The Hong Kong Tourism Board (HKTB) has reopened “Winter Wonderland in Central” in Statue Square from December 10. In addition, the “Starlight Boulevard” on Chater Road and the “Immersive Light Show in Central” will also be launched. The launch ceremony of the light show, which was scheduled to be held on November 28, will be postponed due to the influence of the Tai Po fire.
Photo source: HKTB
The “Immersive Light Show in Central” will feature winter icons through projections, LED animations, and lighting effects beamed across the façades of eight iconic buildings in Central, together with holographic projections on installations and trees in Statue Square. HKTB hopes the event will spread warmth, hope, and blessings of peace to all the people in Hong Kong. Moreover, the event partners will also donate the proceeds to support people in need.
Photo source: HKTB
The Hong Kong Tourism Board (HKTB) announced that the provisional visitor arrivals to Hong Kong in August totalled 5.46 million, representing a 6% year-on-year increase and the highest monthly figure since the pandemic. A number of major international MICE and mega events were held in August, including “The 16th Worldwide Chinese Life Insurance Congress & 2026 IDA Annual Conference”, “Hong Kong Football Festival (HKFF) 2026”, and the “TMElive International Music Awards”, which attracted a diverse range of visitors and helped drive visitor arrivals from the Chinese Mainland, Singapore, the United Kingdom and other source markets.
TMElive International Music Awards, Photo source: reference image
In the first eight months of this year, a cumulative total of approximately 36.67 million visitor arrivals were recorded, an 11% increase over the same period in 2025. Among these, the Chinese Mainland and long-haul markets maintained stable overall performance. Visitor growth in short-haul markets continued to face challenges owing to factors such as flight capacity, fuel surcharges and regional competition.
Tourists in Hong Kong, Photo source: reference image
Looking ahead to the coming months, HKTB will step up its promotions of both Chinese and Western festivals, including hosting the "International Lantern Spectacular", followed by a Halloween promotional event, as well as expanding the scale of flagship mega events, such as “Hong Kong Cyclothon”, “Hong Kong Wine & Dine Festival”, “Hong Kong WinterFest”, and “Hong Kong New Year Countdown Celebrations”. HKTB will continue to join hands with partners across the tourism and business sectors to promote “Only in Hong Kong” tourism experiences, attracting more high-value added overnight visitors and driving the economy through tourism.
