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SHENZHEN, China, Dec. 8, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global audience. Marking the company's most significant brand upgrade in nearly fifteen years, the launch signals the beginning of a new chapter as CIMC accelerates its journey toward becoming a world-class company.
Against the backdrop of global supply chain restructuring, low-carbon transitions, and rapid technological innovation, CIMC has proactively aligned itself with the standards of "product excellence, brand distinction, innovation leadership, and modern governance" expected of global leaders. The company continues to strengthen its core capabilities in technological innovation, sustainable development, high-end manufacturing, and global operations. The brand refresh marks a major milestone in CIMC's advancement toward world-class excellence. With a more contemporary, innovative, and globally oriented identity, the new brand image clearly communicates the firm's long-term strategy and value proposition to customers worldwide.
The new brand logo represents a substantial upgrade while maintaining the core identity defined by the name 'CIMC' and its established Chinese brand name. The English logotype has been further streamlined, while the company's signature Zhongji Blue has been brightened to deliver a more youthful and dynamic international feel.
At the center of the new logo is the sky-blue diagonal stroke within the letter "M," which serves as the logo's defining visual element. It symbolizes technological innovation and sustainability, embodying the spirit of continuous advancement and innovation. Its upward, forward-leaning orientation reflects CIMC's commitment to resilience and the pursuit of excellence. The Chinese logotype has also been redesigned to convey a more modern and robust presence. Notably, a redesigned angular cut in the first character of the Chinese name has been incorporated to create a clean, assertive visual form that reinforces CIMC's brand theme of "driving the world to move better," while underscoring the strength and technological capability associated with an industry leader.
In tandem with the logo refresh, CIMC has also comprehensively upgraded its broader brand philosophy to create clearer alignment between its strategic direction, business portfolio, and brand expression:
- Brand Positioning: A global leader in logistics, energy equipment and services
- Brand Slogan: Driving the world to move better
- Brand Mission: CIMC is committed to harnessing technological innovation to provide global customers with high-quality, advanced equipment, services, and solutions. The company also supports the sustainable development of the logistics and energy industries and contributes to a better life for all.
- Brand Attributes: Innovation-driven, professional and reliable, globally minded, and sustainability-oriented
Looking ahead, CIMC will accelerate the implementation of its new visual identity system and brand philosophy across its global operations. By standardizing brand expression, strengthening global communications, and enhancing brand experience and awareness, the company aims to expand its global presence, reinforce its reputation, and build credibility, driving sustainable growth across international markets.
As it enters this next phase, CIMC will move forward under its refreshed brand identity and unified brand philosophy. With a more open, modern, and trusted approach, the company will collaborate closely with customers, partners, and communities worldwide to drive the world to move better.
SHENZHEN, China, Dec. 8, 2025 /PRNewswire/ -- On December 5, 2025, China International Marine Containers (Group) Co., Ltd. (CIMC) unveiled its new brand logo and visual identity system to a global audience. Marking the company's most significant brand upgrade in nearly fifteen years, the launch signals the beginning of a new chapter as CIMC accelerates its journey toward becoming a world-class company.
Against the backdrop of global supply chain restructuring, low-carbon transitions, and rapid technological innovation, CIMC has proactively aligned itself with the standards of "product excellence, brand distinction, innovation leadership, and modern governance" expected of global leaders. The company continues to strengthen its core capabilities in technological innovation, sustainable development, high-end manufacturing, and global operations. The brand refresh marks a major milestone in CIMC's advancement toward world-class excellence. With a more contemporary, innovative, and globally oriented identity, the new brand image clearly communicates the firm's long-term strategy and value proposition to customers worldwide.
The new brand logo represents a substantial upgrade while maintaining the core identity defined by the name 'CIMC' and its established Chinese brand name. The English logotype has been further streamlined, while the company's signature Zhongji Blue has been brightened to deliver a more youthful and dynamic international feel.
