FOSTER CITY, Calif.--(BUSINESS WIRE)--Dec 10, 2025--
Conviva, the platform that connects experience and engagement patterns to outcomes across digital products and AI agents, today announced major innovations to its Digital Product Insights offering that reimagines how product, marketing, and AI teams see and improve experiences and outcomes in the Agentic era. The release introduces the industry’s first solution for natively measuring and analyzing consumer interactions and conversations spanning apps, websites, and AI agents, delivered through four new capabilities.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251210995906/en/
Digital Product Insights provides a unified, end-to-end view of the consumer experience patterns across digital products and AI agents that signals delight, confusion, or fatigue. It delivers objective, consumer-perspective intelligence that pinpoints growth opportunities and sources of friction, prioritizes actions by business impact, and enables a more predictable, outcome-driven digital business.
These innovations build on Conviva’s recent recognition as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Monitoring, and we believe, equip teams with the intelligence they need to thrive in the Agentic era.
“As AI agents become central to digital experiences, reliability and outcomes matter more than ever. Conviva provides an additional lens into how consumers move through our website and agent interactions, helping us deepen our understanding of emerging patterns.” – Joe Inzerillo, EVP & Chief Digital Officer, Salesforce
“Our ambition is to reinvent how people shop through experiences that feel personal and seamless. To do that well, we need analytics that don’t just measure what happens but reveal the behavioral and technical reasons why, helping us remove friction, optimize performance, and create more effortless journeys. Conviva’s approach to experience insights aligns with that vision and is helping us lay the foundation for what’s next.” – Stuart Brown, Head of E-Commerce at Virgin Wines
Traditional analytics solutions mirror an imagined journey: they show drop-offs, not drivers, and they break down with AI agents, where conversations are dynamic and non-deterministic. Digital Product Insights starts with examining how people actually behave. It learns patterns from real sessions and conversations, adapts as behavior changes, and links each pattern to milestones that matter—add-to-cart, checkout, booking, payment, or resolution. Teams can analyze by cohort, then zoom in—for example, from ‘ add-to-cart to checkout’, ‘ checkout-start to payment’, or ‘agent engaged to request resolved’— to see the precise steps, delays, or confusion that affect results. Instead of more dashboards or one-off session replays, Digital Product Insights delivers a ranked, quantified list of where to act and why. Powered by the Conviva platform’s stateful analytics and explainable AI, it surfaces intent, preferences, frustration cues, and inefficiencies unique to each product or agent, and prioritizes what to optimize or amplify—enabling faster decisions, fewer blind spots, and predictable gains in growth, reliability, and satisfaction.
“Static funnels are dead. Predictable customer journeys are an illusion,” said Keith Zubchevich, CEO of Conviva. “With Conviva Digital Product Insights, enterprises can see and respond to the real-time patterns that define every customer interaction. This is the foundation of modern digital business, where experience, intelligence, and action are continuous, connected, and outcome-driven. It’s how companies will grow, build trust, and stay relevant in the Agentic era. This isn’t analytics as usual. It is analytics built for what’s next.”
The enhanced Conviva Digital Product Insights is in public beta today and will become generally available within 90 days. To learn more, sign up for a demo or visit the Conviva blog.
Gartner Disclaimer
Gartner, Magic Quadrant for Digital Experience Monitoring, Padraig Byrne, Pankaj Prasad, Martin Caren, D.B. Cummings, Matt Crossley, Tanmay Bisht, 27 October 2025
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
About Conviva
Conviva transforms every digital interaction, across apps, websites, and AI agents, into outcome-based intelligence that reveals how experiences truly perform and drive results. Powered by full-census client-side telemetry and a patented stateful analytics engine, Conviva continuously analyzes every session and conversation to expose behavioral patterns, connect them to outcomes, and surface opportunities for growth and improvement in real time. The result is a single, objective view of the digital experience from the consumer’s perspective, empowering product, marketing, and engineering teams to build more adaptive, measurable, and outcome-driven businesses in the Agentic era.
To learn more about how Conviva can help improve the performance and outcomes of your digital services, visit conviva.ai or sign up for a demo today.
Enhanced Conviva Digital Product Insights reveals the patterns behind every consumer interaction and conversation across apps, websites, and AI agents, uncovering growth opportunities, friction, inefficiencies, and confusion in experience to drive predictable outcomes
CARY, N.C.--(BUSINESS WIRE)--Jan 12, 2026--
Cornerstone Building Brands, Inc., a leading manufacturer of exterior building products in North America, has its products featured for the fourth straight season on Dave and Jenny Marrs’ hit HGTV series Fixer to Fabulous. The partnership reflects a shared belief that thoughtfully designed and built homes can have a positive impact on the people who live in them and the communities they are a part of.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260111313774/en/
Season 7 follows Cornerstone Building Brands Ambassadors Dave and Jenny Marrs as they transform 12 homes in their hometown of Bentonville, Arkansas. Using their construction and design expertise, the pair incorporates each family’s story to reimagine their spaces into forever homes, complete with design choices that feel personal, comforting and functional. This season features some of the show’s biggest projects yet and highlights a curated selection of industry-leading windows, doors, siding and accessories from the Cornerstone Building Brands portfolio of exterior building product brands hand-picked by Dave and Jenny — Ply Gem ®, Simonton Windows & Doors ® and Mastic ® by Ply Gem Siding & Accessories.
