NEW YORK--(BUSINESS WIRE)--Dec 8, 2025--
SeatGeek, the high-growth technology platform transforming the live event experience for fans, teams, and venues, announced its participation as a pilot partner in Google’s new agentic AI search experience. This partnership makes SeatGeek one of the first ticketers whose event listings can be fully understood and acted on by Google’s agentic features, giving fans more ways to discover and book the events they love.
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As Google rolls out its next generation of search, SeatGeek has worked with the company to ensure that its event data and structured content can be easily read and used by Google’s AI systems. For rightsholders, this shift represents a major evolution in how fans discover and purchase tickets.
Today, Google’s agentic event-ticketing experience is available to users opted into Labs in the U.S., with expanded limits for Google AI Pro and Ultra subscribers, and is also accessible through Google’s AI Mode. These updates allow Google’s agentic systems to read, interpret, and act on SeatGeek’s inventory in ways traditional search couldn’t.
“Fans no longer start their journey on just one channel - they’re asking questions across AI assistants, new search experiences, and tools that can plan or take actions for them,” said Russ D’Souza, Co-Founder of SeatGeek. “Our focus is making sure our events surface wherever fans are asking about them. Working with Google on its agentic search experience is a critical step in that direction.”
A Growing Advantage in AI Discovery
Early signals suggest that SeatGeek’s investments in content, structured data, and broader coverage are already paying off. Internal analysis using Profound, which tracks how different prompts surface brands across LLM-generated responses, shows that SeatGeek appears in AI search outputs at a higher rate than other major ticketing platforms for the same prompt sets across many events. While the competitive landscape is evolving quickly, the initial trend is promising: SeatGeek is emerging as one of the most visible ticketers in AI-driven discovery.
For teams, venues, and artists, this means partnering with SeatGeek helps ensure that their events are represented clearly and accurately as AI surfaces begin guiding more of the fan journey.
What Google’s Agentic Experience Unlocks
Agentic AI enables fans to do more than simply search. Google’s agentic model can now plan and execute multi-step tasks on a user’s behalf - including searching across multiple ticketing platforms, comparing event options, and taking action when asked.
SeatGeek’s participation in the Google pilot ensures rightsholders benefit from:
“This is part of our long-term strategy to lead the industry in AI search and distribution,” said Suzy Evans, Senior Manager of Search at SeatGeek. “Rightsholders want confidence that their events will be seen wherever fans are searching. This partnership helps ensure that - and it’s only the beginning.”
Building the Future of Event Discovery
SeatGeek’s Google integration complements several ongoing initiatives focused on making event discovery smarter and more personalized, including its user generated content (UGC) program, structured inventory enhancements, and multimodal search experiments.
Together, these investments create a foundation for SeatGeek to help partners reach fans across traditional search, social platforms, AI assistants, and emerging agentic ecosystems.
Google’s agentic search experience is currently rolling out to select users. SeatGeek’s enhanced AI discoverability features will continue to expand in 2026 as Google introduces new capabilities.
ABOUT SEATGEEK
SeatGeek was founded in 2009 when three live event fans had the crazy idea that modern technology could improve the live event-going experience for everyone—fans, teams and artists. Today, SeatGeek offers a trusted marketplace for fans to easily buy and sell tickets to the events they love and provides primary box office technology for some of the most prominent names in sports and entertainment globally.
Google’s agentic AI experience can now read and act on SeatGeek’s event data, helping fans find verified tickets across new search surfaces.
LONDON (AP) — President Volodymyr Zelenskyy met British, French and German leaders in London on Monday in a show of European support for Ukraine at what they called a “critical moment” in the U.S.-led effort to end Russia's war in Ukraine.
Prime Minister Keir Starmer held talks with Zelenskyy, French President Emmanuel Macron and German Chancellor Friedrich Merz at the British leader’s 10 Downing St. residence to try to strengthen Ukraine’s hand amid mounting impatience from U.S. President Donald Trump.
