Wheaties Makes Marty Supreme’s Dream a Reality with Limited-Edition Marty Supreme Wheaties Box

MINNEAPOLIS--(BUSINESS WIRE)--Dec 8, 2025--

Marty Mauser, an aspiring ping pong champion in the new movie Marty Supreme said, "It’s only a matter of time before I’m staring at you from the cover of a Wheaties box." Now is the time.

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Riding the internet-breaking Zoom meeting mania, where lead actor Timothée Chalamet made a call to the movie’s marketing team to be on a Wheaties Box, fans can officially get their own limited-edition Marty Supreme Wheaties box, which drops December 8 at 1 p.m. ET, exclusively on Shop.Wheaties.com and A24.com Shop, available while supplies last.

In collaboration with A24, the Marty Supreme Wheaties box spotlights lead actor Timothée Chalamet as Marty Mauser and celebrates the film’s surreal, ping-pong-fueled journey, bringing Marty’s dream of landing on the iconic box to life.

“Marty Supreme called his shot when he said it was only a matter of time before he’d be on a Wheaties box, and we answered,” said Emilie Knox, VP, Business Unit Director, Cereal at General Mills. “For more than 100 years, Wheaties has celebrated iconic athletes and moments in culture that transcend boundaries, from sports to unexpected heroes, just like Marty.”

This drop taps into the energy around the film in a way only Wheaties can: bold, unexpected and unmistakably orange. Get your box before they vanish faster than Marty’s backhand, and catch Marty Supreme in theaters nationwide starting December 25.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

About A24

A24 is an acclaimed global entertainment company known for producing and distributing films, television series, documentaries, music, publishing, and consumer products. Established in New York in 2012, A24 has cultivated a library of over 150 films and 50 TV series, earning critical and commercial acclaim with more than 21 Oscars, 18 Golden Globes, and 18 Emmys. Renowned for groundbreaking hits like Moonlight, Everything Everywhere All at Once, and Uncut Gems, as well as television successes such as Euphoria, Beef and Ramy, A24 has developed a passionate fanbase and expanded into ventures like Half Magic and the Cherry Lane Theater.

About Marty Supreme

Marty Supreme is about Marty Mauser, a young man with a dream no one respects, goes to hell and back in pursuit of greatness. Directed by Josh Safdie and co-written with Ronald Bronstein, the highly anticipated film stars Timothée Chalamet, Gwyneth Paltrow, Odessa A’zion, Kevin O’Leary, Tyler Okonma, Abel Ferrara, Fran Drescher, Luke Manley, and Koto Kawaguchi. The film will be released nationwide on Christmas Day.

Wheaties makes good on Marty Supreme’s claim to champion status with a limited-edition box fans can snag starting December 8.

ZURICH (AP) — FIFA says it will include three-minute hydration breaks in each half of every game at next year's World Cup, not just those played in hot weather.

The referee will stop the game 22 minutes into each half for players to take drinks, regardless of the temperature, the host country — the United States, Canada or Mexico — or whether the stadium has a roof and air conditioning.

The change may also be a hit with broadcasters, since it makes the game schedule more predictable. FIFA said it was first announced when the governing body's chief tournament officer for the 2026 World Cup, Manolo Zubiria, attended a meeting with broadcasters.

He indicated that referees may have some flexibility if there's a stoppage shortly before the 22-minute mark for an injury.

“This will be addressed on the spot with the referee,” Zubiria said.

FIFA said the move is a “streamlined and simplified version” of an earlier practice of having breaks after 30 minutes over a certain temperature threshold, once set at 32 degrees Celsius (89.6 Fahrenheit) on the wet bulb global temperature system.

The change comes after heat and humidity affected players during some games at this year's Club World Cup in the U.S.

At that tournament, FIFA reacted by lowering the threshold for cooling or water breaks and also placing more water and towels around the edge of the field.

Heat has long been an issue at major soccer tournaments. Amid concerns ahead of the 2014 World Cup, a Brazilian court ordered FIFA to make its recommended breaks mandatory or face fines.

AP soccer: https://apnews.com/hub/soccer

FILE - Fluminense players cooling up during a water break at the Club World Cup quarterfinal soccer match between Fluminense and Al Hilal in Orlando, Fla., Friday, July 4, 2025. (AP Photo/John Raoux, file)