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Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

Business

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner
Business

Business

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

2025-11-21 11:21 Last Updated At:11:45

SINGAPORE, Nov. 21, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, celebrated its 170,000-strong brand ecosystem at the LazMall Brand Gala 2025, cementing its position as the platform-of-choice for businesses in the region. A night of recognition, inspiration, and innovation, the event at Grand Hyatt Hotel Singapore brought together top brands, industry leaders, and key partners to celebrate the achievements shaping the region's eCommerce landscape.

A Night to Celebrate Brand Excellence

The gala highlighted Lazada's brand-led strategy and the commercial success brands achieve on Lazada:

  • Million-dollar GMV brands surged 53% since 9.9, proving the platform drives tangible results.
  • During 11.11, LazMall brands achieved a 39% GMV increase, with 11% YoY growth in LazMall buyers, demonstrating a clear shift toward trusted, high-quality brands.
  • Average revenue per user (ARPU) grew 70%, with buyer penetration at 65%, demonstrating Lazada's ability to attract and retain premium shoppers.

"Lazada is the engine powering Southeast Asia's eCommerce growth," said Iris Wei, Group President of Lazada. "Our partners succeed because Lazada delivers unparalleled reach, innovation, and results for international and local brands. From record-breaking mega sales to everyday shopper trust, our joint success is built on the dedication, innovation, and collaboration with our brand partners."

Lazada Leading the Way in Innovation and Shopper Experience

Beyond celebrating achievements, the gala underscored Lazada's vision for the future. Lazada's next-generation capabilities to empower brands include:

  • AI-powered tools for smarter product listings, marketing, and operational efficiency.
  • Upgraded logistics and customer service to ensure faster delivery and seamless after-sales experiences.

With these innovations, Lazada continues to empower brands to scale with ease, delight consumers, and set new benchmarks for Southeast Asia's eCommerce landscape.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

SINGAPORE, Nov. 21, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, celebrated its 170,000-strong brand ecosystem at the LazMall Brand Gala 2025, cementing its position as the platform-of-choice for businesses in the region. A night of recognition, inspiration, and innovation, the event at Grand Hyatt Hotel Singapore brought together top brands, industry leaders, and key partners to celebrate the achievements shaping the region's eCommerce landscape.

A Night to Celebrate Brand Excellence

The gala highlighted Lazada's brand-led strategy and the commercial success brands achieve on Lazada:

  • Million-dollar GMV brands surged 53% since 9.9, proving the platform drives tangible results.
  • During 11.11, LazMall brands achieved a 39% GMV increase, with 11% YoY growth in LazMall buyers, demonstrating a clear shift toward trusted, high-quality brands.
  • Average revenue per user (ARPU) grew 70%, with buyer penetration at 65%, demonstrating Lazada's ability to attract and retain premium shoppers.

"Lazada is the engine powering Southeast Asia's eCommerce growth," said Iris Wei, Group President of Lazada. "Our partners succeed because Lazada delivers unparalleled reach, innovation, and results for international and local brands. From record-breaking mega sales to everyday shopper trust, our joint success is built on the dedication, innovation, and collaboration with our brand partners."

Lazada Leading the Way in Innovation and Shopper Experience

Beyond celebrating achievements, the gala underscored Lazada's vision for the future. Lazada's next-generation capabilities to empower brands include:

  • AI-powered tools for smarter product listings, marketing, and operational efficiency.
  • Upgraded logistics and customer service to ensure faster delivery and seamless after-sales experiences.

With these innovations, Lazada continues to empower brands to scale with ease, delight consumers, and set new benchmarks for Southeast Asia's eCommerce landscape.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

BEIJING, April 2, 2026 /PRNewswire/ -- LONGi has officially unveiled its LONGi ONE integrated solar-plus-storage strategy, marking a transition from traditional multi-vendor architectures to a unified system design.

A Shift from Fragmentation to Integration

As solar energy establishes itself as a core pillar of the global energy system, conventional "assembled" solutions are increasingly constrained by efficiency losses, complex commissioning, and unclear accountability. LONGi ONE addresses these challenges through full-stack, self-developed native integration, combining advanced BC solar technology with 5S storage technology to deliver a unified, high-performance "Solar Generator."

One System, One Platform, One Responsibility

LONGi ONE is built upon three core principles: One System, One Platform, and One Responsibility.

Its natively integrated architecture reduces system losses, enhances performance, and shortens deployment timelines. The AI-driven platform enables coordinated optimization across generation, storage, and consumption.

