PHILADELPHIA--(BUSINESS WIRE)--Dec 9, 2025--
Vitable Health, an all-in-one health benefits platform redefining care for the American workforce, today announced a new partnership with DirectShifts, a leading clinician staffing platform, to make it easier for clinicians nationwide to access everyday healthcare and insurance coverage.
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This partnership gives all clinicians using DirectShifts—including nurse practitioners, physicians, CRNAs, nurses, behavioral health professionals, and medical assistants—affordable Vitable Primary Care memberships and personalized insurance guidance, ensuring they can conveniently get the care and coverage they need.
Under the program, DirectShifts’ clinicians can enroll in Vitable’s virtual primary care membership for a flat, affordable monthly fee, gaining comprehensive everyday health services with no surprise costs. Members on Vitable Primary Care receive:
“Healthcare professionals deserve care that’s accessible, flexible, and built around their lives,” said Joseph Kitonga, CEO of Vitable Health. “These professionals dedicate their careers to caring for others, yet too often they face hurdles in accessing care for themselves. By partnering with DirectShifts, we’re ensuring these clinicians can easily get the care and coverage they deserve, on their own terms.”
Even as frontline providers, many medical professionals struggle with personal healthcare needs. Research shows that U.S. healthcare workers have significantly higher rates of chronic health conditions than other workers.
Moreover, a study published by Occupational Medicine found that 53% of physicians reported trouble getting time or access to personal healthcare, and another study in the Annals of Translational Medicine found that nearly half of nurses engaged in self-treatment for their illnesses—and even self-prescribing medications—instead of consulting a physician for their ailments.
These trends underscore the need for convenient, affordable primary care tailored to healthcare providers.
Through the Vitable Health and DirectShifts partnership, clinicians across all 50 states can now better look after their own health. By removing cost and access barriers, the program empowers them to catch up on preventive care, manage chronic conditions, and seek medical advice without worrying about fees or insurance red tape.
This support structure not only benefits their well-being, but also enables them to continue delivering high-quality care to patients with greater peace of mind.
“Clinicians spend their lives caring for others, yet far too many struggle to access basic care for themselves,” said Sai Kumar Thumuluru, CEO of DirectShifts. “National data shows that more than one in three healthcare workers delay or skip medical visits because of cost, time pressure, or burnout. With over 100,000 clinicians using DirectShifts across the country, we see this challenge every day. Our partnership with Vitable Health gives clinicians convenient and affordable access to the care they need to stay healthy, supported, and able to keep delivering exceptional care to their patients. When clinicians thrive, the entire healthcare system gets stronger.”
Both companies emphasize a mission-driven approach to improving healthcare access. DirectShifts has focused on addressing the complexity of the medical industry by streamlining the process of connecting clinicians to jobs. Vitable Health has focused on expanding access to high-quality, affordable care for caregivers and hourly workers.
The partnership unites these philosophies to tackle a critical gap: ensuring that the caregivers who serve patients every day are not left behind in accessing care for themselves.
About Vitable Health
Vitable Health is the nation’s leading health benefits platform, making healthcare better for business owners and employees. With a focus on real access over red tape, Vitable Health offers employers affordable, ACA-compliant health benefit solutions, including Minimum Essential Coverage (MEC) plans, MVP plans, and ICHRA and QSEHRA options, that are packaged with Direct Primary Care and can be enhanced with Vision and Dental benefits. Every plan includes access to virtual primary care visits, mental health coaching, and over 1,000 covered prescriptions and labs with zero out-of-pocket costs. To date, Vitable Health has raised $25 million from top-tier investors, including First Round Capital, Y Combinator, Cherryrock Capital, Citi Bank’s Impact Fund, Commerce Ventures, Jack Altman, Michael Seibel, Immad Akhund, and SoftBank Opportunity Fund.
About DirectShifts
DirectShifts is a modern healthcare staffing platform transforming how clinicians find work and how healthcare organizations hire. Built by clinicians and engineers, DirectShifts removes layers of inefficiency from traditional staffing by connecting medical professionals directly with hospitals, health systems, and digital health companies.
DirectShifts provides a complete healthcare HR suite that helps hospitals, health systems, and digital health companies hire, manage, and support their clinical workforce. Employers can streamline sourcing and hiring with DirectShifts’ Applicant Tracking System (ATS), Job Board, clinician licensing and credentialing services, shift scheduling software, and Internal Resource Pool (IRP) solution. These tools give organizations a single platform to post roles, manage compliance, build flexible internal staffing pools, and reduce reliance on traditional staffing agencies.
DirectShifts also gives clinicians greater control over their careers through automated job matching, dedicated licensing support, and a transparent onboarding and credentialing experience. Clinicians can participate in DS Pulse, a growing community where they can ask questions, share insights, and connect with peers. More than 100,000 clinicians nationwide use DirectShifts to discover opportunities that fit their lives, stay compliant with licensing requirements, and engage with a supportive professional network.
With a mission to put clinicians first and modernize the healthcare workforce, DirectShifts is building a future where healthcare work is simpler, fairer, and more accessible for every provider.
Vitable Health & DirectShifts Partnership
LONDON--(BUSINESS WIRE)--Dec 10, 2025--
Hims & Hers is deepening its commitment to the UK by bringing access to its comprehensive Weight Loss Programme to customers. This expansion includes the official introduction of the Hers platform, helping eligible women across the UK receive access to this holistic weight management care.
