Skip to Content Facebook Feature Image

LFC welcomes PayPal as club's official digital payments partner

Business

LFC welcomes PayPal as club's official digital payments partner
Business

Business

LFC welcomes PayPal as club's official digital payments partner

2025-11-19 18:00 Last Updated At:18:35

LONDON, Nov. 19, 2025 /PRNewswire/ -- Liverpool FC is proud to welcome PayPal as the club's official digital payments partner in a new global, multi-year deal. This marks PayPal's first-ever collaboration with a Premier League club, further positioning the company as the smarter way to pay for football fans globally.

A global leader in digital payments, PayPal has over 400 million active accounts across 200 markets, supporting transactions in 25 currencies. With decades of expertise in secure, fast, and flexible payment solutions, PayPal is set to enhance the way Liverpool FC fans engage with the club and football experiences, both online and in person.

One of the ways this will happen is via PayPal+, the company's brand-new, first-ever free loyalty programme, where fans can earn reward points when using PayPal to pay for matchday purchases1, adding to the experience and elevating engagement. And loyalty will be rewarded. Starting at the Blue tier, consumers unlock Gold and Black tiers as they earn more points, with each tier recognising loyalty with even bigger rewards. Gold and Black tier members enjoy points worth up to 50% more at checkout, along with access to other exclusive Liverpool FC perks.

PayPal, already available as a payment option across LFC's digital platforms, will also become the club's preferred digital payment method. As part of this enhanced integration, PayPal will be featured more prominently on checkout and payment screens across the club's ecommerce and All Red platforms, making it even easier and more seamless for fans to complete their transactions securely and efficiently. PayPal branding will also appear in Anfield and St Helens during matches.

Through this collaboration, LFC and PayPal will collaborate on initiatives that elevate the profile of LFC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels.

Ben Latty, Chief Commercial Officer at Liverpool FC, said: "PayPal is the original brand known for trust in digital payments, and we're delighted to welcome them to the LFC family. Their expertise in powering payments around the world makes them the ideal partner to help us elevate the experience for supporters worldwide."

"This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful."

Geoff Seeley, Chief Marketing Officer at PayPal, said: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.

We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later—PayPal is the smarter way to pay for LFC and sports fans globally."

About PayPal
For over 25 years, PayPal has been at the forefront of the digital commerce revolution. Creating innovative experiences that make moving money, selling, and shopping simple, personalised, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit: https://www.paypal.com, https://about.pypl.com/, and https://investor.pypl.com/.

Press contacts
Matt Crowhurst, PayPal - mcrowhurst@paypal.com

1 Rewards are earned as points under the PayPal+ rewards programme. To start earning, you must be enrolled in PayPal+. If you are not yet enrolled, you can sign up the PayPal app. PayPal+ Terms and conditions apply.

 

LONDON, Nov. 19, 2025 /PRNewswire/ -- Liverpool FC is proud to welcome PayPal as the club's official digital payments partner in a new global, multi-year deal. This marks PayPal's first-ever collaboration with a Premier League club, further positioning the company as the smarter way to pay for football fans globally.

A global leader in digital payments, PayPal has over 400 million active accounts across 200 markets, supporting transactions in 25 currencies. With decades of expertise in secure, fast, and flexible payment solutions, PayPal is set to enhance the way Liverpool FC fans engage with the club and football experiences, both online and in person.

One of the ways this will happen is via PayPal+, the company's brand-new, first-ever free loyalty programme, where fans can earn reward points when using PayPal to pay for matchday purchases1, adding to the experience and elevating engagement. And loyalty will be rewarded. Starting at the Blue tier, consumers unlock Gold and Black tiers as they earn more points, with each tier recognising loyalty with even bigger rewards. Gold and Black tier members enjoy points worth up to 50% more at checkout, along with access to other exclusive Liverpool FC perks.

