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SHENZHEN, China, Dec. 8, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global audience. Marking the company's most significant brand upgrade in nearly fifteen years, the launch signals the beginning of a new chapter as CIMC accelerates its journey toward becoming a world-class company.
Against the backdrop of global supply chain restructuring, low-carbon transitions, and rapid technological innovation, CIMC has proactively aligned itself with the standards of "product excellence, brand distinction, innovation leadership, and modern governance" expected of global leaders. The company continues to strengthen its core capabilities in technological innovation, sustainable development, high-end manufacturing, and global operations. The brand refresh marks a major milestone in CIMC's advancement toward world-class excellence. With a more contemporary, innovative, and globally oriented identity, the new brand image clearly communicates the firm's long-term strategy and value proposition to customers worldwide.
The new brand logo represents a substantial upgrade while maintaining the core identity defined by the name 'CIMC' and its established Chinese brand name. The English logotype has been further streamlined, while the company's signature Zhongji Blue has been brightened to deliver a more youthful and dynamic international feel.
At the center of the new logo is the sky-blue diagonal stroke within the letter "M," which serves as the logo's defining visual element. It symbolizes technological innovation and sustainability, embodying the spirit of continuous advancement and innovation. Its upward, forward-leaning orientation reflects CIMC's commitment to resilience and the pursuit of excellence. The Chinese logotype has also been redesigned to convey a more modern and robust presence. Notably, a redesigned angular cut in the first character of the Chinese name has been incorporated to create a clean, assertive visual form that reinforces CIMC's brand theme of "driving the world to move better," while underscoring the strength and technological capability associated with an industry leader.
In tandem with the logo refresh, CIMC has also comprehensively upgraded its broader brand philosophy to create clearer alignment between its strategic direction, business portfolio, and brand expression:
- Brand Positioning: A global leader in logistics, energy equipment and services
- Brand Slogan: Driving the world to move better
- Brand Mission: CIMC is committed to harnessing technological innovation to provide global customers with high-quality, advanced equipment, services, and solutions. The company also supports the sustainable development of the logistics and energy industries and contributes to a better life for all.
- Brand Attributes: Innovation-driven, professional and reliable, globally minded, and sustainability-oriented
Looking ahead, CIMC will accelerate the implementation of its new visual identity system and brand philosophy across its global operations. By standardizing brand expression, strengthening global communications, and enhancing brand experience and awareness, the company aims to expand its global presence, reinforce its reputation, and build credibility, driving sustainable growth across international markets.
As it enters this next phase, CIMC will move forward under its refreshed brand identity and unified brand philosophy. With a more open, modern, and trusted approach, the company will collaborate closely with customers, partners, and communities worldwide to drive the world to move better.
SHENZHEN, China, Dec. 8, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global audience. Marking the company's most significant brand upgrade in nearly fifteen years, the launch signals the beginning of a new chapter as CIMC accelerates its journey toward becoming a world-class company.
Against the backdrop of global supply chain restructuring, low-carbon transitions, and rapid technological innovation, CIMC has proactively aligned itself with the standards of "product excellence, brand distinction, innovation leadership, and modern governance" expected of global leaders. The company continues to strengthen its core capabilities in technological innovation, sustainable development, high-end manufacturing, and global operations. The brand refresh marks a major milestone in CIMC's advancement toward world-class excellence. With a more contemporary, innovative, and globally oriented identity, the new brand image clearly communicates the firm's long-term strategy and value proposition to customers worldwide.
The new brand logo represents a substantial upgrade while maintaining the core identity defined by the name 'CIMC' and its established Chinese brand name. The English logotype has been further streamlined, while the company's signature Zhongji Blue has been brightened to deliver a more youthful and dynamic international feel.
