CINCINNATI--(BUSINESS WIRE)--Nov 21, 2025--
Pantene, the #1 most awarded haircare brand*, is introducing a novel approach to tackle shedding hair with the new Abundant & Strong Collection. This three-step system reduces hair loss by up to 85%** and promotes stronger, denser hair with clinically proven, dermatologist-tested antioxidant technology. After eight weeks, the system helps retain more than 6,000 strands at the root. It works by addressing an often-overlooked cause of thinning - scalp oxidative stress.
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Pantene understands that for the 2 out of 3 women concerned with hair loss, the experience can be an emotional journey marked by trial, error, and a lack of affordable, effective solutions. That’s why the brand is proud to introduce this innovative solution that’s accessible to everyone and doesn’t come with a $180 price tag.
“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene. “With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”
The Abundant & Strong Collection includes a shampoo, conditioner, and daily scalp serum that works together by improving root and length retention. This system delivers visible improvements in hair density in as little as six weeks.
The Science Behind Abundant & Strong
Excess hair loss can occur when scalp skin becomes too loose to securely hold hair at the roots. Recent research, published in the International Journal of Cosmetic Science, shows that free radicals from UV exposure and environmental stressors can disrupt the scalp’s structure, weakening its ability to hold hair at the roots and leading to increased shedding - underscoring the importance of maintaining overall scalp health to help curb hair loss.
To combat this, Pantene scientists discovered a powerful trio of ingredients with synergistic antioxidant activity to reduce scalp oxidative stress:
Combined, these ingredients form Pantene’s Pro-Vitamin Complex + Niacinamide, which is at the core of the Abundant & Strong Collection - to help reduce hair loss caused by scalp oxidative stress and restore the foundation for abundant, resilient hair.
Clinically Proven Results
“Pantene has always stood for healthy, beautiful hair,” said Robert Reiss, VP, Pantene North America. “Abundant & Strong marks a major milestone for us, a breakthrough system powered by cutting-edge science that delivers real, measurable results. We’re proud to bring dermatologist-backed innovation to consumers in a way that’s both effective and accessible to all.”
Pantene is bringing this innovation to life through high-impact partnerships with Trichologist Abbey Yung and social media personality Alix Earle, along with dynamic campaigns, immersive events, and more. Learn more on Pantene.com and follow Pantene on social to stay up to date on the latest.
Pantene’s Abundant & Strong Collection will roll out just in time for the holiday season, beginning with Amazon.com, followed by major retailers including Walmart, Target, Walgreens, and Meijer.
*2017-2025 hair care awards from US Beauty & Lifestyle publications/websites
** Shampoo and Serum are clinically proven and reduce scalp oxidative stress to hold hair longer. Conditioner reduces hair loss due to breakage.
*** 6-week consumer study, 3 product system
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always ®, Ambi Pur ®, Ariel ®, Bounty ®, Charmin ®, Crest ®, Dawn ®, Downy ®, Fairy ®, Febreze ®, Gain ®, Gillette ®, Head & Shoulders ®, Lenor ®, Olay ®, Oral-B ®, Pampers ®, Pantene ®, the #1 most awarded hair care brand, SK-II ®, Tide ®, Vicks ®, and Whisper ®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
References
J. Schwartz, J. H. (2015). The role of oxidative damage in poor scalp health. Int J Cosm Sci, 37 (Suppl 2), 9-15. doi: 10.1111/ics.12289
M.G Davis, M. P. (2021). Scalp application of the antioxidant piroctone olamine reduces hair shedding in an 8-week randomized, double-blind, placebo-controlled clinical study. Int J Cosmet Sci, 43 (Suppl1), S26-S33. doi: 10.1111/ics.12737
M.G. Davis, M. P. (2021). Scalp application of antioxidants improves scalp condition and reduces hair shedding in a 24-week randomized, double-blind, placebo-controlled clinical trial. Int J Cosmet Sci, 43 (Suppl1), S14-S25. doi: 10.1111/ics.12734
Pantene Abundant & Strong Collection
DUBAI, United Arab Emirates (AP) — Iran kept up its attacks on Israel and Persian Gulf neighbors on Wednesday as airstrikes pounded Tehran and U.S. President Donald Trump again made contradictory statements about whether he was ready to wind down the war or escalate it.
Trump struck a belligerent tone Wednesday in a Truth Social post, demanding that Iran stop blocking the Strait of Hormuz — the waterway vital to global oil supplies — or the U.S. would bomb the Islamic Republic “back to the Stone Ages.” A day earlier, Trump said the U.S. “will not have anything to do with” ensuring the security of ships passing through Hormuz; that was an apparent backtrack from a previous threat to attack Iran's power grid if it didn't open the strait by April 6.
Trump, who is scheduled to give a televised address Wednesday evening, said Tuesday he could walk away from the war in two to three weeks once he felt confident Iran would not be able to build a nuclear weapon — even if Tehran does not agree to a ceasefire.
But his latest Truth Social post struck a harder line as more American troops move into the region for a possible ground offensive after weeks of airstrikes targeting Iran.
Trump also claimed Wednesday that “Iran's New Regime President” wanted a ceasefire. It wasn't clear to whom the U.S. president was referring since Iran still has the same president. Iran’s Foreign Ministry spokesman, Esmail Baghaei, called Trump's claim “false and baseless,” according to a report on Iranian state television.
