SALT LAKE CITY--(BUSINESS WIRE)--Dec 11, 2025--
Impartner, the global leader in partner management and partner marketing automation, today announced the release of Aimi (Artificial Impartner Intelligence), a new AI engine embedded in the Impartner platform, designed to improve partner productivity and strengthen the operational foundation supporting enterprise partner revenue motions.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251211496082/en/
Aimi addresses the most requested automations from market leaders, delivering three core capabilities: intelligent content creation and translation, natural-language record creation using text or voice, and instant access to knowledge and assets through a virtual assistant connected to the asset library. These capabilities allow users to complete tasks faster, reduce friction, and make partner engagement more intuitive and responsive, revealing business insights long present in their channel data that were previously inaccessible without AI intelligence.
Built to serve the needs of large and complex partner programs, Aimi reflects Impartner’s deliberate approach to AI development. Instead of adding generic chat features, Impartner focused on precise integration points that meaningfully improve program efficiency, data quality and user experience. Aimi recognizes required fields in customized deal registration flows, prompts users conversationally for missing details, filters noise in voice inputs, and adapts to each user’s configuration to ensure accuracy in record creation and administrative processes. This AI-first, automation-driven approach also supports a low-touch, high-efficiency revenue model, enabling partners to generate results with minimal manual effort, while Voice-to-Action is designed to fully meet the needs of an increasingly mobile, device-driven workforce, setting a new standard for partner engagement.
As part of Impartner’s broader AI strategy, Aimi is supported by AI-enabled capabilities trained specifically on Impartner solutions. Together these innovations demonstrate Impartner’s commitment to embedding intelligence across its platform and services, giving customers faster answers, more intuitive workflows, and a smarter, more efficient partner experience. This approach strengthens operations, improves program performance, and increases the value organizations can generate from their channel investments.
Aimi’s release demonstrates Impartner’s commitment to making AI capabilities a cornerstone of customer value, elevating both the partner and customer experience by providing in-app insights and supporting customer enablement in governance and change management.
“Our goal is to make partner and administrator workflows significantly simpler,” said Impartner’s VP of Product Management, Robert Harris. “With Aimi, someone can say ‘Create a deal for Acme Corp’ and the system will naturally gather the missing details, validate the required fields for that customer and complete the submission. We didn’t want an AI tool that only works in perfect conditions. We built it to adapt to real workflows and environments.”
The newest solution in Impartner’s suite, Aimi builds on the momentum of recent releases including HyperscalerGTM and PMaaS to strengthen the foundation for partner revenue orchestration. It deepens engagement across the transaction flow, aligns the lead-to-deal experience, and brings consistency to the motions that connect partner enablement, opportunity management, and co-selling. By unifying these workflows, Aimi helps teams manage and track partner-driven revenue with greater precision.
To learn more or schedule a demo, visit: https://impartner.com/aimi-impartner-ai/
About Impartner
Impartner is the global leader in partner ecosystem management solutions, helping companies transform how they engage, enable, and grow their partner networks. With purpose-built technologies for partner relationship management (PRM) and partner marketing automation (PMA), Impartner empowers organizations to streamline operations, drive demand, and accelerate revenue by delivering measurable ROI from channel programs. Millions of partners across the globe rely on Impartner daily, making it the most adopted PRM platform in the world. From onboarding and guided journeys to performance insights and business planning, Impartner delivers automation and best practices that scale. Learn more at impartner.com.
Impartner Unveils Aimi, the Enterprise AI Engine Designed to Elevate Partner Revenue
N'DALI, Benin (AP) — Sabi Bera Zakari didn't appear to care much how tall his children would grow. The farmer said he only sometimes wished they could gain more weight.
“For me, height is not a problem,” Zakari said. “It’s mainly their weight that sometimes worries me.”
Aboudou Salamatou, the farmer’s wife, seemed to disagree, as did development sociologist Boris Gloni, who shook his head as he listened. He believed two of the family's young daughters suffered from stunted growth.
As a former representative of The Hunger Project, an international organization working to combat hunger across Benin, Gloni spent years trying to convince men like Zakari that stunting in children was a rampant issue that needed to be addressed by families first and foremost.
Despite the abundance of natural resources and widespread subsistence agriculture, stunting — impaired growth and lower than average height-for-age caused by malnutrition — affects over 30% of children younger than 5 in Benin, according to factsheets by the Global Alliance for Improved Nutrition, a Geneva-based nonprofit that tracks stunting figures.
Children who are not achieving the average height for their age may otherwise seem healthy to their parents. But experts believe stunting is mostly irreversible in those afflicted during their first 1,000 days of life, with lasting effects on brain development and general health later in life.
Gloni, who now works as an agricultural adviser, said he knows people who wrongly believe that regularly giving children milk and eggs is bad because it risks making them so rapacious that they might want to steal more of that protein. In many homes, the goats tethered to poles and the chickens that scratched the dirt compounds are kept for commercial reasons, to be sold for cash when needed in an emergency.
“Our perception is wrong,” Gloni said. “People don’t have knowledge.”
