GUANGZHOU, China, Nov. 20, 2025 /PRNewswire/ -- In recent years, consumers have increasingly shifted their focus from purchasing luxury items to investing in unique, immersive experiences. According to a survey by Bain & Company, in 2024, the purchase volume of luxury goods by individual consumers worldwide decreased by 1% to 3%, but in fact, their spending on luxury experiences increased by 5%. This trend signals a growing preference for experiences that go beyond material goods, presenting jewelry brands with the opportunity to redefine how they engage customers.
For those top-tier jewelry houses, keeping up means going with the flow of these shifts. Expanding stores or ramping up promotions hasn't gone out of style, but these days, it's the kind of experiences that really connect with people that turn casual browsers into loyal fans, like those tailored displays that draw you in and make you linger. That's where custom-designed jewelry displays come into play, helping brands forge stronger ties with their crowd.
Transforming Displays Into Emotional Storytellers
Founded in 1999, DG is a premier display showcase manufacturer, dedicated to developing custom solutions for high-end jewelry brands worldwide. DG has teamed up with more than 10,000 brands by now, earning a solid rep for putting together designs that really click with a brand's style and what customers are looking for. The key? Mixing sharp design, clever innovations, and some good old storytelling to turn shopping into something more personal and fun.
What sets DG apart is how their setups do more than just look good or work well, like the old-school ones. No, these are built to stir something deeper, tapping into that shift where folks crave stuff that feels real and personal. In the end, it's about turning a quick look around into a real trip, one that gets customers bonding with the pieces and the story of the brand itself.
The Art of Emotional Resonance: Crafting Rare and Exclusive Spaces
In a field where standing out is everything, DG leans hard into making things feel one-of-a-kind. They skip the off-the-shelf stuff and go for custom cabinets and arrangements that really bring out a brand's heritage. The idea? Create spots that feel private and upscale, drawing people in on a more heartfelt level.
As Ilias Lalaounis, a legendary Greek jewelry master, said, "The jewel is not a simple decorative object; rather, it carries a message, is an expression of inner life, a link with the distant past, a symbol, and a memory." DG embodies this, viewing jewelry as emotional bridges and displays as their vibrant stages. The result? Environments where visitors dive headfirst into jewel artistry, lost in wonder.
Design and Functionality in Harmony
Sure, the emotional pull is a big part of it, but you can't forget the nuts and bolts either. That's what ensures every display looks sharp and really draws people in. DG weaves in clever layouts, top-notch materials, and spot-on lighting to make sure every gem shines just right, without stealing the show from the whole vibe.
Take their work with a historic French jewelry and watch maker, for example. DG dug into what the clients needed and put together a shop around the idea of "selecting the jewelry that best suits them." They divided it up by brand quirks, mixing heights for some visual pop and soft, warm tones to make it cozy. Shoppers went from just peeking to actually trying and buying.
Understated Luxury — Winning with Quality
There's a real spark of creativity in DG's displays. Whether it's the front counters, central islands, or wall setups, everything's fine-tuned to perform at its best. They use high-end bits like smudge-resistant metals, crystal-clear glass, marble, green boards, soft leather, and plush velvet, all customized to fit the brand's feel and create a strong visual impact. Those hidden LEDs adjust for warmth and angle to light up the stones just so, and the smooth joins with glossy finishes echo that elite jewelry look.
As Emily, a client manager at DG, put it in a chat: "Display cases are the crucial carriers of the soul of jewelry brands." She's teamed up with luxury names everywhere to spot issues for them, calling out things like styles that clash or lights that dull the sparkle. From there, DG rolled out a solid set of rules, pushing for matched looks and exact lighting. Through the ingenious combination of styles, materials, lighting, and colors, it can better highlight the charm of jewelry.
A Reputable Partner who Grows with Its Clients
With the vision of "helping clients succeed with good design", DG insists on focusing on aspects including design, materials, and craftsmanship, with its pursuit of crafting jewelry displays with unique taste and charm.
To date, DG's high-end display cases and design solutions have been widely applied in cases in over 120 countries and regions, including jewelry stores, department store counters, and exhibition sites, establishing captivating stages for brands to shine.
Collaborate with DG Display Showcase to create display spaces that help jewelry to articulate brand narratives and profoundly resonate with customers' emotions.