PayPal, already available as a payment option across LFC's digital platforms, will also become the club's preferred digital payment method. As part of this enhanced integration, PayPal will be featured more prominently on checkout and payment screens across the club's ecommerce and All Red platforms, making it even easier and more seamless for fans to complete their transactions securely and efficiently. PayPal branding will also appear in Anfield and St Helens during matches.

Through this collaboration, LFC and PayPal will collaborate on initiatives that elevate the profile of LFC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels.

Ben Latty, Chief Commercial Officer at Liverpool FC, said: "PayPal is the original brand known for trust in digital payments, and we're delighted to welcome them to the LFC family. Their expertise in powering payments around the world makes them the ideal partner to help us elevate the experience for supporters worldwide."

"This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful."

Geoff Seeley, Chief Marketing Officer at PayPal, said: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.

We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later—PayPal is the smarter way to pay for LFC and sports fans globally."

About PayPal
For over 25 years, PayPal has been at the forefront of the digital commerce revolution. Creating innovative experiences that make moving money, selling, and shopping simple, personalised, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit: https://www.paypal.com, https://about.pypl.com/, and https://investor.pypl.com/.

Press contacts
Matt Crowhurst, PayPal - mcrowhurst@paypal.com

1 Rewards are earned as points under the PayPal+ rewards programme. To start earning, you must be enrolled in PayPal+. If you are not yet enrolled, you can sign up the PayPal app. PayPal+ Terms and conditions apply.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

LFC welcomes PayPal as club's official digital payments partner

LFC welcomes PayPal as club's official digital payments partner

SHANGHAI, April 1, 2026 /PRNewswire/ -- Smartee Denti-Technology today announced the addition of Material Choice and Trimline Selection features to its digital case management system SmarteeCheck. Available immediately at the case approval stage, these updates provide clinicians with greater flexibility to further customize treatment plans based on personal preferences and dental condition of individual patients.

Material Choice: Balancing Precision and Comfort

Clinicians can now select between Softer and Standard dental sheets when approving a case. This dual-option approach addresses the advanced clinical understanding that different phases of tooth movement require different mechanical properties.

Smartee's Softer material is suited for treatment stages where patient comfort and initial compliance are priorities, while the Standard material provides the sustained force expression needed for robust control. This functionality allows clinicians to select the appropriate material for each treatment phase without having to switch aligner systems.

Trimline Selection: Evidence from Industry Studies

The update also allows clinicians to choose from three distinct trimline styles at case approval: Classic Scalloped, Scalloped Extended, and Straight.

This feature aligns with recent clinical studies on aligner biomechanics and aesthetics. A systematic review published in BMC Oral Health noted that trimline design influences orthodontic tooth movement efficacy by affecting force delivery and aligner retention. Additionally, an eye-tracking study in the American Journal of Orthodontics and Dentofacial Orthopedics (AJODO) confirmed that different trimline designs impact how aligners are visually perceived.

To meet diverse clinical requirements, the system offers:

  • Classic Scalloped Trimline: Precisely conforms to the gingival margin for improved aesthetics and comfort.
  • Scalloped Extended Trimline: Extends beyond the margin to enlarge the surface area in the maxillary posterior buccal region for enhanced retention.
  • Straight Trimline: A straight horizontal trimming at the gingival zenith, delivering maximum retention force.

Clinical Flexibility
While some clear aligner systems offer a single standard trimline, Smartee's update enables doctors to easily toggle between three distinct styles at case approval. This supports personalized treatment planning by allowing orthodontists to balance retention, force control, and gingival aesthetics according to each patient's specific clinical profile.

Availability
The Material Choice and Trimline Selection features are available globally starting March 31, 2026, for all new case approvals through Smartee's digital case management system.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Smartee Introduces Material and Trimline Selection Features to Enhance Aligner Customization

Smartee Introduces Material and Trimline Selection Features to Enhance Aligner Customization

Smartee Introduces Material and Trimline Selection Features to Enhance Aligner Customization

Smartee Introduces Material and Trimline Selection Features to Enhance Aligner Customization

Recommended Articles