The Initiative Aims to Address the Pain Points of Family Filmmaking
BEIJING, Dec. 13, 2025 /PRNewswire/ -- On December 6th, the 3rd FamilyLens International Film Festival opened in Beijing. SmallRig, a global specialized provider of imaging solutions, collaborating with FamilyLens, is empowering family filmmaking through various initiatives, including the Family Filmmaking Co-Creation Initiative, a dedicated family filmmaking kit, and a social impact screening program.
Deepening the "Co-Creation Initiatives"
The Co-Creation Initiatives are a series of global creative initiatives open to filmmakers and image creators worldwide. Through deep collaboration across multiple dimensions — including product co-creation, discovery and promotion, and content co-creation — SmallRig aims to expand the boundaries of mobile filmmaking and bring the spirit of Free Your Dream to life with creators everywhere.
Following the launch of the Mobile Filmmaking Co-Creation Initiative at the 14th International Smartphone Film Festival, SmallRig announced the launch of the Family Filmmaking Co-Creation Initiative on December 6th at the 3rd FamilyLens International Film Festival. The initiative invites global creators and every family to participate, focusing on three core directions: product co-creation, work promotion, and content co-creation, to explore the possibilities of family filmmaking for everyone.
Mr. Zhou Yang, Founder and CEO of SmallRig, shared the inspiration for the initiative: "The initiative is rooted in the immense universality and profound emotional depth inherent in family narratives, which serve as a common emotional bond connecting global audiences. We firmly believe that in this era, where everyone can be a content creator, every family can and should film their own story. The instinct to create is deeply embedded in the human spirit, and every home is the origin of countless narratives."
Gu Xue, Founder and Director of the FamilyLens International Film Festival, stated: "We hope that people and practitioners around the world who care about family movies can find suitable solutions and gain insights from the Co-Creation Initiatives. We look forward to more and more people exploring the field of 'Home' together through this initiative."
To address the pain points of family filmmaking, SmallRig officially released the SmallRig Family Filmmaking Kit at the opening ceremony. The kit includes a high-quality microphone, fill light, and a portable tripod, specifically designed to achieve "professional function democratization" and "complex feature simplification." During the FamilyLens Workshop, attendees experienced the convenience of the equipment firsthand. Many expressed that the kit truly solves many problems, enabling ordinary families to complete necessary filming without specialized photography knowledge.
Social Impact Screening Program
The 3rd FamilyLens International Film Festival is open to the public from December 6th to 14th. The festival opened with the screening of well-received documentary: K-Family Affairs. In addition to the competition section, the festival features several distinctive sections, including the Reframing Home Movies— An Italian Retrospective, Youth Film Program, Filmmaker in Focus, and the Social Impact Program. Four major awards, such as the Real-Life Portrait Award and the Artistic Exploration Award, will also be presented.
As a key component of the Co-Creation Initiatives, the SmallRig Image Development Fund partnered with the FamilyLens International Film Festival to curate the "Social Impact Screening Program." This unit focuses on elevating awareness of critical issues within the family unit, advocating for a new reflection: "Starting with Seeing, Concluding with Understanding."
Arum Nam, Director of K-Family Affairs, stated:
"Starting with the stories of your family, your friends, and yourself, I believe this personal narrative can connect directly to the bigger society."
SmallRig believes that truly meaningful social impact storytelling stems from awareness in proximity—achieved by using the lens to penetrate the daily surface and enabling a deep, empathetic "Seeing with Empathy."
The four featured works in this unit are:
- People of the Ascent
- Granny's Lost and Found
- Ruixi at Fourteen
- No Country For My Maternal Grandma
These films highlight four family issues that require "seeing": the yearning of left-behind children, the mental isolation of Alzheimer's patients, the elderly searching for subjectivity in their drifting lives, and the emotional volatility and struggle of Bipolar Disorder.
Strategic Outlook and Future Expansion
SmallRig will continue to support the Family Filmmaking Co-Creation Initiative's deep development through promotional campaigns and practical workshops focused on family movie scenarios.
The overall goal of SmallRig's Global Co-creation Initiative is to continuously explore and meet the growing, diverse needs of global creators across different vertical domains. SmallRig is committed to persistently expanding the co-creation model into more imaging sectors, collaborating with industry partners to push the boundaries of imaging and grant global creators broader creative freedom.
