|
The strategic alliance aims to elevate S.Pellegrino's premium lifestyle positioning, expand engagement with younger audiences and enhance its global brand offering.
MILAN, Dec. 4, 2025 /PRNewswire/ -- S.Pellegrino, the iconic sparkling mineral water brand, today announces a long-term global partnership with Ferrari, underscoring a joint interest in promoting their common values: Italian heritage and culture, craft, and the drive to excellence. Under the agreement, S.Pellegrino will collaborate with Scuderia Ferrari HP, the Formula 1 racing team, and Ferrari Challenge Trofeo Pirelli, the single-makes motorsport championship created in 1993.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9370451-en-announces-long-term-partnership-with-ferrari
This partnership brings together two Italian brands, uniting their rich heritage, craftsmanship, and commitment to performance. Rooted in S.Pellegrino's purpose — to nurture the art of tasteful living — the collaboration aims to inspire consumers to "Bring their Best".
Nestlé Waters & Premium Beverages CEO, Muriel Lienau, explains her vision behind this partnership: "S.Pellegrino and Ferrari are deeply rooted in a rich Italian tradition. This alliance leverages their iconic status and cultural relevance to drive global growth, strengthen S.Pellegrino's position as a premium lifestyle brand, and increase engagement with younger audiences through authentic and innovative brand experiences ."
S.Pellegrino shares more than a country of origin with Ferrari — they share a tradition.
For over 125 years, S.Pellegrino has celebrated the art of tasteful living, shaping authentic Italian values into experiences admired around the world. This partnership builds on that common heritage.
The partnership will deliver unique, co-branded consumer-facing activations that celebrate and blend Italian heritage with modern, premium lifestyle experiences, from exclusive product collaborations with Ferrari's world-renowned design center to immersive and digital-first experiences. With these exclusive activations, S.Pellegrino demonstrates its belief that taste and creativity have the power to transform lives, offering consumers moments that connect, inspire, and elevate everyday experiences.
S.Pellegrino will also host a series of global events over the next years, bringing together culinary pioneers, visionary designers, cultural tastemakers and Formula 1 personalities. These in-person gatherings will embody S.Pellegrino's ambition to inspire an appetite for life in younger consumers by encouraging shared connections, creativity and nourishing experiences.
"This partnership is a natural evolution of our ongoing ambition to elevate the consumer experience, rooted in our common belief that life is richer when lived with depth and meaning. Both brands share a passion for creating moments that matter – moments defined by quality, beauty, and connection – and this partnership invites consumers to embrace the best of what life has to offer. We have united the best of Italy so that you can bring yours!" says Elisa Gregori, Global CMO for Nestlé Waters & Premium Beverages
"Ferrari has always drawn strength from the Italian spirit, founded on craftsmanship, beauty, and the constant pursuit of improvement. In S.Pellegrino we find more than a partner: we see an expression of the same values that guide us: passion, attention to detail, and the desire to elevate every experience. Just as S.Pellegrino refine the everyday into something special, we strive to push performance further, race after race. United by heritage and vision, we aim to bring fans and consumers experiences that feel unmistakably Italian and boldly future-driven, building a connection with the next generation rooted in what we proudly share." Says Lorenzo Giorgetti, Chief Racing Revenues Officer for Ferrari S.p.A.
This partnership marks a new chapter in S.Pellegrino's 125-year journey, started in Italy on the Italian Alps surrounding Bergamo and still true to our unique origin and production site, a mark of quality and excellence. We believe in the power of nurturing the art of tasteful living and celebrate the Italian spirit that continues to drive both brands forward: a spirit defined by creativity, taste, and the relentless pursuit of excellence.
The partnership will be announced and magnified by communication assets touching digital, print, outdoor and PR in all key cities around the world. Stay tuned.
S.PELLEGRINO BOILERPLATE
S.Pellegrino is an international brand of Sanpellegrino S.p.A., based in Milan, Italy. Distributed in over 150 countries through subsidiaries and partners across five continents, this mineral water has embodied outstanding quality for more than 125 years thanks to its unique origins, and it perfectly represents Italian style around the world as a blend of pleasure, wellness and balance. With its fine and persistent perlage enhancing freshness and mineral harmony, S.Pellegrino offers a high-level gastronomic experience. Sanpellegrino S.p.A. is a leading company in the Italian beverage sector, with a portfolio that includes mineral waters, non-alcoholic aperitifs and soft drinks. As a producer of mineral water, the company has always been committed to protecting and promoting water as a vital resource for the planet, working responsibly and with dedication to ensure its long-term quality.
