SEOUL, South Korea, Dec. 15, 2025 /PRNewswire/ -- CREATIP, a leading independent digital marketing agency in Korea, announced that it has won Gold in the Independent Agency of the Year category and Silver in the Performance Marketing Agency of the Year category at the 2025 Agency of the Year (AOY) Awards, hosted by Campaign.
The AOY Awards evaluate agencies not only on campaign results but also on business growth, strategic excellence, creativity, culture, innovation, regional expansion, and leadership. Among all categories, the Independent Agency of the Year – Gold is regarded as one of the most competitive and rigorous distinctions in the Asia-Pacific marketing industry.
CREATIP was recognized for its strong independent operational capabilities, financial stability, integrated marketing expertise, and digital-first creative approach. In the Performance Marketing category, the agency earned high marks for its data-driven media execution, ROI-focused strategies, AI-powered optimization, and consistently strong results for brands entering or expanding in Korea, Japan, and the broader Asia market.
Since 2020, CREATIP has been recognized annually by the AOY Awards, previously earning distinctions in Influencer Marketing and Social Media Marketing. In 2025, the agency further strengthened its position as a top Korea performance marketing agency, especially after being officially appointed as a NAVER certified agency. With this designation, CREATIP expanded its expertise in NAVER marketing and NAVER ads management, enhancing its data- and AI-driven optimization model to deliver stronger results for brands entering the Korean market.
Following the launch of its Japan office in 2023, CREATIP has continued to expand its footprint across Asia. The agency has confirmed plans to open a new office in Taipei, China in January 2026, offering improved accessibility to key Asian markets and strengthening collaboration with regional partners. With hubs in Korea, Japan, and Taipei, China, CREATIP is building a three-market APAC network to deliver localized creative, influencer strategies, social media content, and performance marketing solutions tailored to each region.
"Our Gold recognition as Independent Agency of the Year confirms that CREATIP has become a truly global marketing agency with strong influence across the Asian market," said Deukil (Daniel) Kong, Founder & CEO of CREATIP.
"With our expansion from Japan to Taipei, China, we aim to become the most effective and reliable partner for global brands entering the Korean, Japanese, and broader APAC markets."
Today, CREATIP continues to support global brands looking for Korean market entry, Japan expansion, or APAC-wide digital marketing, offering integrated solutions across influencer marketing, social content, brand strategy, and performance-driven growth.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CREATIP Wins Gold for Independent Agency of the Year at Campaign 2025 -- Leading Digital Marketing Agency in Korea Strengthening Korea & Japan Performance Marketing Across APAC
- Participates in IFT 2026, the international food technology expo held in Chicago, U.S., from July 13 to 15
- Names its crystalline dietary fiber brand "Fibernova," signifying an innovative next-generation dietary fiber ingredient
- Presents metabolic research findings on Samyang Corporation's specialty food ingredients…showcases their potential applications in food product development to global customers
SEOUL, South Korea, July 14, 2026 /PRNewswire/ -- Samyang Corporation announced that it will participate in IFT (Institute of Food Technologists) 2026, the world's largest food technology expo, to be held in Chicago, U.S., from July 13 to 15, where it will unveil its new crystalline dietary fiber brand.
IFT is the world's largest food technology expo, bringing together more than 1,000 companies from approximately 80 countries. The event provides a platform to explore the latest technologies and trends in the global food industry and attracts more than 20,000 industry professionals each year. Samyang Corporation has participated in the event annually since 2017, showcasing its proprietary functional food ingredients and technological capabilities.
At this year's expo, Samyang Corporation will unveil "Fibernova" for the first time as the brand name for Kestose, its crystalline dietary fiber ingredient. The name Fibernova combines "Fiber" with "Nova," which signifies innovation, conveying the meaning of an "innovative next-generation dietary fiber ingredient."
Kestose is a type of fructooligosaccharide (FOS) and a prebiotic ingredient that serves as a food source for beneficial gut bacteria. It is a high-purity ingredient containing more than 99% fructooligosaccharides and, unlike conventional dietary fibers, can be produced in crystalline form. It also provides approximately 30% of the sweetness of sugar while containing only about 1% sugar, making it well suited for use in reduced-sugar products. Together, its crystalline form, high dietary fiber content, and near-zero sugar profile make it suitable for a wide range of applications, including functional beverages and other nutrition-focused products.
To help booth visitors better understand Fibernova, Samyang Corporation will offer powdered electrolyte drink sticks containing Fibernova as tasting samples. The samples are low in sugar and high in dietary fiber, while offering a clean drinking experience without powder clumping.
Samyang Corporation will also highlight its capabilities in customized product development by combining the strengths of its proprietary specialty food ingredients with the technological capabilities of its AI-powered sugar reduction solution, the 3S (Smart, Simple, Successful) Solution. When customers enter their desired sugar reduction target, product characteristics and cost requirements, the AI recommends the optimal combination and formulation ratios of Samyang Corporation's specialty ingredients. This helps reduce the time and cost required for initial formulation design, repeated sample testing and formulation adjustments.
At its exhibition booth, Samyang Corporation will also offer pectin gummy samples developed using the 3S Solution. The gummies use the alternative sweetener allulose and the soluble dietary fiber resistant maltodextrin to reduce sugar while maintaining the characteristic texture and flavor of gummy confectionery.