Official website: https://www.degreefurniture.com/
Company Name: DG Master of Display Showcase Co.,Ltd
Email: sales@degreefurniture.com
WhatsApp: +86 13922429233
City: Guangzhou
Country: China
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
How DG Display Showcase is Revolutionizing Luxury Jewelry Experiences in a Shifting Market
|
On April 24, Wynn will host an official awards ceremony
to present 36 trophies to China's top-tier wineries
MACAO, April 1, 2026 /PRNewswire/ -- Following an intense judging week in early March, the 2026 Wynn Signature Chinese Wine Awards, a "Wynn Signature" lifestyle brand creation, is pleased to now unveil its list of the Gold, Silver, and Bronze medal winners. This announcement marks the final stage of the competition, setting the stage for the official awards ceremony at Wynn Palace on April 24, where 36 coveted trophies will be bestowed upon China's leading wineries.
Wynn reveals the winners of the Gold, Silver, and Bronze Medals
An expert judging panel comprising 23 of the world's leading authorities on wine conducted rigorous blind tastings to determine this year's Gold, Silver, and Bronze medal winners. The 2026 panel featured 11 Masters of Wine (MW), 2 Master Sommeliers (MS), and one industry expert with dual MW and MS certifications, as well as industry professionals from around the world, including renowned winemakers, educators, wine buyers, and members of the media.
In keeping with international judging protocols, the panel meticulously evaluated more than 800 wine entries from close to 180 Chinese wineries. The evaluations were conducted blind, and wines were appraised according to the internationally recognized 100-point system. Medals have been awarded to wines based on a tiered scoring system: Bronze (85-89 points), Silver (90-94 points), and Gold (95-100 points).
This year, 74 Chinese wines achieved Gold Medal status – more than doubling the 35 Gold Medals awarded in last year's edition. This surge in high-scoring entries reflects a remarkable leap in the quality of Chinese wines.
All Gold Medal winners will now advance to the final tier of the competition, vying for the 36 trophies to be presented at the awards ceremony in April. These include the highly prized "Best Wine of China Trophy"; trophies across three divisions: "Wynn Signature Trophies", "Varietals Champion Trophies", and "Regional Champion Trophies"; as well as trophies for the winners of the "Wynn Sommelier's Choice" and "Best Young Winemaker" categories.
For the complete list of 2026 Gold, Silver, and Bronze medal winners, please visit Wynn's official website.
The Wynn Signature Chinese Wine Awards ceremony and upcoming events
Macao will once again be in the global spotlight on April 24, when the 2026 Wynn Signature Chinese Wine Awards ceremony presents 36 trophies to China's top wineries at Wynn Palace. On April 25, Wynn will host an engaging forum and walkaround tastings to shine a light on this year's award-winning wines.
Chinese Wine Forum — "Wynn Signature Dialogue: Beyond the Awards – Charting the Future"
- Moderator: Xing Wei MW
- Topic: Xing Wei, a member of the judging panel and as a next-generation Master of Wine in China, will host an engaging discussion with representatives from several of China's award-winning wineries. Participants will share their perspectives on the road ahead and possibilities for the long-term development of the nation's wine industry. They will also share insights on participating in this year's Wynn Signature Chinese Wine Awards.
- Date and Time: April 25, 2:00 pm to 3:30 pm
- Venue: Wynn Palace Meeting Room
2026 Wynn Signature Chinese Wine Awards Walkaround Tasting
- Representatives from the Gold Medal-winning wineries from this year's competition will gather with industry professionals and wine enthusiasts for a walkaround tasting. This is a unique opportunity to savor the high-quality and diverse flavor profiles of Chinese wines in a relaxed ambience.
- Date and Time: April 25, 2:30 pm to 4:30 pm
- Venue: Wynn Palace Meeting Room
Industry recognition catapults Chinese wines onto the global marketplace
In just two years, the Wynn Signature Chinese Wine Awards has received a number of prestigious industry accolades, and has recently added two more new awards to its growing portfolio. At the "JD Cup" WBO 2025 China Wine Market Annual Awards, jointly hosted by leading wine-focused Chinese media Wine Business Observation and JD Supermarket, Wynn Resorts Macau was named "Top 10 Promotion Organization" for its visionary role as the creator and organizer of the Wynn Signature Chinese Wine Awards. Simultaneously, the competition was also recognized among the "Top 10 Marketing Case Studies". These recognitions are a testament to Wynn's achievements in boosting awareness around high-quality Chinese wines and expanding their reach in the global marketplace.
