HO CHI MINH CITY, Vietnam, Dec. 11, 2025 /PRNewswire/ -- Hong Leong Bank Vietnam ("HLB" or the "Bank"), following its strategic partnership with So Ban Hang, has launched a new initiative to assist Vietnamese entrepreneurs and micro, small, and medium enterprises ("mSMEs") with timely preparation for upcoming tax reforms including the abolition of the presumptive tax system and the mandatory transition to formal tax declaration and e-invoicing.
HLB recently announced that it would offer businesses essential features such as HLB account opening, tax-compliant QR payments, automatic record-keeping, and instant e-invoice issuances directly within the So Ban Hang app. This integrated solution is designed to streamline workflows, improve business efficiencies, and help entrepreneurs stay compliant with tax reforms taking effect early next year.
Fred Lim, HLB's Chief Digital Commercialization Officer said, "Our Bank has a 120-year entrepreneurial history and we are acutely aware of the challenges faced by entrepreneurs. The already difficult task of running a business becomes even more daunting when compliance requirements for managing tax and invoices are added to the mix. Our partnership with So Ban Hang is designed to simplify banking and compliance, freeing up entrepreneurs to fully focus on growing their business and generating income."
The new initiative offers exclusive discounts and bundled offers valued at up to VND 3 million per customer. New HLB customers accessing the integrated solution will receive complimentary benefits, including a free So Ban Hang Pro account for the first three months, followed by a 35% discount on the subsequent one-year renewal. Furthermore, to support regulatory compliance, customers in their first year can leverage the e-Signature feature and issue up to 10,000 e-Invoices for a special one-time discounted price of just VND 250,000.
Bùi Hải Nam, CEO of So Ban Hang, added, "HLB's vision to simplify business management for small enterprises aligns fully with our mission at SoBanHang – making it easier for millions of Vietnamese merchants to operate and grow. We are building an all-in-one platform that unifies sales, payments, accounting, tax, and modern banking into a single seamless experience. Through this partnership and the new incentive program, we believe more entrepreneurs will accelerate their growth with greater confidence and simplicity. "
For more information, please visit https://www.hlbank.com.vn/en/personal-banking/home.html
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HLB and So Ban Hang Launch Initiative to Simplify Business Management for Vietnamese mSMEs
The upgraded platform delivers a smarter AI Matchmaking system that reduces swipe fatigue and improves meaningful connections worldwide.
HO CHI MINH CITY, Vietnam, Dec. 11, 2025 /PRNewswire/ -- Hullo Dating Co., Ltd today announced a major upgrade to its AI-powered matchmaking system. Originally launched in 2024, Hullo now introduces a smarter and more precise AI Matchmaking engine designed to help users find more compatible partners with less effort. Through its participation in Nvidia Inception, AWS Activate, and Google for Startups, Hullo continues to enhance the modern dating experience through predictive intelligence, behavioral insights, and voice-first interactions.
Online dating continues to evolve, yet many users remain overwhelmed by endless choices and discouraged by low-quality matches. Hullo was built to address these challenges by offering an experience that is more intentional, more efficient, and psychologically informed. By leveraging advanced AI models that analyze communication patterns, lifestyle indicators, personal preferences, and engagement signals, Hullo delivers curated match suggestions rooted in deeper compatibility rather than surface-level traits.
"Today's dating apps provide access but not necessarily alignment," said Sam Tran, Founder of Hullo. "Many people spend hours browsing profiles only to receive outcomes that feel random or inconsistent. With Hullo, we wanted to build a system that understands real human compatibility — not just shared hobbies or attractive photos. Our AI engine continuously learns from user behavior to deliver match suggestions that improve over time, making online dating feel more natural and less exhausting."
A New Approach to Modern Dating
Hullo's platform is built around an AI-driven compatibility system that evaluates far more than basic profile attributes. The app analyzes micro-interactions, communication styles, voice prompts, and behavioral patterns to identify which users are more likely to form meaningful connections. By focusing on emotional resonance and communication compatibility, Hullo moves beyond traditional filters that rely on swipe behavior or simple questionnaires.
The company believes this method more accurately reflects how people connect in real life. Instead of asking users to sort through hundreds of profiles, Hullo presents a smaller, highly curated set of matches that improve over time. This approach is especially valuable for people seeking serious or intentional dating, where compatibility matters more than volume.
Key Features and Innovations
Hullo introduces several features aimed at improving authenticity, reducing friction, and prioritizing user comfort:
AI Matchmaking Engine
The core of the platform is an intelligent compatibility model that interprets patterns across user behavior, interests, and communication style. It updates and adapts with each interaction, generating increasingly accurate match recommendations.
Voice-First Profiles
Users can add short voice introductions to showcase personality in a more expressive format. This feature supports the growing trend toward audio-based interactions and allows users to connect beyond text and images.
AI-Assisted Profile Creation
For those who struggle with writing bios, Hullo includes an integrated AI Bio generator that helps users describe themselves clearly and naturally, leading to more genuine engagement.
Safety and Verification Tools
Supported by secure infrastructure from AWS and Google Cloud, Hullo offers layers of verification and privacy safeguards to help users feel more confident while connecting online.
Industry Support and Technological Advantage
Participation in Nvidia Inception provides Hullo with access to GPU resources, technical guidance, and a community of AI-focused startups. These capabilities allow the team to train more complex models that interpret compatibility with greater nuance.
Through AWS Activate and Google for Startups, the company receives cloud infrastructure credits, technical guidance, and scaling support. This ensures the platform operates with high stability and can adapt smoothly to rapid growth in user activity.
"Our goal is long-term global scalability," Sam Tran added. "With support from leading technology programs, we can continue to push the boundaries of AI-driven dating while maintaining reliability and performance at every step."
Market Outlook and Future Expansion
The rise of AI-driven products signals a broader shift in how digital platforms personalize user experiences. Hullo Dating Co., Ltd believes matchmaking is one of the most meaningful applications of AI, as the technology can help reduce decision fatigue and improve relationship outcomes by guiding people toward more aligned partners.
Looking ahead, the company plans to introduce additional features such as context-aware conversation tools, personalized date suggestions, and deeper emotional compatibility mapping. These enhancements are designed to support users from the very first interaction to the beginning of a potential relationship.
The app is currently expanding to English-speaking and Southeast Asian markets, with plans for U.S. growth in 2025. Users can learn more or access the platform at https://hullo.dating Or Download the app at https://hullo.dating/download
About Hullo Dating Co., Ltd
Hullo Dating Co., Ltd is a technology company focused on creating AI-powered products for modern relationship building. The company is the developer of Hullo, an AI matchmaking dating app designed to help people form meaningful connections through advanced compatibility modeling and human-centered design. For more information, visit https://hullo.dating/about.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hullo Announces Major Upgrade to Its AI Matchmaking System, Backed by Participation in Nvidia Inception, AWS Activate, and Google for Startups