The strategic alliance aims to elevate S.Pellegrino's premium lifestyle positioning, expand engagement with younger audiences and enhance its global brand offering.
MILAN, Dec. 4, 2025 /PRNewswire/ -- S.Pellegrino, the iconic sparkling mineral water brand, today announces a long-term global partnership with Ferrari, underscoring a joint interest in promoting their common values: Italian heritage and culture, craft, and the drive to excellence. Under the agreement, S.Pellegrino will collaborate with Scuderia Ferrari HP, the Formula 1 racing team, and Ferrari Challenge Trofeo Pirelli, the single-makes motorsport championship created in 1993.
To view the Multimedia News Release, please click:
https://www.multivu.com/s_pellegrino/9370451-en-announces-long-term-partnership-with-ferrari
This partnership brings together two Italian brands, uniting their rich heritage, craftsmanship, and commitment to performance. Rooted in S.Pellegrino's purpose — to nurture the art of tasteful living — the collaboration aims to inspire consumers to "Bring their Best".
Nestlé Waters & Premium Beverages CEO, Muriel Lienau, explains her vision behind this partnership: "S.Pellegrino and Ferrari are deeply rooted in a rich Italian tradition. This alliance leverages their iconic status and cultural relevance to drive global growth, strengthen S.Pellegrino's position as a premium lifestyle brand, and increase engagement with younger audiences through authentic and innovative brand experiences ."
S.Pellegrino shares more than a country of origin with Ferrari — they share a tradition.
For over 125 years, S.Pellegrino has celebrated the art of tasteful living, shaping authentic Italian values into experiences admired around the world. This partnership builds on that common heritage.
The partnership will deliver unique, co-branded consumer-facing activations that celebrate and blend Italian heritage with modern, premium lifestyle experiences, from exclusive product collaborations with Ferrari's world-renowned design center to immersive and digital-first experiences. With these exclusive activations, S.Pellegrino demonstrates its belief that taste and creativity have the power to transform lives, offering consumers moments that connect, inspire, and elevate everyday experiences.
S.Pellegrino will also host a series of global events over the next years, bringing together culinary pioneers, visionary designers, cultural tastemakers and Formula 1 personalities. These in-person gatherings will embody S.Pellegrino's ambition to inspire an appetite for life in younger consumers by encouraging shared connections, creativity and nourishing experiences.
"This partnership is a natural evolution of our ongoing ambition to elevate the consumer experience, rooted in our common belief that life is richer when lived with depth and meaning. Both brands share a passion for creating moments that matter – moments defined by quality, beauty, and connection – and this partnership invites consumers to embrace the best of what life has to offer. We have united the best of Italy so that you can bring yours!" says Elisa Gregori, Global CMO for Nestlé Waters & Premium Beverages
"Ferrari has always drawn strength from the Italian spirit, founded on craftsmanship, beauty, and the constant pursuit of improvement. In S.Pellegrino we find more than a partner: we see an expression of the same values that guide us: passion, attention to detail, and the desire to elevate every experience. Just as S.Pellegrino refine the everyday into something special, we strive to push performance further, race after race. United by heritage and vision, we aim to bring fans and consumers experiences that feel unmistakably Italian and boldly future-driven, building a connection with the next generation rooted in what we proudly share." Says Lorenzo Giorgetti, Chief Racing Revenues Officer for Ferrari S.p.A.
This partnership marks a new chapter in S.Pellegrino's 125-year journey, started in Italy on the Italian Alps surrounding Bergamo and still true to our unique origin and production site, a mark of quality and excellence. We believe in the power of nurturing the art of tasteful living and celebrate the Italian spirit that continues to drive both brands forward: a spirit defined by creativity, taste, and the relentless pursuit of excellence.
The partnership will be announced and magnified by communication assets touching digital, print, outdoor and PR in all key cities around the world. Stay tuned.
