about 16.3 million barrels per day that year, relying on imports to fill in the gaps, according to the American Fuel and Petrochemical Manufacturers (AFPM), a trade association.
That's because nearly 70% of U.S. refineries are set up to process heavy, sour crude, according to AFPM. But much of the oil produced in the U.S. is light, sweet crude, which was unlocked during the shale revolution.
“They need different crudes than the ones that are being produced right next to them now,” Krane said.
As a result, just 60% of the crude oil processed in U.S. refineries is extracted domestically, according to the AFPM. And retooling domestic refineries would cost billions of dollars, the group said. It also would require shutting down the refinery for a period of time, which generally raises gasoline prices.
“A lot of people like the IEA are making the point that this is the biggest oil crisis ever, which is partly true, partly an exaggeration, depending on how you count things,” Lynch said. “A lot of it has to do with how long does this last ... if it goes on for another six weeks we get to be in some serious trouble.”
A sign shows the price of gas at a store, Tuesday, March 31, 2026, in Freeport, Maine. (AP Photo/Robert F. Bukaty)
The sun has set behind a gas station in Frankfurt, Germany, Tuesday, March 31, 2026. (AP Photo/Michael Probst)
A worker collects engine oil as he works at a degassing station in Zubair oil field, whose operations have being reduced due to the Mideast war triggered by the U.S. and Israeli attacks on Iran, near Basra, Iraq, Saturday, March 28, 2026. (AP Photo/Leo Correa)
Gas prices are displayed at a Chevron gas station, in downtown Los Angeles, Tuesday, March 31, 2026. (AP Photo/Jae C. Hong)
