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PARIS, Dec. 9, 2025 /PRNewswire/ -- Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle, marking a new step forward in its direct-to-consumer acceleration.
Following a highly successful pilot in the UK, the app is now available in the United States, Canada and Australia, with additional markets, including France, to follow shortly. Designed to deepen engagement with its loyal customers, the app introduces a seamless and intuitive shopping experience that supports Clarins' growing subscription business and enhances its direct-to-consumer strategy – a first in the prestige beauty industry.
Unlocking a more advanced shopping journey for loyal customers
For 70 years, Clarins has built its growth on listening, advising, and staying close to its customers, both in institutes and points of sale. The Clarins app extends this relationship thanks to native features that better address customers' expectations:
- Fast access to the full product offering;
- A simple and intuitive shopping journey;
- Persistent login and 1-click payment;
- Access to all Clarins digital services, including the AI Skin Observer and the generative-AI powered chatbot;
- Exclusive in-app offers;
- Push notifications to stay informed in real time about new products and exclusive offers.
During the pilot in the UK, nearly 30% of Clarins' loyal customers adopted the app, which received a 4.7-star rating on the Apple App Store. A majority opted-in to receive push notifications about product news and exclusive offers, confirming the app as a preferred communication channel with the brand.
Built on Clarins' existing e-commerce infrastructure, the app – available on iOS and Android – combines the flexibility of web technology with the performance of native features such as permanent login, one-click payment, and a product barcode scanner. This hybrid app development approach optimizes investments while delivering a premium user experience.
Clarins CEO, Jonathan Zrihen: "Direct relationships with our customers have been at the heart of Clarins' story for 70 years. With this new mobile app, we are strengthening our ability to support them every day, wherever they are. This innovation demonstrates our commitment to exceptional customer satisfaction, both online and in-store, and our pioneering role within the beauty industry."
Clarins Chief Digital, IT & Business Support Officer, Laurent Malaveille: "Launching this app in the US, UK, Canada and Australia — and soon in other markets — is a key milestone in our Direct to Consumer (DTC) strategy. Designed for our loyal customers, it offers a simple, smooth and enjoyable experience, while integrating seamlessly with Clarins' other digital services. Our partnership with Merkle has been instrumental in bringing this vision to life and deploying a scalable international solution."
Merkle Global President, Peter Stein: "Clarins is an iconic beauty brand, and we're proud to help them lead the way in redefining digital beauty experiences. While many retailers have embraced mobile apps, few beauty brands have fully tapped into this space – especially in the U.S., where the beauty and personal care market is projected to exceed $130 billion in 2025 (1). This app positions Clarins to capture that opportunity with a customer-first approach."
Merkle UK CEO, Chris Freeland: "This app represents a new, high-impact channel for Clarins. It's a testament to our strong partnership and shared focus on customer-centric, scalable solutions."
The Clarins app is available for download on iOS and Android.
(1) Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/united-states-cosmetics-products-market-industry)
About Clarins
Founded in Paris in 1954 by Jacques Courtin, Clarins is a family-owned global beauty group that has been innovating for more than 70 years to advance responsible beauty. As a result of continuous research, its plant-based products — formulated and manufactured in France — are sold in over 150 countries through 20,000 points of sale. With nearly 95% of sales generated internationally, Clarins is the No. 1* premium skincare brand in Europe and a leading global player in beauty (skincare and make-up), spa, and wellness. The Group has also developed the brand myBlend, built on the concept of holistic beauty, combining targeted skincare, nutri-cosmetics, and beauty tech. Clarins counts more than 8,000 employees across its Paris headquarters, 28 subsidiaries worldwide, two R&D laboratories, and two industrial sites in France. The Group is jointly led by Jonathan Zrihen, President & CEO, together with Dr. Olivier Courtin and his niece Virginie Courtin, representing the second and third generations of the founding family. Guided by its raison d'être — "Making life more beautiful, passing on a more beautiful planet" — Clarins is committed to sustainable innovation, with over 80% of ingredients of natural origin and a wide range of initiatives to protect nature and care for people.
https://www.groupeclarins.com/
*Source: NPD BeautyTrends®, Europe 5 (France, Germany, United Kingdom, Italy, Spain), luxury Skin Care market (products sold in perfumeries and department stores), value sales (€), for the period 3rd January 2022 to 1st January 2023.
Press contacts
Corporate communication
Image Sept - Marie Artzner, Anne Auchatraire, Caroline Simon - clarins@image7.fr - +33 1 53 70 74 70
USA
Melissa Reidhead - melissa.reidhead@clarins.com / Lucas Petry - lucas.petry@clarins.com
UK
Shoshana Gillis – Shoshana.Gillis@clarins.com – +44 207 307 6792
Canada
Isabelle Rochefort - Isabelle.Rochefort@clarins.com / Martine Lauzon - Martine.Lauzon@clarins.com
Australia
Ava Lenton – Ava.Lenton@clarins.com
PARIS, Dec. 9, 2025 /PRNewswire/ -- Clarins, the iconic family-owned global cosmetics group has launched its mobile app in partnership with long-standing digital partner Merkle, marking a new step forward in its direct-to-consumer acceleration.
