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New Study Reveals Surging Consumer Demand for Seamless Car-to-Home Audio

Business

New Study Reveals Surging Consumer Demand for Seamless Car-to-Home Audio
Business

Business

New Study Reveals Surging Consumer Demand for Seamless Car-to-Home Audio

2025-12-10 15:10 Last Updated At:16:21

KARLSRUHE, Germany--(BUSINESS WIRE)--Dec 10, 2025--

Over 9 in 10 consumers say they are likely to seek out audio devices that allow smooth movement between car and home, according to a consumer survey conducted by Futuresource Consulting on behalf of Cinemo, a leading provider of in-car infotainment solutions and the company behind the first open cloud ecosystem connecting audio devices, content, and users.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251209006640/en/

The report, “From Living Room to Driver’s Seat: Exploring the Demands of a Unified Audio Experience”, drawn from more than 500 connected device users in China, where smart home and in-car connectivity adoption is among the highest globally, focused on four core themes:

According to survey results, many consumers already move between listening spaces throughout the day, yet current systems fall short, creating friction through incompatibility, manual steps, or poor synchronization.

This gap is driving demand for intelligent solutions with features such as smart-home routine integration and unified voice control, with AI-supported experiences gaining strong interest.

At the same time, consumers expect clear safeguards, privacy protection, and the ability to stay in control, making trust a defining factor as connected audio ecosystems continue to evolve.

“For all companies shaping the next phase of audio innovation, the message is clear,” said Richard Lesser, CEO of Cinemo. “Consumers want uninterrupted listening without extra steps or uncertainty. Cinemo is positioned to answer these expectations with our open cloud ecosystem designed to link car and home audio in a way that feels natural and secure.”

Cinemo will showcase its seamless car-to-home audio experience at CES 2026 in Las Vegas.

Access the “From Living Room to Driver’s Seat: Exploring the Demands of a Unified Audio Experience” survey report here.

About Cinemo

Cinemo is a global provider of innovative infotainment products designed to create seamless digital media experiences. Its portfolio features award-winning, fully integrated, system-agnostic solutions that combine low footprint with high performance and quality.

Founded in 2008, Cinemo provides world-leading digital media solutions for the highly demanding automotive market. Trusted by more than 40 market-leading OEMs and over 20 tier-1 suppliers, Cinemo has a strong track record of industry firsts.

By leveraging its field-proven digital media, cloud, and AI technologies, Cinemo has expanded its range to create the first open cloud ecosystem that connects devices, content, and users.

Cinemo’s global team of innovative thinkers, representing over 40 nationalities, is dedicated to driving continuous growth and developing digital media solutions that create value for our customers and partners.

Further information is available at www.cinemo.com.

About Futuresource Consulting

Futuresource Consulting partners with global technology, media, and entertainment brands to forge future market success. By fusing primary data, industry connections, and consumer insights with advanced tech, we empower businesses to make smarter decisions in increasingly complex markets. https://www.futuresource-consulting.com

"From Living Room to Driver’s Seat: Exploring the Demands of a Unified Audio Experience" Survey conducted by Futuresource Consulting on behalf of Cinemo; November 2025

"From Living Room to Driver’s Seat: Exploring the Demands of a Unified Audio Experience" Survey conducted by Futuresource Consulting on behalf of Cinemo; November 2025

LONDON--(BUSINESS WIRE)--Dec 10, 2025--

A survey commissioned by UK for UNHCR explores how music brings people together across cultures, inspired by recent historical research led by Royal College of Music Research Fellow Norbert Meyn. The survey reveals fascinating insights into music’s role in helping to form social bonds, build community and develop understanding across cultures in the UK. The study forms part of the ‘Hope on Repeat’ campaign, launched by the UN Refugee Agency’s UK charity partner, to raise awareness of the hardship facing people forced to flee their homes in Afghanistan, Syria and Ukraine this winter.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251210148651/en/

Music connects us all

Questioned on music’s role in UK society, 73% of respondents see music as a way to build better relationships between people from different backgrounds1. The survey revealed:

The survey also reports that 60% of people in the UK believe that listening to music from different parts of the world builds connection and understanding with people from different cultures 2 ― six times the number who disagree.

