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- Officially opens its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area
- Introduces digital LED art wall and use of augmented reality to engage customers
- Launch of revamped website to improve user experience
SINGAPORE, Nov. 27, 2025 /PRNewswire/ -- Hong Leong Finance (HLF) has officially opened its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area. In conjunction with the new branch opening, HLF has also announced digital innovations as it reimagines customer experience, including an LED art wall and use of augmented reality to engage customers, as well as the launch of a revamped corporate website, reinforcing its commitment to digitalisation and customer-centric transformation.
Mr Ang Tang Chor, President of HLF, said: "We are excited to open our new branch in Punggol district, one of the fastest growing and most promising new catchment areas for our growth. Punggol's population has been rising rapidly with an estimated 190,000 people in recent years[1] and with major developments such as the Punggol Digital District, we see demand potential for our financial products and services."
"As part of our customer-centric focus and transformation, we also delighted to roll out new initiatives to enhance customers' experience and better engage with them. Whether they are at our branch, using our app and digital platform, or visiting our website, we want our customers to have a seamless and secure experience. This integrated omnichannel approach will also address the evolving needs and expectations of today's digitally savvy consumers, while continuing to uphold the personalised service that HLF is known for."
Redefining Customer Experience through Innovation, Care and Sustainability
HLF's next-generation branch at Punggol Coast Mall reflects its commitment to evolving with customers' changing needs in a rapidly transforming financial landscape. Through various innovations and features, HLF aims to redefine what a modern financial services branch can be – a welcoming, sustainable, and technology-enabled space that connects people, builds trust, and empowers customers to manage their financial well-being confidently.
As digitalisation accelerates, HLF recognises that the human touch remains vital – particularly in helping customers make informed financial decisions and protecting their transaction privacy. The branch's new privacy-enhanced teller booths, which replace traditional counters, create a more personal and secure environment where HLF staff can spend quality time understanding customers' needs and offering guidance in comfort and confidence. In addition, the new branch has a dedicated SME Centre where SMEs operating in the Punggol district can have consultations with HLF's relationship manager on financial solutions for their businesses.
At the same time, HLF is leveraging technology to make the experience more engaging, intuitive, and accessible, enabling customers to connect with its messages faster and more meaningfully in an increasingly visual world. The striking, dynamic digital LED art wall integrated into the branch's glass façade serves both aesthetic and functional purposes. Besides providing an engaging experience for customers from the moment they arrive, the digital LED wall also delivers information to customers before they step inside.
In addition, HLF has introduced an industry-first augmented reality (AR) encounter featuring Ray, a friendly young dinosaur who comes to life to share information about the HLF Digital app and its benefits. This interactive experience demonstrates how technology can simplify complex information, making learning both fun and memorable.
Sustainability and inclusivity are also key pillars of the new branch design. Priority seating areas ensure seniors are served comfortably, while energy-efficient lighting and green-certified materials reflect HLF's commitment to responsible, environmentally conscious design.
Mr J. Ng, a customer, said: "The new branch feels like one that is built for the future. It blends innovation with personal care. The privacy-enhanced booth makes my sharing with the staff feel more comfortable and secure, and I really appreciate how she takes time to understand my needs. The digital LED wall immediately catches my eye — it's vibrant and informative, and the AR experience is a creative way to learn about the HLF Digital app."
Enhancing User Experience – Revamped Website, HLF Digital App and Digital Platform for Vehicle Loan Applications
In tandem with the new branch opening, HLF has also launched its revamped website, reflecting the company's ongoing commitment to enhancing the customer journey across all touchpoints. As customers use both physical and digital channels for information and services, an intuitive, user-friendly website is essential to ensure a smooth and efficient experience. The refreshed design, improved navigation and interactivity make it easier for customers to find what they need, while enhanced visibility of announcements and alerts keep customers informed on important information and messages.
The new website follows the recent official launch of the HLF Digital app which enables customers to access a broad range of services anytime, anywhere, and the introduction of HLF's game-changing digital platform for vehicle loan applications, which seamlessly integrates with car dealers' booking systems to automate data transfer and eliminate manual paperwork. By combining accessibility and convenience, HLF's various digital initiatives will complement physical branches and strengthen connection with customers in an increasingly digital world.
About Hong Leong Finance
A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore's largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF's loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders' funds at S$2.108 billion as at 31 December 2024.
HLF has retained its title as "ASEAN Finance Company of the Year" by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker's "Top 1000 World Banks" for the eighth year running. It is also named a "Top 100 Most Valuable Singaporean Brand" by Brand Finance for eight consecutive years and received the "Best Automobile Financing Product in Asia Pacific" in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the "SBR Technology Excellence Awards 2025" by Singapore Business Review. For details, visit https://www.hlf.com.sg/.
- Officially opens its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area
- Introduces digital LED art wall and use of augmented reality to engage customers
- Launch of revamped website to improve user experience
SINGAPORE, Nov. 27, 2025 /PRNewswire/ -- Hong Leong Finance (HLF) has officially opened its next-generation new branch at Punggol Coast Mall to tap a high-growth residential and commercial area. In conjunction with the new branch opening, HLF has also announced digital innovations as it reimagines customer experience, including an LED art wall and use of augmented reality to engage customers, as well as the launch of a revamped corporate website, reinforcing its commitment to digitalisation and customer-centric transformation.
