QUANZHOU, CHINA - Media OutReach Newswire - 11 December 2025 - As the starting point of the ancient Maritime Silk Road and a millennia-old city boasting the honors of "UNESCO World Heritage Site" and "UNESCO City of Gastronomy," Quanzhou will host the 2025 Maritime Silk Road International Cultural Tourism Festival under the theme "Silk Road Symphony · Global Bonding Harmony" on December 11, welcoming guests from around the globe with open arms.
Quanzhou: Starting Point of the Maritime Silk Road and UNESCO World Heritage Site Extends a Cultural Tourism Invitation to the World
In July 2021, "Quanzhou: Emporium of the World in Song-Yuan China" was inscribed on the World Heritage List, with 22 heritage sites bearing witness to the bustling scene of "merchants from all over the world gathering in the port city" a thousand years ago. In October 2025, Quanzhou was further honored as a "UNESCO City of Gastronomy." The blend of the past and the present has infused profound cultural heritage into this year's Maritime Silk Road International Cultural Tourism Festival.
A City of Blended Mountain, Sea, and Urban Landscapes
Quanzhou enjoys a unique geographical setting that blends mountains, sea, and urban landscapes, allowing visitors to enjoy a diverse range of views in a single trip. In the old town area, the West Street preserves its millennium-old street pattern. Zhongshan Road is home to typical southern Fujian architecture, lined with many time-honored brands. Laojun Rock on Mount Qingyuan is a masterwork of stone carving from the Song Dynasty. The scenic Chongwu coastline is adjacent to a well-preserved Ming Dynasty ancient town. Luoyang Bridge, with its boat-shaped piers, demonstrates ancient architectural wisdom and remains in use today.
A Melting Pot of Diverse Cultures
Quanzhou's culture stems from the collision between maritime and agricultural civilizations. Known as "a museum of the world's religions," it harmoniously houses Qingjing Mosque (Islam), Kaiyuan Temple (Buddhism), and Guanyue Temple (Taoism), showcasing its diversity and inclusiveness. The Wind-Praying Inscriptions on Jiuri Hill are important relics along the Maritime Silk Road. The "Five Nans" (Nanyin music, Nanxi opera, Nanquan martial arts, Minnan architecture, and Minnan crafts) carry forward the cultural heritage of Southern Fujian.
This cultural diversity is also reflected in its cuisine: street-side rice dumplings stuffed with meat, and fine rice noodle soup, as well as dishes like ginger duck and oyster omelet served at banquets, blend flavors from both mountains and seas; beef soup is infused with Arabic culinary influence, while Yuanxiao (glutinous rice balls) retain traditions from the Central Plains. Each dish is a testament to cultural exchange.
World Heritage Site and Fashion Capital
Building on its textile, footwear, and apparel industries with annual output valued at hundreds of billions of yuan and its status as a hub for "China-chic brands," Quanzhou actively promotes the integration of world heritage with fashion. It is not only the birthplace of leading China-chic brands such as Anta, Septwolves, and Lilanz but also transforms world heritage sites into fashion stages through events like "Quanzhou Fashion Week": century-old arcade buildings become runways, ancient docks serve as a stage for avant-garde menswear, and West Street and the Confucius Temple host flash mobs featuring floral headdress; historical districts like Zhongshan Road and Wudianshi have been revitalized as hot spots for China-chic brands, turning the entire city into an "immersive venue for fashion shows."
Silk Road Grand Event Welcomes Guests to Zayton City
From December 9 to 15, the festival will launch ten activities under three sections: "Intangible Cultural Heritage Revitalization" includes the opening ceremony, intangible cultural heritage fashion shows, the Fujian Minnan Culture Intangible Cultural Heritage Week, and performances of intangible cultural heritage along the Maritime Silk Road; "Global Harmony " consists of an international Nanyin music gala and an international puppet show; and "China-Chic Consumption" features the first Quanzhou Cup World Heritage Cultural and Creative Design Competition.
This year's event emphasizes international exchange and the participation of overseas Chinese. It brings together dozens of representatives from foreign diplomatic missions in China, nearly a hundred international travel agents, and performance troupes and intangible cultural heritage practitioners from over forty countries and regions. Additionally, more than fifty prominent overseas Chinese leaders and outstanding young overseas Chinese are invited to participate.