At the center of the new logo is the sky-blue diagonal stroke within the letter "M," which serves as the logo's defining visual element. It symbolizes technological innovation and sustainability, embodying the spirit of continuous advancement and innovation. Its upward, forward-leaning orientation reflects CIMC's commitment to resilience and the pursuit of excellence. The Chinese logotype has also been redesigned to convey a more modern and robust presence. Notably, a redesigned angular cut in the first character of the Chinese name has been incorporated to create a clean, assertive visual form that reinforces CIMC's brand theme of "driving the world to move better," while underscoring the strength and technological capability associated with an industry leader.
In tandem with the logo refresh, CIMC has also comprehensively upgraded its broader brand philosophy to create clearer alignment between its strategic direction, business portfolio, and brand expression:
- Brand Positioning: A global leader in logistics, energy equipment and services
- Brand Slogan: Driving the world to move better
- Brand Mission: CIMC is committed to harnessing technological innovation to provide global customers with high-quality, advanced equipment, services, and solutions. The company also supports the sustainable development of the logistics and energy industries and contributes to a better life for all.
- Brand Attributes: Innovation-driven, professional and reliable, globally minded, and sustainability-oriented
Looking ahead, CIMC will accelerate the implementation of its new visual identity system and brand philosophy across its global operations. By standardizing brand expression, strengthening global communications, and enhancing brand experience and awareness, the company aims to expand its global presence, reinforce its reputation, and build credibility, driving sustainable growth across international markets.
As it enters this next phase, CIMC will move forward under its refreshed brand identity and unified brand philosophy. With a more open, modern, and trusted approach, the company will collaborate closely with customers, partners, and communities worldwide to drive the world to move better.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIMC Unveils New Global Brand Logo and Visual Identity System
CIMC Unveils New Global Brand Logo and Visual Identity System
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With interest in secondary destinations on the rise, expanding infrastructure and growing access to technology, opportunities await the industry in 2026
SINGAPORE, Dec. 8, 2025 /PRNewswire/ -- Digital travel platform Agoda unveils its 2026 Travel Outlook Report, highlighting data-driven trends set to influence travel across Asia in the next year. Drawing on a survey of Agoda customers in key Asia-Pacific markets, the report spotlights shifts such as the rising popularity of secondary destinations, the increasing demand for experiential travel and growing expectations for seamless, technology-driven journeys. The findings offer strategic insights and guidance for hotels, destination marketing organizations (DMOs), and travel industry partners.
A rising middle-class, streamlined visa processes, and expanding flight networks are influencing travel choices across Asia, with travelers increasingly looking beyond familiar hotspots. Recent Agoda data shows that accommodation searches in secondary cities across Asia have grown 15% faster than in traditional tourism hubs over the last two years. Driven by the momentum, secondary destinations accounted for 34% of total accommodation searches on Agoda in the first half of 2025. This growth reflects travelers' strong desire for value, with 43% citing lower costs as their top reason to explore these destinations. Unique local culture, special promotions, and outdoor activities also rank highly among travelers' motivations.
"Secondary cities are no longer hidden gems. They're becoming the engine of travel growth across Asia. Travelers want authenticity, value and a sense of discovery that the major hotspots cannot always deliver. This shift unlocks real opportunity for local communities and for the partners who move early. At Agoda, our focus is straightforward – we equip our partners with the data, insights and digital tools they need to capture this demand and win in these emerging markets", said Andrew Smith, Senior Vice President, Supply, Agoda.
The report finds that ease of access is a key factor for travelers considering new destinations, with the sentiment especially strong in India (91%), the Philippines (89%), and Indonesia (80%). Governments in markets, including Thailand, Indonesia, Malaysia, Japan, and India, are actively expanding access to more destinations through targeted campaigns and infrastructure improvements. Agoda partners with respective DMOs, leveraging data insights and marketing channels to highlight hidden gems, and enable rural properties to increase their visibility through digital platforms.
With growing demand for secondary destinations, diversifying accommodation supply is increasingly important to meet traveler preferences and unlock new economic opportunities. On Agoda, travelers can find non-hotel accommodations, including villas, apartments, and boutique guesthouses, increased steadily year-on-year from 2022 to 2025. This expanding supply landscape seeks to meet the demand for authentic, immersive stays but also empowers local property owners to enter the digital economy.
