SINGAPORE, Nov. 17, 2025 /PRNewswire/ -- Travelers passing through Singapore's Changi Airport, one of the world's busiest travel hubs, are now greeted by a prominent display of Tencent Cloud's brand. This high-impact advertising campaign, centered on the message "Play Well with Tencent Cloud. Your Trusted Cloud Partner for Global Innovation," serves as a visible tip of the iceberg, signaling the cloud provider's substantial and strategic investment into the Southeast Asian market.
The campaign's message is backed by tangible action. In 2025 alone, Tencent Cloud has accelerated its regional infrastructure rollout, including a third data center in Jakarta and preparations for a new office and data center in Osaka, Japan, supporting the booming digital economy across the Asia-Pacific region.
"The visibility at Changi is more than just branding; it's an invitation to every business in Southeast Asia to 'play well' and win together on the global stage," said Poshu Yeung, Senior Vice President of Tencent Cloud International. "Behind this campaign is our local service capabilities and a shared vision for the digital future. We are committed to being a long-term partner, walking hand-in-hand with global enterprises on their digital transformation journey to achieve mutual growth. Our goal is to provide the technological sophistication and round-the-clock support that turns ambitious ideas into sustainable success."
Beyond the Billboards: Global Scale with Localized Service
While the airport ads capture attention, Tencent Cloud's real investment lies in building the region's digital foundation and ensuring unparalleled local service. The company's international client base has doubled year-over-year in 2025, fueled by a global infrastructure that now includes 64 Availability Zones across 22 regions.
To provide agile technical assistance to global enterprises, Tencent Cloud now operates 8 technical support centers worldwide, delivering 24/7 localized service to ensure customers' business operations run smoothly and efficiently.
From Infrastructure to Intelligence: AI Takes Center Stage to Fuel Regional Growth
The regional push was also demonstrated in Tencent Cloud's recent event engagement on the ground. At the Singapore FinTech Festival (SFF) 2025, Tencent Cloud unveiled a unified vision integrating interoperable payments, intelligent digital services, and cloud-powered AI. The showcase illustrated how these trusted technologies simplify and secure cross-border interactions, advancing an inclusive digital economy.
Complementing its participation in major forums, Tencent Cloud also leads the conversation through its own flagship gatherings. The recently concluded Tencent Cloud Day Singapore 2025, held on November 11 under the theme "AI-Powered Global Opportunities," brought together industry leaders to explore practical applications of AI for digital transformation.
These forums showcased Tencent Cloud's AI-native product suite, built around scenario-driven tools that enhance industrial productivity. The Agent Development Platform (ADP) empowers enterprises with autonomous AI agents that streamline customer service, marketing, and operations. Advanced large language models like Hunyuan 3D Global push the boundaries of multimodal AI, delivering sophisticated solutions for creators and gaming industries, while SaaS+AI toolkits such as AI Minutes and CodeBuddy further boost collaboration and development efficiency.
The local business engagement reinforced Singapore's role as a vital APAC hub for AI collaboration and talent development, underscoring Tencent Cloud's dedication to a connected and innovation-driven future.
Empowering Local Champions and Global Giants
With continuous technological innovation and accumulated expertise, Tencent Cloud has become the trusted cloud services provider for many of the world's top enterprises. In Southeast Asia, Tencent Cloud has formed close partnerships and delivers stable technical support to local businesses.
Notably, through the partnership with local ride-hailing platform RYDE, Tencent Cloud is improving cross-border ride-booking and travel experiences via Weixin Mini Programs, enabling Chinese tourists to book and pay for rides seamlessly while in Singapore. CP AXTRA, a Thailand-based Asia's leading retail conglomerate, adopts Tencent Cloud's advanced cloud infrastructure and AI-driven solutions to enhance the operation efficiency of 2,600+ stores and increase its APAC competitiveness. Indonesia's largest digital ecosystem, GoTo Group, utilizes Tencent Cloud's technology to elevate user experiences and build a hyper-efficient scalable platform. These successful collaborations enable Tencent Cloud to expand its global footprint and provide robust digital support for enterprise internationalization.
Beyond Asia, Tencent Cloud also fuels global business growth by partnering with renowned Fortune 500 companies such as AstraZeneca, Mercedes-Benz, Toyota, and Walmart China, aiding their expansion in mainland China and worldwide. Tencent Cloud's extensive technological partnerships and a robust global technical support network underscore its commitment to innovation, connectivity, and sustainable growth for international clients.
About Tencent Cloud:
Tencent Cloud, one of the world's leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
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Tencent Cloud Enhances Local Presence in Southeast Asia, Underpinned by Global AI and Cloud Capabilities
Key regional events bring Together Industry Leaders to Advance Dialogue Across the Food and Feed Value Chain
BANGKOK, April 2, 2026 /PRNewswire/ -- Southeast Asia's food, feed, and agricultural trade community gathered in Bangkok, Thailand, for two key industry events hosted by the U.S. Soybean Export Council (USSEC), the S.E. Asia U.S. Agricultural Cooperators Conference and the Asia Soy Excellence & Food Summit. Together, the events brought together U.S. farmers, exporters, industry leaders, and regional stakeholders to exchange insights, strengthen partnerships, and explore opportunities shaping the future of food and agriculture in Southeast Asia.
