BANGKOK, Dec. 11, 2025 /PRNewswire/ -- eclicktech, a leading MarTech firm integrating AIGC strategy into cross-border marketing solutions, made a standout appearance at the 2025 Affiliate World Asia (AWA) conference in Bangkok, Thailand. The company showcased cutting-edge solutions, released a highly anticipated white paper, and hosted an exclusive networking event to explore AI-driven marketing evolution and global growth trends with partners worldwide.
AI Spark Night: Industry Leaders Discuss the Frontiers of Growth
On the first evening of AWA 2025, eclicktech hosted its themed networking event, "AI Spark Night" attracting over 150 industry partners. High-profile guests from global tech and marketing platforms, including Google, Tencent Cloud, Qpon, Alibaba Cloud, and Taboola, shared insights on the latest global advertising trends and strategies for efficient, sustainable growth.
In his welcome speech, Yeahmobi (a brand of eclicktech),General Manager William Liu emphasized the global advertising industry's rapid shift toward intelligence and data-driven operations. He noted that eclicktech's 2022 IPO (Stock Code: 301171.SZ) has fueled increased investment in AI technology and product innovation, stating, "eclicktech will keep empowering partners to achieve stable, sustainable growth across diverse markets."
Major Release: "2026 Global AI Marketing Trends and Value White Paper"
A key highlight of the event was the preliminary launch of the "2026 Global AI Marketing Trends and Value White Paper" during the "AI Spark Night." As a pioneering MarTech firm in AIGC-powered cross-border marketing, eclicktech co-created the paper with Alibaba Cloud and contributions from industry leaders including Google, PubMatic, and BigoAds.
The document deciphers AI's role in reshaping global marketing and captures the intelligent wave's progress. It serves as an action guide for global brands pursuing growth in the Agentic AI era.
Intelligent Digital Solutions and Outlook
During the two-day exhibition, eclicktech's booth drew practitioners from vertical sectors like DTC, finance, gaming, and apps. The company launched its next-gen intelligent digital marketing solution—AI Drive 2.0—demonstrating innovations in AI-powered tech and full-funnel traffic synergy. This cemented eclicktech's status as a hub for global growth and marketing innovation at the event.
eclicktech's successful participation underscores its dedication to the international arena. The company affirmed its ongoing focus on technological innovation, aiming to build a smarter, more open, and mutually beneficial global market future with partners worldwide.
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eclicktech Shines at AWA 2025: Unveiling AI Marketing White Paper to Explore New Global Growth Paths in the Age of Agentic AI
Key regional events bring Together Industry Leaders to Advance Dialogue Across the Food and Feed Value Chain
BANGKOK, April 2, 2026 /PRNewswire/ -- Southeast Asia's food, feed, and agricultural trade community gathered in Bangkok, Thailand, for two key industry events hosted by the U.S. Soybean Export Council (USSEC), the S.E. Asia U.S. Agricultural Cooperators Conference and the Asia Soy Excellence & Food Summit. Together, the events brought together U.S. farmers, exporters, industry leaders, and regional stakeholders to exchange insights, strengthen partnerships, and explore opportunities shaping the future of food and agriculture in Southeast Asia.
Southeast Asia remains a key growth market for U.S. Soy, fueled by increasing demand across both feed and food sectors. In Marketing Year (MY) 2024/25, the region imported 10.1 million metric tons (MMT) of whole soybeans and 18.6 MMT of soybean meal[1], underscoring the region's reliance on imported soy products, including U.S. Soy for high-quality, sustainable protein. The Philippines continues to be the top importer of U.S. soybean meal globally, while Vietnam remains among the region's leading markets with strong demand growth in recent years driven by expanding feed demand for livestock and aquaculture production.
The region's food and beverage sector continues to embrace U.S. Soy's quality and versatility, supporting both traditional and modern food applications. As urbanization accelerates and consumer expectations evolve, rising consumption of poultry, pork, and seafood continues to drive demand for soybean meal across Southeast Asia.
