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- 9 in 10 companies include multimedia in their press releases.
- 91% of communicators reuse their press release content on other channels.
- Press releases increased visibility for more than half of companies' brand or products.
HONG KONG, Nov. 20, 2025 /PRNewswire/ -- Today, PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
The annual report, which can be accessed here, draws on survey data from nearly 1,000 communications professionals across North America, EMEIA, and APAC, plus analysis of 300,000+ press releases distributed via PR Newswire over a 12-month period.
Key Findings
- More than half of companies globally are now using generative AI to craft some press release components.
- 9 in 10 companies now always or sometimes include multimedia, underscoring the importance of visual content in modern digital storytelling.
- 93% of communicators in the US and 91% in EMEIA expect to send the same or more press releases in the next year.
- 91% of communicators reuse their press release content on other channels, and their most used channel for repurposing release content is social media.
- 57% of comms professionals said press releases have increased visibility for their brand or products.
Why it matters
- Despite predictions of its decline, the press release is proving as essential as ever in 2025 as a credible source specifically for AI engines.
- In a world where consolidated newsrooms and AI-driven search are redefining how stories are discovered, brands need to supplement their press release distribution strategy with Multichannel Amplification™ of their brand's content.
- Generative AI is reshaping PR strategies - forcing communicators to shift from SEO to GEO (Generative Engine Optimization). Linked to this, timely, relevant content is critical to maintaining a competitive edge and ensuring message discoverability.
"In an era where AI is making it harder to trust the authenticity of online content, the press release, as a reliable, timestamped source for brand information, is as important as ever," said Matt Brown, President of PR Newswire. "Because press releases are heavily cited by large language models (LLMs), understanding how to unlock maximum discoverability and engagement in the current press release environment is essential."
"Responding to these market changes, we recently launched Amplify, an AI-powered distribution platform that meets this new reality head-on. As corporate communication evolves, tools like Amplify redefine how brands tell their stories, control their narratives, measure their impact and reach global audiences like never before."
To learn more about Amplify, please visit: https://www.prnewswire.com/amplify-platform/
- 9 in 10 companies include multimedia in their press releases.
- 91% of communicators reuse their press release content on other channels.
- Press releases increased visibility for more than half of companies' brand or products.
HONG KONG, Nov. 20, 2025 /PRNewswire/ -- Today, PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
The annual report, which can be accessed here, draws on survey data from nearly 1,000 communications professionals across North America, EMEIA, and APAC, plus analysis of 300,000+ press releases distributed via PR Newswire over a 12-month period.
Key Findings
- More than half of companies globally are now using generative AI to craft some press release components.
- 9 in 10 companies now always or sometimes include multimedia, underscoring the importance of visual content in modern digital storytelling.
- 93% of communicators in the US and 91% in EMEIA expect to send the same or more press releases in the next year.
- 91% of communicators reuse their press release content on other channels, and their most used channel for repurposing release content is social media.
- 57% of comms professionals said press releases have increased visibility for their brand or products.
Why it matters
- Despite predictions of its decline, the press release is proving as essential as ever in 2025 as a credible source specifically for AI engines.
- In a world where consolidated newsrooms and AI-driven search are redefining how stories are discovered, brands need to supplement their press release distribution strategy with Multichannel Amplification™ of their brand's content.
- Generative AI is reshaping PR strategies - forcing communicators to shift from SEO to GEO (Generative Engine Optimization). Linked to this, timely, relevant content is critical to maintaining a competitive edge and ensuring message discoverability.
"In an era where AI is making it harder to trust the authenticity of online content, the press release, as a reliable, timestamped source for brand information, is as important as ever," said Matt Brown, President of PR Newswire. "Because press releases are heavily cited by large language models (LLMs), understanding how to unlock maximum discoverability and engagement in the current press release environment is essential."