Southeast Asia remains a key growth market for U.S. Soy, fueled by increasing demand across both feed and food sectors. In Marketing Year (MY) 2024/25, the region imported 10.1 million metric tons (MMT) of whole soybeans and 18.6 MMT of soybean meal[1], underscoring the region's reliance on imported soy products, including U.S. Soy for high-quality, sustainable protein. The Philippines continues to be the top importer of U.S. soybean meal globally, while Vietnam remains among the region's leading markets with strong demand growth in recent years driven by expanding feed demand for livestock and aquaculture production.
The region's food and beverage sector continues to embrace U.S. Soy's quality and versatility, supporting both traditional and modern food applications. As urbanization accelerates and consumer expectations evolve, rising consumption of poultry, pork, and seafood continues to drive demand for soybean meal across Southeast Asia.
"These events bring together partners across the feed and food sectors to support practical dialogue and collaboration across the value chain," said Carlos Salinas, Executive Director – East Asia, U.S. Soybean Export Council. "Southeast Asia remains a key growth region for U.S. Soy. As demand for protein continues to rise, there are clear opportunities to expand the use of U.S. soybean meal and soy food products across the region. Through continued engagement, we support the region's priorities in food security, nutrition, and sustainable production."
Sustainability That Buyers Trust
Sustainability, transparency, and consistent quality continue to shape buyer expectations across Southeast Asia. U.S. Soy's unique strengths, including its lower carbon footprint and verified sustainability credentials, remain key differentiators for customers in the region. This is supported by the long-standing commitment of multi-generational U.S. farmers to quality[2] and reliable supply. Close engagement with buyers further reinforces confidence in U.S. Soy as a dependable, long-term partner.
S.E. Asia U.S. Agricultural Cooperators Conference 2026 (23–25 March, 2026)
Co‑organized by USSEC, the U.S. Grains & BioProducts Council, and U.S. Wheat Associates, the conference centered on the theme "Building Trusted Partnerships, Delivering Value and Reliability."
The three-day program brought together U.S. suppliers and Southeast Asian buyers through business-to-business meetings, plenary sessions, and expert-led discussions focused on the forces shaping global agricultural markets. Insights highlighted how production trends, policy developments, and shifting trade dynamics continue to influence supply, pricing, and market outlooks across soy, grains, and wheat in an increasingly complex global trade environment. These discussions reinforced that reliability and long-term relationships remain key in navigating market uncertainty.
The conference also provided opportunities for direct engagement between U.S. suppliers and Southeast Asian buyers, supporting more informed decision-making and deeper market engagement across the value chain. Discussions also highlighted the broader role of the feed sector in supporting reliable access to protein for a growing population.
Asia Soy Excellence & Food Summit 2026 (25–27 March, 2026)
The Asia Soy Excellence & Food Summit opened with a strong emphasis on innovation, nutrition, and sustainability, highlighting the expanding role of U.S. Soy in meeting Asia's evolving food needs. Under the theme "Unlocking Nutritious and Sustainable Soy Benefits – Differentiate and Elevate U.S. Soy for Nourishing Asia," the summit convened leaders across the soy food ecosystem to explore how sustainably sourced U.S. Soy can support healthier diets and more resilient food systems across the region.
Sustainability is also playing a greater role in shaping brand positioning and purchasing decisions. Industry partners are reporting stronger product differentiation, improved market performance, and enhanced consumer trust following the adoption of the Sustainable U.S. Soy (SUSS) label[3], which identifies products made with verified sustainable U.S. Soy.
The program further underscored demand for food-grade and identity preserved soybeans, alongside the importance of verified sourcing and traceability in meeting buyer expectations for consistent and trusted supply.
Together, both events underscored the importance of strong partnerships, responsible sourcing, and shared innovation in supporting Southeast Asia's evolving food and feed needs. U.S. Soy continues to deliver consistent, responsibly sourced solutions backed by reliability and collaboration across the value chain.
About USSEC
The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in more than 90 countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. Soy Checkoff, USDA Foreign Agricultural Service matching funds, and industry. Visit www.ussec.org for the latest information about USSEC and U.S. Soy internationally.
[1] USDA Foreign Agricultural Service Production, Supply and Distribution, USDA Foreign Agricultural Service Global Agricultural Trade System, Data reflected is for total soy imports across all origins.
[2] https://ussec.org/why-choose-us-soy/the-us-soy-advantage/#superior-quality
[3] https://ussec.org/buyer-tools/sustainable-us-soy-label/
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U.S. Soy Drives Dialogue on Trade, Partnerships, and Sustainable Growth in Southeast Asia
U.S. Soy Drives Dialogue on Trade, Partnerships, and Sustainable Growth in Southeast Asia