With Zayton trees in bloom, guests arrive in this ancient city with a long history, which is now joining hands with friends from around the world to create a cultural extravaganza that connects the past and the present, and blends tradition with fashion.
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- No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network
- 250+ stores across 50+ provinces: Sustained expansion since market entry in 2005
- Strong local relevance: Growth driven by localized menu, superior taste, and consistent execution
- ~1.5 million students reached across 676 schools: Deep engagement with youth, supported by 500+ scholarships and a 15,000-attendee anniversary concert
- Recognized by independent institutions: Named No. 1 most reputable F&B company in Vietnam and Grab Vietnam's 2025 Restaurant Partner of the Year
MANILA, PHILIPPINES - Media OutReach Newswire - 8 May 2026 - Jollibee Vietnam has been named the No. 1 quick-service restaurant brand in Vietnam by Euromonitor International in its Consumer Foodservice 2026 edition study—achieving the top ranking despite not having the largest store network in the market. The recognition underscores the brand's strong consumer relevance and execution in one of the Jollibee Group's key international growth markets.
Loved by locals. Strong consumer demand continues to drive high traffic across Jollibee Vietnam’s growing store network.
Jollibee Vietnam's success reflects the brand's steady growth over two decades, built through consistent execution and a strong connection with Vietnamese consumers. Since opening its first store in Ho Chi Minh City in 2005, Jollibee Vietnam has expanded to over 250 stores across more than 50 provinces and cities, establishing a broad national presence.
The expansion has been supported by a range of store formats—including mall-based, street-front, and delivery-oriented locations—allowing the brand to serve different consumer occasions across the country.
"Vietnam is a highly dynamic and competitive market, and our progress reflects our focus on understanding local consumers and executing well on the fundamentals," said Ernesto Tanmantiong, Global President and CEO of Jollibee Group. "It also underscores the strength of combining a well-loved brand with deep local understanding and consistent execution, reinforcing our belief that long-term growth in international markets comes from staying relevant to consumers while building strong operating foundations."
Strong local relevance
Jollibee Vietnam's growth has been anchored on a clear understanding of local tastes and behaviors. Core products such as Chickenjoy fried chicken, Chili Chicken, and Jolly spaghetti continue to resonate with consumers, supported by a passion for superior taste and warm, joyful service that encourages repeat visits.
The brand has also maintained strong engagement with younger consumers through school and community-based activations, as well as digital platforms. In 2025, Jollibee Vietnam's high school and university programs reached 676 schools and approximately 1.5 million students, while awarding more than 500 scholarships. Its 20th-anniversary concert, attended by over 15,000 people, further underscores the brand's connection with the youth segment.
"We're grateful to the Vietnamese consumers who continue to choose Jollibee and make us part of their everyday moments," said Dennis Flores, EMEAA Region President. "This recognition belongs equally to our Jollibee Vietnam team, whose care for the customer and commitment to getting the fundamentals right have made this possible. As we move forward, we remain focused on delivering superior-tasting food and a consistently positive customer experience."
Jollibee Vietnam's performance has also been recognized by independent organizations. The brand was named the No. 1 most reputable F&B company in Vietnam by Vietnam Report and was awarded Restaurant Partner/Merchant of the Year 2025 by Grab Vietnam, reflecting its strong brand equity and market execution.
For the Jollibee Group, Vietnam reflects how its brands can grow in international markets through a consistent approach to local adaptation and disciplined execution. And as Jollibee Vietnam continues to grow, the milestone underscores how sustained performance is built over time through relevance, consistency, and trust.
*Euromonitor International Limited; Consumer Foodservice 2026 edition, Foodservice Value sales in RSP, data for 2025. Fast food restaurants as per Limited-Service Restaurants category definition.
Hashtag: #Jollibee #QSR
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About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 19 brands (the "Jollibee Group") with over 10,000 stores and cafés across 33 countries.
The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.
The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.
To learn more about Jollibee Group, visit www.jollibeegroup.com
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