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Another must-watch moment for Michael Jordan as NBA great testifies at NASCAR trial

Sport

Another must-watch moment for Michael Jordan as NBA great testifies at NASCAR trial
Sport

Sport

Another must-watch moment for Michael Jordan as NBA great testifies at NASCAR trial

2025-12-06 08:46 Last Updated At:08:50

CHARLOTTE, N.C. (AP) — Michael Jordan has had a lifetime of big moments. His latest came on the witness stand in a federal courthouse.

The retired NBA great testified Friday against NASCAR in an antitrust case he is pursuing against the stock car series on behalf of his race team, 23XI, along with Front Row Motorsports. Both want to force NASCAR to change the way it does business with its teams, accusing it of monopolistic behavior.

“Someone had to step forward and challenge the entity,” the soft-spoken Jordan told the jury. “I felt I could challenge NASCAR as a whole."

It was a different role for the 62-year-old Jordan, known best for the six NBA titles he won with the Chicago Bulls and his business interests in retirement, including his still relatively new role as a NASCAR team co-owner with three-time Daytona 500 winner Denny Hamlin. 23XI is a combination of Jordan's longtime jersey number and Hamlin's race car number.

Dressed in a dark blue suit, Jordan slowly headed to the stand for the afternoon session, adjusted the seat for his 6-foot-6 frame and settled in. Those in the packed courtroom hung on every word.

Jordan said he grew up a NASCAR fan, attending races at 11 or 12 with his family at tracks in Charlotte and Rockingham in his home state but also at Darlington in South Carolina and the Talladega superspeedway in Alabama.

“We called it a weekend vacation,” he said.

There were moments of levity on a dramatic day of testimony that also included Heather Gibbs, the daughter-in-law of team owner and NFL Hall of Fame coach Joe Gibbs. People were turned away from the courtroom and U.S. District Judge Kenneth Bell couldn't help but notice the high attendance in front of him as well as an overflow room nearby.

“I take it Mr. Jordan is the next witness,” Bell quipped.

Outside the courthouse in downtown Charlotte, a crowd gathered for the first time this week for a chance to see Jordan. One woman screamed “Oh My God, Mike! You are an icon, you the best, you the best to do it in the NBA!” Another claimed to have played golf and cards with Jordan acquaintances while asking Jordan to pose for a photo with his daughters.

Jordan said, “Man, it's cold out here for you guys,” before complimenting the two girls on their Nike-branded hoodies.

A spectator held a sign that read "NASCAR Your Fans Deserve Better" and Hamlin turned to him and said “You're right” as they tried to make their way through the throng to a caravan of waiting SUVs.

On the witness stand, Jordan noted he was an early fan of Richard Petty, like his dad. He later gravitated to Cale Yarborough, “the original No. 11. Sorry, Denny,” Jordan testified as Hamlin watched from the gallery.

Jordan was asked to outline his career, noting his time with the Bulls and adding he remains a minority owner of the Charlotte Hornets. Did he play anywhere else?

“I try to forget it but I did,” said Jordan, who played for the Washington Wizards in a mostly forgettable return to the NBA after his championship runs with the Bulls and a brief time playing minor league baseball.

But Jordan spent most of his time making clear why he was in court suing the series he loves over the charters that guarantee teams revenue and access to Cup Series races. Among other things, the plaintiffs want the charters made permanent, which NASCAR has balked at.

“Look, we saw the economics wasn’t really beneficial to the teams,” Jordan testified, adding: “The thing I see in NASCAR that I think is absent is a shared responsibility of growth as well as loss.”

As the session wound down, defense attorney Lawrence Buterman noted the novelty of cross-examining an icon like Jordan, closing with the comment: “Thank you for making my 9-year-old think I’m cool today.”

“You’re not wearing any Jordans today,” Jordan replied. When he was dismissed from the stand, he said "whew” and made his way back to the seat in the front row he's occupied all week.

AP auto racing: https://apnews.com/hub/auto-racing

Michael Jordan arriving to federal courthouse to testify in NASCAR antitrust case on Friday, Dec. 5, 2025 in Charlotte, N.C. (AP Photo)

Michael Jordan arriving to federal courthouse to testify in NASCAR antitrust case on Friday, Dec. 5, 2025 in Charlotte, N.C. (AP Photo)

FILE - Michael Jordan, co-owner of 23XI Racing, sits in his pit box during a NASCAR Cup Series auto race at Talladega Superspeedway, Sunday, Oct. 6, 2024, in Talladega, Ala. (AP Photo/ Butch Dill, File)

FILE - Michael Jordan, co-owner of 23XI Racing, sits in his pit box during a NASCAR Cup Series auto race at Talladega Superspeedway, Sunday, Oct. 6, 2024, in Talladega, Ala. (AP Photo/ Butch Dill, File)

LONDON--(BUSINESS WIRE)--Mar 11, 2026--

New primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile phones while watching television, highlighting a major shift in viewing behavior and the growing fragmentation of attention across screens.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260311585852/en/

According to Omdia’s latest consumer research, 52% of US viewers aged 45–54 reported watching video clips on their phones while watching TV in November 2025, up from 39% in November 2022. The trend is also accelerating among even older viewers: 35% of those aged 55–64 now multitask with mobile video, compared with 20% three years ago.

The findings underscore how the second-screen phenomenon - once associated primarily with younger audiences - has rapidly expanded across older demographics.

Speaking at the Connected TV World Summit 2026 in London, Maria Rua Aguete, Senior Research Director at Omdia said: “Media multitasking is no longer something that happens only among under-34s. Today, more than half of viewers aged 45–54, are watching videos on their phones while watching TV. This is a fundamental shift in how audiences consume content.”

Younger viewers remain the most consistent multitaskers, but their behavior has largely stabilized. Among 18–24-year-olds, the share rose only slightly from 61% in 2022 to 63% in 2025, while 25–34-year-olds increased marginally from 60% to 61% over the same period. By contrast, the strongest growth is happening among older audiences who are rapidly adopting second-screen behaviors.

Rua Aguete added: “The biggest change is not among Gen Z - it’s among viewers aged 45 and over. Multitasking has moved into the mainstream. Audiences increasingly split their attention across multiple screens, which reflects shorter attention spans and the constant pull of mobile platforms.”

For streamers, broadcasters, and advertisers, this shift has major implications for content strategy and audience engagement.

“When it comes to streamers and broadcasters, the challenge is clear: attention is now fragmented. Winning audiences increasingly requires content ecosystems that extend beyond the TV screen and into mobile experiences where viewers are simultaneously consuming video, social media and short-form content. The platforms that succeed will be those that design programming, marketing and engagement strategies with mobile behavior in mind. TV is no longer a single-screen experience,” Rua Aguete concluded.

ABOUT OMDIA

Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, makes our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.

Over half of 45-54s watch videos on their phones while watching TV

Over half of 45-54s watch videos on their phones while watching TV

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