MANILA, Philippines, Nov. 20, 2025 /PRNewswire/ -- Cebu Pacific (PSE: CEB), the Philippines' leading carrier, has been recognized by Brand Finance as the strongest airline brand in the ASEAN region, underscoring the airline's growing resonance with travelers and its reputation for value, reliability, and innovation.
The award reflects Cebu Pacific's consistent efforts to make air travel more accessible while strengthening customer trust and loyalty through service improvements, digital transformation, and community engagement.
"Being named the strongest airline brand in ASEAN reminds us that our strength comes from our people. We are grateful to our pilots, cabin crew, ground operations, customer care teams, and colleagues across the business who work tirelessly to serve our passengers with care and professionalism. Their collective efforts have strengthened our brand and earned the trust of millions of travelers across the region," said Candice Iyog, Cebu Pacific Chief Marketing and Customer Care Officer who personally received the award.
"We are honored by the trust given to us, and we remain committed to making travel easier, friendlier, and more accessible for Filipinos and travelers across the region."
The recognition comes from Brand Finance's latest valuation study, which provides a holistic view of brand strength by combining consumer perception and financial analysis. Drawing insights from 175,000 respondents across 41 countries, including 25,000 from the Asia Pacific region, the study measures awareness, consideration, and reputation across 31 sectors, covering 6,000 brands with nine years of data.
Cebu Pacific achieved an AAA brand rating and a Brand Strength Index (BSI) score of 86.1. It also recorded an 86% increase in brand value to US$386 million this year from 2024.
"Being the strongest airline brand in ASEAN means Cebu Pacific leads the region in these critical drivers of brand equity, outperforming competitors in both customer perception and operational reputation. This strength translates into greater resilience, and long-term growth potential. It reinforces Cebu Pacific's strong position in the airline sector and the impact of its brand, marketing, and customer initiatives," said Alex Haigh, Managing Director at Brand Finance Asia Pacific.
Cebu Pacific entered the aviation industry on March 1996 and pioneered the "low fare, great value" strategy and has flown over 250 million passengers since inception. CEB offers the widest domestic network in the Philippines with 37 domestic and 26 international destinations, spanning across Asia, Australia, and the Middle East.
Brand Finance is the world's leading brand valuation consultancy. Bridging the gap between marketing and finance, Brand Finance evaluates the strength of brands and quantifies their financial value to help organizations make strategic decisions. Headquartered in London, Brand Finance operates in over 25 countries. Every year, Brand Finance conducts more than 6,000 brand valuations, supported by original market research, and publishes over 100 reports which rank brands across all sectors and countries.
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Cebu Pacific Named Strongest Asean Airline Brand by Brand Finance
WILMINGTON, Del., April 1, 2026 /PRNewswire/ -- SweetNight, a modern sleep brand committed to making intelligent sleep solutions accessible to everyday families, today announced the launch of the CoolNest® Hybrid Mattress. As the second flagship model in the CoolNest® Collection, the mattress combines advanced thermoregulation with a responsive hybrid support system and a comfort top layer to address the needs of hot sleepers. This launch reinforces SweetNight's focus on user-centric design, providing an optimized balance of temperature control and ergonomic support for families seeking high-quality rest at an accessible price point.
Engineered for Cooler Sleep All Night Long
The CoolNest® Hybrid Mattress is built around the CoolNest® System, a multi-layer cooling architecture designed for high-performance temperature regulation. At the surface, a cool‑to‑the‑touch ice silk cover, featuring over 10,000 micro‑pores per square centimeter, helps rapidly dissipate body heat and deliver an instant cooling sensation.
Beneath the surface, adaptive temperature‑regulation foams absorb and release heat as temperatures shift, helping maintain a stable sleep environment through out the night. Perforated foam layer, combined with a ventilated spring base, enhances airflow and heat buildup.
Reducing Sleep Disruptions with Motion Isolation and Temperature Stability
Recognizing that both temperature consistency and motion control are critical to uninterrupted sleep, the CoolNest® Hybrid integrates a dual-function hybrid design.
Individually pocketed Dynamic Coil™ springs respond independently to movement, helping minimize motion transfer between partners—making it an ideal choice for couples. At the same time, continuous airflow and efficient heat dissipation reduce the likelihood of nighttime overheating, a common cause of sleep disruption.
Ergonomic Support for Improved Sleep Quality
The hybrid support system combines cushioning foams with responsive coils to deliver a balance of comfort and structural support, making it well-suited for sleepers seeking relief from back discomfort.
Zoned coil configurations provide targeted support to promote proper spinal alignment. Engineered for versatility, the mattress provides deep pressure relief for the shoulders and hips—essential for side sleepers—while maintaining the firm mid-section support required for healthy back sleeping. Reinforced edge support increases usable surface area and stability, offering consistent support across the entire mattress.
Designed for Couples and Versatile Sleep Styles
The DuoSense™ pillow top adds a plush, inviting surface while preserving the underlying support of the hybrid system. This combination of softness and stability accommodates a wide range of sleep preferences, making it especially suitable for couples with differing comfort needs.
Whether sleeping on the back, side, or in combination positions, the responsive design adapts to different body types and movement patterns, delivering consistent comfort throughout the night.
Designed to meet the needs of hot sleepers, busy households, and anyone seeking durable, high‑performance comfort, the CoolNest® Hybrid delivers effective cooling, reduced sleep disruptions, and enhanced overall sleep quality—at a price point designed for everyday accessibility.
Each mattress is backed by a 10-year warranty and includes free shipping, a 100-night home trial, and HSA/FSA eligibility for added convenience and peace of mind.
The CoolNest® Hybrid is now available nationwide at SweetNight Online, with pricing ranging from $399.99 to $799.99.
About SweetNight
SweetNight is a modern sleep brand dedicated to making high-quality, intelligent sleep solutions accessible to everyday families. The company addresses the biggest challenges in smart sleep by delivering technology that is simple, intuitive, and fairly priced. Its mission is to become the world's leading Self‑Adjusting Sleep Wellness Partner, bringing thoughtful, health‑focused innovation to households everywhere.
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SweetNight Launches CoolNest® Hybrid Mattress, Delivering Cooler Nights and Better Sleep for Modern Households