Following a highly successful pilot in the UK, the app is now available in the United States, Canada and Australia, with additional markets, including France, to follow shortly. Designed to deepen engagement with its loyal customers, the app introduces a seamless and intuitive shopping experience that supports Clarins' growing subscription business and enhances its direct-to-consumer strategy – a first in the prestige beauty industry.
Unlocking a more advanced shopping journey for loyal customers
For 70 years, Clarins has built its growth on listening, advising, and staying close to its customers, both in institutes and points of sale. The Clarins app extends this relationship thanks to native features that better address customers' expectations:
- Fast access to the full product offering;
- A simple and intuitive shopping journey;
- Persistent login and 1-click payment;
- Access to all Clarins digital services, including the AI Skin Observer and the generative-AI powered chatbot;
- Exclusive in-app offers;
- Push notifications to stay informed in real time about new products and exclusive offers.
During the pilot in the UK, nearly 30% of Clarins' loyal customers adopted the app, which received a 4.7-star rating on the Apple App Store. A majority opted-in to receive push notifications about product news and exclusive offers, confirming the app as a preferred communication channel with the brand.
Built on Clarins' existing e-commerce infrastructure, the app – available on iOS and Android – combines the flexibility of web technology with the performance of native features such as permanent login, one-click payment, and a product barcode scanner. This hybrid app development approach optimizes investments while delivering a premium user experience.
Clarins CEO, Jonathan Zrihen: "Direct relationships with our customers have been at the heart of Clarins' story for 70 years. With this new mobile app, we are strengthening our ability to support them every day, wherever they are. This innovation demonstrates our commitment to exceptional customer satisfaction, both online and in-store, and our pioneering role within the beauty industry."
Clarins Chief Digital, IT & Business Support Officer, Laurent Malaveille: "Launching this app in the US, UK, Canada and Australia — and soon in other markets — is a key milestone in our Direct to Consumer (DTC) strategy. Designed for our loyal customers, it offers a simple, smooth and enjoyable experience, while integrating seamlessly with Clarins' other digital services. Our partnership with Merkle has been instrumental in bringing this vision to life and deploying a scalable international solution."
Merkle Global President, Peter Stein: "Clarins is an iconic beauty brand, and we're proud to help them lead the way in redefining digital beauty experiences. While many retailers have embraced mobile apps, few beauty brands have fully tapped into this space – especially in the U.S., where the beauty and personal care market is projected to exceed $130 billion in 2025 (1). This app positions Clarins to capture that opportunity with a customer-first approach."
Merkle UK CEO, Chris Freeland: "This app represents a new, high-impact channel for Clarins. It's a testament to our strong partnership and shared focus on customer-centric, scalable solutions."
The Clarins app is available for download on iOS and Android.
(1) Mordor Intelligence (https://www.mordorintelligence.com/industry-reports/united-states-cosmetics-products-market-industry)
About Clarins
Founded in Paris in 1954 by Jacques Courtin, Clarins is a family-owned global beauty group that has been innovating for more than 70 years to advance responsible beauty. As a result of continuous research, its plant-based products — formulated and manufactured in France — are sold in over 150 countries through 20,000 points of sale. With nearly 95% of sales generated internationally, Clarins is the No. 1* premium skincare brand in Europe and a leading global player in beauty (skincare and make-up), spa, and wellness. The Group has also developed the brand myBlend, built on the concept of holistic beauty, combining targeted skincare, nutri-cosmetics, and beauty tech. Clarins counts more than 8,000 employees across its Paris headquarters, 28 subsidiaries worldwide, two R&D laboratories, and two industrial sites in France. The Group is jointly led by Jonathan Zrihen, President & CEO, together with Dr. Olivier Courtin and his niece Virginie Courtin, representing the second and third generations of the founding family. Guided by its raison d'être — "Making life more beautiful, passing on a more beautiful planet" — Clarins is committed to sustainable innovation, with over 80% of ingredients of natural origin and a wide range of initiatives to protect nature and care for people.
https://www.groupeclarins.com/
*Source: NPD BeautyTrends®, Europe 5 (France, Germany, United Kingdom, Italy, Spain), luxury Skin Care market (products sold in perfumeries and department stores), value sales (€), for the period 3rd January 2022 to 1st January 2023.