At the center of the new logo is the sky-blue diagonal stroke within the letter "M," which serves as the logo's defining visual element. It symbolizes technological innovation and sustainability, embodying the spirit of continuous advancement and innovation. Its upward, forward-leaning orientation reflects CIMC's commitment to resilience and the pursuit of excellence. The Chinese logotype has also been redesigned to convey a more modern and robust presence. Notably, a redesigned angular cut in the first character of the Chinese name has been incorporated to create a clean, assertive visual form that reinforces CIMC's brand theme of "driving the world to move better," while underscoring the strength and technological capability associated with an industry leader.
In tandem with the logo refresh, CIMC has also comprehensively upgraded its broader brand philosophy to create clearer alignment between its strategic direction, business portfolio, and brand expression:
- Brand Positioning: A global leader in logistics, energy equipment and services
- Brand Slogan: Driving the world to move better
- Brand Mission: CIMC is committed to harnessing technological innovation to provide global customers with high-quality, advanced equipment, services, and solutions. The company also supports the sustainable development of the logistics and energy industries and contributes to a better life for all.
- Brand Attributes: Innovation-driven, professional and reliable, globally minded, and sustainability-oriented
Looking ahead, CIMC will accelerate the implementation of its new visual identity system and brand philosophy across its global operations. By standardizing brand expression, strengthening global communications, and enhancing brand experience and awareness, the company aims to expand its global presence, reinforce its reputation, and build credibility, driving sustainable growth across international markets.
As it enters this next phase, CIMC will move forward under its refreshed brand identity and unified brand philosophy. With a more open, modern, and trusted approach, the company will collaborate closely with customers, partners, and communities worldwide to drive the world to move better.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIMC Unveils New Global Brand Logo and Visual Identity System
CIMC Unveils New Global Brand Logo and Visual Identity System
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NEW YORK, March 3, 2026 /PRNewswire/ -- IOPE, a clinical-grade skincare brand from Amorepacific and a leader in Korean anti-aging innovation, officially debuts in the U.S. market today. Backed by 30 years of research and expertise in Korea, the United States marks the brand's second global market through strategic retail partnerships at Sephora. IOPE launches on Sephora.com today, rolling out to Sephora stores later in the month.
"We are thrilled to bring IOPE to the U.S. after decades of unparallelled performance in Korea," said Giovanni Valentini, CEO Amorepacific North America. "Consumers are more discerning than ever, prioritizing clinically proven efficacy and visible results in an increasingly saturated skincare market. With IOPE, we are introducing targeted skincare solutions, that are clinically tested, at a competitive price point."
For three decades, IOPE has been at the forefront of Korean anti-aging research, grounded in rigorous clinical testing. The brand has pioneered advancements in key active ingredients, including PDRN, stabilized Vitamin C, and innovative retinol stabilization technology that is supported by 26 Korean patents and more than a dozen scientific publications. As Korean skincare continues to set the global standard for innovation and performance, IOPE stands among the category's most respected leaders.
IOPE's professional treatment–inspired formulations are rooted in evidence-based research and designed to deliver visible improvements across key skin concerns, including texture, firmness, brightness, and overall vitality, redefining expectations for at-home skincare performance.
IOPE enters the U.S. market with nine targeted products, featuring the brand's transformative XMD, Retinol RX™, Vitamin C, and PDRN Caffeine collections. Their newest innovations draw inspiration from Korea's viral skin booster treatments and are clinically proven to deliver professional treatment-level results at home:
- XMD Stem III Clinical Recovery Serum ($59): Inspired by Korea's viral professional PDRN treatments, this advanced serum was clinically tested to deliver professional PDRN treatment–level results across six key metrics, including increased volume, improved elasticity, and enhanced texture – without the downtime or discomfort associated with in-office treatments. The breakthrough formula is powered by 92.3% PDRN H.A.™ Liposome Complex, featuring PDRN, micro-molecular hyaluronic acid, and a soothing allantoin-based complex.