Speaking earlier to Al Jazeera, Iranian Foreign Minister Abbas Araghchi signaled Tehran’s willingness to keep fighting. “You cannot speak to the people of Iran in the language of threats and deadlines,” he said. “We do not set any deadline for defending ourselves.”
Since the war began on Feb. 28, Trump has offered shifting objectives and repeatedly has said it could be over soon while also threatening to widen the conflict. Thousands of additional U.S. troops are currently heading to the Middle East, and speculation abounds about the purpose of their deployment.
Just days ago, Trump threatened to attack Iran’s Kharg Island oil export hub. And there has also been speculation about whether the U.S. could decide to send in military forces to secure Iran’s uranium stockpile — a complex and risky operation, fraught with radiation and chemical dangers, according to experts and former government officials.
Adding to the confusion is what role Israel - which has been bombing Iran alongside the U.S. — might play in any of these scenarios.
Trump has been under growing pressure to end the war as oil prices have skyrocketed, pushing up the cost of gasoline, food and other goods. The spot price of Brent crude, the international standard, was up more than 40% since the start of the war, trading at more than $103 a barrel on Wednesday.
The U.S. has presented Iran with a 15-point plan aimed at bringing about a ceasefire, including a demand for the strait to be reopened and for its nuclear program to be rolled back.
Iran insists its nuclear program is peaceful. And in a report last week by Iranian state TV's English-language broadcaster, an anonymous official was quoted as saying Iran had its own demands to end the fighting, including retaining sovereignty over the strait.
In the interview with Al Jazeera, Araghchi acknowledged receiving direct messages from U.S. Mideast envoy Steve Witkoff. He insisted, however, that there were no direct negotiations and said Iran has no faith that talks with the U.S. could yield any results, saying “the trust level is at zero.”
He warned against any U.S. attempt to launch a ground offensive, saying “we are waiting for them.”
In a deal ostensibly to give diplomacy a chance, U.S. officials have given “clear assurances” that Araghchi and Iran's Parliamentary Speaker Mohammad Bagher Qalibaf won't be targeted, according to three officials who spoke on condition of anonymity because they're not authorized to speak publicly about the matter.
A cruise missile slammed into an oil tanker off Qatar’s coast Wednesday, the Defense Ministry said. The crew was evacuated and no casualties were reported. A Kuwaiti oil tanker came under attack off Dubai the day before, one of more than 20 ships attacked by Iran during the war.
In the United Arab Emirates, a person was killed when he was hit by debris from an intercepted drone in Fujairah, one of the country’s seven emirates.
In Kuwait, the state-run KUNA news agency said a drone hit a fuel tank at Kuwait International Airport, sparking a large fire.
Jordan’s military said it intercepted a ballistic missile and two drones fired from Iran in the last 24 hours. No casualties were reported. Two drones were also intercepted in Saudi Arabia.
In Israel, sirens sounded to warn of incoming missiles and AP reporters heard loud booms in Tel Aviv as the windows of buildings shook from the reverberations. There were no immediate reports of damage or casualties.
An airstrike on Tehran appeared to have hit the former U.S. Embassy compound, which has been controlled by Iran’s Revolutionary Guard since American diplomats were held hostage there in 1979. Witnesses said buildings outside the massive compound had their windows blown out.
In Lebanon, at least five people were killed in an Israeli strike on a Beirut neighborhood.
Israel invaded southern Lebanon after the Iran-linked Hezbollah militant group began launching missiles into northern Israel days after the outbreak of the war. Many Lebanese fear another prolonged military occupation.
More than 1,200 people have been killed in Lebanon and more than 1 million displaced, according to authorities. Ten Israeli soldiers have also died there.
In Iran, authorities say more than 1,900 people have been killed, while 19 have been reported dead in Israel. More than two dozen people have died in Gulf states and the occupied West Bank, while 13 U.S. service members have been killed.
Rising reported from Bangkok. Associated Press writers Giovanna Dell’Orto in Miami, Farnoush Amiri in New York and Samy Magdy in Cairo contributed to this report.
A young girl is comforted by her father and Israeli soldiers as they take cover in a bomb shelter during air raid sirens warning of incoming Iranian missile strikes in Bnei Brak, Israel, Wednesday, April 1, 2026. (AP Photo/Oded Balilty)
People inspect the site of an Israeli strike amid debris and damaged vehicles in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hassan Ammar)
A man feeds stray cats in Tehran, Iran, Tuesday, March 31, 2026. (AP Photo/Vahid Salemi)
The Indian flagged LPG carrier Jag Vasant transporting liquefied petroleum gas, is seen at the Mumbai Port in Mumbai, India, after it arrived clearing the Strait of Hormuz, Wednesday, April 1, 2026. (AP Photo/Rafiq Maqbool)
Firefighters and rescue workers work at the site of Israeli airstrikes, in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hussein Malla)
A firefighter extinguishes a car at the site of Israeli airstrikes, in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hussein Malla)
Israel's rescue teams and residents take shelter as sirens sounds next to a site struck by an Iranian missile in Bnei Brak, Wednesday, April 1, 2026. (AP Photo/Oded Balilty)
A police vehicle is seen through a shattered windshield at the site of an Israeli strike in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hassan Ammar)
Two men ride scooters past charred debris at the site of an Israeli strike in Beirut, Lebanon, Wednesday, April 1, 2026. (AP Photo/Hassan Ammar)
