ATLANTA, Dec. 10, 2025 /PRNewswire/ -- Yupp Video Services (YVS), YuppTV's B2B technology arm and a global leader in white-label OTT platforms and streaming solutions, is proud to announce its strategic partnership with Chaupal, one of India's fastest-growing regional OTT platforms specializing in Punjabi, Haryanvi, and Bhojpuri content. This collaboration marks a significant milestone in Chaupal's journey as it has overhauled its entire technology stack to support the next phase of its aggressive growth.
After three years of rapid expansion, Chaupal recognized the need to transform its technology foundation, with an aim to scale up while delivering an even better user experience. YVS helped Chaupal build a fully custom tech instance specifically designed for its unique requirements.
Joining forces, the teams created a modern, flexible, next-generation platform delivered across 25+ devices. YVS introduced faster and more customizable apps and improved video playback performance. Chaupal has integrated YVS's AI-driven content recommendations to enhance personalized user experience and AI-based operational monitoring to ensure proactive quality assurance. In a remarkable feat of technical execution, YVS also led the seamless migration of 10 million users with 0% subscriber loss.
Commenting on the collaboration, Uday Reddy, Founder & CEO of Yupp Video Services said, "Chaupal's team came to us with a very clear objective — they wanted a platform that could scale without losing the simplicity and consistency their audience values. We're proud of what this partnership has achieved and excited about the roadmap ahead."
Gurjit Singh, CTO, Chaupal, said: "For us, technology is as important as content. We wanted a platform that reflects who we are — rooted, diverse, and constantly growing — yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible."
About Yupp Video Services (YVS)
YVS is a global leader in OTT white-labeled technology solutions, providing cutting-edge platforms that enable broadcasters, telecom operators, and content providers to deliver scalable, reliable, and high-quality streaming services.
Visit http://yvs.video/ for more information.
About Chaupal
Chaupal stands as Punjab's very own OTT platform, born from the soil it represents. Built in Punjab, built for Punjab, and now watched across continents, Chaupal brings together the richness of Punjabi, Haryanvi, and Bhojpuri stories with modern, premium streaming standards.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Yupp Video Services Powers Chaupal's Full-Scale Technology Upgrade, Strengthening Platform Reliability, Performance, and User Experience Across 25+ Devices
This major milestone reinforces both companies' long-term commitment to delivering reliable, high-performance energy storage solutions across North America
FREMONT, Calif., Dec. 10, 2025 /PRNewswire/ -- Trina Storage, a global leader in energy storage, announced its expanding strategic partnership with Lightshift Energy (Lightshift), a leading U.S. developer, owner, and operator of energy storage systems. This partnership will deliver a portfolio greater than 1 GWh of energy storage projects across the United States.
The portfolio will utilize Trina Storage's Elementa 2 Pro energy storage solution, which is engineered for high efficiency, intrinsic safety, and dependable performance under diverse operating conditions. These installations will support utilities and local communities through enhanced grid stability, peak load management, and flexible capacity as increased power demand and extreme weather threaten grid stability nationwide. The partnership will strengthen Lightshift's unique position deploying fleets of distribution-connected batteries, enabling fast, scalable delivery and direct support for load growth while improving reliability and generating significant savings for Lightshift's customers.
Trina Storage and Lightshift have previously demonstrated successful collaboration and strong execution, including four projects in Groton, Holden, and Paxton, Massachusetts in 2024. During a Northeast heatwave, Trina Storage commissioned two sites ahead of schedule, providing critical capacity to local utilities during periods of elevated demand. These results highlighted the effectiveness of coordinated planning, responsive delivery, and consistent system performance in the field.
The continuing partnership and large GWh portfolio highlights Trina Storage's expertise in U.S. energy storage project engineering, certification, commissioning, and operations. Supported by regional teams and partners, the company delivers local system integration, EMS coordination, grid testing, and onsite commissioning, ensuring efficient project execution and reliable performance.
"We are pleased to continue our collaboration with Lightshift through this significant milestone," said Doug Alderton, Head of Sales, Trina Storage North America. "Our earlier joint projects demonstrate what our strong partnership can accomplish under demanding conditions. Trina Storage is dedicated to delivering more reliable, flexible energy storage to communities across the U.S. and we look forward to supporting Lightshift in making our shared vision a reality."
"Lightshift is committed to scaling high-value storage assets that support the reliability and evolution of the U.S. power system," said Mike Herbert, Managing Partner at Lightshift Energy. "We are proud to continue our work alongside Trina Storage on projects that advance our strategy and reflect our continued focus on delivering solutions that strengthen grid resilience, address load growth, and provide consistent, high-quality performance for the customers and communities we serve."
As Trina Storage further grows its presence in North America, this expanded partnership highlights the company's long-term commitment to supporting secure, efficient, and resilient energy infrastructure for the future.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Trina Storage and Lightshift Energy Strengthen Strategic Partnership Through Planned Deployment of 1 GWh of Grid-Scale Energy Storage Systems
