SALT LAKE CITY--(BUSINESS WIRE)--Dec 11, 2025--
Impartner, the global leader in partner management and partner marketing automation, today announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211496082/en/
Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content creation and translation, natural-language record creation using text or voice, and instant access to knowledge and assets through a virtual assistant connected to the asset library. These capabilities allow users to complete tasks faster, reduce friction, and make partner engagement more intuitive and responsive, revealing business insights long present in their channel data that were previously inaccessible without AI intelligence.
Built to serve the needs of large and complex partner programs, Aimi reflects Impartner’s deliberate approach to AI development. Instead of adding generic chat features, Impartner focused on precise integration points that meaningfully improve program efficiency, data quality and user experience. Aimi recognizes required fields in customized deal registration flows, prompts users conversationally for missing details, filters noise in voice inputs, and adapts to each user’s configuration to ensure accuracy in record creation and administrative processes. This AI-first, automation-driven approach also supports a low-touch, high-efficiency revenue model, enabling partners to generate results with minimal manual effort, while Voice-to-Action is designed to fully meet the needs of an increasingly mobile, device-driven workforce, setting a new standard for partner engagement.
As part of Impartner’s broader AI strategy, Aimi is supported by AI-enabled capabilities trained specifically on Impartner solutions. Together these innovations demonstrate Impartner’s commitment to embedding intelligence across its platform and services, giving customers faster answers, more intuitive workflows, and a smarter, more efficient partner experience. This approach strengthens operations, improves program performance, and increases the value organizations can generate from their channel investments.
Aimi’s release demonstrates Impartner’s commitment to making AI capabilities a cornerstone of customer value, elevating both the partner and customer experience by providing in-app insights and supporting customer enablement in governance and change management.
“Our goal is to make partner and administrator workflows significantly simpler,” said Impartner’s VP of Product Management, Robert Harris. “With Aimi, someone can say ‘Create a deal for Acme Corp’ and the system will naturally gather the missing details, validate the required fields for that customer and complete the submission. We didn’t want an AI tool that only works in perfect conditions. We built it to adapt to real workflows and environments.”
The newest solution in Impartner’s suite, Aimi builds on the momentum of recent releases including HyperscalerGTM and PMaaS to strengthen the foundation for partner revenue orchestration. It deepens engagement across the transaction flow, aligns the lead-to-deal experience, and brings consistency to the motions that connect partner enablement, opportunity management, and co-selling. By unifying these workflows, Aimi helps teams manage and track partner-driven revenue with greater precision.
To learn more or schedule a demo, visit: https://impartner.com/aimi-impartner-ai/
About Impartner
Impartner is the global leader in partner ecosystem management solutions, helping companies transform how they engage, enable, and grow their partner networks. With purpose-built technologies for partner relationship management (PRM) and partner marketing automation (PMA), Impartner empowers organizations to streamline operations, drive demand, and accelerate revenue by delivering measurable ROI from channel programs. Millions of partners across the globe rely on Impartner daily, making it the most adopted PRM platform in the world. From onboarding and guided journeys to performance insights and business planning, Impartner delivers automation and best practices that scale. Learn more at impartner.com.
Impartner Unveils Aimi, the Enterprise AI Engine Designed to Elevate Partner Revenue
The “Architects of AI” were named Time's person of the year Thursday, with the magazine citing 2025 as when the potential of artificial intelligence “roared into view" with no turning back.
“For delivering the age of thinking machines, for wowing and worrying humanity, for transforming the present and transcending the possible, the Architects of AI are TIME’s 2025 Person of the Year,” Time said in a social media post.
The magazine was deliberate in selecting people — the “individuals who imagined, designed, and built AI” — rather than the technology itself, though there would have been some precedent for that.
“We’ve named not just individuals but also groups, more women than our founders could have imagined (though still not enough), and, on rare occasions, a concept: the endangered Earth, in 1988, or the personal computer, in 1982,” wrote Sam Jacobs, the editor-in-chief, in an explanation of the choice. “The drama surrounding the selection of the PC over Apple’s Steve Jobs later became the stuff of books and a movie.”
One of the cover images resembling the “Lunch Atop a Skyscraper” photograph from the 1930s shows eight tech leaders sitting on the beam: Meta CEO Mark Zuckerberg, AMD CEO Lisa Su, Tesla CEO Elon Musk, Nvidia CEO Jensen Huang, OpenAI CEO Sam Altman, the CEO of Google’s DeepMind division Demis Hassabis, Anthropic CEO Dario Amodei and AI pioneer Fei-Fei Li, who launched her own startup World Labs last year.
Another cover image shows scaffolding surrounding the giant letters “AI” made to look like computer componentry.
Five of the eight people selected — Musk, Zuckerberg, Huang, Altman and Su — are already billionaires with a collective fortune of $870 billion, based on the latest estimates compiled by Forbes magazine. Much of the wealth has been accumulated during the past three years of AI fever.
It made sense for Time to anoint AI because 2025 was the year that it shifted from “a novel technology explored by early adopters to one where a critical mass of consumers see it as part of their mainstream lives,” Thomas Husson, principal analyst at research firm Forrester, said by email.
The magazine noted AI company CEOs' attendance at President Donald Trump's inauguration this year at the Capitol as a herald for the prominence of the sector.
“This was the year when artificial intelligence’s full potential roared into view, and when it became clear that there will be no turning back or opting out,” Jacobs wrote.
Some experts expressed caution over the AI boom and the race to develop increasingly powerful systems.
“Leading AI companies are working feverishly to replace humans in every facet of life, and they’re not being shy about it,” said Anthony Aguirre, executive director of the nonprofit Future of Life Institute, which works on AI safety issues.“The impact on our society could be catastrophic if there are no guardrails protecting what’s human, and most important to us."
AI was a leading contender for the top slot, according to prediction markets, along with Huang and Altman. Pope Leo XIV, the first American pope whose election this year followed the death of Pope Francis, was also considered a contender, with Trump, Israeli Prime Minister Benjamin Netanyahu and New York Mayor-elect Zohran Mamdani topping lists as well.
After winning his second bid for the White House, Trump was named 2024's person of the year by the magazine, succeeding Taylor Swift, who was the 2023 person of the year.
The magazine was bought by Marc Benioff in 2018. Benioff, one of the co-founders of cloud-computing firm Salesforce, has called AI “probably the most important” technological wave of his lifetime. He has repeatedly said he doesn't get involved in Time's editorial decisions.
The magazine's selection dates from 1927, when its editors have picked the person they say most shaped headlines over the previous 12 months.
Associated Press writers Matt O'Brien in Cupertino, California, Kelvin Chan in London, and Michael Liedtke in San Ramon, California, contributed to this article.
TIME CEO Jessica Sibley is interviewed on the floor of the New York Stock Exchange, adjacent to TIME's "Person of the Year" cover, Thursday, Dec. 11, 2025. (AP Photo/Richard Drew)
TIME CEO Jessica Sibley, second from right, joined by OpenAI Chief Global Affairs Officer Chris Lehane, second left, rings the New York Stock Exchange opening bell for TIME's "Person of the Year," Thursday, Dec. 11, 2025. (AP Photo/Richard Drew)
A sign for Time magazine is displayed outside the New York Stock Exchange on Thursday, Dec. 11, 2025 in New York. (AP Photo/Donald King)
