PHILADELPHIA--(BUSINESS WIRE)--Dec 9, 2025--
Vitable Health, an all-in-one health benefits platform redefining care for the American workforce, today announced a new partnership with DirectShifts, a leading clinician staffing platform, to make it easier for clinicians nationwide to access everyday healthcare and insurance coverage.
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This partnership gives all clinicians using DirectShifts—including nurse practitioners, physicians, CRNAs, nurses, behavioral health professionals, and medical assistants—affordable Vitable Primary Care memberships and personalized insurance guidance, ensuring they can conveniently get the care and coverage they need.
Under the program, DirectShifts’ clinicians can enroll in Vitable’s virtual primary care membership for a flat, affordable monthly fee, gaining comprehensive everyday health services with no surprise costs. Members on Vitable Primary Care receive:
“Healthcare professionals deserve care that’s accessible, flexible, and built around their lives,” said Joseph Kitonga, CEO of Vitable Health. “These professionals dedicate their careers to caring for others, yet too often they face hurdles in accessing care for themselves. By partnering with DirectShifts, we’re ensuring these clinicians can easily get the care and coverage they deserve, on their own terms.”
Even as frontline providers, many medical professionals struggle with personal healthcare needs. Research shows that U.S. healthcare workers have significantly higher rates of chronic health conditions than other workers.
Moreover, a study published by Occupational Medicine found that 53% of physicians reported trouble getting time or access to personal healthcare, and another study in the Annals of Translational Medicine found that nearly half of nurses engaged in self-treatment for their illnesses—and even self-prescribing medications—instead of consulting a physician for their ailments.
These trends underscore the need for convenient, affordable primary care tailored to healthcare providers.
Through the Vitable Health and DirectShifts partnership, clinicians across all 50 states can now better look after their own health. By removing cost and access barriers, the program empowers them to catch up on preventive care, manage chronic conditions, and seek medical advice without worrying about fees or insurance red tape.
This support structure not only benefits their well-being, but also enables them to continue delivering high-quality care to patients with greater peace of mind.
“Clinicians spend their lives caring for others, yet far too many struggle to access basic care for themselves,” said Sai Kumar Thumuluru, CEO of DirectShifts. “National data shows that more than one in three healthcare workers delay or skip medical visits because of cost, time pressure, or burnout. With over 100,000 clinicians using DirectShifts across the country, we see this challenge every day. Our partnership with Vitable Health gives clinicians convenient and affordable access to the care they need to stay healthy, supported, and able to keep delivering exceptional care to their patients. When clinicians thrive, the entire healthcare system gets stronger.”
Both companies emphasize a mission-driven approach to improving healthcare access. DirectShifts has focused on addressing the complexity of the medical industry by streamlining the process of connecting clinicians to jobs. Vitable Health has focused on expanding access to high-quality, affordable care for caregivers and hourly workers.
The partnership unites these philosophies to tackle a critical gap: ensuring that the caregivers who serve patients every day are not left behind in accessing care for themselves.
About Vitable Health
Vitable Health is the nation’s leading health benefits platform, making healthcare better for business owners and employees. With a focus on real access over red tape, Vitable Health offers employers affordable, ACA-compliant health benefit solutions, including Minimum Essential Coverage (MEC) plans, MVP plans, and ICHRA and QSEHRA options, that are packaged with Direct Primary Care and can be enhanced with Vision and Dental benefits. Every plan includes access to virtual primary care visits, mental health coaching, and over 1,000 covered prescriptions and labs with zero out-of-pocket costs. To date, Vitable Health has raised $25 million from top-tier investors, including First Round Capital, Y Combinator, Cherryrock Capital, Citi Bank’s Impact Fund, Commerce Ventures, Jack Altman, Michael Seibel, Immad Akhund, and SoftBank Opportunity Fund.
About DirectShifts
DirectShifts is a modern healthcare staffing platform transforming how clinicians find work and how healthcare organizations hire. Built by clinicians and engineers, DirectShifts removes layers of inefficiency from traditional staffing by connecting medical professionals directly with hospitals, health systems, and digital health companies.
DirectShifts provides a complete healthcare HR suite that helps hospitals, health systems, and digital health companies hire, manage, and support their clinical workforce. Employers can streamline sourcing and hiring with DirectShifts’ Applicant Tracking System (ATS), Job Board, clinician licensing and credentialing services, shift scheduling software, and Internal Resource Pool (IRP) solution. These tools give organizations a single platform to post roles, manage compliance, build flexible internal staffing pools, and reduce reliance on traditional staffing agencies.
DirectShifts also gives clinicians greater control over their careers through automated job matching, dedicated licensing support, and a transparent onboarding and credentialing experience. Clinicians can participate in DS Pulse, a growing community where they can ask questions, share insights, and connect with peers. More than 100,000 clinicians nationwide use DirectShifts to discover opportunities that fit their lives, stay compliant with licensing requirements, and engage with a supportive professional network.
With a mission to put clinicians first and modernize the healthcare workforce, DirectShifts is building a future where healthcare work is simpler, fairer, and more accessible for every provider.
Vitable Health & DirectShifts Partnership