About SmallRig
Founded in 2013, SmallRig is an innovation-driven global company that designs and manufactures comprehensive support solutions and accessories for all content creation needs. Trusted by over four million creators globally, SmallRig pioneered the User Co-creation Design (UCD) philosophy and the DreamRig Program.
For more information, visit: www.smallrig.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
SmallRig and FamilyLens Launch Global Family Filmmaking Initiative at 3rd FamilyLens International Film Festival
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XIAMEN, China, Dec. 13, 2025 /PRNewswire/ -- As Long-duration Energy Storage (LDES) becomes central to overcoming renewable intermittency and enabling all-weather green power, the third HiTHIUM Eco-Day was successfully concluded under the theme of "The Awakening of Energy • The New World" on December 12. The event brought together global LDES experts, AIDC (AI Data Center) industry leaders, and partners from across the energy ecosystem. The event also marked the global launch of three major innovations: the ∞Power8 6.9MW/55.2MWh 8-hour-native solution, the ∞Cell 1300Ah, dedicated 8h LDES Cell, and the ∞Power Solutions for AI Data Center, a full-duration collaborative lithium–sodium energy storage solution.
LDES Becomes as a Strategic Enabler for All-Weather Green Power
During the opening remarks, Co-founder and CEO of HiTHIUM, Jason Wang noted the core path to shift green power from "weather-dependent" to "stable and easy to use" is energy storage, especially LDES. To advance this vision, HiTHIUM officially launched the "All-Weather Green Power • 135 Lighthouse Plan." Centered on LDES and guided by the mission of co-creating a new world of always-available green energy, the five-year initiative focuses on three action pillars—green intelligent computing, comprehensive storage deployment, and green power hubs—aiming to extend the "lighthouse light" of LDES across industries and let green energy benefit all.
Industry experts from around the world joined the discussion. Senior Analyst Alex Cipolla from Wood Mackenzie shared insights on global LDES trends, applications, and technology pathways. Zhihua Liu, Solutions Director for South China region of Eaton Power Shanghai, also shared the company's innovations in high-voltage DC and intelligent power distribution.
Three Groundbreaking Technologies Point to the Future of LDES and AI Infrastructure
As the highlight of the Eco-Day, HiTHIUM unveiled three groundbreaking technologies:
∞Power8 6.9MW/55.2MWh, the world's first 8-hour-native LDES solution, engineered for all-weather renewable smoothing, multi-hour shifting, and stable green power delivery.
∞Cell 1300Ah Dedicated 8-Hour Cell, a next-generation high-capacity cell enabling deep 8-hour cycling, 20+ years of service life, superior safety, and significantly lower LCOE.
∞Power Solutions for AI Data Center, the industry's first lithium–sodium full-duration solution combining long-duration lithium storage with high-rate sodium-ion for millisecond-level response, built to meet AIDC's dual needs for long-term stability and instantaneous power support.
AIDC in Focus: Decoding Energy Pathways and Launching the Joint Industry Bluebook
At the AIDC roundtable hosted by Board Member and Vice President of HiTHIUM, Dr. Nazar Yi, experts from telecom operators, data center companies, and industry associations, discussions were made on whether LDES is the "missing piece" in enabling zero-carbon AIDCs. Guests noted that AIDCs face increasing tension between soaring computing demand and constrained energy supply, and that lithium-based LDES is a key pathway to improving stability, lowering costs, and enabling scalable development.
The event also featured the joint release of the 2025 China AIDC Energy Storage Bluebook by HiTHIUM and leading industry organizations. The report outlines AIDC energy consumption trends, evolving BBU requirements, and the growing importance of LDES to AIDC energy constraints, providing detailed analysis from industry demand to deployment strategies.
Accelerating AI–Energy Integration and Building an Open LDES Ecosystem
In the closing remark, Founder and President of HiTHIUM, Jeff Wu highlighted that energy storage must match wind and solar not only in the lifespan but also in the cost. To achieve this goal, HiTHIUM will focus on four priorities: developing ultra-large, high-safety, long-life cells; building safer, more integrated, and more efficient systems; advancing intelligent manufacturing; and delivering fully integrated energy storage solutions.
As HiTHIUM's flagship annual event, Eco-Day reflects the company's rapid rise to the Top 2 position in global energy storage battery shipments. Looking ahead, HiTHIUM will continue to expand its technology portfolio, deepen partnership networks, and contribute to global clean energy development while shaping the future of energy storage in the AI era.