S.PELLEGRINO BOILERPLATE
S.Pellegrino is an international brand of Sanpellegrino S.p.A., based in Milan, Italy. Distributed in over 150 countries through subsidiaries and partners across five continents, this mineral water has embodied outstanding quality for more than 125 years thanks to its unique origins, and it perfectly represents Italian style around the world as a blend of pleasure, wellness and balance. With its fine and persistent perlage enhancing freshness and mineral harmony, S.Pellegrino offers a high-level gastronomic experience. Sanpellegrino S.p.A. is a leading company in the Italian beverage sector, with a portfolio that includes mineral waters, non-alcoholic aperitifs and soft drinks. As a producer of mineral water, the company has always been committed to protecting and promoting water as a vital resource for the planet, working responsibly and with dedication to ensure its long-term quality.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
S.Pellegrino Announces Long-term Partnership with Ferrari to Inspire Consumers to Bring Their Best
HONG KONG, April 3, 2026 /PRNewswire/ -- RWA.LTD has officially joined as a sponsor of the Hong Kong Web3 Festival 2026, marking a significant step in strengthening its brand visibility and expanding its market presence following its successful debut in September 2025. It will also partner with Fufuture to host a side event focused on practical RWA applications, It will also partner with Fufuture to host a side event focused on practical RWA applications, scheduled for April 21 at 16:00 (GMT+8).
Hong Kong Web3 Festival: A Premier Industry Platform
The Hong Kong Web3 Festival is widely recognized as one of Asia's most influential Web3 gatherings, bringing together global industry leaders, institutional investors, developers, and regulators. The festival has previously featured a distinguished lineup of globally recognized participants, including:
- Vitalik Buterin, Co-founder of the Ethereum Foundation
- CZ Changpeng Zhao, Founder of Binance
- Yat Siu, Co-Founder and Chairman of Animoca Brands
This year, the main stage agenda highlights "RWA: The Ultimate Q&A", signaling a decisive industry shift toward real-world asset tokenization as a core narrative. The theme reflects growing convergence between traditional industries and Web3 infrastructure, as well as increasing regulatory and institutional attention on RWA as a scalable adoption pathway, which aligns directly with RWA.LTD's core positioning.
Pioneering a RWA E-Commerce Pathway
Participating in and sponsoring the Hong Kong Web3 Festival 2026 has strategic significance for RWA.LTD to raise awareness of non-financial RWA projects. While many platforms focus on financialized RWA tokenization, RWA.LTD has taken a differentiated approach by leading the development of RWA e-commerce cases. By providing an end-to-end service for Web2 merchants, the platform enables traditional Web2 businesses to seamlessly integrate with Web3 through lightweight consumer goods tokens, forming what it defines as a "liquid brand ecosystem."
The concept of non-financial RWA tokens was first introduced in Hong Kong by RWA.LTD's CEO and founder, Tony FU, in late 2024, when building RWA.LTD, a platform specifically for consumer goods tokenization. RWA.LTD was launched in beta in September 2025, followed by a full upgrade and official launch in March 2026.
To date, multiple projects have been launched on the platform, including:
- TOP100 Utility Token, representing delivery rights to media services provided by a Hong Kong-listed company
- GCT Token, representing delivery rights to roasted-on-demand coffee bean goods
- DIMD Token, representing delivery rights to jewelry goods
Tony FU further commented: "As a non-conventional Web3 platform, RWA.LTD is deeply rooted in the Web2 consumer brand ecosystems, focusing on real usage rather than financial constructs. With RWA as this year's central theme, we see a clear mandate to actively contribute and help shape a diverse and broader narrative of RWA. RWA is destined to move beyond financialization into real consumer scenarios. By advancing RWA e-commerce models, we aim to expand adoption, reshape market perception, and unlock its true role as a bridge between real-world commerce and Web3."
Reshaping Brand–Consumer Interaction
Consumer goods tokenization establishes a dual-sided value model between issuers and consumers.
For issuers (Brand merchants):
- Upfront cash flow: Sale of tokenized vouchers enables early cash flow generation.
- Operational flexibility: Redemption conditions, cycles, and per-account limits are fully configurable.
- Liquid brand ecosystem: Brand tokens become a liquid symbol of membership within the brand ecosystem. Through special engagement with token holders—which would not be possible without blockchain technology, brands can interact with consumers in a fresh and innovative way like airdrops to extend user attention span. Token circulation further ensures a stable and sustainable community—when one exits, others step in.