"Responding to these market changes, we recently launched Amplify, an AI-powered distribution platform that meets this new reality head-on. As corporate communication evolves, tools like Amplify redefine how brands tell their stories, control their narratives, measure their impact and reach global audiences like never before."
To learn more about Amplify, please visit: https://www.prnewswire.com/amplify-platform/
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
57% of Comms Professionals Use AI to Craft Press Releases - PR Newswire's 2025 Global Report
WILMINGTON, Del., April 1, 2026 /PRNewswire/ -- SweetNight, a modern sleep brand committed to making intelligent sleep solutions accessible to everyday families, today announced the launch of the CoolNest® Hybrid Mattress. As the second flagship model in the CoolNest® Collection, the mattress combines advanced thermoregulation with a responsive hybrid support system and a comfort top layer to address the needs of hot sleepers. This launch reinforces SweetNight's focus on user-centric design, providing an optimized balance of temperature control and ergonomic support for families seeking high-quality rest at an accessible price point.
Engineered for Cooler Sleep All Night Long
The CoolNest® Hybrid Mattress is built around the CoolNest® System, a multi-layer cooling architecture designed for high-performance temperature regulation. At the surface, a cool‑to‑the‑touch ice silk cover, featuring over 10,000 micro‑pores per square centimeter, helps rapidly dissipate body heat and deliver an instant cooling sensation.
Beneath the surface, adaptive temperature‑regulation foams absorb and release heat as temperatures shift, helping maintain a stable sleep environment through out the night. Perforated foam layer, combined with a ventilated spring base, enhances airflow and heat buildup.
Reducing Sleep Disruptions with Motion Isolation and Temperature Stability
Recognizing that both temperature consistency and motion control are critical to uninterrupted sleep, the CoolNest® Hybrid integrates a dual-function hybrid design.
Individually pocketed Dynamic Coil™ springs respond independently to movement, helping minimize motion transfer between partners—making it an ideal choice for couples. At the same time, continuous airflow and efficient heat dissipation reduce the likelihood of nighttime overheating, a common cause of sleep disruption.
Ergonomic Support for Improved Sleep Quality
The hybrid support system combines cushioning foams with responsive coils to deliver a balance of comfort and structural support, making it well-suited for sleepers seeking relief from back discomfort.
Zoned coil configurations provide targeted support to promote proper spinal alignment. Engineered for versatility, the mattress provides deep pressure relief for the shoulders and hips—essential for side sleepers—while maintaining the firm mid-section support required for healthy back sleeping. Reinforced edge support increases usable surface area and stability, offering consistent support across the entire mattress.
Designed for Couples and Versatile Sleep Styles
The DuoSense™ pillow top adds a plush, inviting surface while preserving the underlying support of the hybrid system. This combination of softness and stability accommodates a wide range of sleep preferences, making it especially suitable for couples with differing comfort needs.
Whether sleeping on the back, side, or in combination positions, the responsive design adapts to different body types and movement patterns, delivering consistent comfort throughout the night.
Designed to meet the needs of hot sleepers, busy households, and anyone seeking durable, high‑performance comfort, the CoolNest® Hybrid delivers effective cooling, reduced sleep disruptions, and enhanced overall sleep quality—at a price point designed for everyday accessibility.
Each mattress is backed by a 10-year warranty and includes free shipping, a 100-night home trial, and HSA/FSA eligibility for added convenience and peace of mind.
The CoolNest® Hybrid is now available nationwide at SweetNight Online, with pricing ranging from $399.99 to $799.99.
About SweetNight
SweetNight is a modern sleep brand dedicated to making high-quality, intelligent sleep solutions accessible to everyday families. The company addresses the biggest challenges in smart sleep by delivering technology that is simple, intuitive, and fairly priced. Its mission is to become the world's leading Self‑Adjusting Sleep Wellness Partner, bringing thoughtful, health‑focused innovation to households everywhere.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SweetNight Launches CoolNest® Hybrid Mattress, Delivering Cooler Nights and Better Sleep for Modern Households