After the meeting, Starmer, Zelenskyy and the other leaders called Kyiv's European allies, urging them to keep up the pressure on Russian President Vladimir Putin.
“The leaders all agreed that now is a critical moment and that we must continue to ramp up support to Ukraine and economic pressure on Putin to bring an end to this barbaric war,” Starmer's office said in a statement.
“This is the furthest we’ve got in four years, and we welcome the fact that these talks are continuing at every level,” said Starmer's spokesman, Tom Wells. He added that “intensive work” will continue in the days ahead, although “there are still outstanding issues.”
Macron’s office said the session allowed the leaders “to continue joint work on the U.S. plan in order to complement it with European contributions, in close coordination with Ukraine.”
Answering reporters' questions in a call later Monday via WhatsApp, Zelenskyy said the current U.S. peace plan differs from earlier versions in that it now has 20 points, down from 28, after what he called some “obvious anti-Ukrainian points were removed.”
On security guarantees, Zelenskyy said the main questions to be resolved are: "What if after the end of the war, Russia will start another aggression? What will the partners be ready for? What could Ukraine count on?”
The answers to these questions "must be in the core of the security guarantees for Ukraine,” he said.
In an exchange with reporters on Sunday night, Trump appeared frustrated with Zelenskyy, claiming the Ukrainian leader “hasn’t yet read the proposal.”
Zelenskyy said Monday that Trump “certainly wants to end the war. ... Surely, he has his own vision. We live here, from within we see details and nuances, we perceive everything much deeper, because this is our motherland.”
Starmer, Macron and Merz took a more supportive stance toward Kyiv in comments before their Monday meeting, which lasted about two hours. The U.K. leader said the push for peace was at a “critical stage,” and stressed the need for "a just and lasting ceasefire.”
Merz, meanwhile, said he was “skeptical” about some details in documents released by the U.S. “We have to talk about it. That’s why we are here,” he said. “The coming days … could be a decisive time for all of us."
European leaders are working to ensure that any ceasefire is backed by solid security guarantees both from Europe and the U.S. to deter Russia from attacking again. Trump has not given explicit guarantees in public.
Zelenskyy said late Sunday that his talks with European leaders this week in London and Brussels will focus on security, air defense and long-term funding for Ukraine’s war effort. He said Monday that Ukraine needs support from both Europe and the U.S.
“There are some things we can’t manage without the Americans, things which we can’t manage without Europe, and that’s why we need to make some important decisions,” he said at Downing Street.
Starmer's office said the leaders instructed their national security advisers to continue discussions in the coming days, underscoring “the need for a just and lasting peace in Ukraine, which includes robust security guarantees.”
U.S. and Ukrainian negotiators completed three days of talks on Saturday aimed at trying to narrow differences on the U.S. administration’s peace proposal.
Zelenskyy said on Telegram that talks had been “substantive” and that National Security and Defense Council Secretary Rustem Umerov and Chief of the General Staff Andrii Hnatov were traveling back to Europe to brief him.
A major sticking point in the plan is the suggestion that Kyiv must cede control of the Donbas region of eastern Ukraine to Russia, which illegally occupies most but not all of the territory. Ukraine and its European allies have balked at the idea of handing over land.
Starmer said he “won’t be putting pressure” on Zelenskyy to accept a peace settlement.
Trump has had a hot-and-cold relationship with Zelenskyy since winning a second term, insisting the war was a waste of U.S. taxpayers’ money. Trump has also repeatedly urged the Ukrainians to cede land to Russia to end the nearly four-year conflict.
The European talks follow the publication of a new U.S. national security strategy that alarmed European leaders and was welcomed by Russia.
Kremlin spokesman Dmitry Peskov said the document, which spells out the administration’s core foreign policy interests, was largely in line with Moscow’s vision.
“The nuances that we see in the new concept certainly look appealing to us,” he said Monday. “It mentions the need for dialogue and building constructive, friendly relations. This cannot but appeal to us, and it absolutely corresponds to our vision. We understand that by eliminating the irritants that currently exist in bilateral relations, a prospect may open for us to truly restore our relations and bring them out of the rather deep crisis.”
