TAIPEI, TAIWAN - Media OutReach Newswire - 24 November 2025 - With the rapid growth of outbound travel demand from Vietnam, Taiwan's leading one-stop e-commerce travel service platform, KKday, has united transportation services, tourist attractions, travel experiences, hotel accommodations, and food and restaurant SMEs from across northern, central, and southern Taiwan to establish the Taiwan Smart Tourism Alliance. The alliance jointly launched a curated tour plan, the "One-Week Round-Island Tour," and utilized diverse business models—B2C, B2B, and B2B2C—to strategically expand into the Vietnamese market.
Taiwan Smart Tourism Alliance Expands into Vietnam with Exclusive Taiwan Travel Packages and Cross-Industry Collaboration
To strengthen Vietnamese travelers' awareness of the alliance and foster partnerships with Vietnam's tourism industry, the alliance introduced a new service: "Exclusive Taiwan Gift & Travel Package for Vietnamese Travelers." Under this initiative, customers who purchase selected products will receive either a Taiwan travel SIM card or a Taiwanese bubble tea gift box, providing both travel convenience and an authentic taste of Taiwanese culture.
The campaign was simultaneously launched on KKday's Vietnam website, featuring a dedicated landing page and an integrated marketing approach through Instagram, Facebook, in-app notifications, EDM, blogs, and keyword advertising. In addition, an online introduction event was held to enhance cross-platform marketing effectiveness. For offline promotion, the alliance organized the "Taiwan Smart Tourism x Vietnam Tourism Exchange and MOU Signing Event" in Hanoi, attracting over 100 potential partners, including Vietnamese tour operators and local travel service platforms. The event received extensive coverage from local media, further enhancing brand exposure and increasing the visibility of the Taiwan Smart Tourism Alliance within Vietnam's dynamic tourism market.
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HONG KONG SAR - Media OutReach Newswire – 28 May 2026 – Hong Kong has overtaken Switzerland as the world's top cross-boundary wealth management centre, according to the latest Global Wealth Report 2026 published by the Boston Consulting Group (May 27).
Hong Kong's cross-boundary wealth rose 10.7% in 2025 to US$2.9 trillion, driven by Chinese Mainland flows and a vigorous stock market that delivered significant IPO (initial public offering) activity and strong gains in benchmark-heavy internet platforms, according to the report. It also projected that, from 2025 to 2030 the cross-boundary wealth managed by Hong Kong will grow by 9% on average annually and maintain first place globally, fully affirming Hong Kong's position as a world-leading cross-boundary wealth management centre.
Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region Government (HKSARG), highlighted that China's National 15th Five-Year Plan clearly supports Hong Kong in strengthening its functions as an international asset and wealth management centre, which is also a key component of Hong Kong's 'Finance +' development strategy.
"Over the past few years, the Government has worked closely with the financial sector to continuously improve the financial infrastructure and ecosystem, expand the range of investment products and risk management tools, and deepen the connectivity with capital markets around the world.
"Leveraging the advantages of 'one country, two systems', complemented by free, open, transparent, and predictable economic policies as well as a stable and secure investment environment, and cross-market connectivity, Hong Kong is attracting more and more ultra-high-net-worth individuals and family offices to establish a presence and invest in the city," Mr Chan said.
Christopher Hui, Secretary for Financial Services and the Treasury of the HKSARG, noted that the Government had issued the Policy Statement on Developing Family Office Businesses in Hong Kong in March 2023 and has since implemented various measures to encourage family offices to operate in Hong Kong. Such initiatives, he said, include providing profits tax concession to family-owned investment holding vehicles managed by eligible single family offices and introducing the New Capital Investment Entrant Scheme.
"The Government will introduce legislative proposals into the Legislative Council next month (June 2026) to further enhance the preferential tax regimes for funds, single family offices and carried interest, so as to further enhance the competitiveness of the tax regimes, and attract more funds and family offices to set up and operate in Hong Kong," Mr Hui said.
According to a study commissioned by Invest Hong Kong and published in February 2026, there were over 3,380 single family offices operating in Hong Kong as of end-2025, representing an increase of more than 25%, over the past two years.
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Hong Kong rises to world No.1 cross-boundary wealth hub
Hong Kong has emerged as the world's largest cross-boundary wealth management centre