"These events bring together partners across the feed and food sectors to support practical dialogue and collaboration across the value chain," said Carlos Salinas, Executive Director – East Asia, U.S. Soybean Export Council. "Southeast Asia remains a key growth region for U.S. Soy. As demand for protein continues to rise, there are clear opportunities to expand the use of U.S. soybean meal and soy food products across the region. Through continued engagement, we support the region's priorities in food security, nutrition, and sustainable production."
Sustainability That Buyers Trust
Sustainability, transparency, and consistent quality continue to shape buyer expectations across Southeast Asia. U.S. Soy's unique strengths, including its lower carbon footprint and verified sustainability credentials, remain key differentiators for customers in the region. This is supported by the long-standing commitment of multi-generational U.S. farmers to quality[2] and reliable supply. Close engagement with buyers further reinforces confidence in U.S. Soy as a dependable, long-term partner.
S.E. Asia U.S. Agricultural Cooperators Conference 2026 (23–25 March, 2026)
Co‑organized by USSEC, the U.S. Grains & BioProducts Council, and U.S. Wheat Associates, the conference centered on the theme "Building Trusted Partnerships, Delivering Value and Reliability."
The three-day program brought together U.S. suppliers and Southeast Asian buyers through business-to-business meetings, plenary sessions, and expert-led discussions focused on the forces shaping global agricultural markets. Insights highlighted how production trends, policy developments, and shifting trade dynamics continue to influence supply, pricing, and market outlooks across soy, grains, and wheat in an increasingly complex global trade environment. These discussions reinforced that reliability and long-term relationships remain key in navigating market uncertainty.
The conference also provided opportunities for direct engagement between U.S. suppliers and Southeast Asian buyers, supporting more informed decision-making and deeper market engagement across the value chain. Discussions also highlighted the broader role of the feed sector in supporting reliable access to protein for a growing population.
Asia Soy Excellence & Food Summit 2026 (25–27 March, 2026)
The Asia Soy Excellence & Food Summit opened with a strong emphasis on innovation, nutrition, and sustainability, highlighting the expanding role of U.S. Soy in meeting Asia's evolving food needs. Under the theme "Unlocking Nutritious and Sustainable Soy Benefits – Differentiate and Elevate U.S. Soy for Nourishing Asia," the summit convened leaders across the soy food ecosystem to explore how sustainably sourced U.S. Soy can support healthier diets and more resilient food systems across the region.
Sustainability is also playing a greater role in shaping brand positioning and purchasing decisions. Industry partners are reporting stronger product differentiation, improved market performance, and enhanced consumer trust following the adoption of the Sustainable U.S. Soy (SUSS) label[3], which identifies products made with verified sustainable U.S. Soy.
The program further underscored demand for food-grade and identity preserved soybeans, alongside the importance of verified sourcing and traceability in meeting buyer expectations for consistent and trusted supply.
Together, both events underscored the importance of strong partnerships, responsible sourcing, and shared innovation in supporting Southeast Asia's evolving food and feed needs. U.S. Soy continues to deliver consistent, responsibly sourced solutions backed by reliability and collaboration across the value chain.
About USSEC
The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in more than 90 countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. Soy Checkoff, USDA Foreign Agricultural Service matching funds, and industry. Visit www.ussec.org for the latest information about USSEC and U.S. Soy internationally.
[1] USDA Foreign Agricultural Service Production, Supply and Distribution, USDA Foreign Agricultural Service Global Agricultural Trade System, Data reflected is for total soy imports across all origins.
[2] https://ussec.org/why-choose-us-soy/the-us-soy-advantage/#superior-quality
[3] https://ussec.org/buyer-tools/sustainable-us-soy-label/
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U.S. Soy Drives Dialogue on Trade, Partnerships, and Sustainable Growth in Southeast Asia
U.S. Soy Drives Dialogue on Trade, Partnerships, and Sustainable Growth in Southeast Asia