Beninese authorities want to bring the prevalence of stunting to under 30% by 2030. To achieve that target, the government needs the help of volunteers such as Douro Wonkourou Idrissou, who moves from house to house with the color-coded tape that he uses to gauge wasting in children.
Idrissou, who described himself as a nutrition support member of his pastoral community in N’dali, a commune in the Borgou area of northern Benin, uses his tape to measure the circumferences of the children's upper arms. While he doesn’t have the equipment to measure height, he said he feels “sad” when he sees children he knows should be taller than they are.
Idrissou said the children’s parents are to be blamed — though they are also in need of help. The diet of most families here is heavy on starchy foods, from yams to cassava. And many mothers who rise early to cultivate their gardens usually don't return home until late afternoon, exposing their children to hunger and what he described as a general loss of appetite.
“If it is maize season, they are doing only maize,” he said. “We are saying, ‘No, you can’t do only maize.' It is this knowledge that we are sharing with the women in the households.”
Stunting is more widespread in the north of this west African nation, with its dry savannah landscape. The region faces sporadic drought conditions, forcing some to move in search of pasture for their cherished herds. In the worst of times, families feed on a soup of vegetables pulled from the bush.
Despite efforts to reduce stunting rates in northern Benin, the situation has more or less “stagnated,” said Rolland Essou, who helps look after northern Benin for The Hunger Project.
He said some statistics appeared to show stunting rates across Benin going up, not down, despite projects such as the World Bank-funded “1,000 Days” program to support children in their first two years of life.
Launched in 2024 and run by the National Agency for Food and Nutrition, the pilot program has helped provide micronutrient supplements for mothers and their babies and set up school canteens providing hot meals.
Still, stunting in Benin will remain a challenge for years to come because many families lack knowledge and have many mouths to feed, Essou said.
“When we look at the profile of the household suffering from malnutrition, we notice that the head of the household is very young,” he said. “Secondly, the head of the household is illiterate. Thirdly, it is a household with many children.”
Zakari, the farmer who isn't worried about stunting, wasn't sure how old his children were — and even had to look at an ID card to confirm his own age.
His neighbor Fati Aboubacar, a mother of five, said some in her community are too busy or poor to properly look after their children. Her own family could only afford to eat eggs once a week.
Razak Kotchoni, a project manager in Borgou with CASCADE Benin, a nongovernmental organization, said efforts to combat stunting in children need to start before children are born.
Social customs against the widespread consumption of eggs among children also apply to pregnant woman, who are discouraged from drinking nutrient-rich cornmeal porridge because it is thought to instigate a ravenous appetite, he said.
“These standards are contributing factors to malnutrition,” he said. “We have facilitators in the field who conduct reflective dialogues with elders, mothers and others in order to challenge the practices there.”
One strategy, he said, has been to identify and support exemplary mothers so that they can raise awareness among others.
Idrissou said that while some parents call him when they get concerned their children are not growing normally, seeking a remedy, many others “don’t care.”
Aboudou, Zakari's wife, said that her family didn’t have the means to feed their kids better. When a chicken pecked at the dirt near her feet, she said the bird was one of many kept as money “in the bank,” not for eating. Even the eggs the chickens lay may be sold for cash.
“We would like to vary our food, but we don’t have the means,” she said. “When we have a little money, we invest it in the field, in health and in other problems.”
The Associated Press receives financial support for global health and development coverage in Africa from the Gates Foundation. The AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.
For more on Africa and development: https://apnews.com/hub/africa-pulse
Sabi Bera Zakari, right, his wife Aboudou Salamatou, center, and their child Oumarou Zakari who suffers from stunted growth, stand outside their home in N'dali, northern Benin, Sunday, May 17, 2026. (AP Photo/Sunday Alamba)
Fati Aboubacar, says her family can only afford to eat eggs once a week, while carrying her son, Youssaipha, as they sit under a tree in N'dali, northern Benin, Sunday, May 17, 2026. (AP Photo/Sunday Alamba)
Aboudou Salamatou, carries her child Oumarou Zakari who suffers from stunted growth outside their home in N'dali, northern Benin, Sunday, May 17, 2026. (AP Photo/Sunday Alamba)
Sabi Bera Zakari, center, and his wife Aboudou Salamatou, right, carrying her child Oumarou Zakari outside their house in N'dali, northern Benin, Sunday, May 17, 2026. (AP Photo/Sunday Alamba)
Goats roam near cooking pots at the village of In N'dali, northern Benin, Sunday, May. 17, 2026. (AP Photo/Sunday Alamba)
Rolland Essou, who helps look after northern Benin for The Hunger Project, is interviewed by The Associated press, in Cotonou, Benin, Tuesday, May. 19, 2026. (AP Photo/Sunday Alamba)
Sabi Bera Zakari, a farmer and father of stunted children, is photographed outside his house In N'dali, northern Benin, Sunday, May. 17, 2026. (AP Photo/Sunday Alamba)
Douro Wonkourou Idrissou, who described himself as a nutrition support member, uses a tape to measure the circumferences of a child's upper arm, in N'dali, northern Benin, Sunday, May. 17, 2026. (AP Photo/Sunday Alamba)