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Sixty four percent of UK adults are overweight or living with obesity, yet access to GLP-1 treatment plans remains challenging on the NHS, and via the private sector due to surging demand and escalating costs. Removing barriers to care, the Hims & Hers digital platform provides eligible British women and men seamless access to its comprehensive, doctor-designed Weight Loss Programme.
Following a thorough, and clinically robust intake assessment conducted by GMC-registered doctors, eligible customers now have access to transparent pricing and personalised weight management programmes, which may include branded GLP-1 options, such as Mounjaro or Wegovy, and the oral non-prescription treatment option, Orlos. Licensed clinicians assess each individual’s medical history, suitability, and contraindications to guide appropriate treatment decisions. Critically, all customers have access to comprehensive support, including 24/7 care team access and content to help improve nutrition, movement, and sleep-based habits along their weight loss journey. This holistic programme is designed to support long-term health, helping customers manage their weight and adopt sustainable lifestyle habits.
Now for the first time through Hers, women in the UK deemed clinically suitable can access a new standard of weight management care that blends convenience with personalised support at every step of their journey. Hers’ customers receive ongoing clinician support through follow-ups and asynchronous messaging, along with treatment adjustments when necessary, keeping care seamless, conversational, and customer-centered. Hers is more than just a telehealth platform; it's where clinical experience meets thoughtful care, resetting women’s expectations and standards for comprehensive and convenient care.
"The launch of Hims & Hers’ comprehensive Weight Loss Programme and the vital introduction of the Hers platform, our dedicated platform for women, represents a significant deepening of our commitment to the UK,” said David Meinertz, GM International of Hims & Hers. “Our doctor-designed treatment plans will complement the NHS by providing accessible, evidence-based, and sustainable long-term weight management care to those who need it, discreetly and conveniently. Our proven model is grounded in clinical excellence, oversight, and convenience, ensuring that every customer receives the thoughtful, thorough, and high-quality care they deserve."
"Obesity is a global epidemic, and the scale of the challenge in the UK requires a comprehensive solution that prioritises long-term health over quick fixes," said Craig Primack MD, Head of Weight Loss at Hims & Hers. "Bringing our trusted, comprehensive approach to the UK will help people lead fuller and healthier lives. And with the launch of the Hers platform, we are ensuring women have access to the dedicated, personalised care they need. Pairing clinically-proven treatments like GLP-1s with holistic support across nutrition and exercise helps make sustainable weight management achievable for the millions battling obesity today."
Launching its Weight Loss Programme marks the company’s continued progress in its mission to make personalised care accessible to millions of people across the UK. Hims & Hers plans to continue to expand into more offerings as demand for access to personalised care continues to grow.
About Hims & Hers Health, Inc
Hims & Hers is the leading health and wellness platform on a mission to help the world feel great through the power of better health. We believe how you feel in your body and mind transforms how you show up in life. That’s why we’re building a future where nothing stands in the way of harnessing this power. Hims & Hers normalises health & wellness challenges—and innovates on their solutions—to make feeling happy and healthy achievable. No two people are the same, so the company provides access to personalised care designed for progress. For more information, please visit www.forhims.co.uk and www.forhers.co.uk
Cautionary Note Regarding Forward-Looking Statements
This communication includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements can be identified by the use of forward-looking terminology, including the words “believes,” “estimates,” “anticipates,” “expects,” “intends,” “plans,” “assume,” “may,” “will,” “likely,” “potential,” “projects,” “predicts,” “continue,” “goal,” “strategy,” “future,” “forecast,” “target,” “outlook,” “opportunity,” “project,” “confidence,” “foundation,” “groundwork,” or “should,” or, in each case, their negative or other variations or comparable terminology. There can be no assurance that actual results will not materially differ from expectations. Such statements include, but are not limited to, statements regarding our launch and expansion of the program, the introduction of the Hers platform in the UK, our expectations regarding customer adoption and subscriber growth, the pricing and availability of GLP-1 or other treatment options, our market opportunity in the UK, the growth of our weight management offering internationally, and our ability to comply with applicable legal, regulatory, and clinical requirements in the UK and other markets. These statements are based on management’s current expectations, but actual results may differ materially due to various factors.
Forward-looking statements are neither historical facts nor assurances of future performance. Instead, the forward-looking statements contained in this communication are based on our current expectations, assumptions, and beliefs concerning future developments and their potential effects on us. Future developments affecting us may not be those that we have anticipated. These forward-looking statements involve a number of risks, uncertainties (some of which are beyond our control) and other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the performance and acceptance of our weight loss specialty in the UK; our ability to successfully launch and scale the Hers platform in the UK; uncertainties relating to the availability, pricing, or supply of GLP-1 medications; changes in medical guidelines or regulatory requirements in the UK; competitive developments; operational and marketing costs; the impact of macroeconomic conditions on consumer demand; and other factors described in the Risk Factors and other sections of our most recently filed Quarterly Report on Form 10-Q, our most recently filed Annual Report on Form 10-K, and other reports we file from time to time with the Securities and Exchange Commission.
Should one or more of these risks or uncertainties materialize, or should any of our assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. The forward-looking statements contained in this communication are made only as of December 10, 2025. We undertake no obligation (and expressly disclaim any obligation) to update or revise any forward-looking statements, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, whether as a result of new information, future events, or otherwise, except as may be required under applicable securities laws. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. We caution you that forward-looking statements are not guarantees of future performance and that our actual results may differ materially from those made in or suggested by the forward-looking statements in this communication.
Now for the first time through Hers, women in the UK deemed clinically suitable can access a new standard of weight management care that blends convenience with personalised support at every step of their journey.