The document released Friday by the White House said the U.S. wants to improve its relationship with Russia after years of Moscow being treated as a global pariah and that ending the war is a core U.S. interest to “reestablish strategic stability with Russia.”
The document also says NATO must not be “a perpetually expanding alliance,” echoing another complaint by Russia. It was scathing about the migration and free speech policies of longstanding U.S. allies in Europe, suggesting they face the “prospect of civilizational erasure” due to migration.
Starmer’s government declined comment on the document, calling it a matter for the U.S. government.
Russia continued attacking Ukraine amid the diplomatic efforts. Its drones struck high-rise apartments in the northeastern Ukrainian city of Okhtyrka overnight, injuring seven people and extensively damaging the building, according to the head of the regional administration, Oleh Hryhorov.
In the northern city of Chernihiv, a Russian drone exploded outside a residential building, injuring three people and damaging a kindergarten, gas lines and cars, regional head Viacheslav Chaus said.
Ukraine’s air force said Russia fired 149 drones overnight, with 131 neutralized and 16 others striking their targets.
Meanwhile, Russian air defenses destroyed 67 Ukrainian drones overnight, Russia’s Defense Ministry said. The drones were shot down over 11 Russian regions, it said.
Novikov reported from Kyiv, Ukraine.
Ukrainian President Volodymyr Zelenskyy, left, with Britain's Prime Minister Keir Starmer, German Chancellor Friedrich Merz, and French President Emmanuel Macron, talk on the doorstep of 10 Downing Street, London, Monday, Dec. 8, 2025, following a meeting of the leaders inside. (AP Photo/Thomas Krych)
Ukrainian President Volodymyr Zelenskyy, left, with Britain's Prime Minister Keir Starmer, French President Emmanuel Macron, and German Chancellor Friedrich Merz pose on the doorstep of 10 Downing Street, London, Monday, Dec. 8, 2025, following a meeting of the leaders inside. (AP Photo/Kin Cheung)
Ukrainian President Volodymyr Zelenskyy attends meeting with German Chancellor Friedrich Merz, British Prime Minister Keir Starmer, and French President Emmanuel Macron at 10 Downing Street, in London, Monday, Dec. 8, 2025. (Toby Melville/Pool Photo via AP)
Britain's Prime Minister Keir Starmer greets Ukrainian President Volodymyr Zelenskyy, on the doorstep of 10 Downing Street, London, Monday, Dec. 8, 2025, Larry the cat, Chief Mouser to the Cabinet Office walks past. (AP Photo/Kin Cheung)
From left, German Chancellor Friedrich Merz, British Prime Minister Keir Starmer, Ukrainian President Volodymyr Zelenskyy and French President Emmanuel Macron meet at 10 Downing Street, in London, Monday, Dec. 8, 2025. (Toby Melville/Pool Photo via AP)
Ukraine President Volodymyr Zelenskyy gestures while speaking as he takes part in a joint news conference with the Irish Taoiseach Micheal Martin in Dublin, Ireland, Tuesday, Dec. 2, 2025. (AP Photo/Peter Morrison)
FILE - French President Emmanuel Macron, right, welcomes Ukrainian President Volodymyr Zelenskyy, on Dec. 1, 2025 before a meeting at the Elysee Palace in Paris. (AP Photo/Christophe Ena, File)
In this photo provided by the Ukrainian Emergency Services on Monday, Dec. 8, 2025, a rescue worker puts out a fire of a residential building damaged by a Russian strike in Sumy region, Ukraine. (Ukrainian Emergency Service via AP)
In this photo provided by the Ukrainian Emergency Services on Monday, Dec. 8, 2025, a rescue worker puts out a fire of a car in front of a residential building damaged by a Russian strike in Sumy region, Ukraine. (Ukrainian Emergency Service via AP)