Mr Ang Tang Chor, President of HLF, said: "We are excited to open our new branch in Punggol district, one of the fastest growing and most promising new catchment areas for our growth. Punggol's population has been rising rapidly with an estimated 190,000 people in recent years[1] and with major developments such as the Punggol Digital District, we see demand potential for our financial products and services."
"As part of our customer-centric focus and transformation, we also delighted to roll out new initiatives to enhance customers' experience and better engage with them. Whether they are at our branch, using our app and digital platform, or visiting our website, we want our customers to have a seamless and secure experience. This integrated omnichannel approach will also address the evolving needs and expectations of today's digitally savvy consumers, while continuing to uphold the personalised service that HLF is known for."
Redefining Customer Experience through Innovation, Care and Sustainability
HLF's next-generation branch at Punggol Coast Mall reflects its commitment to evolving with customers' changing needs in a rapidly transforming financial landscape. Through various innovations and features, HLF aims to redefine what a modern financial services branch can be – a welcoming, sustainable, and technology-enabled space that connects people, builds trust, and empowers customers to manage their financial well-being confidently.
As digitalisation accelerates, HLF recognises that the human touch remains vital – particularly in helping customers make informed financial decisions and protecting their transaction privacy. The branch's new privacy-enhanced teller booths, which replace traditional counters, create a more personal and secure environment where HLF staff can spend quality time understanding customers' needs and offering guidance in comfort and confidence. In addition, the new branch has a dedicated SME Centre where SMEs operating in the Punggol district can have consultations with HLF's relationship manager on financial solutions for their businesses.
At the same time, HLF is leveraging technology to make the experience more engaging, intuitive, and accessible, enabling customers to connect with its messages faster and more meaningfully in an increasingly visual world. The striking, dynamic digital LED art wall integrated into the branch's glass façade serves both aesthetic and functional purposes. Besides providing an engaging experience for customers from the moment they arrive, the digital LED wall also delivers information to customers before they step inside.
In addition, HLF has introduced an industry-first augmented reality (AR) encounter featuring Ray, a friendly young dinosaur who comes to life to share information about the HLF Digital app and its benefits. This interactive experience demonstrates how technology can simplify complex information, making learning both fun and memorable.
Sustainability and inclusivity are also key pillars of the new branch design. Priority seating areas ensure seniors are served comfortably, while energy-efficient lighting and green-certified materials reflect HLF's commitment to responsible, environmentally conscious design.
Mr J. Ng, a customer, said: "The new branch feels like one that is built for the future. It blends innovation with personal care. The privacy-enhanced booth makes my sharing with the staff feel more comfortable and secure, and I really appreciate how she takes time to understand my needs. The digital LED wall immediately catches my eye — it's vibrant and informative, and the AR experience is a creative way to learn about the HLF Digital app."
Enhancing User Experience – Revamped Website, HLF Digital App and Digital Platform for Vehicle Loan Applications
In tandem with the new branch opening, HLF has also launched its revamped website, reflecting the company's ongoing commitment to enhancing the customer journey across all touchpoints. As customers use both physical and digital channels for information and services, an intuitive, user-friendly website is essential to ensure a smooth and efficient experience. The refreshed design, improved navigation and interactivity make it easier for customers to find what they need, while enhanced visibility of announcements and alerts keep customers informed on important information and messages.
The new website follows the recent official launch of the HLF Digital app which enables customers to access a broad range of services anytime, anywhere, and the introduction of HLF's game-changing digital platform for vehicle loan applications, which seamlessly integrates with car dealers' booking systems to automate data transfer and eliminate manual paperwork. By combining accessibility and convenience, HLF's various digital initiatives will complement physical branches and strengthen connection with customers in an increasingly digital world.
About Hong Leong Finance
A member of Hong Leong Group Singapore, Hong Leong Finance (HLF) is Singapore's largest finance company with a network of 28 branches and 12 SME Centres island-wide. HLF's loan books stood at S$11.668 billion, with deposit base at S$12.300 billion and shareholders' funds at S$2.108 billion as at 31 December 2024.
HLF has retained its title as "ASEAN Finance Company of the Year" by Asian Banking & Finance for twelve consecutive years and is ranked among The Banker's "Top 1000 World Banks" for the eighth year running. It is also named a "Top 100 Most Valuable Singaporean Brand" by Brand Finance for eight consecutive years and received the "Best Automobile Financing Product in Asia Pacific" in the TAB Global Excellence in Retail Finance Awards 2025 by The Asian Banker as well as the "SBR Technology Excellence Awards 2025" by Singapore Business Review. For details, visit https://www.hlf.com.sg/.
[1] https://www.jtc.gov.sg/punggoldigitaldistrict/story-articles/5-things-you-should-know-about-punggol-digital-district?
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hong Leong Finance Enters Fast-Growing Punggol District, Reimagines Customer Experience with Digital Innovations
At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.
NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.
Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.
Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.
Started With Power
Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.
2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.
2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.
2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.
2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.
2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.
2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.
2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.
2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.
Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.
Today's Milestone: Anker Thus™
For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.
THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.
The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.
Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.
"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."
- Steven Yang, Founder and CEO, Anker Innovations
THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.
All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.
Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™
The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.
15 Years, One Promise
From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.
About Anker Innovations
Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.
DISCLAIMER
*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
