A New Toy Brand May Just Be Setting a New Standard in the Kids' Toy Industry

LOS ANGELES, Nov. 20, 2025 /PRNewswire/ -- Just in time for the 2025 holiday shopping season, iYofe, a Los Angeles-based luxury kids' toy brand, is making its debut at Walmart with four exclusive Black Friday deals.

Founded in 2024 by a couple looking to improve their kids' play experience, the brand was created with a simple idea in mind: that play should be both fun and intelligent. According to the founders, toys should be learning tools, not just instruments of fun.

"Play is not just something kids do for fun. It is something that helps them learn, too. The same thing applies to toys as well; they shouldn't only help our kids have fun, they should help them learn too," says Carly Yang, the wife and co-founder of iYofe. "We try to find that perfect balance between learning and fun to create the perfect toy".

The brand's debut collection for Walmart Black Friday deals 2025 would include premium ride-on models inspired by the Ford F-150, Chevrolet Silverado, Ford Bronco, and RAM 1500. Each one comes equipped with premium features, including remote control options, advanced parental control capabilities, soft start technology for safer acceleration, and dual driving motors for improved stability.

While Power Wheels has long been a familiar name in the ride-on toy market, iYofe takes a slightly different approach. The brand emphasizes a high-end, design-driven philosophy, creating true-to-life 1:1 car replicas with finely detailed interiors and authentic finishes. Beyond looks, iYofe incorporates advanced features such as dual motors, soft-start acceleration, and enhanced parental controls to offer a safer, more modern ride.

iYofe's focus on premium materials and careful craftsmanship gives each model a sense of quality and durability that stands out from traditional ride-on toys. Its realistic design also translates well to social media content, making it ideal for Facebook, Instagram, Pinterest, YouTube, and TikTok videos that capture both the fun and visual appeal of the cars.

With a brand story rooted in family, design, and meaningful play, iYofe connects with parents and children on an emotional level, while offering more flexible licensing and model options compared to larger, established brands. Premium packaging, thoughtful accessories, and dedicated customer support round out the experience, creating a next-generation alternative for those seeking safety, style, and sophistication in a ride-on toy.

Insights on What Makes the Perfect Toy?

When you think of the perfect toy, what comes to mind? For most, it's bright colours, child-safe materials, and a simplicity that encourages imagination and open-ended play. According to iYofe, the secret sauce is something more fundamental.

"It's all about design," says Brian Yang, co-founder of iYofe. "We've seen too many toys where you could tell that design was simply an afterthought. That's wrong. Design is the most important thing for kids' toys. Everything else is secondary."

Each model from the brand reflects this design philosophy. From the ASTM-certified materials used to make every toy in the brand's collection, to the meticulous attention to detail that makes every ride on in the collection a perfect 1:1 replica of the real car, there is no doubt that iYofe is big on design.

A Commitment to Intelligent Play that Might Just Set a New Standard

iYofe began as a simple side project between a husband and wife attempting to create the perfect play area for their children. That simple project, which involved trying to build the perfect toy, soon grew into a thriving local business now looking to go international. Beyond its philosophy of intelligent design, the brand believes in the strength of family and community. The brand name 'iYofe' was inspired by the Hebrew word 'yofi' (meaning "beauty"). The word is used here as a phonetic variation to reflect the brand's commitment to beautiful design and meaningful play.

With its official debut at Walmart this Black Friday 2025, iYofe aims to set a new benchmark in the global kids' toy industry — one where intelligent design meets joyful play. Discover iYofe's exclusive Black Friday deals now at Walmart.com/iYofe

For press inquiries, please contact: info@iyofe.com 

Media Contact: leonardo@iyofe.com

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

A New Toy Brand May Just Be Setting a New Standard in the Kids' Toy Industry

WILMINGTON, Del., April 1, 2026 /PRNewswire/ -- SweetNight, a modern sleep brand committed to making intelligent sleep solutions accessible to everyday families, today announced the launch of the CoolNest® Hybrid Mattress. As the second flagship model in the CoolNest® Collection, the mattress combines advanced thermoregulation with a responsive hybrid support system and a comfort top layer to address the needs of hot sleepers. This launch reinforces SweetNight's focus on user-centric design, providing an optimized balance of temperature control and ergonomic support for families seeking high-quality rest at an accessible price point.

Engineered for Cooler Sleep All Night Long

The CoolNest® Hybrid Mattress is built around the CoolNest® System, a multi-layer cooling architecture designed for high-performance temperature regulation. At the surface, a cool‑to‑the‑touch ice silk cover, featuring over 10,000 micro‑pores per square centimeter, helps rapidly dissipate body heat and deliver an instant cooling sensation.

Beneath the surface, adaptive temperature‑regulation foams absorb and release heat as temperatures shift, helping maintain a stable sleep environment through out the night. Perforated foam layer, combined with a ventilated spring base, enhances airflow and heat buildup.

Reducing Sleep Disruptions with Motion Isolation and Temperature Stability

Recognizing that both temperature consistency and motion control are critical to uninterrupted sleep, the CoolNest® Hybrid integrates a dual-function hybrid design.

Individually pocketed Dynamic Coil™ springs respond independently to movement, helping minimize motion transfer between partners—making it an ideal choice for couples. At the same time, continuous airflow and efficient heat dissipation reduce the likelihood of nighttime overheating, a common cause of sleep disruption.

Ergonomic Support for Improved Sleep Quality

The hybrid support system combines cushioning foams with responsive coils to deliver a balance of comfort and structural support, making it well-suited for sleepers seeking relief from back discomfort.

Zoned coil configurations provide targeted support to promote proper spinal alignment.  Engineered for versatility, the mattress provides deep pressure relief for the shoulders and hips—essential for side sleepers—while maintaining the firm mid-section support required for healthy back sleeping. Reinforced edge support increases usable surface area and stability, offering consistent support across the entire mattress.

Designed for Couples and Versatile Sleep Styles

The DuoSense™ pillow top adds a plush, inviting surface while preserving the underlying support of the hybrid system. This combination of softness and stability accommodates a wide range of sleep preferences, making it especially suitable for couples with differing comfort needs.

Whether sleeping on the back, side, or in combination positions, the responsive design adapts to different body types and movement patterns, delivering consistent comfort throughout the night.

Designed to meet the needs of hot sleepers, busy households, and anyone seeking durable, high‑performance comfort, the CoolNest® Hybrid delivers effective cooling, reduced sleep disruptions, and enhanced overall sleep quality—at a price point designed for everyday accessibility.

Each mattress is backed by a 10-year warranty and includes free shipping, a 100-night home trial, and HSA/FSA eligibility for added convenience and peace of mind.

The CoolNest® Hybrid is now available nationwide at SweetNight Online, with pricing ranging from $399.99 to $799.99.

About SweetNight

SweetNight is a modern sleep brand dedicated to making high-quality, intelligent sleep solutions accessible to everyday families. The company addresses the biggest challenges in smart sleep by delivering technology that is simple, intuitive, and fairly priced. Its mission is to become the world's leading Self‑Adjusting Sleep Wellness Partner, bringing thoughtful, health‑focused innovation to households everywhere.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

SweetNight Launches CoolNest® Hybrid Mattress, Delivering Cooler Nights and Better Sleep for Modern Households