FOSTER CITY, Calif.--(BUSINESS WIRE)--Dec 10, 2025--
Conviva, the platform that connects experience and engagement patterns to outcomes across digital products and AI agents, today announced major innovations to its Digital Product Insights offering that reimagines how product, marketing, and AI teams see and improve experiences and outcomes in the Agentic era. The release introduces the industry’s first solution for natively measuring and analyzing consumer interactions and conversations spanning apps, websites, and AI agents, delivered through four new capabilities.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251210995906/en/
Digital Product Insights provides a unified, end-to-end view of the consumer experience patterns across digital products and AI agents that signals delight, confusion, or fatigue. It delivers objective, consumer-perspective intelligence that pinpoints growth opportunities and sources of friction, prioritizes actions by business impact, and enables a more predictable, outcome-driven digital business.
These innovations build on Conviva’s recent recognition as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring, and we believe, equip teams with the intelligence they need to thrive in the Agentic era.
“As AI agents become central to digital experiences, reliability and outcomes matter more than ever. Conviva provides an additional lens into how consumers move through our website and agent interactions, helping us deepen our understanding of emerging patterns.” – Joe Inzerillo, EVP & Chief Digital Officer, Salesforce
“Our ambition is to reinvent how people shop through experiences that feel personal and seamless. To do that well, we need analytics that don’t just measure what happens but reveal the behavioral and technical reasons why, helping us remove friction, optimize performance, and create more effortless journeys. Conviva’s approach to experience insights aligns with that vision and is helping us lay the foundation for what’s next.” – Stuart Brown, Head of E-Commerce at Virgin Wines
Traditional analytics solutions mirror an imagined journey: they show drop-offs, not drivers, and they break down with AI agents, where conversations are dynamic and non-deterministic. Digital Product Insights starts with examining how people actually behave. It learns patterns from real sessions and conversations, adapts as behavior changes, and links each pattern to milestones that matter—add-to-cart, checkout, booking, payment, or resolution. Teams can analyze by cohort, then zoom in—for example, from ‘ add-to-cart to checkout’, ‘ checkout-start to payment’, or ‘agent engaged to request resolved’— to see the precise steps, delays, or confusion that affect results. Instead of more dashboards or one-off session replays, Digital Product Insights delivers a ranked, quantified list of where to act and why. Powered by the Conviva platform’s stateful analytics and explainable AI, it surfaces intent, preferences, frustration cues, and inefficiencies unique to each product or agent, and prioritizes what to optimize or amplify—enabling faster decisions, fewer blind spots, and predictable gains in growth, reliability, and satisfaction.
“Static funnels are dead. Predictable customer journeys are an illusion,” said Keith Zubchevich, CEO of Conviva. “With Conviva Digital Product Insights, enterprises can see and respond to the real-time patterns that define every customer interaction. This is the foundation of modern digital business, where experience, intelligence, and action are continuous, connected, and outcome-driven. It’s how companies will grow, build trust, and stay relevant in the Agentic era. This isn’t analytics as usual. It is analytics built for what’s next.”
The enhanced Conviva Digital Product Insights is in public beta today and will become generally available within 90 days. To learn more, sign up for a demo or visit the Conviva blog.
Gartner Disclaimer
Gartner, Magic Quadrant for Digital Experience Monitoring, Padraig Byrne, Pankaj Prasad, Martin Caren, D.B. Cummings, Matt Crossley, Tanmay Bisht, 27 October 2025
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About Conviva
Conviva transforms every digital interaction, across apps, websites, and AI agents, into outcome-based intelligence that reveals how experiences truly perform and drive results. Powered by full-census client-side telemetry and a patented stateful analytics engine, Conviva continuously analyzes every session and conversation to expose behavioral patterns, connect them to outcomes, and surface opportunities for growth and improvement in real time. The result is a single, objective view of the digital experience from the consumer’s perspective, empowering product, marketing, and engineering teams to build more adaptive, measurable, and outcome-driven businesses in the Agentic era.
To learn more about how Conviva can help improve the performance and outcomes of your digital services, visit conviva.ai or sign up for a demo today.
Enhanced Conviva Digital Product Insights reveals the patterns behind every consumer interaction and conversation across apps, websites, and AI agents, uncovering growth opportunities, friction, inefficiencies, and confusion in experience to drive predictable outcomes