Press contacts
Corporate communication
Image Sept - Marie Artzner, Anne Auchatraire, Caroline Simon - clarins@image7.fr - +33 1 53 70 74 70
USA
Melissa Reidhead - melissa.reidhead@clarins.com / Lucas Petry - lucas.petry@clarins.com
UK
Shoshana Gillis – Shoshana.Gillis@clarins.com – +44 207 307 6792
Canada
Isabelle Rochefort - Isabelle.Rochefort@clarins.com / Martine Lauzon - Martine.Lauzon@clarins.com
Australia
Ava Lenton – Ava.Lenton@clarins.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Clarins launches its mobile app to elevate its customer relationship, in partnership with Merkle
TAIPEI, April 13, 2026 /PRNewswire/ -- TrendForce's latest research on the display industry reveals that the foldable smartphone market is expected to see Apple enter as early as the second half of 2026, drawing significant attention to related technological advancements.
Notably, efforts to reduce display creases are shifting from traditional mechanical solutions—relying on hinges and support structures—to a materials-driven approach centered on managing structural stress. Crease mitigation has become a key benchmark for evaluating a brand display's integration capabilities.
TrendForce estimates that Apple, leveraging its strong brand positioning and consumer anticipation, could capture nearly 20% market share in 2026, compressing the share of competitors such as Samsung Electronics and Huawei to around 30% each.
Industry developments highlight growing expectations for crease reduction and material innovation. At CES 2026, Samsung showcased a crease-free display panel, while OPPO recently introduced the Find N6, marketed with a "virtually crease-free" design.
Creases originate from the misalignment of the neutral layer within the panel stack, which causes localized tensile stress, leading to micro-cracks or permanent deformation under stress concentration. The core solution lies in precise control of stress distribution and neutral layer positioning within the multilayer structure.
In next-generation foldable devices, ultra-thin glass (UTG) is no longer just a surface protection layer. As indicated in Apple's patents, a variable thickness design combined with chemical strengthening allows the folding area to be locally thinned at the bending axis to improve bendability, while non-folding regions retain greater thickness for impact resistance.
However, the key breakthrough for foldable displays in 2026 lies in the evolving role of optically clear adhesive (OCA). No longer limited to a bonding function, OCA now exhibits pronounced viscoelastic properties through optimized modulus design and material composition.
Since elastic modulus determines a material's resistance to deformation under stress, an optimized OCA enables dynamic modulation of the panel's mechanical response. It remains soft during gradual bending to reduce fatigue stress, while under sudden external force, its modulus temporarily increases to provide localized structural support.
OCA uses these mechanisms to help stabilize the neutral layer and significantly reduce stress concentration during folding. Its micro-flow characteristics also allow it to fill microscopic irregularities formed over long-term use, reducing light scattering and further minimizing the visible crease.
TrendForce notes that while material innovation now leads crease reduction, mechanical structures remain critical. For example, the OPPO Find N6 incorporates precision machining and 3D printing technologies to enhance hinge flatness, while polymer materials fill structural gaps to prevent localized suspension and stress concentration, ensuring stable deformation during repeated folding.
Meanwhile, for the metal support plate behind the display, Samsung Display has adopted laser drilling technology to reduce hole spacing in bending areas, achieving a balance between structural rigidity and flexibility, and enabling a near crease-free visual experience.
Essentially, the key to crease improvement has shifted from hinge design to the synergistic optimization of material modulus, thickness distribution, and stress release. This transition, driven by material science, marks the final milestone toward achieving a truly "crease-free" foldable display.
For more information on reports and market data from TrendForce's Department of Display Research, please click here, or email the Sales Department at DR_MI@trendforce.com.
For additional insights from TrendForce analysts on the latest tech industry news, trends, and forecasts, please visit https://www.trendforce.com/news/.
About TrendForce
TrendForce is a global leader in technology industry analysis and consulting services. With deep expertise spanning foundry, DRAM, HBM, NAND Flash, AI servers, robotics, near-eye displays, display panels, LEDs, MLCC, and green energy, it also offers in-depth research into key market drivers such as AI, automotive technologies, 5G/6G communications, LEO satellites, and the IoT.
Backed by a team of top industry professionals, TrendForce has been at the forefront of global market research for over 25 years. More than 60% of its clients are among the world's top 500 companies.
TrendForce's global footprint includes Taipei, Shenzhen, Silicon Valley, New York, and Tokyo. With timely and strategic industry analysis, TrendForce delivers the critical information that empowers businesses to make smarter, faster decisions.
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Apple's Entry into Foldable Smartphones Could Capture Approximately 20% Market Share; Stress Management Emerges as the Key to Reducing Creases, Says TrendForce
Apple's Entry into Foldable Smartphones Could Capture Approximately 20% Market Share; Stress Management Emerges as the Key to Reducing Creases, Says TrendForce
