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Switzerland to boost US investment as deal struck to lower US tariffs on Swiss goods to 15%

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Switzerland to boost US investment as deal struck to lower US tariffs on Swiss goods to 15%
News

News

Switzerland to boost US investment as deal struck to lower US tariffs on Swiss goods to 15%

2025-11-15 01:55 Last Updated At:14:22

GENEVA (AP) — Switzerland announced plans on Friday to invest $200 billion in the United States through 2028 as it finalized a hard-wrought deal to slash U.S. tariffs on Swiss goods.

Economy Minister Guy Parmelin said the Trump administration has agreed to cut U.S. tariffs on most Swiss goods to 15% — the same level imposed on the neighboring European Union — from 39%, the highest rate on any Western country.

Speaking to reporters in Bern, the capital, Parmelin hailed the deal as a result of “new momentum generated by the commitment of the American president” and said it would take “several weeks” to take effect.

The White House confirmed the deal Friday, adding that companies from Switzerland and tiny Liechtenstein would invest $67 billion of the $200 billion in the United States next year.

“These investments will create thousands of well-paying American jobs across all 50 states in a number of sectors, such as pharmaceuticals, machinery, medical devices, aerospace, construction, advanced manufacturing, gold manufacturing, and energy infrastructure,” said a White House fact sheet.

The U.S. consistently runs a deficit — more than $38 billion last year — in the trade of goods with Switzerland. The White House said "this deal with Switzerland will put us on a path to eliminate that deficit by 2028.''

Earlier, U.S. Trade Representative Jamieson Greer said on CNBC that Switzerland would move manufacturing of some pharmaceuticals, gold smelting and railway equipment to the United States.

The reduction in U.S. tariffs comes months after the Trump administration raised tariffs on Swiss goods from an initial 31% announced in April — part of the “Liberation Day” tariffs on scores of countries — to 39% on July 31.

That sparked a quick and sustained push from Switzerland's government and business leaders to bring them down — efforts that had been fruitless until Friday's announcement.

Switzerland is already a top foreign investor in the U.S. The $200 billion in Swiss investment will involve the private sector — what Parmelin called “Team Switzerland” cooperating with government. It wasn't immediately clear whether that was all new investment: Pharma giant Roche announced a $50 billion investment as the tariff tensions emerged.

Some Swiss goods, notably in the pharmaceuticals, chemicals, gold and semiconductor industries, had already been exempted from the 39% rate, which had threatened to put Swiss goods at a massive disadvantage to competitors from the EU and beyond.

The U.S. will also suspend extra tariffs on other goods deemed “important” such as in aviation, but those on other sectors such as industrial machinery, watches, coffee and cheese will continue, Parmelin said. Switzerland will continue to try to lower the tariffs on those, he said.

The deal comes after a month-long diplomatic courtship by top Swiss officials, who deployed high-level teams to Washington, including missions led by President Karin Keller-Sutter and Parmelin.

Last week, a half-dozen top executives from leading Swiss companies including Rolex, gold refining company MKS Pamp, and luxury group Richemont met with Trump at the Oval Office to press the Swiss case.

Associated Press reporters Michelle Price and Paul Wiseman in Washington contributed to this report.

Swiss Federal Councillor Guy Parmelin speaks during a news conference, Friday, Nov. 14, 2025, in Bern, Switzerland. (Alessandro della Valle/Keystone via AP)

Swiss Federal Councillor Guy Parmelin speaks during a news conference, Friday, Nov. 14, 2025, in Bern, Switzerland. (Alessandro della Valle/Keystone via AP)

LAS VEGAS--(BUSINESS WIRE)--Apr 1, 2026--

Senzing, developers of industry-leading entity resolution technology, today announced that Stephen Gilderdale has joined the company as President & Chief Commercial Officer. In this role, Gilderdale will lead the company’s global commercial organization, with responsibility for sales, partnerships, marketing, and revenue operations.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260401899657/en/

Stephen Gilderdale

Gilderdale brings deep experience building and scaling customer-facing teams across enterprise technology. Before joining Senzing®, he served as Executive Vice President of Global Customer Solutions and Services at Collibra, where he led a global organization focused on helping enterprises build greater confidence in their data and turn that confidence into business results. Earlier in his career, he held senior go-to-market leadership roles at Dell Technologies and also gained formative experience in financial markets.

At Senzing, Gilderdale will work closely with customers and partners to help organizations across banking, insurance, and AI agentic deployments unlock greater value from identity intelligence and trusted data. This work is increasingly important as enterprises look to strengthen AI, analytics, and real-time decisioning with more accurate, connected, and explainable entity data.

“Stephen is a proven growth leader who knows how to align teams, sharpen execution, and keep the customer at the center of the business,” said Jeff Jonas, Founder and CEO of Senzing. “He brings the commercial discipline, global operating experience, and leadership maturity that will help Senzing scale its next phase of growth as enterprises rise to meet both the opportunities and risks of agentic AI.”

“I am excited to join Senzing at such an important stage of growth, as demand for identity intelligence continues to rise across AI and agentic markets,” said Gilderdale. “Organizations everywhere are under pressure to turn complex data into trusted insight they can act on. Senzing brings a unique ability to help customers do exactly that. I look forward to working with the team, customers, and partners to build on that momentum.”

About Senzing

Senzing delivers the identity intelligence organizations need to achieve their agentic AI aspirations. As the creator of Agentic Entity Resolution, Senzing enables AI agents to autonomously identify and act on real-world entities in real time or batch—keeping all data secure within customer infrastructure. Backed by 40+ years of innovation and 300+ years of combined team experience, Senzing is trusted by organizations worldwide to ensure their AI agents operate on accurate and trustworthy data. Senzing is headquartered in Las Vegas, Nevada. For more information, visit www.senzing.ai.

Stephen Gilderdale

Stephen Gilderdale

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