With the growth of the GLP-1-related market reshaping consumer eating habits and nutritional needs, the global food industry is increasingly focusing on the development of products that offer smaller portions with higher nutritional value, reduced sugar with added protein and dietary fiber, and longer-lasting satiety.
In response to these changes, Samyang Corporation has conducted research into how its specialty food ingredients, including allulose, kestose, and resistant maltodextrin, affect metabolic responses such as postprandial blood glucose levels, as well as the gut environment. At the exhibition, the company shared its research findings with visiting customers and highlighted the characteristics of each ingredient and its potential applications in food product development.
"In developing reduced-sugar products, it is essential to reduce the amount of sugar used while maintaining excellent taste and texture," said Jung Jisuk, Head of the Food Business Unit at Samyang Corporation. "Based on our 3S Solution and specialty food ingredients, Samyang Corporation will continue to strengthen its capabilities to support customized product development and respond quickly to the diverse needs of global food companies."
Meanwhile, Samyang Corporation continues to expand its presence in the global food ingredients market through Fibernova, alongside its allulose brand Nexweet and resistant maltodextrin brand Fiberest. Allulose is an almost zero-calorie alternative sweetener that provides approximately 70% of the sweetness of sugar, while resistant maltodextrin is a soluble dietary fiber that may help support regular bowel movements, suppress postprandial increases in blood glucose levels and improve blood triglyceride levels.
SEOUL, South Korea, July 14, 2026 /PRNewswire/ -- Samyang Corporation announced that it will participate in IFT (Institute of Food Technologists) 2026, the world's largest food technology expo, to be held in Chicago, U.S., from July 13 to 15, where it will unveil its new crystalline dietary fiber brand.
IFT is the world's largest food technology expo, bringing together more than 1,000 companies from approximately 80 countries. The event provides a platform to explore the latest technologies and trends in the global food industry and attracts more than 20,000 industry professionals each year. Samyang Corporation has participated in the event annually since 2017, showcasing its proprietary functional food ingredients and technological capabilities.
At this year's expo, Samyang Corporation will unveil "Fibernova" for the first time as the brand name for Kestose, its crystalline dietary fiber ingredient. The name Fibernova combines "Fiber" with "Nova," which signifies innovation, conveying the meaning of an "innovative next-generation dietary fiber ingredient."
Kestose is a type of fructooligosaccharide (FOS) and a prebiotic ingredient that serves as a food source for beneficial gut bacteria. It is a high-purity ingredient containing more than 99% fructooligosaccharides and, unlike conventional dietary fibers, can be produced in crystalline form. It also provides approximately 30% of the sweetness of sugar while containing only about 1% sugar, making it well suited for use in reduced-sugar products. Together, its crystalline form, high dietary fiber content, and near-zero sugar profile make it suitable for a wide range of applications, including functional beverages and other nutrition-focused products.
To help booth visitors better understand Fibernova, Samyang Corporation will offer powdered electrolyte drink sticks containing Fibernova as tasting samples. The samples are low in sugar and high in dietary fiber, while offering a clean drinking experience without powder clumping.
Samyang Corporation will also highlight its capabilities in customized product development by combining the strengths of its proprietary specialty food ingredients with the technological capabilities of its AI-powered sugar reduction solution, the 3S (Smart, Simple, Successful) Solution. When customers enter their desired sugar reduction target, product characteristics and cost requirements, the AI recommends the optimal combination and formulation ratios of Samyang Corporation's specialty ingredients. This helps reduce the time and cost required for initial formulation design, repeated sample testing and formulation adjustments.
At its exhibition booth, Samyang Corporation will also offer pectin gummy samples developed using the 3S Solution. The gummies use the alternative sweetener allulose and the soluble dietary fiber resistant maltodextrin to reduce sugar while maintaining the characteristic texture and flavor of gummy confectionery.
With the growth of the GLP-1-related market reshaping consumer eating habits and nutritional needs, the global food industry is increasingly focusing on the development of products that offer smaller portions with higher nutritional value, reduced sugar with added protein and dietary fiber, and longer-lasting satiety.
In response to these changes, Samyang Corporation has conducted research into how its specialty food ingredients, including allulose, kestose, and resistant maltodextrin, affect metabolic responses such as postprandial blood glucose levels, as well as the gut environment. At the exhibition, the company shared its research findings with visiting customers and highlighted the characteristics of each ingredient and its potential applications in food product development.
"In developing reduced-sugar products, it is essential to reduce the amount of sugar used while maintaining excellent taste and texture," said Jung Jisuk, Head of the Food Business Unit at Samyang Corporation. "Based on our 3S Solution and specialty food ingredients, Samyang Corporation will continue to strengthen its capabilities to support customized product development and respond quickly to the diverse needs of global food companies."
Meanwhile, Samyang Corporation continues to expand its presence in the global food ingredients market through Fibernova, alongside its allulose brand Nexweet and resistant maltodextrin brand Fiberest. Allulose is an almost zero-calorie alternative sweetener that provides approximately 70% of the sweetness of sugar, while resistant maltodextrin is a soluble dietary fiber that may help support regular bowel movements, suppress postprandial increases in blood glucose levels and improve blood triglyceride levels.
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Samyang Corporation Unveils New Crystalline Dietary Fiber Brand 'Fibernova' at IFT 2026