As well as making people feel closer to others, it’s clear that music helps respondents to feel more positive: well over half (57%) state that they have go-to songs that lift their spirits, make them feel hopeful and inspired; and close to half (49%) turn to music to help them through difficult times.

Music as a safe space

The results of the survey underline music’s role in building communities and solidarity with others.

Royal College of Music Research Fellow, Norbert Meyn, whose research inspired the survey said, “ Music travels easily across borders and does not need a passport. When people move, music moves with them, and music can also travel through sheet music and recordings. UK for UNHCR’s survey findings show that we not only turn to music as a source of hope and identity for ourselves, but we also see it as a way to actively connect with others. When shared, music can help us feel emotional warmth and human connection. Music drives a sense of community and togetherness like few other mediums.”

Streaming and social media broaden perspectives

Responses also show that the ways we now access music, across platforms ― such as Spotify, TikTok and YouTube ― help to broaden perspectives. 70% of respondents aged 18-34 believe that streaming and social media have introduced them to music from cultures they might not have heard before.

Vote for your Hope Hit

UK for UNHCR’s survey supports its ‘Hope on Repeat’ winter campaign. Hope on Repeat uses the medium of music to raise awareness of the hardship facing people forcibly displaced from their homes in Afghanistan, Syria and Ukraine at the coldest time of the year.

Everyone in the UK is invited to vote for their #HopeHit; the songs that bring joy, hope and inspire a sense of community. Nominations are building the UK’s definitive Hope on Repeat Playlist, a soundtrack of solidarity ― with the UK’s favourite #HopeHit announced in January 2026.

The Hope on Repeat Podcast also hears from people who have been forced to flee their homes, with the stories and soundtracks of their inspiring lives.

You can vote for your Hope Hit and listen to Hope on Repeat at https://unrefugees.org.uk/hope

Hope on Repeat guest, Syrian human rights advocate and dancer, Maysa, said,“As a dancer, I see the power of music to connect and unite every day. In a world that seems to be so divided, the UK’s belief in the power of music to unite is a real reason for hope.”

About the survey

UK for UNHCR commissioned the research conducted by Censuswide, who questioned over 2,000 people from across England, Northern Ireland, Scotland and Wales in November this year. The data was collected between 17.11.2025 - 19.11.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council. Responses form a snapshot of UK attitudes to music’s role in building better cultural understanding and strengthening communities in 2025.

About UK for UNHCR

UK for UNHCR is the UN Refugee Agency’s national charity partner for the UK. We build solidarity, create partnerships and raise funds across the UK to help deliver global humanitarian relief for refugees through UNHCR’s work. unrefugees.org.uk

UNHCR, the UN Refugee Agency, leads international action to protect people forced to flee their homes because of conflict and persecution. It delivers lifesaving assistance like shelter, food and water, helps safeguard fundamental human rights and develops solutions that ensure people have a safe place to call home where they can build a better future. UNHCR also works to ensure that stateless people are granted a nationality. www.unhcr.org

UK for UNHCR is a registered charity in England and Wales (registered charity number 1183415).

1 Combining responses ‘Yes - because music is a universal language’, ‘Yes - because shared music creates a sense of unity’, ‘Yes - because it breaks down social barriers’, ‘Yes - because it encourages conversation’, and ‘Yes - other, please specify’

2 Combining responses ‘Strongly agree’ and ‘Somewhat agree’

Hope on Repeat guests and Refugee Storytellers, Mariia, Maysa and Smajo (from left to right) meeting for the first time to discuss their chosen Hope Hits.

Hope on Repeat guests and Refugee Storytellers, Mariia, Maysa and Smajo (from left to right) meeting for the first time to discuss their chosen Hope Hits.

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