Equally important, the One Responsibility principle redefines accountability in solar-storage systems. Instead of managing multiple vendors, customers work with a single partner—LONGi—across the entire lifecycle. This eliminates fragmented interfaces, avoids responsibility gaps, and ensures faster issue resolution with clear ownership.

A Comprehensive Product Portfolio

LONGi ONE delivers tailored solutions for two key market segments: utility-scale and commercial & industrial (C&I) applications.

For utility-scale projects, OneBank 2.0 offers a fully integrated AC/DC storage solution featuring advanced safety design. Its proprietary iCCS technology enables millisecond-scale fault detection and isolation, reducing system-level failure rates by 60% and cutting pre-commissioning time by over 30%.

OneMatrix 2.0 provides a flexible, modular approach for plant-level deployment, supporting multiple duration scenarios (2h/4h/8h) while reducing deployment time by 20-30% and lowering lifecycle costs.

For C&I users, Hi-MO One—paired with the EnergyOne platform—delivers 24.8% module efficiency and up to 90.3% system efficiency. With response times under 20 ms and AI-driven energy management, it enables intelligent operation and optimized returns.

Global Service Network Expansion

LONGi has also launched its "2830 Plan," which aims to establish 30 localized service centers across key global markets by 2028.

Supported by 13 GWh of delivery experience across over 120 countries, this network will provide end-to-end lifecycle services, ensuring rapid, localized support worldwide.

Toward the Solar Generator Era

From monocrystalline to BC technology, and from PV to storage, LONGi remains committed to translating innovation into customer value. With LONGi ONE, the company aims to redefine solar energy as a stable and intelligent "Solar Generator"—supporting the next phase of the global energy transition.

BEIJING, April 2, 2026 /PRNewswire/ -- LONGi has officially unveiled its LONGi ONE integrated solar-plus-storage strategy, marking a transition from traditional multi-vendor architectures to a unified system design.

A Shift from Fragmentation to Integration

As solar energy establishes itself as a core pillar of the global energy system, conventional "assembled" solutions are increasingly constrained by efficiency losses, complex commissioning, and unclear accountability. LONGi ONE addresses these challenges through full-stack, self-developed native integration, combining advanced BC solar technology with 5S storage technology to deliver a unified, high-performance "Solar Generator."

One System, One Platform, One Responsibility

LONGi ONE is built upon three core principles: One System, One Platform, and One Responsibility.

Its natively integrated architecture reduces system losses, enhances performance, and shortens deployment timelines. The AI-driven platform enables coordinated optimization across generation, storage, and consumption.

Equally important, the One Responsibility principle redefines accountability in solar-storage systems. Instead of managing multiple vendors, customers work with a single partner—LONGi—across the entire lifecycle. This eliminates fragmented interfaces, avoids responsibility gaps, and ensures faster issue resolution with clear ownership.

A Comprehensive Product Portfolio

LONGi ONE delivers tailored solutions for two key market segments: utility-scale and commercial & industrial (C&I) applications.

For utility-scale projects, OneBank 2.0 offers a fully integrated AC/DC storage solution featuring advanced safety design. Its proprietary iCCS technology enables millisecond-scale fault detection and isolation, reducing system-level failure rates by 60% and cutting pre-commissioning time by over 30%.

OneMatrix 2.0 provides a flexible, modular approach for plant-level deployment, supporting multiple duration scenarios (2h/4h/8h) while reducing deployment time by 20-30% and lowering lifecycle costs.

For C&I users, Hi-MO One—paired with the EnergyOne platform—delivers 24.8% module efficiency and up to 90.3% system efficiency. With response times under 20 ms and AI-driven energy management, it enables intelligent operation and optimized returns.

Global Service Network Expansion

LONGi has also launched its "2830 Plan," which aims to establish 30 localized service centers across key global markets by 2028.

Supported by 13 GWh of delivery experience across over 120 countries, this network will provide end-to-end lifecycle services, ensuring rapid, localized support worldwide.

Toward the Solar Generator Era

From monocrystalline to BC technology, and from PV to storage, LONGi remains committed to translating innovation into customer value. With LONGi ONE, the company aims to redefine solar energy as a stable and intelligent "Solar Generator"—supporting the next phase of the global energy transition.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LONGi Unveils LONGi ONE, Ushering in a New Era of Integrated Solar-Plus-Storage Systems

LONGi Unveils LONGi ONE, Ushering in a New Era of Integrated Solar-Plus-Storage Systems

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