Further cementing its influence, Wynn also received the "2025 Industry Service" honor from the China Alcoholic Drinks Huaxia Awards. This distinction reflects Wynn's commitment to building a world-class exchange platform that promotes China's diverse wine regions and amplifies the country's viticultural impact worldwide.
To boost exposure even further, Wynn has partnered with Cathay Pacific to display and serve award-winning wines from the Wynn Signature Chinese Wine Awards at its Hong Kong International Airport VIP lounges. Wynn also continues to host a series of exclusive overseas wine-tasting events and is boosting online and offline retail channels by working closely with globally renowned authorities such as Christie's, 67 Pall Mall, and Watson's Wine to give Chinese wines greater prominence on the global stage.
Key highlights from the judging week
From March 6 to 10, Wynn hosted a successful judging week of meticulous evaluations. The five-day event featured intensive blind tastings, masterclasses and wine dinners designed to bridge the dialogue between the Chinese and international wine communities.
Wynn invited Professor Li Demei, an expert on Chinese wines; Andrew Caillard MW, an Australian wine master; Jasper Morris MW, an expert on French Burgundy wines; and Denise Cosentino, a leading Italian winemaker, to host four engaging masterclasses. The industry professionals shared their profound insights into the diverse terroirs and unique flavor profiles of wines from China, Australia, France, and Italy, offering attendees a deeper understanding of global wine landscapes.
The executive chefs from Wynn's award-winning restaurants – Chef Tam's Seasons, SW Steakhouse, Lakeview Palace, and Drunken Fish – partnered with globally renowned wine experts including Jasper Morris MW, Andrew Caillard MW, Gus Zhu MW, Christy Canterbury MW, and Yohann Jousselin MS to present three themed dinners, showcasing the infinite possibilities of pairing food and wine, and also gave the industry an opportunity to savor the very best of China's wines.
On April 24, Wynn will host an official awards ceremony
to present 36 trophies to China's top-tier wineries
MACAO, April 1, 2026 /PRNewswire/ -- Following an intense judging week in early March, the 2026 Wynn Signature Chinese Wine Awards, a "Wynn Signature" lifestyle brand creation, is pleased to now unveil its list of the Gold, Silver, and Bronze medal winners. This announcement marks the final stage of the competition, setting the stage for the official awards ceremony at Wynn Palace on April 24, where 36 coveted trophies will be bestowed upon China's leading wineries.
Wynn reveals the winners of the Gold, Silver, and Bronze Medals
An expert judging panel comprising 23 of the world's leading authorities on wine conducted rigorous blind tastings to determine this year's Gold, Silver, and Bronze medal winners. The 2026 panel featured 11 Masters of Wine (MW), 2 Master Sommeliers (MS), and one industry expert with dual MW and MS certifications, as well as industry professionals from around the world, including renowned winemakers, educators, wine buyers, and members of the media.
In keeping with international judging protocols, the panel meticulously evaluated more than 800 wine entries from close to 180 Chinese wineries. The evaluations were conducted blind, and wines were appraised according to the internationally recognized 100-point system. Medals have been awarded to wines based on a tiered scoring system: Bronze (85-89 points), Silver (90-94 points), and Gold (95-100 points).
This year, 74 Chinese wines achieved Gold Medal status – more than doubling the 35 Gold Medals awarded in last year's edition. This surge in high-scoring entries reflects a remarkable leap in the quality of Chinese wines.
All Gold Medal winners will now advance to the final tier of the competition, vying for the 36 trophies to be presented at the awards ceremony in April. These include the highly prized "Best Wine of China Trophy"; trophies across three divisions: "Wynn Signature Trophies", "Varietals Champion Trophies", and "Regional Champion Trophies"; as well as trophies for the winners of the "Wynn Sommelier's Choice" and "Best Young Winemaker" categories.
For the complete list of 2026 Gold, Silver, and Bronze medal winners, please visit Wynn's official website.
