The Hong Kong Tourism Board (HKTB) has reopened “Winter Wonderland in Central” in Statue Square from December 10. In addition, the “Starlight Boulevard” on Chater Road and the “Immersive Light Show in Central” will also be launched. The launch ceremony of the light show, which was scheduled to be held on November 28, will be postponed due to the influence of the Tai Po fire.
Photo source: HKTB
The “Immersive Light Show in Central” will feature winter icons through projections, LED animations, and lighting effects beamed across the façades of eight iconic buildings in Central, together with holographic projections on installations and trees in Statue Square. HKTB hopes the event will spread warmth, hope, and blessings of peace to all the people in Hong Kong. Moreover, the event partners will also donate the proceeds to support people in need.
Photo source: HKTB
Hong Kong recorded approximately 31.22 million visitor arrivals in the first seven months of 2026, representing an 11% year-on-year increase, the Hong Kong Tourism Board (HKTB) announced on August 17.
Visitors in Hong Kong, Photo source: reference image
The Mainland market maintained stable overall performance, while long-haul markets continued to show solid growth momentum. A series of signature mega events will be rolled out in the second half of the year, spanning festivals, sports and culinary experiences, to attract visitors to Hong Kong.
HKTB pointed out that although long-haul markets continued to demonstrate robust growth, short‑haul markets faced headwinds amid rising fuel costs and airline capacity adjustments driven by the ongoing situation in the Middle East.
The Hong Kong Tourism Board, Photo source: reference image
Looking ahead to the second half of the year, HKTB will roll out a series of signature mega events spanning festivals, sports, and culinary experiences. Highlights include the Hong Kong Cyclothon, the Hong Kong Wine & Dine Festival, the Hong Kong WinterFest, and the Hong Kong New Year Countdown. New additions this year include a major Mid‑Autumn Festival event and the "Halloween Month" to draw visitors' participation.
Hong Kong, Photo source: reference image
HKTB will continue to work closely with the trade to roll out diversified promotional campaigns, encouraging visitors to explore different neighbourhoods and unique travel experiences across Hong Kong. The aim is to extend visitors' length of stay, boost spending, and generate greater economic benefits for the tourism and related sectors.
Photo source: FB@Tamar Talk