- Retinol RX™ 2% Reti-jection™ Serum ($57): Formulated with a 2% concentration of Retinol RX™ – IOPE's proprietary retinoid complex – this high-performance serum is designed to optimize efficacy while reducing irritation. The formula features retinol-infused spicules to enhance absorption. The serum is clinically proven to deliver collagen booster treatment–level results, including reduced look of wrinkles, minimized pore appearance, and enhanced radiance.
IOPE products range in price from $6.50 for a single sheet mask to $69 for XMD Stem III Clinical Recovery Cream.
IOPE is available now at Sephora.com and will be available in Sephora stores nationwide starting March 13, 2026.
About AMOREPACIFIC:
Established in 1945, Amorepacific is Korea's leading beauty company, powered by a global portfolio of category defining skincare, makeup, haircare, and wellness brands. Rooted in pioneering research that began with Korea's first cosmetics lab, the company continues to shape the future of K-beauty through bio-driven, longevity-focused innovation.
NEW YORK, March 3, 2026 /PRNewswire/ -- IOPE, a clinical-grade skincare brand from Amorepacific and a leader in Korean anti-aging innovation, officially debuts in the U.S. market today. Backed by 30 years of research and expertise in Korea, the United States marks the brand's second global market through strategic retail partnerships at Sephora. IOPE launches on Sephora.com today, rolling out to Sephora stores later in the month.
"We are thrilled to bring IOPE to the U.S. after decades of unparallelled performance in Korea," said Giovanni Valentini, CEO Amorepacific North America. "Consumers are more discerning than ever, prioritizing clinically proven efficacy and visible results in an increasingly saturated skincare market. With IOPE, we are introducing targeted skincare solutions, that are clinically tested, at a competitive price point."
For three decades, IOPE has been at the forefront of Korean anti-aging research, grounded in rigorous clinical testing. The brand has pioneered advancements in key active ingredients, including PDRN, stabilized Vitamin C, and innovative retinol stabilization technology that is supported by 26 Korean patents and more than a dozen scientific publications. As Korean skincare continues to set the global standard for innovation and performance, IOPE stands among the category's most respected leaders.
IOPE's professional treatment–inspired formulations are rooted in evidence-based research and designed to deliver visible improvements across key skin concerns, including texture, firmness, brightness, and overall vitality, redefining expectations for at-home skincare performance.
IOPE enters the U.S. market with nine targeted products, featuring the brand's transformative XMD, Retinol RX™, Vitamin C, and PDRN Caffeine collections. Their newest innovations draw inspiration from Korea's viral skin booster treatments and are clinically proven to deliver professional treatment-level results at home:
- XMD Stem III Clinical Recovery Serum ($59): Inspired by Korea's viral professional PDRN treatments, this advanced serum was clinically tested to deliver professional PDRN treatment–level results across six key metrics, including increased volume, improved elasticity, and enhanced texture – without the downtime or discomfort associated with in-office treatments. The breakthrough formula is powered by 92.3% PDRN H.A.™ Liposome Complex, featuring PDRN, micro-molecular hyaluronic acid, and a soothing allantoin-based complex.
- Retinol RX™ 2% Reti-jection™ Serum ($57): Formulated with a 2% concentration of Retinol RX™ – IOPE's proprietary retinoid complex – this high-performance serum is designed to optimize efficacy while reducing irritation. The formula features retinol-infused spicules to enhance absorption. The serum is clinically proven to deliver collagen booster treatment–level results, including reduced look of wrinkles, minimized pore appearance, and enhanced radiance.
IOPE products range in price from $6.50 for a single sheet mask to $69 for XMD Stem III Clinical Recovery Cream.
IOPE is available now at Sephora.com and will be available in Sephora stores nationwide starting March 13, 2026.
About AMOREPACIFIC:
Established in 1945, Amorepacific is Korea's leading beauty company, powered by a global portfolio of category defining skincare, makeup, haircare, and wellness brands. Rooted in pioneering research that began with Korea's first cosmetics lab, the company continues to shape the future of K-beauty through bio-driven, longevity-focused innovation.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IOPE LAUNCHES IN THE U.S.