The Wynn Signature Chinese Wine Awards ceremony and upcoming events
Macao will once again be in the global spotlight on April 24, when the 2026 Wynn Signature Chinese Wine Awards ceremony presents 36 trophies to China's top wineries at Wynn Palace. On April 25, Wynn will host an engaging forum and walkaround tastings to shine a light on this year's award-winning wines.
Chinese Wine Forum — "Wynn Signature Dialogue: Beyond the Awards – Charting the Future"
- Moderator: Xing Wei MW
- Topic: Xing Wei, a member of the judging panel and as a next-generation Master of Wine in China, will host an engaging discussion with representatives from several of China's award-winning wineries. Participants will share their perspectives on the road ahead and possibilities for the long-term development of the nation's wine industry. They will also share insights on participating in this year's Wynn Signature Chinese Wine Awards.
- Date and Time: April 25, 2:00 pm to 3:30 pm
- Venue: Wynn Palace Meeting Room
2026 Wynn Signature Chinese Wine Awards Walkaround Tasting
- Representatives from the Gold Medal-winning wineries from this year's competition will gather with industry professionals and wine enthusiasts for a walkaround tasting. This is a unique opportunity to savor the high-quality and diverse flavor profiles of Chinese wines in a relaxed ambience.
- Date and Time: April 25, 2:30 pm to 4:30 pm
- Venue: Wynn Palace Meeting Room
Industry recognition catapults Chinese wines onto the global marketplace
In just two years, the Wynn Signature Chinese Wine Awards has received a number of prestigious industry accolades, and has recently added two more new awards to its growing portfolio. At the "JD Cup" WBO 2025 China Wine Market Annual Awards, jointly hosted by leading wine-focused Chinese media Wine Business Observation and JD Supermarket, Wynn Resorts Macau was named "Top 10 Promotion Organization" for its visionary role as the creator and organizer of the Wynn Signature Chinese Wine Awards. Simultaneously, the competition was also recognized among the "Top 10 Marketing Case Studies". These recognitions are a testament to Wynn's achievements in boosting awareness around high-quality Chinese wines and expanding their reach in the global marketplace.
Further cementing its influence, Wynn also received the "2025 Industry Service" honor from the China Alcoholic Drinks Huaxia Awards. This distinction reflects Wynn's commitment to building a world-class exchange platform that promotes China's diverse wine regions and amplifies the country's viticultural impact worldwide.
To boost exposure even further, Wynn has partnered with Cathay Pacific to display and serve award-winning wines from the Wynn Signature Chinese Wine Awards at its Hong Kong International Airport VIP lounges. Wynn also continues to host a series of exclusive overseas wine-tasting events and is boosting online and offline retail channels by working closely with globally renowned authorities such as Christie's, 67 Pall Mall, and Watson's Wine to give Chinese wines greater prominence on the global stage.
Key highlights from the judging week
From March 6 to 10, Wynn hosted a successful judging week of meticulous evaluations. The five-day event featured intensive blind tastings, masterclasses and wine dinners designed to bridge the dialogue between the Chinese and international wine communities.
Wynn invited Professor Li Demei, an expert on Chinese wines; Andrew Caillard MW, an Australian wine master; Jasper Morris MW, an expert on French Burgundy wines; and Denise Cosentino, a leading Italian winemaker, to host four engaging masterclasses. The industry professionals shared their profound insights into the diverse terroirs and unique flavor profiles of wines from China, Australia, France, and Italy, offering attendees a deeper understanding of global wine landscapes.
The executive chefs from Wynn's award-winning restaurants – Chef Tam's Seasons, SW Steakhouse, Lakeview Palace, and Drunken Fish – partnered with globally renowned wine experts including Jasper Morris MW, Andrew Caillard MW, Gus Zhu MW, Christy Canterbury MW, and Yohann Jousselin MS to present three themed dinners, showcasing the infinite possibilities of pairing food and wine, and also gave the industry an opportunity to savor the very best of China's wines.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
The 2026 Wynn Signature Chinese Wine Awards Announces Gold, Silver, and Bronze Medal Winners
The 2026 Wynn Signature Chinese Wine Awards Announces Gold, Silver, and Bronze Medal Winners