For consumers:
- Price advantage: Brands can provide vouchers at preferential pricing.
- Low-pressure stockpiling: Traditional vouchers lack a standardized, fungible, and liquid marketplace, so consumers usually buy only for personal use. The secondhand market built in RWA.LTD can provide them with an alternative.
- "Freshness" of consumer stockpiling: Consumers may hold tokens long term and redeem them for specific products or services when needed, avoiding the obsolescence and stagnation typically associated with traditional stockpiling.
Ongoing Flagship Project — WinPoint Mall for E-Commerce and Web3 Service Providers
CEO Tony FU also unveiled the ongoing flagship project on RWA.LTD: WinPoint Mall as a sub-platform of RWA.LTD will act as a next-generation client management tool powered by its platform token, RWA COIN (RWA), mainly for e-commerce and Web3 service providers. The solution enables service providers to tokenize customizable service entitlements represented by RWA, which can then be distributed to their clients through various mechanisms. RWA.LTD has already reached consensus with multiple Tier 1 service providers and is actively advancing the implementation of these partnerships.
Traditional client management models—such as incentivized reviews and paid traffic acquisition—have long suffered from structural inefficiencies: outdated formats, non-transferable, high costs, and one-off traffic. Moreover, control over client relationships often remains fragmented or third-party-dependent, constraining merchants' ability to build sustainable and manageable customer ecosystems.
By contrast, the RWA-driven traffic model introduces a liquid, manageable, and merchant-owned client layer. Both new and existing customers can be activated and retained, enabling continuous engagement rather than single-use interactions. This allows service providers to implement granular, lifecycle-based traffic management while maintaining full autonomy over their client base.
In addition, e-commerce and Web3 service providers retain strategic flexibility: they may issue independent brand tokens or integrate into a shared, multi-brand liquidity network. This decision can be tailored based on different marketing objectives and cost considerations.
"The key innovation lies in the flexibility of consumer goods tokens—they can be applied to a single brand or extended across multi-brand scenarios, enabling a diverse ecosystem while significantly lowering the barrier for merchants to adopt consumer goods tokens and start their Web3 journey," said Tony Fu.
Regulatory Positioning in Hong Kong
Benefiting from Hong Kong's advanced and well-defined legal framework, RWA.LTD focuses on consumer goods tokens that do not fall within the definition of "Virtual Asset" under Section 53ZRA of the Anti-Money Laundering and Counter-Terrorist Financing Ordinance (AMLO), because these tokens are neither payment tokens nor governance tokens. Even where certain characteristics may overlap, such tokens ultimately qualify as "Limited Purpose Digital Tokens" under Section 53ZR of the AMLO. As a result, RWA.LTD's platform does not fall within the scope of the Virtual Asset Trading Platform (VATP) licensing regime, enabling a more efficient and lightweight operational model for the platform, merchants, and consumers.
U.S. Market and Regulatory Validation
Notably, in November 2025, shortly after RWA.LTD's launch, a comparable project—Fuse Token ($ENERGY)—received a No-Action Letter from the U.S. Securities and Exchange Commission (SEC). This case strongly validates RWA.LTD's forward-looking market judgment, early strategic positioning, and first-mover advantage in the emerging non-financial RWA segment.
Growth Trajectory and Strategic Expansion
Since its launch, RWA.LTD has completed its angel financing round within five months at a valuation exceeding USD 14 million, securing more than USD 1.7 million in funding. The company is now entering a phase of rapid growth and accelerated expansion. Hong Kong serves as RWA.LTD's strategic home market, offering a highly engaged consumer market and a rapidly evolving Web3 ecosystem. These factors provide a strong foundation for brand building, business development, and ecosystem partnerships.
Sponsoring the Hong Kong Web3 Festival 2026 represents another milestone in RWA.LTD's strategy to amplify market awareness, reinforce its positioning, and expand its influence within the global Web3 landscape, after its successful debut and close of angel round financing.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
RWA.LTD Sponsors Hong Kong Web3 Festival 2026 to Strengthen Brand Visibility and Market Presence
RWA.LTD Sponsors Hong Kong Web3 Festival 2026 to Strengthen Brand Visibility and Market Presence
