GUANGZHOU, China, Dec. 12, 2025 /PRNewswire/ -- Guangzhou now stands firmly on the world fragrance map. The Xuelei Fragrance Museum has officially been certified by Guinness World Records as the largest fragrance museum in the world, a milestone that positions this new cultural landmark as a true pilgrimage destination for global fragrance lovers.
Spanning an authenticated 9,500.878 m², the museum redefines what a fragrance space can be. Its architectural concept—part scent laboratory, part cultural sanctuary—fuses contemporary aesthetics with centuries-old Eastern aroma traditions, inviting visitors into a world where perfume becomes both artistry and storytelling.
Inside, the experience deepens through multi-sensory, immersive environments. Visitors journey across 18 thematic zones, interacting with over 300 scent installations, 400 unique fragrances, and a suite of cutting-edge technologies that make the invisible world of scent surprisingly tangible. Among these technologies, the museum's scent-mapping system stands out: with a digital Scent Card, visitors can sample notes across hundreds of scent points and record their emotional reactions—from citrus brightness to floral warmth and woody depth—turning subjective scent perception into a personalized data journey.
The museum's signature highlight is the world's largest AI fragrance-blending installation, an architectural spectacle stretching across five floors. Hundreds of crystal-clear essence vessels hang in a radial constellation around a spiraling staircase, catching and refracting light so that every ascent feels cinematic—almost like walking through a nebula made of scent. More than visual poetry, this installation marks the beginning of the museum's data-driven fragrance experience. At the fourth-floor Time Machine of Scent, AI transforms each visitor's scent-mapping journey into a personalized Fragrance Travel Report—a sensory portrait of their preferences. Then comes the moment many describe as "cyber perfumery magic": on the first floor, the AI-blending station converts this profile into a bespoke perfume in just three minutes, from formula creation to bottling, democratizing an art form once reserved for professionals.
This fusion of cultural heritage, scientific innovation, and experiential art has transformed the Xuelei Fragrance Museum into more than a museum. It is a global stage for fragrance culture, a bridge between East and West, and one of Asia's newest must-visit destinations for travelers seeking creativity, craftsmanship, and sensory discovery.
In an era where cultural confidence and cross-cultural exchange matter more than ever, the museum stands as a powerful example of how China's ancient scent traditions can engage—and inspire—the world.
About Xuelei
Guangzhou Xuelei Cosmetics Co., Ltd. has specialized in fragrance and perfume development, manufacturing, and integrated solutions for over 30 years. The company offers one-stop services for fragrance innovation, production, and global brand support.
For more information, please visit:
Website: www.xuelei.com
Instagram: XUELEI FRAGRANCE MUSEUM
Email: odmservice@xuelei.com
Address: No. 1 Ketai 2nd Road,Baiyun District, Guangzhou, China
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Guinness World Record Sets a New Global Pilgrimage Spot for Scent Lovers: Xuelei Fragrance Museum Becomes the World's Largest Fragrance Museum
COLOGNE, Germany, Dec. 12, 2025 /PRNewswire/ -- Smartee Denti-Technology hosted its first GS-focused clinical summit in Cologne on November 27, deepening its collaboration with orthodontists across the DACH region. Although Smartee has operated in Germany for more than 2 years through its local subsidiary, the Cologne meeting marks the company's first European event dedicated specifically to GS mandibular repositioning technology. The following day, Smartee participated in the TPAO Congress, where Chief Scientist Prof. Gang Shen delivered an invited keynote lecture on GS technology—highlighting the growing academic and clinical interest surrounding Smartee's functional orthodontic innovations.
Cologne Summit: A Practical, Clinician-Led Exchange on GS Technology
The inaugural Smartee DACH GS Summit gathered orthodontists from Germany and neighboring countries for a full day of focused discussion on "Redefining Adult Mandibular Repositioning with Aligner Therapy."
Key moments included:
- Prof. Dr. Gang Shen, Chief Scientist for Smartee GS Technology, and Chief Orthodontist, Taikang Bybo Dental, delivers two in-depth sessions on the biological mechanisms behind Mandibular Advancement Repositioning Technology (MART) and clinical management protocols for the S8-SGTB system.
- Mr. Matthias Peper, the President of TPAO Congress, shares his first clinical experiences with Smartee's GS mandibular repositioning system, including case selection, planning workflows, and early treatment results.
- Dr. Werner Schupp, Editor-in-Chief of the Journal of Aligner Orthodontics, demonstrates how integrating individualized jaw-movement data into digital planning can improve functional predictability from the onset of treatment.
The summit concluded with Prof. Shen's review of complex adult GS cases, followed by the awarding of the Smartee GS Course Certificate to participating clinicians.
TPAO Congress: Elevating the Dialogue on Functional Orthodontics
At the 4th TPAO Congress (November 28–29), Smartee engaged with more than 1,300 orthodontists and dental technicians at one of Europe's most influential platforms for aligner-based treatment planning and interdisciplinary learning.
Smartee's booth showcased the company's comprehensive clear aligner portfolio for children and adults, including its five product series and newly introduced packaging supported by a Disney-licensed Iron Man design—an eye-catching highlight among attendees.
Adding scientific depth to Smartee's presence, Prof. Gang Shen delivered a keynote lecture titled: "Mandibular Repositioning Therapy GS: Fundamental Mechanisms, Therapeutic Procedures, and Clinical Efficacy."
His talk outlined why GS therapy offers a predictable and biologically grounded solution for adult mandibular repositioning—reinforcing its relevance within the broader European orthodontic community.
Deepening Long-Term Presence in the European Market
The Cologne GS Summit and involvement at TPAO reflect Smartee's continued commitment to the European orthodontic landscape. Rather than an introduction to the market, these events signal a strengthening of the company's long-standing presence and a growing interest in GS-based functional orthodontics.
With sustained investment in digital innovation, clinician training, and international academic exchange, Smartee is poised to further expand the clinical influence of GS technology in Europe and beyond.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Smartee Strengthens Clinical Engagement in the DACH Region with First GS Summit in Cologne and Presence at TPAO Congress
Smartee Strengthens Clinical Engagement in the DACH Region with First GS Summit in Cologne and Presence at TPAO Congress
