Skip to Content Facebook Feature Image

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

Business

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner
Business

Business

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

2025-11-21 11:21 Last Updated At:11:45

SINGAPORE, Nov. 21, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, celebrated its 170,000-strong brand ecosystem at the LazMall Brand Gala 2025, cementing its position as the platform-of-choice for businesses in the region. A night of recognition, inspiration, and innovation, the event at Grand Hyatt Hotel Singapore brought together top brands, industry leaders, and key partners to celebrate the achievements shaping the region's eCommerce landscape.

A Night to Celebrate Brand Excellence

The gala highlighted Lazada's brand-led strategy and the commercial success brands achieve on Lazada:

  • Million-dollar GMV brands surged 53% since 9.9, proving the platform drives tangible results.
  • During 11.11, LazMall brands achieved a 39% GMV increase, with 11% YoY growth in LazMall buyers, demonstrating a clear shift toward trusted, high-quality brands.
  • Average revenue per user (ARPU) grew 70%, with buyer penetration at 65%, demonstrating Lazada's ability to attract and retain premium shoppers.

"Lazada is the engine powering Southeast Asia's eCommerce growth," said Iris Wei, Group President of Lazada. "Our partners succeed because Lazada delivers unparalleled reach, innovation, and results for international and local brands. From record-breaking mega sales to everyday shopper trust, our joint success is built on the dedication, innovation, and collaboration with our brand partners."

Lazada Leading the Way in Innovation and Shopper Experience

Beyond celebrating achievements, the gala underscored Lazada's vision for the future. Lazada's next-generation capabilities to empower brands include:

  • AI-powered tools for smarter product listings, marketing, and operational efficiency.
  • Upgraded logistics and customer service to ensure faster delivery and seamless after-sales experiences.

With these innovations, Lazada continues to empower brands to scale with ease, delight consumers, and set new benchmarks for Southeast Asia's eCommerce landscape.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

SINGAPORE, Nov. 21, 2025 /PRNewswire/ -- Lazada, Southeast Asia's leading eCommerce platform, celebrated its 170,000-strong brand ecosystem at the LazMall Brand Gala 2025, cementing its position as the platform-of-choice for businesses in the region. A night of recognition, inspiration, and innovation, the event at Grand Hyatt Hotel Singapore brought together top brands, industry leaders, and key partners to celebrate the achievements shaping the region's eCommerce landscape.

A Night to Celebrate Brand Excellence

The gala highlighted Lazada's brand-led strategy and the commercial success brands achieve on Lazada:

  • Million-dollar GMV brands surged 53% since 9.9, proving the platform drives tangible results.
  • During 11.11, LazMall brands achieved a 39% GMV increase, with 11% YoY growth in LazMall buyers, demonstrating a clear shift toward trusted, high-quality brands.
  • Average revenue per user (ARPU) grew 70%, with buyer penetration at 65%, demonstrating Lazada's ability to attract and retain premium shoppers.

"Lazada is the engine powering Southeast Asia's eCommerce growth," said Iris Wei, Group President of Lazada. "Our partners succeed because Lazada delivers unparalleled reach, innovation, and results for international and local brands. From record-breaking mega sales to everyday shopper trust, our joint success is built on the dedication, innovation, and collaboration with our brand partners."

Lazada Leading the Way in Innovation and Shopper Experience

Beyond celebrating achievements, the gala underscored Lazada's vision for the future. Lazada's next-generation capabilities to empower brands include:

  • AI-powered tools for smarter product listings, marketing, and operational efficiency.
  • Upgraded logistics and customer service to ensure faster delivery and seamless after-sales experiences.

With these innovations, Lazada continues to empower brands to scale with ease, delight consumers, and set new benchmarks for Southeast Asia's eCommerce landscape.

About Lazada Group

Lazada Group is Southeast Asia's pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region. 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

Lazada Dominates Southeast Asia Authenticity-Driven ECommerce, Celebrates 170,000-Strong Brand Ecosystem at LazMall Brand Gala Dinner

At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.

NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.

Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.

Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.

Started With Power

Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.

2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.

2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.

2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.

2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.

2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.

2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.

2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.

2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.

Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.

Today's Milestone: Anker Thus™

For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.

THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.

The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.

Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.

"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."

- Steven Yang, Founder and CEO, Anker Innovations

THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.

All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.

Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™

The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.

15 Years, One Promise

From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.

About Anker Innovations

Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.

DISCLAIMER

*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip

Recommended Articles