XIAMEN, China, Dec. 13, 2025 /PRNewswire/ -- As Long-duration Energy Storage (LDES) becomes central to overcoming renewable intermittency and enabling all-weather green power, the third HiTHIUM Eco-Day was successfully concluded under the theme of "The Awakening of Energy • The New World" on December 12. The event brought together global LDES experts, AIDC (AI Data Center) industry leaders, and partners from across the energy ecosystem. The event also marked the global launch of three major innovations: the ∞Power8 6.9MW/55.2MWh 8-hour-native solution, the ∞Cell 1300Ah, dedicated 8h LDES Cell, and the ∞Power Solutions for AI Data Center, a full-duration collaborative lithium–sodium energy storage solution.
LDES Becomes as a Strategic Enabler for All-Weather Green Power
During the opening remarks, Co-founder and CEO of HiTHIUM, Jason Wang noted the core path to shift green power from "weather-dependent" to "stable and easy to use" is energy storage, especially LDES. To advance this vision, HiTHIUM officially launched the "All-Weather Green Power • 135 Lighthouse Plan." Centered on LDES and guided by the mission of co-creating a new world of always-available green energy, the five-year initiative focuses on three action pillars—green intelligent computing, comprehensive storage deployment, and green power hubs—aiming to extend the "lighthouse light" of LDES across industries and let green energy benefit all.
Industry experts from around the world joined the discussion. Senior Analyst Alex Cipolla from Wood Mackenzie shared insights on global LDES trends, applications, and technology pathways. Zhihua Liu, Solutions Director for South China region of Eaton Power Shanghai, also shared the company's innovations in high-voltage DC and intelligent power distribution.
Three Groundbreaking Technologies Point to the Future of LDES and AI Infrastructure
As the highlight of the Eco-Day, HiTHIUM unveiled three groundbreaking technologies:
∞Power8 6.9MW/55.2MWh, the world's first 8-hour-native LDES solution, engineered for all-weather renewable smoothing, multi-hour shifting, and stable green power delivery.
∞Cell 1300Ah Dedicated 8-Hour Cell, a next-generation high-capacity cell enabling deep 8-hour cycling, 20+ years of service life, superior safety, and significantly lower LCOE.
∞Power Solutions for AI Data Center, the industry's first lithium–sodium full-duration solution combining long-duration lithium storage with high-rate sodium-ion for millisecond-level response, built to meet AIDC's dual needs for long-term stability and instantaneous power support.
AIDC in Focus: Decoding Energy Pathways and Launching the Joint Industry Bluebook
At the AIDC roundtable hosted by Board Member and Vice President of HiTHIUM, Dr. Nazar Yi, experts from telecom operators, data center companies, and industry associations, discussions were made on whether LDES is the "missing piece" in enabling zero-carbon AIDCs. Guests noted that AIDCs face increasing tension between soaring computing demand and constrained energy supply, and that lithium-based LDES is a key pathway to improving stability, lowering costs, and enabling scalable development.
The event also featured the joint release of the 2025 China AIDC Energy Storage Bluebook by HiTHIUM and leading industry organizations. The report outlines AIDC energy consumption trends, evolving BBU requirements, and the growing importance of LDES to AIDC energy constraints, providing detailed analysis from industry demand to deployment strategies.
Accelerating AI–Energy Integration and Building an Open LDES Ecosystem
In the closing remark, Founder and President of HiTHIUM, Jeff Wu highlighted that energy storage must match wind and solar not only in the lifespan but also in the cost. To achieve this goal, HiTHIUM will focus on four priorities: developing ultra-large, high-safety, long-life cells; building safer, more integrated, and more efficient systems; advancing intelligent manufacturing; and delivering fully integrated energy storage solutions.
As HiTHIUM's flagship annual event, Eco-Day reflects the company's rapid rise to the Top 2 position in global energy storage battery shipments. Looking ahead, HiTHIUM will continue to expand its technology portfolio, deepen partnership networks, and contribute to global clean energy development while shaping the future of energy storage in the AI era.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
HiTHIUM Launches Three Breakthrough Innovations at Its Third Eco-Day, Unlocking an Intelligent Future with Long-Duration Energy Storage