The latest report delves into several emerging trends that present new avenues for industry partners to capture demand and elevate traveler experiences in 2026:
- Enhance digital visibility and online presence with updated listings, engaging content, and guest reviews to attract travelers interested in discovering new destinations
- Leverage Agoda's data insights to design targeted marketing campaigns that highlight local experiences and increase destination appeal.
- Expand offerings to include authentic cultural, culinary, and outdoor activities that align with traveler motivations for immersive journeys.
By embracing these opportunities and partnering with Agoda, accommodations and local experience providers, DMOs, and travel brands can diversify revenue streams, strengthen resilience, and deliver high-value experiences to the next wave of travelers.
For more information and to download the full 2026 Travel Outlook Report, visit https://ago-da.co/2026-report.
With interest in secondary destinations on the rise, expanding infrastructure and growing access to technology, opportunities await the industry in 2026
SINGAPORE, Dec. 8, 2025 /PRNewswire/ -- Digital travel platform Agoda unveils its 2026 Travel Outlook Report, highlighting data-driven trends set to influence travel across Asia in the next year. Drawing on a survey of Agoda customers in key Asia-Pacific markets, the report spotlights shifts such as the rising popularity of secondary destinations, the increasing demand for experiential travel and growing expectations for seamless, technology-driven journeys. The findings offer strategic insights and guidance for hotels, destination marketing organizations (DMOs), and travel industry partners.
A rising middle-class, streamlined visa processes, and expanding flight networks are influencing travel choices across Asia, with travelers increasingly looking beyond familiar hotspots. Recent Agoda data shows that accommodation searches in secondary cities across Asia have grown 15% faster than in traditional tourism hubs over the last two years. Driven by the momentum, secondary destinations accounted for 34% of total accommodation searches on Agoda in the first half of 2025. This growth reflects travelers' strong desire for value, with 43% citing lower costs as their top reason to explore these destinations. Unique local culture, special promotions, and outdoor activities also rank highly among travelers' motivations.
"Secondary cities are no longer hidden gems. They're becoming the engine of travel growth across Asia. Travelers want authenticity, value and a sense of discovery that the major hotspots cannot always deliver. This shift unlocks real opportunity for local communities and for the partners who move early. At Agoda, our focus is straightforward – we equip our partners with the data, insights and digital tools they need to capture this demand and win in these emerging markets", said Andrew Smith, Senior Vice President, Supply, Agoda.
The report finds that ease of access is a key factor for travelers considering new destinations, with the sentiment especially strong in India (91%), the Philippines (89%), and Indonesia (80%). Governments in markets, including Thailand, Indonesia, Malaysia, Japan, and India, are actively expanding access to more destinations through targeted campaigns and infrastructure improvements. Agoda partners with respective DMOs, leveraging data insights and marketing channels to highlight hidden gems, and enable rural properties to increase their visibility through digital platforms.
With growing demand for secondary destinations, diversifying accommodation supply is increasingly important to meet traveler preferences and unlock new economic opportunities. On Agoda, travelers can find non-hotel accommodations, including villas, apartments, and boutique guesthouses, increased steadily year-on-year from 2022 to 2025. This expanding supply landscape seeks to meet the demand for authentic, immersive stays but also empowers local property owners to enter the digital economy.
The latest report delves into several emerging trends that present new avenues for industry partners to capture demand and elevate traveler experiences in 2026:
- Enhance digital visibility and online presence with updated listings, engaging content, and guest reviews to attract travelers interested in discovering new destinations
- Leverage Agoda's data insights to design targeted marketing campaigns that highlight local experiences and increase destination appeal.
- Expand offerings to include authentic cultural, culinary, and outdoor activities that align with traveler motivations for immersive journeys.
By embracing these opportunities and partnering with Agoda, accommodations and local experience providers, DMOs, and travel brands can diversify revenue streams, strengthen resilience, and deliver high-value experiences to the next wave of travelers.
For more information and to download the full 2026 Travel Outlook Report, visit https://ago-da.co/2026-report.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Unveils 2026 Travel Outlook Report: Key Trends for Industry Partners to Capitalize on the Year Ahead
Agoda Unveils 2026 Travel Outlook Report: Key Trends for Industry Partners to Capitalize on the Year Ahead