The season will showcase how Cornerstone Building Brands products work together to create a cohesive home exterior that improves curb appeal while optimizing performance and energy efficiency to meet the unique needs of each home and family. “We’re thrilled to continue this meaningful partnership into our newest season,” says Dave Marrs, host of Fixer to Fabulous. “Jenny and I trust the products from Cornerstone Building Brands and have relied on them time and time again. The range of low-maintenance options, ease of use and level of quality they offer help us design home exteriors that not only look great but hold up to the wear and tear of everyday life.”
Gunner Smith, Cornerstone Building Brands’ Chief Executive Officer, said, “At Cornerstone Building Brands, we’re focused on delivering exterior building products that combine quality, performance and design flexibility. Dave and Jenny’s continued use of our brands reflects the trust they place in our portfolio to meet the demands of real projects. We’re proud to see Ply Gem, Simonton and Mastic featured again as they create homes that are built to last.”
Cornerstone Building Brands products being featured throughout season 7 of Fixer to Fabulous include:
The Simonton Windows & Doors ® 5500 Collection is designed to improve whole-home comfort with energy-efficient glass packages and multi-chambered vinyl frames that help limit heat transfer. Its durability and safety performance have earned the 5500 Double Hung window the Good Housekeeping Seal and a 2026 Home Reno award, giving homeowners added confidence in long-term value.
Built with welded frames for strength and stability, the Simonton Windows & Doors ® Contractor Collection provides dependable performance across a wide range of home styles. Multiple configurations and energy-efficient glass options offer both practicality and flexibility for remodels or new builds. The Contractor Double Hung window has also earned the Good Housekeeping Seal for its trusted quality and reliability.
Ply Gem ® MIRA®French Patio Doors combine the visual warmth of real wood interiors with the durability of an aluminum-clad exterior. The doors bring natural light into living spaces while offering enhanced insulation and security through multi-point locking systems.
Ply Gem ® MIRA ® Series Windows blend traditional craftsmanship with modern performance. Wood interiors elevate interior design, while the aluminum exterior helps withstand weather. Insulated glass and precision-built frames support energy efficiency and long-term structural reliability.
Engineered to resist fading, warping and weather-related wear, Mastic ® by Ply Gem Vinyl Siding is built for long-lasting curb appeal with minimal upkeep. Offered in a wide array of thicknesses, profiles and textures, Mastic ® vinyl siding has panels to fit any design style and project need.
Mastic ® Cedar Discovery ® Shake and Shingle Siding panels replicate the grain and texture of hand-cut cedar using engineered polymer technology. They provide the look of natural wood with virtually no maintenance, resisting moisture, rot and pests while preserving consistent color and shape over time.
Mastic ® by Ply Gem Soffit improves ventilation in attics and rooflines, helping reduce moisture and regulate temperature — two key factors in extending the life of a home’s exterior. It also adds a clean, finished look to eaves, porches and overhangs.
Ply Gem ® Performance Metals Aluminum Fascia protects exposed wood while maintaining a smooth, finished appearance. Its durable, low-maintenance construction performs reliably across a range of climates to support long-term exterior protection.
Ply Gem ® Trim and Moulding: Manufactured from durable PVC, these versatile trim boards and moulding details resist warping and moisture absorption. They install easily with standard tools and can be painted to match or complement siding, adding clean architectural detail that supports long-term exterior performance.
Ply Gem ® Fence and Railing Vinyl Railing adds safety and style to outdoor living spaces with a low-maintenance material designed to withstand the elements. Multiple styles and profiles give homeowners flexibility to match their home’s aesthetic without frequent upkeep.
Season 7 of Fixer to Fabulous airs Tuesdays at 8 p.m. ET / 7 p.m. CT on HGTV, with Cornerstone Building Brands products featured throughout the season:
For specific product information, visit:
www.cornerstonebuildingbrands.com
www.simonton.com
www.plygem.com
www.mastic.com
For more information on Cornerstone Building Brands’ partnership with Dave and Jenny Marrs, visit: www.cornerstonebuildingbrands.com/marrs
ABOUT CORNERSTONE BUILDING BRANDS
Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate Governance & Responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at cornerstonebuildingbrands.com.
Dave and Jenny Marrs feature Ply Gem®, Simonton Windows & Doors® and Mastic® by Ply Gem Siding & Accessories products from Cornerstone Building Brands in season 7 of HGTV’s Fixer to Fabulous.
