PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Nov 24, 2025--
Today, Kraft Mac & Cheese unveils a new creative platform, Best Thing Ever, proving that nothing compares to a bowl of Kraft Mac & Cheese. The campaign pays homage to the brand by celebrating its role in Americans’ lives for nearly 90 years. Best Thing Ever celebrates this unrivaled legacy by proving that no matter where you are or what you compare it to, nothing is better than a delicious bowl of Kraft Mac & Cheese.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251124974503/en/
Selling one million blue boxes each day, Kraft Mac & Cheese has uniquely shaped American history. Present through every stage of life – from an after-school snack to an empowering rite of passage on the path to adulthood – the brand’s fanbase transcends generations. Anchored by one of the brand’s most significant media investments and voiced by comedian and actor, John Mulaney, the new creative platform marks the iconic brand’s next era.
“We wanted to lean into our cultural status and create a platform that not only reinforces our brand promise of deliciousness, ease, and affordability, but also makes our fans feel seen,” said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company. “The inaugural creative is just the beginning of Best Thing Ever, and we’re excited to share how we will deliver on this platform in new ways in 2026 and beyond.”
To kick off Best Thing Ever, Kraft Mac & Cheese is turning Black Friday into ‘Mac Friday’ by transforming the day’s most iconic deal – the flatscreen television – into the most delicious deal. The Mac Friday box is a flatscreen TV-sized box filled with 65 boxes of Kraft Mac & Cheese – because not even Black Friday is better than a bowl of Kraft Mac & Cheese. Mac Friday boxes are available while supplies last exclusively at Walmart.com for $19.37, a nod to the year Kraft Mac & Cheese was founded.
For more information, follow Kraft Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.
ABOUT THE KRAFT HEINZ COMPANY
Kraft Mac & Cheese Proves it’s the 'Best Thing Ever’ in Bold New Creative Platform
NEW YORK (AP) — Elon Musk's space exploration company has filed preliminary paperwork to sell shares to the public, according to two sources familiar with the filing, a blockbuster offering that would likely rank as the biggest ever and could make its founder the world's first trillionaire.
A SpaceX IPO promises to be one of the biggest Wall Street events of the year, with several investment banks lining up to help raise tens of billions to fund Musk's ambitions to set up a base on the moon, put datacenters the size of several football fields in orbit and possibly one day send a man to Mars.
The sources spoke on condition of anonymity because they were not authorized to talk publicly about the confidential registration with the Securities and Exchange Commission.
SpaceX did not respond immediately to a request for comment.
Exactly how much SpaceX plans to raise has not been disclosed but the figure is reportedly as much as $75 billion. At that level, the offering would easily eclipse the $29 billion that Saudi Aramco raised in its IPO in 2019.
The offering, coming possibly in June, could value all the shares of SpaceX at $1.5 trillion, nearly double what the company was valued in December when some minority owners sold their stakes, according to research firm Pitchbook, before an acquisition that increased its size.
Musk owns 42% of the SpaceX now, according to Pitchbook, though that figure will change with the IPO when new owners are issued shares. In any case, he is likely to pierce the trillion dollar mark because he is already close. Forbes magazine estimates Musk's net worth at roughly $823 billion.
In addition to making reusable rockets to hurl astronauts and hardware into orbit, SpaceX owns Starlink, the world’s largest satellite communications company. The company also recently brought under its roof two other Musk businesses, social media platform X, formerly Twitter, and artificial intelligence business, xAI, in a controversial transaction because both the seller and the buyer were controlled by him.
SpaceX has become the biggest commercial launch company in its industry, responsible for sending payloads into orbit for customers across the globe, but has also benefited from big taxpayer spending. That has raised conflicts of interest issues given that Musk was the biggest donor to President Donald Trump's campaign and is still a big backer.
In the past five years, SpaceX won $6 billion in contracts from NASA, the Defense Department and other U.S. government agencies, according to USAspending.gov.
Among current SpaceX owners is Donald Trump Jr, the president's oldest son. He owns a shares through 1789 Capital. That venture capital firm made him a partner shortly after his father won the presidency for a second time and has been buying up federal contractors seeking to win taxpayer money ever since.
The White House and Trump himself have repeatedly denied there are any conflicts of interest between his role as president and his family's businesses.
FILE - A Falcon 9 SpaceX heavy rocket lifts off from pad 39A at the Kennedy Space Center in Cape Canaveral, Fla., Tuesday, Feb. 6, 2018. (AP Photo/John Raoux, File)
FILE - Elon Musk attends the finals for the NCAA wrestling championship, March 22, 2025, in Philadelphia. (AP Photo/Matt Rourke, File)
