MINNEAPOLIS--(BUSINESS WIRE)--Dec 2, 2025--
Infios, a global leader in intelligent supply chain execution, today released a new industry report revealing a significant opportunity for companies to strengthen consumer relationships through strategic realignment. The State of Supply Chain: Truth or Trend? report found that while leaders are making bold investments in technology, better alignment between capabilities and consumer expectations could unlock unprecedented loyalty and competitive advantage.
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"Our research highlights a clear path forward for supply chain leaders," said Richard Stewart, EVP of Industry & Product Strategy at Infios. "Companies that bridge the divide between operational performance and what consumers truly value will differentiate themselves in the market. This isn't just a challenge, it's a blueprint for building lasting customer relationships and driving growth."
The Infios report concludes that recognizing the disparities between executive and consumer priorities establishes a clear path for improved outcomes. While leaders currently focus on loyalty (88%), speed (66%), transparency (44%) and low cost (38%), consumers themselves prioritize quality (58%) as their #1 loyalty factor with 29% willing to switch brands if quality drops. The study suggests that companies that reframe their investments to better reflect what consumers truly value, will be best positioned to strengthen loyalty and expand market share.
The State of Supply Chain: Truth or Trend? report identifies key opportunity areas:
"The opportunity here is tremendous," Infios's Stewart added. "Our research shows companies are investing in the right capabilities. Leaders who take the next step—listening to what consumers actually care about and delivering on those priorities—will build deeper trust and create sustainable competitive advantages. The roadmap is clear; now it's about intelligent execution."
To learn more about how your company can seize the opportunities revealed in today's supply chain landscape, download The State of Supply Chain: Truth or Trend? report here.
About Infios
Infios is a global leader in intelligent supply chain execution, relentlessly making supply chains better - every single day. With a portfolio of adaptable solutions, we empower businesses of all sizes to simplify operations, optimize efficiency, and drive measurable impact. Infios serves more than 5,000 customers across 70 countries, delivering adaptable and innovative technologies that evolve with changing business needs. Our deep expertise and commitment to purposeful innovation help businesses turn supply chains into a competitive advantage, building resilience and shaping a more sustainable future. Infios is a joint venture of international technology provider Körber and global investment firm KKR.
Learn more at Infios.com.
The value misread: What really drives loyalty, Infios's State of Supply Chain Report
