LONDON--(BUSINESS WIRE)--Dec 3, 2025--
viagogo, the leading global secondary ticketing marketplace, today announced a new partnership with Booking.com, one of the world’s largest travel platforms, to make event-going even more seamless. Through the industry-first partnership, fans purchasing tickets on viagogo can now easily add hotels, flights, rental cars, attractions, and more through Booking.com - turning a bucket list gig into a complete experience.
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Responding to fan demand for holistic event experiences, the partnership builds on the growing global phenomenon of “gig-tripping” - fans traveling specifically to attend concerts, games, and cultural events. viagogo data for 2025 shows:
“Live events are driving global travel, and viagogo is leading that movement. With Booking.com, we are making it easier than ever for fans to go from buying a ticket to planning their entire trip - all in one place they already trust,” said Shaun Stewart, VP of Direct Issuance at viagogo. “Whether it’s a big game, a sold-out concert, or a must-see West End show, our customers can now extend the experience beyond the ticket.”
Once fans purchase their tickets on viagogo, they’ll be offered tailored travel options to:
“We are excited to partner with viagogo to help fans get the most out of their live event experiences,” said Cintia O. Tavella Gomez, Director of Partnerships at Booking.com. “From accommodations to attractions, Booking.com’s breadth of travel services will complement viagogo’s marketplace and create a more connected and convenient journey for fans.”
Booking.com is partnering with viagogo internationally and StubHub North America. The integration has rolled out across viagogo’s website and app in the UK, with additional markets to follow.
NOTES TO EDITORS
About viagogo
viagogo is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through viagogo internationally and StubHub, our platform in North America, we service customers in 200 countries + territories in 33 languages and 48 available currencies. With more than 300 million tickets available to events around the world annually -- from sports to music, comedy to dance, festivals to theater -- viagogo offers the safest, most convenient way to buy or sell tickets to the most memorable live experiences.
About Booking.com:
Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com’s marketplace seamlessly connects millions of travellers with memorable experiences every day.
From Tickets to Takeoff: Gig-Tripping Made Seamless with viagogo and Booking.com
CAMDEN, N.J. (AP) — LeBron James took his seat and fidgeted with a microphone before he tossed his identification placard on the ground.
“You guys know who I am, right?” James asked.
Sure do. No introduction needed.
LeBron James, the most famous basketball player in the world and the NBA's career scoring leader, was indeed in a No. 23 Philadelphia 76ers jersey. He's happy to play for the Sixers, happy to play with close friend and fellow All-Star Tyrese Maxey and happy to start a 24th NBA season — with no promises of how long his career is going to last.
He's sure not in Philadelphia to lose.
“I didn't leave my family,” James said Monday, “to lose in the second round.”
James, Maxey, Joel Embiid and the other new star Sixers player, Jaylen Brown, were all on hand for media day ahead of the start of training camp and what figures to be the most anticipated season in Philly since Julius Erving's heyday.
James is the undisputed star the show.
The usual assortment of beat writers and bloggers were dwarfed inside the Sixers' complex in New Jersey by cameras and questions from media entities far beyond the NBA scope. James, naturally, handled himself like a true professional, used to the global spotlight since he was put on a basketball pedestal as a teenager.
“Understand that the noise is going to be the noise,” James said. “What happens outside of this building is going to consistently happen, and it's going to be doubled and triple and quadrupled down on you. It just comes with the territory. I understand it.”
Much as James did for Cleveland when he ended a 56-year championship drought for the city by leading the Cavaliers to the title in 2016, he's in Philadelphia largely to help snap a championship drought for the Sixers that stretches to 1983.
“I think the luxury of my game is, I can do everything,” James said. “Literally, I can do everything.”
The Sixers went 45-37 last season and were swept in the second round by the eventual champion New York Knicks.
Enter a summer makeover anchored by James' arrival.
The 41-year-old James signed a modest $8 million, two-year contract on the veterans’ minimum with the Sixers.
James’ resume is beyond compare in NBA history. He’s a 22-time All-Star, a 21-time All-NBA selection, a four-time Most Valuable Player, a four-time NBA Finals MVP, a three-time All-Star Game MVP and a member of the NBA’s 75th anniversary team.
He also is coming off a season in which he averaged 20.9 points, 6.1 rebounds and 7.2 assists per game. For his career, he has averaged 26.8 points, 7.5 rebounds and 7.4 assists in more than 1,600 games.
“Him being here is really cool,” Maxey said.
With key members of Sixers ownership and the front office watching from the side, James declined to get into the issue of how much longer he wants to play. His lone focus, he said, was learning how to play with new teammates — most, like Embiid, haven't won a title — and trying to bring the championship mentality he knows so well from winning titles with the Cavaliers, Heat and the Lakers to the Sixers.
“I hope that I can, you know, bring that experience, bring that knowledge, bring the blueprint to the guys that's trying to accomplish some things that they haven't done in their career,” James said. “I've seen everything that this league has to offer on the floor and off the floor, so I hope that every single day with my approach to the game, approach to the work, that it can translate to every single guy."
James started his career in Cleveland in 2003 and spent seven seasons with the Cavaliers before heading to Miami for four seasons — where he won his first two NBA titles. He then returned to Cleveland for four more seasons, including that title run in 2016, and left in 2018 for the Lakers. He won a title in LA in 2020.
He also won't set a timetable on how many years he has left in his career.
“I don't want to speak on the future right now,” James said. “I think that would be doing a disservice to myself on just living in the moment, especially knowing that I am where I am in my career.”
See AP’s full NBA coverage here
FILE - Los Angeles Lakers forward LeBron James reacts during the first half of an NBA basketball game against the Phoenix Suns, Friday, April 10, 2026, in Los Angeles. (AP Photo/Jessie Alcheh, File)
